Adsense For Blogs: Is It Right for You?
Google AdSense is an advertising program designed for publishers, like bloggers and web owners, to monetize their websites while providing a place for advertisers to gain easy access to content.
Before Google Adsense existed, it could be difficult for a small business owner to get banner advertising. Once it came out, it was easy for virtually anyone to insert advertising in their web sites.Since its inception, Adsense has evolved into a sophisticated advertising program.
How Adsense Works
Publishers must sign up and get approval for their account. Once approved, publishers are given many options to embed the code, including size, color and format. If a blogger uses WordPress, there are no shortage of plugins that work with Adsense. The one I recommend is Google’s official Adsense plugin.
Publishers can earn money every time their page is visited (meaning someone potentially sees the ad) and/or clicks on a banner. Clicks earn more than impressions (traffic on the page where the ad is located).
How much can blogs with Adsense make? That depends on a combo of factors. Certain keywords carry higher cost per click rates than others. Some sites get higher impressions, while others get a higher click-through rate (more clicks with the same or less traffic) so they will generate more revenue. The biggest factor is traffic. The more traffic flowing into a website, the more revenue they can generate. Keep in mind that a publisher must generate a large volume of traffic, in order to earn a full-time income. We are talking about thousands to tens of thousands of visitors per day, just as a start.
As stated above, Adsense has evolved to develop all different types of products for various media. This includes not only Desktop websites, but also mobile websites, YouTube videos, gaming, apps and other products.
Once the revenue is tallied up, publishers get paid monthly.
When Adsense for Blogs Should Be Considered
There are a few perks to getting an account for monetization. It may be your first check created from passive income. Many people who got started making money on the Internet with passive income got started with Adsense. Passive income is money that you earn even when you are not working, like investments or real estate revenue. You may need a lot of traffic in order to earn from AdSense, but no matter what you do online, you still need a lot of traffic. At least with Adsense it can be another stream of income for you.
Adsense data is well-tracked. It will tailor their ads that they show on your site in relation to the content that is on that page. Additionally, they will show you detailed data about clicks and impressions. That’s more feedback on what your customers are interested in! You can tailor more of your content or sales around that subject.
Getting income from Adsense can be a lot of work, but if you’re determined, you can begin to learn the ins and outs of making money online with it.
If you need some help setting up Adsense, here’s my article, Step 8: How to Make Money Blogging – Beginners Guide.