8 Common Email Marketing Campaign Mistakes Bloggers Need to Avoid
As a blogger, one of the most important concepts you need to remember is building a solid community around your blog and keeping your readers happy and engaged with your content.
However, this is easier said than done.
There are so many bloggers out there that have the potential to be wildly successful, but many fall into certain traps when it comes to their email marketing campaigns. These mistakes are vital to avoid and could cost you the reputation and credibility of your blog.
To help you make the right decision in your email marketing campaign and to guarantee quality, here are seven of the most common mistakes that you’ll need to avoid.
Perhaps the most evident mistake that bloggers make is being inconsistent with their emails. When somebody signs up to your mailing list, they wish to learn about your blog and receive content from you on a regular basis.
“If they sign up and receive one or two emails and then nothing, not only will they fall out of touch with your blog, they’ll then also unsubscribe because ‘what’s the point?’” – explains Grace Garcia, an Email Marketer at Australian help.
Sending Spam Emails
More commonly known as spam, nobody like receiving a tonne of emails every single day. This is a sure-fire way to lose people from your mailing lists. However, this also refers to sending emails to people who haven’t signed up to your mailing list.
This means if you’re buying mailing lists online or simply harvesting email addresses, people will quickly start recording your email as spam, which will result in your emails ending up in the aptly named ‘spam’ folder.
Focusing Solely on Promotional Emails
One of the most common mistakes we see is bloggers using their mailing lists only to advertise and promote their sales and services. Of course, your readers already know this is what you do, but they don’t want to be reminded every time they open their inboxes.
Instead, follow the traditional 80/20 rule. This is where 80% of your content is educational, valuable, inspirational, motivational or in other ways connectable to your readers. Then the remaining 20% of your emails can be promotional. This is an effective balance that keeps your readers happy. If you’re stuck for ideas on content, you can use copywriting tools like State of Writing or Essay Roo.
Not Writing for Your Subscribers
When you’re writing your emails, you need to make sure that you have your reader in mind for everything that you write. If you’re not meeting your subscriber’s expectations or requirements, they’ll simply leave and take their time elsewhere to a competitor.
A common example of this is when a business is about to launch a new product, and you’re on their mailing list, and the last few emails you’ve received from them are just constantly talking about the same thing over and over again. Avoid this at all costs or risk losing your mailing list.
Not Optimised for Mobile Devices
This is perhaps one of the most essential elements to consider on this list. If you’ve ever opened an email on your smartphone or tablet and you’ve had to zoom in, and around the email in order to read it and use the buttons and features, you’ll know what a problem this is.
The majority of your subscribers will be using their mobiles to access your emails, so it’s important that you optimise your emails, so they can be read clearly and without issue. Put your subscriber’s best interest by creating the best experience possible. When writing your text, use tools like Easy Word Count to make sure the content won’t be too long on a mobile device.
Not Utilising the Subject Line
Just like the headlines of your blog posts are the first thing that your readers will see and perhaps the only element that will get people to click on your content, the subject line is the same concept but for emails.
When it comes to writing the subject lines of your emails, it’s so important that you take the time to craft a professional one. This means the whole text fits in the browser window and it’s captivating enough for people who then can’t resist but click to find out more. There are many tools that can help you write these, such as UK Writings or Academadvisor.
BONUS: To get better at subject lines, read How to Write Eye-Catching Email Subject Lines Using Persuasion Triggers
Sending Emails Full of Mistakes
If you received an email and it was full of spelling mistakes, typos, poor grammar and misplaced punctuation, what would you do with it? The chances are that you’d put it straight into the trash folder and unsubscribe from wherever it came from.
This is exactly what readers will do to yours if you don’t check them through to make sure your emails are perfect. Write them once and read them through several times to make sure they are of the highest quality before sending. Be sure to use editing and grammar checking tools like Grammarix or Boom Essays, as recommended by the HuffingtonPost.
Not Including an Unsubscribe Button
As a blogger, you want to make sure that you’re looking for your subscribers and you want to show them that you care. One of the best ways to do this, as counter-productive as it may seem, means including an unsubscribe button at the bottom of your emails.
Making as easy as possible to leave your mailing can actually be beneficial as it will stop them putting you in the spam folder that might eventually get you blacklisted by certain email providers. Don’t forget, if you’re adding references to your emails to use Cite It In or Bigassignments to make them clear.
As you can see, there are many things you can do to make sure that the emails that you’re sending out to your mailing list are the best they can possibly be. By putting your subscribers at the core of everything you do and aiming to give them the best experience means you’ll maximize your success rates and make the most of your email marketing strategy.
Gloria Kopp is an email marketer and a blog editor at Academized. She regularly contributes articles to Template Monster, The Tab and Do my assignment service blog. Gloria writes her personal Studydemic educational blog to help international students with college advice.