3 Sneaky Tactics that Put Your Precious Email Newsletter in the Junk Folder
**Another useful yet entertaining guest post from Ryan Biddulph**
The other day I was walking down Central Park West. Some of the wealthiest real estate on earth.
One block from where we are house sitting lays the San Remo. Tiger Woods, Steve Spielberg and a whole array of celebs have lived there. Or may still live there. Demi Moore just sold her triplex in this building for the stars for $45 million last month.
Yet when I walked in front of this luxury hideaway – spying a sick Lamborghini parked out front – I stepped in gum. Darn. Sticky gum too.
Annoyed as heck, I forgot all about being in one of the wealthiest zip codes on earth because that silly, annoying, agitating moment forced me to focus on the mindless nitwit who spit out their gum on the sidewalk.
I hope it wasn’t Steve Martin. He has lived in the place too. To go from fan to frothing hater over a stick of Trident would be too much for me to bear.
Anyway, one annoying, agitating incident can ruin an otherwise fabulous experience. Whether stepping on gum in front of the San Remo or receiving a silly spam email from a blogger whose content ya dig but not *that* much.
I could love your content until death do us part but then, that death swoops in on the wings of a blogger signing me up without my knowing (tricky box pre-checked below comments), or they slam me upside the head with a machine gun fire of emails on the same day I sign up, or these bloggers email me updates that are completely not in alignment with their opt in promises.
Stay out of spam folders. Stay in inboxes.
Don’t make these 3 blog email boo-boos.
1: Signing Up Subscribers without their Intent (or Knowing)
This is both an incredibly common and super crippling mistake that hamstrings way too many bloggers.
Transparency alert; seeing a blogger make this very mistake inspired me to write this post. I mean, I’ve peeped thousands of bloggers make this error. But this person boo-booed in this manner when I was due to write a post for Matthew and his wonderful community. Timing issue.
No worries. I will not out the mislead blogger. But I will say that signing up subscribers by pre-checking a box is the quickest, easiest way to get your emails marked as spam.
Real talk here (Do I EVER sugar coat it, anyway?): even if I am friends with a blogger if they use this approach I unsubscribe from the list and mark the email as spam. Nothing personal about it. I love these guys. Always will. But spam needs to be marked as spam to maintain the integrity of list building. Just the way we keep things in the blog-o-sphere as they should be.
Do not sign people up for your email newsletters by checking boxes so they need to uncheck the box not to receive emails. By default, people should never ever ever be signed up for your list. This is spam.
Give folks the option to sign up, or to check a box and you will stay in inboxes and more importantly, out of spam folders.
2: Meet and Triple Greet
Email 1 at 12:00 PM after you sign up:
“Hi, my name is Ryan Biddulph.
Pleased to meet ya.
How can I help you”
Email 2 at 4:45 PM on the same day:
“Hey, Ryan here.
Here’s my latest blog post!”
Email 3 at 8:21 PM on the same day:
“Ryan again. Sick of me yet? I have the BIGGEST game changer since they invented the wheel for ya, right here!”
Please. Meet and greet me. By all means. I love that intro email.
Maybe 1 follow up is fine the same day. A blog post or a free report. Something helpful. Heck, you can even sell me something the same day because I am not allergic to spending money. Honest. It is why I signed up for your emails. I want help. Paid or premium.
But the third email is too much. On the first day. Unless you have 10,000 plus subscribers and these folks are rabidly into your offering I advise against that aggressive, high volume approach or you will wind up in spam folders so frequently that you may as well not even send out a newsletter via email anymore.
I appreciate follow up emails. I love being clear on your emails. I love being bold, not fearing that you will burn out your email list. All that good stuff. But 2 is enough. On the first day you sign up for emails. 3 is beyond pushing it.
I honestly feel some of these email services offering 10,000 emails sent over a set time frame goad some newbie green or desperate, struggling veteran bloggers into blasting out updates left and right, guaranteeing all of their updates wind up in spam.
I regularly receive emails from folks which go directly into spam. I never marked these as junk or spam. But if your emails get spammed or junked frequently enough you betcha every single one of your emails will go into spam folders which is the blog marketing kiss of death. Almost impossible to come back from that one.
I’d advise sending emails 3-4 times weekly. That should work fine, unless you post daily. Then send out daily emails.
3: Emails Not 100% Aligned with Your Opt-In Promise
I promise my readers a few things:
- 1080 HD videos from paradise
- new eBook releases
- new audio book releases
- helpful blogging tips
So every newsletter offers helpful blogging tips. Every email delivers on the 1080 HD video promise. I also offer eBook and audiobook releases 1-2 times monthly. Since I follow through my messages go right to your inbox.
If however I promised 1080 HD videos of tropical paradises but slammed ya with a flurry of affiliate offers you would mark said emails as spam and unsubscribe immediately. As you should. Because promising one thing and delivering quite a different thing is like tempting members of an Over Eater’s Anonymous Meeting with a Snickers bar on their cheat day and then tossing a bag of carrot sticks at them when they were hoping for the sweet delight.
Follow through on your promise. Stay in inboxes. Boost traffic. And profits.
Are you making these mistakes?
What errors can you add to this list?
Interested in starting an email list for your blog? [Affiliate Link] Here’s a quality service you could check out called Constant Contact.
Ryan Biddulph owns the website Blogging From Paradise. He’s a blogger, author and world traveler who’s been featured on Richard Branson’s Virgin Blog, Forbes, Fox News, Entrepreneur Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon. Ryan can help you build a successful blog with the 11 Fundamentals of Successful Blogging Audio Course.