by Matthew Kaboomis Loomis
You may think only big companies like Coca Cola need a logo.
If you do, please let that thought go.
Because a logo is crucial to blog success.
When I mention Coca Cola, chances are their logo pops into your head. You can easily see the white curly cursive on the red background in your minds eye.
This demonstrates how a powerful logo can help your blog attract the attention of readers and stand out in your niche.
A well designed logo conveys the purpose and personality of your blog while making your blog memorable.
Not to mention a logo enhances your blog’s ability to bring in traffic, engage with readers and ultimately increase your income.
That’s why you need to have a logo for your blog, in my opinion.
But most of you are not professional designers… You’ll need to hire one to create your logo.
So recently I tried out this website called Fiverr that helps people find inexpensive logo designers. They provide other services too, like eBook editing, infographics, cartoons, and video testimonials.
But I want to just focus on logo design here.
Hopefully my story will help you make the best choice for your blog logo creation.
My Experience with Fiverr
Lately, I’ve been preparing to launch a new niche blog. (I’m going to keep the name of this new blog under wraps until it’s launched.)
Because I’ve seen firsthand how a logo has helped some of my other businesses blogs, I knew from the start that I wanted an effective logo for this new blog too.
My plan was to invest a modest amount of money for this new logo…
Cheap is the big draw for Fiverr. They advertise all their services at only $5. This low cost combined with hearing a few positive testimonials encouraged me to test them out.
So I set up my profile account and got started…
The first person I hired through Fiverr did a decent job, but nothing “wow!” worthy. I gave them a description of the blog and the target audience, but didn’t provide much art direction because I didn’t want to put the designer in a creative box.
I ended up paying the designer $40 because I added a few extras like getting three initial rough draft logo designs to choose from up front. Another extra was to have the final result sent in multiple formats, like PNG, PSD, GIF, etc.
$40 is still exceptionally low for a new logo.
As I said before, when I received the final result, it struck me as average, not anything exceptional. It was a typographic logo, which means the logo design focused on the words of the blog name, and did not include a symbol.
A couple weeks later as this project developed, I decided to narrow my target audience. The previous blog concept was too broad in scope…so once I revised the blog audience, naturally the name of the blog changed.
Needing a whole new logo, I went back to Fiverr…
That’s when the experience turned ugly…
Since the last designer didn’t wow me, I decided to hire a new designer. Wanting to get things moving, I spent little time shopping around through the Fiverr network. Within a matter of ten minutes, I came across a designer profile that had some positive reviews and he seemed to stand out among the choices, so I paid for his logo services right away ($40 total again with the extras.)
I then submitted my request and waited.
A few days later, the designer emailed me (on the Fiverr site) his three options.
One of the options was this:
Talk about a copyright nightmare… Did this designer get permission from D.C. Comics? Not likely…and frankly, this is hardly an original idea. I’m sure you quickly recognized this as a close copy of the Superman logo.
But remember that I paid him to produce three options to start, then I would pick my favorite for him to complete and send.
His other two designs were extremely similar in design concept…I ended up choosing this one:
Does this design look familiar? At first it didn’t to me, so I went ahead and accepted this. Why not, I thought…I paid for it (only forty bucks, thankfully) and I could always upgrade the logo later.
But I soon discovered this one was also a potential legal mess… Running it by a good Designer friend of mine, he immediately pointed out how similar it is to this logo…
So in a nutshell, I was sent three logo concepts that were all complete rip offs of well known logos…
Pretty unbelievable, really.
But there’s even more to this unpleasant story: I’m pretty sure I ended up getting a virus on my laptop from the RAS file this designer sent containing the final files.
The good news is you can request a refund from Fiverr in these situations, but you need to do it soon after your order is finished.
Hopefully my mistakes with using Fiverr for a blog logo will help you. Here are a few quick takeaways to keep in mind if you do decide to try out Fiverr:
1. Do Your Research – Be sure to spend a good amount of time scrutinizing the long list of logo designer options. If someone you trust gives you a recommendation, that’s probably a good choice.
2. Reach Out to the Designer Before Paying – Use the contact button provided for each Designer and carefully consider who is the right fit for you before you pay out. Ask questions. Look over their portfolio. Don’t hesitate to move along to the next option if something doesn’t seem right.
3. Protect Your Computer from Viruses – I know this is sorta obvious, but there is a risk here in this process. Every designer you work with in Fiverr is going to send you attachments.
To be fair to Fiverr, this is a risk we face using the internet at all times. Hopefully Fiverr does all it can to help out it’s customers here. Again, a positive referral from someone you trust can help prevent this.
The Happy Ending
My designer friend ended up getting the job for my new blog logo. He’s someone I’ve known for almost two years…we’ve actually worked on some projects together, and we have developed a good relationship built on trust.
He provided me not three but SIX high quality logo concepts…the logo that has resulted is one I’m extremely happy with and I’m actually glad things worked out the way they did.
He normally charges around $800 to $1000 for his logo service.
Hiring a professional logo designer that you know and trust is the best way to go here. If you do not have the budget for a logo service of this quality, maybe you could work out some kind of bartering agreement with them.
That’s what I recommend–doing whatever it takes so your new blog has a logo you are not only proud to show off, but will also enhance your blog’s profit potential.
Anyhow, that’s been my experience with Fiverr so far. Not sure if I’ll use them again for a blog logo. Maybe for a different service some day.
What about you? Have you ever used Fiverr for a blog logo or business logo? How was your experience?
I’d like to hear your story in the comments. Or if you have any questions about blog logos, feel free to leave a comment or send me a private message.
Photo credit: Manifest Marketing