When it comes to effective business blogging, Marcus Sheridan just might be the king of the content marketing jungle.
He knows how to increase your digital marketing ROI because he’s done it first hand.
Maybe that’s why he is called The Sales Lion? 😉
And now, Marcus has shared his story together with some additional case studies in his new book: They Ask, You Answer.
Here’s why anyone who wants to make more income online should listen to this interview: in 2008, Marcus was co-owner of a brick-and-mortar business–a swimming pool supply store called River Pool and Spa. (He still owns it today.)
For 7 years, he led the sales team and built the business with traditional methods, like in-person sales, phone calls, meeting clients in their home, serving customers who walked into the store, etc.
Then, in 2008, the economy crashed, and many advisers told Marcus his River Pool and Spa store should declare bankruptcy.
But Marcus didn’t want to lose the house he and his wife and children called home.
So out of desperation, he tried something new. Continue reading…