One blogger’s spam is another blogger’s solid comment.
Spam is like that.
I have chatted with a few rocking bloggers recently about what constitutes spam and what is a valuable comment.
Opinions vary from blogger to blogger although all bloggers agree that keyword names combined with completely off topic, self-promotional comments are dead on spam comments.
But a few other comments may be open to interpretation.
As more comments pour into Blogging From Paradise I’m faced with a snap decision; what stays and what goes blog comment wise? I used to be lenient. But times have changed. Although we have no exclusive community at BFP I needed to crack the blog commenting whip. Generic comments became spam, as did any off-topic comment leading away from the blog post subject toward borderline non-sequitur thoughts.
Newbie or struggling bloggers tend to have a tough time with this blog comment filtering deal tough. I recall how getting any old comment felt good during lean times but you need to develop posture to become a successful blogger.
Your blog is no dumping ground. Treat your blog and commenting field with respect. Readers need to earn a spot on your blog through posts or the comments section. Spam any comment that doesn’t add value or foster relationship building. Boost engagement and attract fewer spammers who feel they can sneak a crappy comment through your spam filters.
I’m sharing these 4 potential spammy activities to give you clarity on your blog commenting campaign.
1: Signing Off with Your Domain Name Text (Not Link)
I got a good email back and forth going recently on this very topic.
I initially advised said rocking blogger that this commenting approach is not spam.
After hearing how the blogger feared the tactic would be seen as spam I changed course. Whatever you fear aka feel unclear on will attract folks to reflect the fear back to you. AKA; the blogger would be labeled a spammer more often than not by posting their website name below their name.
Some bloggers view this as being a bit too self-promotional. I don’t mind it on my blog but advise against it. You already get a link to your blog via the URL field. That is enough.
Again; these are potentially spammy activities. I may give bloggers the nod to post link-less domain names in comments but some bloggers see this as too self-promotional because the blogger’s domain name was not mentioned specifically in the post and has no place in the comment.
2: Commenting A Bit Too Off Topic
Sometimes I spam comments because bloggers stray too far off of the topic of discussion.
If I publish a post about how to drive traffic through blog commenting and you write a 5 paragraph comment about how to boost your blogging profits it is spam because it doesn’t add anything to the topic of discussion.
Comment on the blog post topic. Do not stray off course.
This isn’t a terrible offense but will land some of your comments in the spam queue.
I spam a fairly high volume of off-topic comments because it pulls reader attention away from the topic of discussion. Even if bloggers aren’t intentionally spamming by being unaware of the mistake still spam their comments. Avoid a jambalaya blog commenting free for all consisting of a wide medley of blogging topics.
Stay on topic blog commentors. Carefully craft a thoughtful comment aligned with the topic of discussion.
Give yourself time to share an intelligible blog comment. Re-read the comment to ensure you didn’t stray off course. Make a powerful impact.
3: Blatant Self Promotion
Sometimes bloggers devote 2 or 3 in-depth paragraphs touting one of their blog products or services.
I give you some leeway but past 2-3 sentences you tread into a walking advertisement.
If you want to talk about your ebook give it 2-3 sentences. Be clear and concise to avoid spamming our fellow blogger.
Desperation reeks from most of these bloggers. A few clear folks share their eBooks, courses or services in relaxed, transparent fashion. Be flexible. Give these bloggers some wriggle room, especially if said bloggers published a meaty, 4 paragraph long comments.
Trusted blogging friends usually get the OK but these folks know the blog commenting drill anyway and would rarely go on a self-promotional blitz via blog comments.
Self-promote freely through your blog via posts, pages, videos, and podcasts. Publish product and services pages on your blog to share the benefits of buying what you offer. Make guest posting about sharing value and building friendships.
4: 2-3 Line Comments
I do approve 2-3 line comments from trusted buddies who have been in my court for years. But lukewarm or outright ice cold connections tread into dangerous waters with 2-3 line comments.
I label most 2-3 line comments as spam because any human being can write at least 5 lines on a given topic. If you cannot give me 5 lines and haven’t established a strong bond with me I see it as spam.
Commenting on Blogging From Paradise is a privilege. I’ve devoted 10 years of my life to become a successful blogger and I’ve given 3 years of my life to building up a rocking blog in Blogging From Paradise.
2-3 line comments from most readers constitute spam because it doesn’t add value to the conversation. 95% of the time these bloggers are just looking for backlinks.
Think of your first impression. Would you rather spend 15 seconds leaving no impact or 5 minutes leaving an indelible impact?
Stop plays a numbers game. Play a relationships game.
Set a timer for 5 to 10 minutes after reading the blog post. Publish personalized, in-depth, thorough comments on top blogs to build bonds, to grow your blogging business and to avoid dreaded spam queues.
What do you consider blogging spam?
What potentially spammy activities can you add to this list?
What system do you have in place for weeding out spam comments?
Ryan Biddulph owns the website . He’s a blogger, author and world traveler who’s been featured on Richard Branson’s Virgin Blog, Forbes, Fox News, Entrepreneur Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon. Ryan can help you build a successful blog with the 11 Fundamentals of Successful Blogging Audio Cours