Your New Blog Needs a Logo. Should You Use Fiverr?

coca cola

 

You may think only big companies like Coca Cola need a logo.

If you do, please let that thought go.

Why?

Because a logo is crucial to blog success.

Logo Power

Consider this…

When I mention Coca Cola, chances are their logo pops into your head. You can easily see the white curly cursive on the red background in your minds eye.

This demonstrates how a powerful logo can help your blog attract the attention of readers and stand out in your niche.

A well designed logo conveys the purpose and personality of your blog while making your blog memorable.

Not to mention a logo enhances your blog’s ability to bring in traffic, engage with readers and ultimately increase your income.

That’s why you need to have a logo for your blog, in my opinion.

But most of you are not professional designers… You’ll need to hire one to create your logo.

Testimonial

So recently I tried out this website called Fiverr that helps people find inexpensive logo designers. They provide other services too, like eBook editing, infographics, cartoons, and video testimonials.

But I want to just focus on logo design here.

Hopefully my story will  help you make the best choice for your blog logo creation.

My Experience with Fiverr

Lately, I’ve been preparing to launch a new niche blog. (I’m going to keep the name of this new blog under wraps until it’s launched.)

Because I’ve seen firsthand how a logo has helped some of my other businesses blogs, I knew from the start that I wanted an effective logo for this new blog too.

My plan was to invest a modest amount of money for this new logo…

$5 Logo

Cheap is the big draw for Fiverr. They advertise all their services at only $5. This low cost combined with hearing a few positive testimonials encouraged me to test them out.

So I set up my profile account and got started…

The first person I hired through Fiverr did a decent job, but nothing “wow!” worthy. I gave them a description of the blog and the target audience, but didn’t provide much art direction because I didn’t want to put the designer in a creative box.

I ended up paying the designer $40 because I added a few extras like getting three initial rough draft logo designs to choose from up front. Another extra was to have the final result sent in multiple formats, like PNG, PSD, GIF, etc.

$40 is still exceptionally low for a new logo.

As I said before, when I received the final result, it struck me as average, not anything exceptional. It was a typographic logo, which means the logo design focused on the words of the blog name, and did not include a symbol.

A couple weeks later as this project developed, I decided to narrow my target audience. The previous blog concept was too broad in scopeso once I revised the blog audience, naturally the name of the blog changed.

Needing a whole new logo, I went back to Fiverr…

That’s when the experience turned ugly…

Since the last designer didn’t wow me, I decided to hire a new designer. Wanting to get things moving, I spent little time shopping around through the Fiverr network. Within a matter of ten minutes, I came across a designer profile that had some positive reviews and he seemed to stand out among the choices, so I paid for his logo services right away ($40 total again with the extras.)

I then submitted my request and waited.

A few days later, the designer emailed me (on the Fiverr site) his three options.

One of the options was this:

blog logo design bad example

Talk about a copyright nightmare… Did this designer get permission from D.C. Comics? Not likelyand frankly, this is hardly an original idea. I’m sure you quickly recognized this as a close copy of the Superman logo.

But remember that I paid him to produce three options to start, then I would pick my favorite for him to complete and send.

His other two designs were extremely similar in design conceptI ended up choosing this one:

lame blog logo

Does this design look familiar? At first it didn’t to me, so I went ahead and accepted this. Why not, I thoughtI paid for it (only forty bucks, thankfully) and I could always upgrade the logo later.

But I soon discovered this one was also a potential legal mess… Running it by a good Designer friend of mine, he immediately pointed out how similar it is to this logo…

 

PBS Logo 1024x573

 

Seriously?

So in a nutshell, I was sent three logo concepts that were all complete rip offs of well known logos…

Pretty unbelievable, really.

But there’s even more to this unpleasant story: I’m pretty sure I ended up getting a virus on my laptop from the RAS file this designer sent containing the final files.

Bleh.

The good news is you can request a refund from Fiverr in these situations, but you need to do it soon after your order is finished.

Hopefully my mistakes with using Fiverr for a blog logo will help you. Here are a few quick takeaways to keep in mind if you do decide to try out Fiverr:

1. Do Your Research – Be sure to spend a good amount of time scrutinizing the long list of logo designer options. If someone you trust gives you a recommendation, that’s probably a good choice.

2. Reach Out to the Designer Before Paying – Use the contact button provided for each Designer and carefully consider who is the right fit for you before you pay out. Ask questions. Look over their portfolio. Don’t hesitate to move along to the next option if something doesn’t seem right.

3. Protect Your Computer from Viruses – I know this is sorta obvious, but there is a risk here in this process. Every designer you work with in Fiverr is going to send you attachments.

To be fair to Fiverr, this is a risk we face using the internet at all times. Hopefully Fiverr does all it can to help out its customers here. Again, a positive referral from someone you trust can help prevent this.

The Happy Ending

My designer friend ended up getting the job for my new blog logo. He’s someone I’ve known for almost two yearswe’ve actually worked on some projects together, and we have developed a good relationship built on trust.

He provided me not three but SIX high quality logo conceptsthe logo that has resulted is one I’m extremely happy with and I’m actually glad things worked out the way they did.

He normally charges around $800 to $1000 for his logo service.

Hiring a professional logo designer that you know and trust is the best way to go here. If you do not have the budget for a logo service of this quality, maybe you could work out some kind of bartering agreement with them.

That’s what I recommend–doing whatever it takes so your new blog has a logo you are not only proud to show off, but will also enhance your blog’s profit potential.

Anyhow, that’s been my experience with Fiverr so far. Not sure if I’ll use them again for a blog logo. Maybe for a different service some day.

What about you? Have you ever used Fiverr for a blog logo or business logo? How was your experience?

I’d like to hear your story in the comments. Or if you have any questions about blog logos, feel free to leave a comment or send me a private message.

Cheers,

Matthew

Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+ and Twitter.

Photo credit: Manifest Marketing

19 comments

    • Matthew Loomis   •     Author

      Absolutely, Demian…that’s one of the main points I want people to take away from my experience.

      A few people I know have used Fiverr and ended up with a logo they were happy with. Especially when the price they paid was $40 or less. I know a guy who paid $15 for a logo he’s been using for months. For that price, it really isn’t too bad. But if I were him I’d invest in a new logo of higher quality later on as his business continues to grow.

      Some new bloggers may have to start out with a low investment on a logo, that’s their decision, but they aren’t likely to get a logo design that is top notch. But as long as it’s decent, I’d start out with it instead of having no logo at all.

      Thanks for chiming in, Chief!

  1. Ryan Healy   •  

    If you want a really good logo, you can always put up a contest on 99designs.com. Whenever I need a really good logo, that’s the service I use.

    Fiverr really is a hit-or-miss site. And I’ve heard nightmare stories about it before. So I only use it when I don’t particularly care about the outcome.

    I have a friend who seems to use it for everything though… so maybe he’s figured out something I haven’t. :-)

    • Matthew Loomis   •     Author

      I’ve heard of 99designs dot com, but haven’t used it. Interesting idea, Ryan.

      How does 99designs work? I’ll check it out.

      Your quote “So I only use it when I don’t particularly care about the outcome” is hilarious. What sort of project would that be? :)

      Would love to have your friend drop a comment here to share why Fiverr works so well for him. Could you shoot him a link to this article?

      Great to see you here, Ryan! Thanks

      • Ryan Healy   •  

        So when I use Fiverr, I use it for small things that I’m not overly invested in. Example:

        * Simple blog header for a content blog that my name is not associated with.

        If the header looks like crap, oh well. I can always hire somebody better if I want to.

        Other Fiverr gigs that have worked out for me are:

        * Interviewing a guy about gardening for 20 minutes.

        * Having a woman call my brother to wish him happy birthday.

        * Having a caricature created (this gig was recommended to me by my friend John).

        Fiverr gigs I would NEVER pay for:

        * Photo packs (chances are these photos are not licensed properly and will get you into legal hot water the moment you use them)

        * Backlink bundles (probably includes backlinks from “junk” sites for which Google will penalize you)

        • Matthew Loomis   •     Author

          Yep, backlink bundles are not a good idea.

          I’ve heard good things about those whiteboard drawing videos…might test one sometime.

      • John   •  

        Hi Matthew,

        Ryan’s friend here.

        How does Fiverr work so well for me?

        For beginners, I agree with the rule that you do indeed get what you pay for.

        One of my strategies is to start with one designer and roll over to a couple of other designers.

        I also stick with people in developing countries. When a $5 gig can cover someone’s rent for a day, they can afford to apply more time to your project, whereas an American or Canadian has to rush like crazy to make it worth it.

        One thing I recommend to anyone using Fiverr is always the “High Rating” option after putting your needs into the search. Even then, it likely won’t be perfect, but three gigs and about $15 to $20, you’ll be alright.

        For the most part though, my adventures on Fiverr consist more of hiring people for things like transcripts, Kindle formatting (Ginar, you rock!) and also weird stuff, like a guy who’ll do a promo video of your business while juggling two machetes and a live chainsaw.

        You truly can build a business through Fiverr – you just have to know how and where to look and also flex your imagination.

        • Matthew Loomis   •     Author

          Hey John! Thanks for joining this conversation.

          You have some excellent strategies with Fiverr here…that’s a great point about the difference of $5 to someone in a developing country compared to someone in the States. Makes sense that they could spend more quality time on your project…but what if they are getting a ton of requests? Doesn’t Fiverr promote fast service?

          I would love to see the video of the juggler. :)

  2. Steve Roller   •  

    Good lesson here, Matt. Time is money, so I’d rather spend $800 with minimal time involved than $80 with four hours of time eaten up by the process.

    Look forward to seeing you roll out the new site.

    • Ryan Healy   •  

      I agree. I spent around $500-$600 for each of the two logos I purchased on 99designs.com. I was very pleased with the quality of the work.

      I also paid a designer $400 to create the logo for my blog at RyanHealy.com. The idea came from me. I drew it on paper. The designer executed it in a few different ways. I was pleased with the end result — although wish the designer had come up with some original ideas himself.

    • Matthew Loomis   •     Author

      Good to hear from you, Steve!
      I’ll let you know when the new blog launches, bro.

  3. Speider Schneider   •  

    Have you tried 5ive Minute Logo? It’s hilarious! A well-known illustrator hand draws a logo in five minutes for $5. He prefaces ordering one with brutal honesty that you can’t art direct or complain about spending $5 because you’re a cheap ass. It started as a joke and he’s raking it in.

    As for Fiverr… what did you expect? Superman and PBS — what a ta-rah-rah-goon-de-yay those “designers” are!

    • Matthew Loomis   •     Author

      No Speider I haven’t heard of 5ive Minute Logo…he must be decent if it took off….better than the guy I hired on Fiverr, anyway. ;)

  4. Tim Williams   •  

    I am primarily a children’s book and magazine editorial illustrator. Occasionally I will do a logo design for an-already established client or a friend. I’m good at it, I just prefer and am more adept at producing finished illustration.

    You do get what you pay for. years ago I was on sites like elance and Guru, but quit them both because the people seeking work on there were looking for miracles for practically a buck and/or some leftover government cheese.

    Just because we happen to be designers/illustrators doesn’t mean we exactly embrace the term ‘starving artists.’ My advice to my brothers and sisters in our field is to keep perfecting your craft. Don’t give your work away to anyone for any reason. Your talents are worth more than that.

    My two cents.

    • Matthew Loomis   •     Author

      Good to hear from a logo Designer here, Tim! Glad you dropped by.

      You make great points that new bloggers need to consider…if a blogger hires a web designer or logo designer, they do get what they pay for…..and it’s the same for writers, bloggers content creators, whatever they go by….pursuing work through a service like elance is bidding for the lowest quality of service, IMO.

      Bloggers who need to outsource, regardless of the area of expertise they need help with, should not expect high quality work at low prices.

  5. Gill   •  

    I have used fiverr to design a couple of logo and banners for me. I have had some good results. I have also had a few disappointing creations from fiverr. Yes this is true you only get what you pay for. I have had a few very good ebook cover designes done on fiverr and looked good, but I have had to pay for extras to ensure a more creative design. I am just new to business on line and am learning a great deal along the way. Thank Matt for all your informative bloggs, and your comments.

  6. atuld   •  

    yeah fiverr is awesome. I made fiverr account before 7 months but now i’m using. You can also check out my gigs.

  7. Pingback: Design Dilemma: Screwed by Art School | Orbit2 Website Design Leeds

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>