3 Reasons Why Your Online Store Should Have a Blog

February 13, 2020
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Born in the late 90s, blogging is the staple content of today’s internet. From increasing organic traffic to bringing new customers as well as keeping visitors busy on your website, blogging for eCommerce harbors many benefits.

So, what’s so good about blogging? How can you make money from blogging? What are the effects of blogging on eCommerce sales? Today we will highlight three proven ways to use blogging for building organic traction, brand identity and income via your online store. If you’re a beginner, the best way to build a website for eCommerce purposes heightens the importance of blogging.

Blog Will Boost Your SEO

Boost your SEOIn a world where content is king, search engine optimization can rank your blog posts on the first page ahead of all your competitors. When you publish relevant blogs, it enhances the SEO value of your online store by letting customers find you organically via search queries.  

You can target thousands of relevant keywords within your blog niche by developing a well-maintained blog and regularly publishing unique articles. Unlike a product copy page, blogs are shareable too.

If you have a good content strategy, blogging will attract organic backlinks, thereby improving the SERP ranking of your website. Furthermore, it gives you a chance to target topics you cannot explain in the product copy. 

Another way to make an impression on Google is by publishing blogs frequently. It creates fresh content besides keeping you up to speed with customer demands and making your brand appear exceptionally active.

It Will Build A Brand

Besides attracting the attention of search engines, you can engage your target audience via blogging too. Blogging grants you the opportunity to interact with your customers, helping earn their trust, establish authority and prove yourself as an expert in your niche.  

Blogs are cost-efficient and hassle-free when compared to offline brand building. The straightforward publishing format helps you build a brand voice by answering the doubts and demands of your prospective customers.

When you get branding through blogging right, customers will not only relate to you but will also identify themselves as a part of your family. Focus on developing an emotional connection with your readers because that’s what illustrates the personality of your brand. Moreover, you can be casual and informal on your blog posts contrary to the web pages.

Unless you’re building brand values with blogging, you’re just selling commodities like countless other online stores. To build a brand via blog posting, you need to create your own blog posts with a consistent tone and writing style so that the readers relate and identify you with your blogs. I urge you to also use vocabulary familiar with your target audience and write up topics they are keenly interested in. You can imitate the speaking and writing style of your target audience to foster a closer connection with them too.

Optimize Content Marketing To Maximize ROI

Leveraging blogging content translates to using your blog posts in every possible way to gain the maximum ROI on every blog post produced. If you do it right, blogging can supplement your content marketing strategy to attract customers organically to your brand. 

Unless your content reaches the target audience, it fades without getting noticed. To prevent this, you can integrate social sharing of your blog posts to keep current customers on top of your content strategy. It will also keep your content in circulation for a long time. Adding social media buttons also garners the attention of new customers by easing the process of sharing your blog content and promote your blog.

I personally recommend bloggers to create infographics, quizzes, and micro-content from existing blog posts. You can also create skyscraper content or cornerstone articles by linking to all your major blogs within one long article.

Unlike producing videos, eBooks or podcast content, blogging content is cost-effective and a timesaver. You can even repurpose your blog posts through videos, eBooks, and podcasts to enhance the capital spent, and then some. One such way of reusing blog posts is by employing it in emails and newsletters you send to subscribers.

If you have evergreen content, it offers the opportunity to republish the same on platforms like LinkedIn, Quora, Tumblr, Steemit or Medium. Another way to increase revenue for existing blog posts via content marketing is by updating and republishing blog posts at a later date after a considerable time has passed.

Once you’re established as a blogger, it’s lucrative to welcome guest posts from authority figures in your niche. This is an effective way of pushing guest bloggers to feature your popular blog posts actively on their websites in return.

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