4 Practical Tips to Pick a Blogging Niche

Ryan Biddulph

 

**Another useful yet entertaining guest post from Ryan Biddulph**

I’ve been known to pick a few winners back in the day.

Suspend the infantile humor. For just a second, you nose goblin ninnies.

I’d hit the horse tracks. I even hit the dog tracks once.

My winning percentage was solid.

But I had to take a different approach to picking a winning blogging niche.

Complete 180 from what many bloggers will tell you.

Don’t chase what moves, money-wise.

Don’t even pinpoint a problem as step #1 of your process.

Before you do any work on the niche itself you need to do work on yourself.

I created a pretty inspired blog in Blogging From Paradise by choosing my passion first.

I didn’t pick my niche based on a problem. I certainly didn’t pick a niche based on current or future income potential.

Saying to myself, “This niche seems like it’ll be stupid fun to work” then following a few practical steps to pinpoint a problem and to niche down helped set the energetic table for a successful venture.

Think about what you love, first and foremost.

1: Pick Your Passion

You are the center of your blogging niche.

You pick the passion. You pick a pressing problem suffered by potential readers.

You’re doing the legwork. You’re serving people.

You better pick a niche you feel passionate about as step 1 because your passion, or your love, of a specific topic fuels you on your journey.

I am sometimes spotted in about 46 million spots at once online because I blog mainly for fun. Meaning I blog predominantly because I have a passion for blogging, for working in travel stories, and for helping folks build successful blogs.

If I skipped to step 2 – pinpointing a problem – I lose the essence, or the life force, or the loving, fun energy, behind what I do.

If you pick a niche you feel passionate about you’ll have the proper energetic foundation for enjoying the ride, having fun and taking the practical steps to building a successful blog.

Start with your passion. Then get practical with spotting problem patterns.

2: Spot Problem Patterns in the Right Spots

I am an online lounge lizard.

I am often spotted:

  • cruising through Quora
  • waxing poetic in the Warrior Forum
  • trawling travel blog comment fields

The very idea of Blogging From Paradise took form after I met a travel blogger in Kathmandu. She struggled to generate income when her sponsored post and ad revenue dried up. I had known many bloggers with the same problem.

I knew I felt passionate about blogging and traveling. Spending time online and meeting folks offline clued me into a pressing problem; bloggers need smart, effective blogging tips to study and apply, in order to become full-time, pro blogger.

Blogging From Paradise was born because I tied my passion to a pressing problem. I found the pressing problem by hanging out on sites like Quora, the Warrior Forum and by reading blog comments to spot problem patterns.

How can your passion solve a problem? Become an online and offline observer. Pick a general blogging niche.

Then get to drilling.

3: Drill Down

Drill down.

Once you pick a general blogging niche, take it down a few levels. Drilling down helps you to establish yourself as the go to guy or gal in that niche. Why? Where your attention and energy goes, grows.

Imagine if I had a passion for hot dogs. I tremble in my pantaloons whenever I see a tube steak. Great.

Now imagine if I picked a blogging niche based on writing for hot dog fans. There is *so much* to cover, I could never devote my attention and energy to covering the niche inside-out, to learn and master the niche.

Where your attention and energy goes, grows. When you niche down, you will devote your attention and energy to a tight niche, helping you rock out that niche as you cater a specific reader.

You don’t have the time, energy and scale to generalize but you do have the time, energy and scale to specialize.

Scrap the “hot dog fan” blog. Pick a niche based on sharing hot dog recipes, or perhaps a niche based on sharing delicious hot dog toppings, or maybe you really want to niche down and pick a niche based on images you snapped of fascinating hot dog trucks.

Niching down helps you find that core, target, rabid fan base that helps spread your blog and brand like wildfire.

I picked the blogging tips niche. Then I niched down to serve travel bloggers who sought blogging tips. Then I niched down to serve those travel bloggers who wanted to become full-time, professional bloggers.

Even though I have many readers, customers and clients who are more homebody than island hopper I know niching down helped me create a successful blog in BFP.

4: Don’t Necessarily Follow Your Talents

I could be blogging about how to remove Arkansas Steamers from clogged toilets.

Or maybe I could delve into the nuances of removing gum from desks.

I was a janitor. During my high school summers. Meaning I am good at cleaning stuff. But just because I am good at something doesn’t mean I want to pick a niche based on what I am good at.

Some bloggers mistakenly pick a niche based on their professional experience. What if you hated your job or business prior to blogging?

Beware picking a blogging niche based on some previously acquired skill, experience, talent, or some area people say you are good at. If the talent resonates with your core passion, run with it. But if the skill relates to something you mainly did for the money, you’ll head down the same boring, unfulfilled road again if you pick a blogging niche based on that talent.

Your Turn

What tips can you add to this list? How do you pick a blogging niche?

Do you genuinely enjoy doing the legwork of picking a problem first, before you explore your passions?

Are you a bit confused about how to pick a blogging niche? Let’s discuss in the comments.

If you need help setting up a new blog niche, here are 22 different blogs you can set up today!

 

Author Bio:
Ryan Biddulph owns the website Blogging From Paradise. He’s a blogger, author and world traveler who’s been featured on Richard Branson’s Virgin Blog, Forbes, Fox News, Entrepreneur Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon. Ryan can help you build a successful blog with the 11 Fundamentals of Successful Blogging Audio Course.

5 comments

  1. Shantanu Sinha   •  

    Hello Ryan,

    Nice to see you here on Matthew’s space 🙂

    Great tips over here. Indeed getting a right niche is always something hard thing to carve. Not really hard but one need to
    be smart enough to choose it wisely according to their skill and interest.

    I love the concept of #2, getting on right spots in difficult times gets us going for a better one. Just we need to focus and
    improvise the right opportunity.

    Thanks for the share.

    Shantanu.

    • Ryan Biddulph   •  

      Yep Shantanu; we need to be smart enough and patient enough to find the right niche.

  2. Brady   •  

    Is political blog too closed for any type of money?

    • Ryan Biddulph   •  

      Nope Brady. Money responds to energy and value, and does not understand any idea like a closed or saturated or heck, any quality the human mind associates with a niche 😉 Go for the political blog you feel passionate about it. Money responds well to passion and to bloggers who provide useful service to their audiences.

  3. Gregory   •  

    Hi Ryan,

    Great advice here, and Matthew- thanks for sharing it! It is wonderful to see the collaboration among two noteworthy professional bloggers!

    This gives me something to work on so I can finally direct my energies and create my own niche blog. What to do with two many interests and choices? My guess is to think of the long-term investment in energy I will put into maintaining the blog, and also maybe I can drill down a little deeper to see if there is a common thread that brings each interest together. I have several passions. Thanks for the advice!

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