Moths surrounded the brilliantly bright light.
After 15 minutes of frenzied madness all of the moths dropped dead.
I know you have witnessed this scene around much of the world.
But when I began visiting Southeast Asia I replaced the word “moth” with “winged termite”.
Termites spread their wings as the monsoon season sets in. I have seen this phenomenon in places like Bali, Thailand, and Cambodia. Once in Bali, my wife Kelli and I made the horrific mistake of leaving both the doors open and lights on after a heavy rain.
Both winged termites and moths mindlessly flock to lights in a zombie-like state, obsessing over the bright color, heaving themselves dangerously close to electric lights or flames, something incinerating themselves on the heat before ultimately biting the big one.
We arrived to a living room filled with hundreds of winged termites, said termites slamming into our faces, flying into our ears and causing a rather unpleasant scene.
Funny thing though; 15 minutes after the swarm of Biblical proportions, the termites all died. A feast for the Tokay geckos, ants, and smaller geckos.
The winged termite or moth life cycle is just nature being nature.
But most aspiring bloggers live a similar online life cycle; chasing bright, shiny objects in a zombie-like, intoxicated state, then burning out and eventually watching their blogging career perish in front of their very own eyes.
[tweetthis]Are you a Zombie Moth Blogger?[/tweetthis]
How it Starts
Some bloggers – OK, most bloggers – are initially drawn to the online business world for the outcomes. OK; for the chedda.
Making money online seems like a fun, freeing activity that can help you ditch your 9-5 gig if you don’t like your job.
Or maybe you’re a stay at home mom who would like to earn some income while watching the kids.
This blogging crowd dives into the online game with the predominant intent of “getting”.
“Giving” is an afterthought, or heck, no thought, in these blogger’s minds.
Shortcut Syndrome AKA the Bright Shiny Object
As zombie moths sprint for the bright shiny light you may want to sprint for the Bright Shiny Objects of the blogging world if you primarily want to get money through your blog.
You want a shortcut. A hack. Whatever you can get your hands on to receive instant gratification so that you can cash in pronto.
The BSO’s of the blogging world range from alleged turnkey systems to shady mentors promising you the world with no work involved to any tool or strategy that ensures big money with little or no effort.
The rational blogger sees these scams for what they are: bait for greedy, desperate, frantic bloggers who want to get something for nothing.
But zombie-like bloggers are so fearful of losing money or missing out on the opportunity to make a quick buck that they sprint for the light aka BSO.
15 Minutes of Famished Activity
Starving for money, these greedy, fearful bloggers proceed to frantically chase all manner of BSO’s. Some bloggers literally spend their energy after 15 minutes of sprinting after tools, hacks, and gurus, and quit. Not kidding. I almost quit blogging after 15 minutes when I became overwhelmed with the BS in the BSO’s out there.
Not good; this crowd has the stamina of a zombie moth. Which makes for a weird visual.
Anyway, other bloggers spend maybe 15 days, 15 weeks or 15 months, desperately trying tools, hacks, and tactics, following gurus, avoiding the very smart work that would bring them long-term success, struggling and failing their way to quitting.
This period of time is not a calm, calculating, fun, loving journey; it is a wild frenzy, littered with thousands of dollars of wasted investments and so many mindless actions that you would genuinely believe a Blogging Zombie was at play, versus a sentient, mindful, human being.
Most of these bloggers watch their blog die a quick death, just like the frenzied moth or winged termite dies 15 minutes after chasing the light.
But it didn’t have to be this way.
Follow your blogging passion.
What can you talk about all day long?
Blog on that topic.
Tie that topic to some pressing problem suffered by people interested in that niche. Or perhaps you can tie your passion to inspiring folks to live their dreams.
Pick a mentor to guide you, to inspire you and to help you on your journey.
Matthew Loomis is one of the best blogging mentors online. Follow his blog. Learn from him. Hire him to coach you.
From there, your journey will be about practicing your writing, creating helpful content and forming meaningful connections with influential bloggers in your niche.
This takes time. Like, 2 to 3 years of intelligent, energetically aligned, passionate, generous work. Blogging is a skill. Like any skill, to become adept at your craft you need to practice thousands of hours at different aspects of blogging to become a full time, professional blogger.
This also requires you not to be obsessed with outcomes like traffic and profits. Delaying your gratification becomes easier if you blog mainly to have fun, to help people and to enjoy the journey.
This is why I always advise my clients, customers, and reader to follow their passion first and to put the profits on the back shelf. Before you become good enough for people to pay you to coach them, or for people to pay for your courses or eBooks, you will need to hone your craft for years.
I have played against and with pro basketball players who played in the NBA. I have watched a good 20 future NBA players while following high school basketball in New Jersey. Heck; I have chatted with superstar Kyrie Irving a few times and even had a talk with star Karl Anthony Towns at the convenience store down the road, as he often trains in the area.
Not one of these guys earned an NBA paycheck 5 minutes after picking up a basketball. Each player spent years of their life learning how to play ball and practicing diligently, even borderline obsessively, to become skilled enough to earn a paycheck for their basketball skills.
You will not earn a steady, reliable, hefty paycheck through blogging 5 minutes after you begin blogging. The profits flow in after you hone your blogging skills, and this practice period spans years.
I think you’re up to the task.
What’s the alternative?
Being a dead zombie moth?
Have you fallen prey to Bright Shiny Object Syndrome in the past?
How did you solve this problem?
How are you sticking to the fundamentals to build a successful blogging career?
Ryan Biddulph owns the website . He’s a blogger, author and world traveler who’s been featured on Richard Branson’s Virgin Blog, Forbes, Fox News, Entrepreneur Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon. Ryan can help you build a successful blog with the 11 Fundamentals of Successful Blogging Audio Cours