3 Keyword Search Tools to Spy On Your Competitor

January 7, 2016

keyword search tools

My name is Loomis. Matthew Loomis.

And I have something top-secret to give you.

This information is a matter of life and death (for your blog.)

In order for you to receive this information, you must say the secret password to me in the comments…

Ha ha, okay, I’m just having fun. This post brings back memories of my time working for the CIA.

Just kidding. Actually, this post makes me feel like a kid again. 🙂

No passwords are necessary.

The information you are about to receive isn’t really top-secret, but it is still sort of a secret, as you rarely find bloggers openly talking about spying on their competition.

Yet, this goes on all the time.

The big blogs (and serious up-and comers) are always checking out what their competition is doing, and their results (as much as they possibly can glean.)

Spying on your competition is a smart, effective way to learn what you need to do to “catch” and “defeat” your niche competition. If you choose to accept this mission.

How to Spy on Your Blog’s Competition

If you don’t care what other bloggers in your niche are doing, you can abort right now.

License to Keywords

In this post, I’m sharing three different keyword search tools you can use to help your blog grow.

Keyword search tools, by being thorough, easy-to-use and sophisticated, makes watching your competition easier than ever. Watching rivals has been going on since the beginning of time. People, even animals and plants, use the progress of competitors as a gauge to measure their own success. Here’s how spying on your competition can benefit your business in the digital age.

• Tap into a new niche of customers
• Create complementary products
• Learn new marketing tactics for your product or service
• Gather data about a competitor’s performance to tweak your own
• Follow trends in your industry

As I said before, there is a lot you can learn by watching a competitor, especially one that is bigger than you.

Thanks to the internet and the free-flowing amount of information out there for business owners, you can use tools like the ones I’m about to share that gather data on your competitors. To get this beneficial data, check out these three tools that gather information on your competition.

Keyword Search Tools for Your Eyes Only


Spyfu hits you with a short but sweet tutorial video. The lean interface doesn’t make it hard to discover where to enter your competition’s website.

Next, you will see a domain overview, click value, what they are spending on keyword search costs.

There are more detailed analytics that you can learn. One useful section can be SEO or PPC competitors of your competitor. You can see what their competitors are doing including what keyword search words your competitor’s competitors are using.

Another useful piece of data is backlinks data.

Monitor Backlinks

When doing proper SEO, solid backlinking is crucial to maintain a good ranking in the search engines.

What is the benefit of monitoring a competitor’s backlinks? The benefit for keyword search is that you can see which backlinks come from the highest PageRank websites (sites with high PR are considered highly relevant). You can also see how many links your competitor has with their organic presence in the search engines.

Finally, it also gives you a great way to find places in which to start your own back linking campaigns. Monitor Backlinks will also send you information on your own links, for example, when they appear; when they are taken down; and if they become broken.

Similar Web

Similar Web is designed to compare multiple competitors.

If you want to compare a lot of websites; they have premium accounts that handle heavier demands. Similar Web gives a detailed overview of each site, estimations of monthly traffic, the traffic sources (like search engines or backlinks), which nationalities visit the most, how much traffic they get from social media and even similar websites that their visitors also search for the same information.

Similar Web offers a lot more detailed information that’s quite valuable to a small rival who needs current information about their niche.

I just discovered 3 ways to spy on other blogs.

Keyword Search Tools In A Nutshell

There’s a wealth of information about competitors available online if you want to do some sleuthing. No cloaks or daggers necessary.

All you need is a half an hour of doing research on other sites in your niche. The best part is that increasing your own traffic this way doesn’t directly affect other sites; online traffic is so voluminous, there is plenty to go around for everyone.

Keyword search tools can provide you with information that you need to fast-track your search engine optimization strategy and compete with the best in your niche.

Have you used these tools? How do you go about snooping on your competition? If you have any questions or further thoughts on blog niche espionage, let’s talk in the comment.

Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+ and Twitter


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  1. Alex says:    •   5 years

    Hey Matt,
    Great spying tools. I’ve heard of SpyFu but haven’t used it yet. Will start using it. Great source.
    Thanks again for another great post!

    BTW, I love your pic man. That’s a crazy pic 🙂

    1. Matthew Loomis says:    •   5 years Author

      Hi Alex,

      ha ha Yeah that pic literally makes me LOL. 🙂
      I’m digging Similar Web and will be using the others more too.
      Glad you found this useful!

      Cheers to your success,


  2. Adrienne says:    •   5 years

    Hey Matthew,

    I remember doing this a lot back when I was in affiliate marketing. I was trying to outrank some of my competitors so I used Spyfu a lot.

    I’ve never heard of Monitor Backlinks so that one must be a newer program and then of course I am also familiar with Similar Web. I met a girl last year who had used that site to compare her traffic to mine and since I blew her out of the water she hired me to help her understand why she wasn’t doing very well. That’s how I was introduced to that one.

    Great tools and still important today I’m sure. I haven’t used them in years now but glad to know they are still around.

    Hope you’re having a great day and enjoy your week.


    1. Matthew Loomis says:    •   5 years Author

      Hi Adrienne,

      I’m having a good week so far. Snow has come in tonight, could have 5 inches by 3 a.m. I’m already looking forward to spring. 🙂

      So you used two of these “back in the day” when you you did affiliate marketing, eh? That’s cool to know they’ve been around for years, helping folks.

      That is a good testimony about how someone used it and discovered you were doing well…so as a consultant, I take it you don’t see these tools as being quite as vital as when you were in affiliate marketing…

      Yes, these tools are important today as much as ever. It’s amazing what you can find with just the free service. Of course the paid services are even better.

      Have an awesome rest of the week, Adrienne!