Adsense For Blogs: Is It Right for You?

October 27, 2015

adsense for blogs

Google AdSense is an advertising program designed for publishers, like bloggers and web owners, to monetize their websites while providing a place for advertisers to gain easy access to content.

Before Google Adsense existed, it could be difficult for a small business owner to get banner advertising. Once it came out, it was easy for virtually anyone to insert advertising in their web sites.

Since its inception, Adsense has evolved into a sophisticated advertising program.

How Adsense Works

Publishers must sign up and get approval for their account. Once approved, publishers are given many options to embed the code, including size, color and format. If a blogger uses WordPress, there are no shortage of plugins that work with Adsense. The one I recommend is Google’s official Adsense plugin.

Publishers can earn money every time their page is visited (meaning someone potentially sees the ad) and/or clicks on a banner. Clicks earn more than impressions (traffic on the page where the ad is located).

How much can blogs with Adsense make? That depends on a combo of factors. Certain keywords carry higher cost per click rates than others. Some sites get higher impressions, while others get a higher click-through rate (more clicks with the same or less traffic) so they will generate more revenue. The biggest factor is traffic. The more traffic flowing into a website, the more revenue they can generate. Keep in mind that a publisher must generate a large volume of traffic, in order to earn a full-time income. We are talking about thousands to tens of thousands of visitors per day, just as a start.

As stated above, Adsense has evolved to develop all different types of products for various media. This includes not only Desktop websites, but also mobile websites, YouTube videos, gaming, apps and other products.

Once the revenue is tallied up, publishers get paid monthly.

When Adsense for Blogs Should Be Considered

There are a few perks to getting an account for monetization. It may be your first check created from passive income. Many people who got started making money on the Internet with passive income got started with Adsense. Passive income is money that you earn even when you are not working, like investments or real estate revenue. You may need a lot of traffic in order to earn from AdSense, but no matter what you do online, you still need a lot of traffic. At least with Adsense it can be another stream of income for you.

Adsense data is well-tracked. It will tailor their ads that they show on your site in relation to the content that is on that page. Additionally, they will show you detailed data about clicks and impressions. That’s more feedback on what your customers are interested in! You can tailor more of your content or sales around that subject.

Getting income from Adsense can be a lot of work, but if you’re determined, you can begin to learn the ins and outs of making money online with it.

If you need some help setting up Adsense, here’s my article, Step 8: How to Make Money Blogging – Beginners Guide.

Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+ and Twitter


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  1. Dr. Rin Porter says:    •   4 years

    Hey Matt,
    Thanks for this clear explanation of Adsense. It will be helpful to new and relatively new bloggers like me who are still getting our feet under us.

    I didn’t know that it takes tens of thousands of visitors to generate enough traffic for Adsense to work. That fact probably leaves a lot of us out – better look for another way to monetize – since I don’t expect I will ever have that kind of following.

    But for some of the leading bloggers, Adsense will work well. Thanks again.

    1. Matthew Loomis says:    •   4 years Author

      Hi Dr. Rin,

      Yes, the point about needing great traffic is one of the main points to share here. It doesn’t work like it did in 2007, yet I think many are still under the illusion it does.
      A blogger needs to build an audience before they can earn income no matter how it’s done. Once the audience is there, then AdSense is likely a good source of income.
      If you are okay with ads on your site. I don’t currently use it on BYOB. Sometimes, people have reasons why they don’t use it.
      I think new bloggers should learn about it and consider using it.

      Great to see you in the comments,


  2. Shirley de Gannes says:    •   4 years

    I want to build another website before I consider Adsense. After reading about people’s site disappearing for one reason or another I am not very confident with Adsense using Google free domain.

    This coming weekend I will be creating another blog and look forward to your assistance.

    1. Matthew Loomis says:    •   4 years Author

      Hi Shirley,

      Exciting news to hear that you’re building another blog. Let me know how it goes and if you have any issue with Adsense, feel free to email me. I’ll do my best to help.

      And this weekend when you build your second blog, I’ll be available by email if you need me.

      Cheers to your success,


  3. Lane says:    •   4 years

    Hi Matt, Lane here. Thanks for the invite but I haven’t got my website set up and I’m still not feeling confident enough at al this ‘new app’ stuff. I wish I was! Right now I am lovin’ just posting whatever I feel like writing & trying not to be impatient with myself to learn faster. I will keep working towards my goal and perfecting my writing style. Blogging is excellent practise so far & I have had very little negative feedback. I think I am a bit hesitant about branching out of my security corral…I lost my nerve for the last offer for bloggers who entered the writing contest. I will get braver…hopefully soon.
    Thanks for all the great ideas you put out there for us!

    1. Matthew Loomis says:    •   4 years Author

      Hi Lane,

      Glad you are enjoying the content here. 🙂
      There is a lot to learn and people can get overwhelmed. I like how you’re starting out at your own pace. I think focusing on delivering quality blog posts is a great place to begin.
      Let me know if you ever need anything.



  4. Yatin Khulbe says:    •   4 years

    Hi Matthew
    Though my site got the approval for having a google Adsense account, I have not installed it. As you said, the focus must be on increasing the traffic of the website. When we start generating a good amount of traffic, there are many alternate ways for generating passive income.
    These days, I am focusing on building my blog. I don’t want to distract the readers with the AdSense ads. I have no sidebars on my website. I am just focusing on providing a solid content for my readers.

    1. Matthew Loomis says:    •   4 years Author

      Hi Yatin,

      In my opinion, when someone is using their blog to market a service (like you), AdSense doesn’t fit well.
      Good looking website! I think your approach is smart…focus on building an audience first.

      Bravo, mate!


  5. Adrienne says:    •   4 years

    Hey Matthew,

    I can’t stand Adsense ads. Back with people would put up a site to just promote affiliate products then you could do really well having them on your site. Like you stated though in your comment, it doesn’t work like it used to.

    In my opinion, if you’re using your blog as a marketing tool to attract your target audience then you should not have Adsense on your site. It’s distracting and screams “I’m ALL about the month”. They are annoying and I can’t stand when I’m reading someone’s post and some disgusting infection is right in the middle of their post. They are supposed to connect the ads to the right content but I never see that happening on any of the blogs I read and let’s face it, I’m not on health related blogs.

    Just my two cents worth but of course everyone is going to do what they want to do so at least with this post they are equipped with the right information moving forward.

    Bravo and thanks.


    1. Matthew Loomis says:    •   4 years Author

      Hey Adrienne,

      Thanks for giving your 2 cents because you’ve been blogging for years now and have experience with AdSense. Like we discussed by email, AdSense is not a get rich quick tool, doesn’t work as well as it did around 2008, and isn’t a good fit for every website.

      There are a few folks out there though who are raking in dough with AdSense….Hmmmm, sounds like an article….

      As always, great to hear your perspective, Adrienne!


  6. Cindy Burns says:    •   4 years

    Yes Adrienne, thank you very much for your 2 cents worth as I have not set up my own blog yet but am working towards it, and given your 2 cents worth gives me a nickels worth to RE-THINK ABOUT NOW, so keep putting your thoughts out there as you never know who just may truly benefit from them, so they are NEVER wasted time, and I am with you, I get fighting MAD WHEN I am trying to read something on a site, when all of a sudden this huge back box reins in, & I cannot see what I was doing then! I could just cuss & spit!
    Keep putting your thoughts out here, at least for little old me, okay?

    Cindy Burns
    [email protected]

  7. Joachim says:    •   9 months

    Hi Matthew,

    Unfortunately, the Google Publisher plugin has been removed. Google AdSense recommends using the free plugin Advanced Ads instead: If you are going to update this post in future, you might consider this change.