Blog Marketing Tips that Work. Period. [EP 14 The Blog Chronicles]

November 8, 2016

blog marketing tips

On this episode of The Blog Chronicles, we’re going to talk with Hernan Vazquez about blog marketing tips.

He is an entrepreneur who has founded 3 internet marketing companies which earn high six figure revenues per year. Hernan consults with business owners as well, helping entrepreneurs get more leads and sell more stuff using the internet.

On this episode I’m going to ask him about his system for increasing online sales, how he helps business owners grow, and his strategies for business blogging.

He’s based in Argentina, so let’s step into my skype studio and have a chat with digital marketer and entrepreneur, Hernan Vazquez.

Hernan Vazquez shares his blog marketing tips!

Hernan Vazquez Interview Transcript

( For those who like to read.)


Matthew Loomis: Hi Hernan.

Welcome to the Show!

Hernan Vazquez: Hey Matt!

Hey, everyone!

It’s really good to be here.

It’s a pleasure for me to be here. So I’m really excited!

Image result for Image of Hernan Vazquez

How Are Things Down in Argentina?

Matthew Loomis: Yeah.

So how are things down in Argentina?

Hernan Vazquez: Things are nice.

The weather is nice here. Actually, we are starting Spring.

Today’s cloudy but it’s usually a good time of the year right now. To be honest it just gets hotter and it’s kind of humid in Buenos Aires.

Map of Buenos AiresImage result

Otherwise, this is like I think this is the favorite part of the year.

So if you guys are planning on visiting Buenos Aires, come in Spring.

I think it’s beautiful!

Matthew Loomis: Yeah.

I’ve always wanted to go to Buenos Aires.

It’s a very cosmopolitan international city.

Hernan Vazquez: Mmm mm.

Mmm mm. Yeah.

Matthew Loomis: From what I hear.

Hernan Vazquez: Definitely!


So you should come. Look me up when you are coming and we can go and drink some wine. Or whatever you want to do.

Image result for caricature of two men drinking wine

Tell Us About Your First Blog

Matthew Loomis: Hahaha…

That sounds great man.

So Hernan, tell me first of all. I’d like for you to tell me about your first blog, like your very first blog.

I’d like you to tell me about your first blog. Like; ”Your very first blog”

Hernan Vazquez: Mmm mm.

Okay. So my first blog was… I have always been around or involving the internet marketing/affiliate marketing space. So this was back probably ten years ago. I started doing a blog based on an affiliate program which was in Spanish back in the day.

And I started blogging about how to make money online and those kinds of things. So it was a lot of fun and it was in WordPress.

Actually WordPress dot com

It was just a ton of fun. I had no idea what I was doing. But I guess that helped me get started when it comes to getting to know the ropes of blogging, creating content and those kinds of things.

It was quite a while ago and I’m really thankful about that because that’s kind of my first step into what would then develop into internet marketing and digital marketing career.

WordPress Played a Crucial Role for You Getting Started as a Beginner Blogger?

Matthew Loomis: Yeah.

We’ll get to that in a second.

So you found WordPress to be pretty user-friendly for you as a beginner?

Image result for images of WordPress Logos

Hernan Vazquez: Yes!


And I do not come from a technical background. So it was really user-friendly.

It wasn’t the WordPress that we know today. It was really starting out.

And I’ve been on some other platforms like Blogger dot com but I found WordPress to be one of my favorite back in the day. And yeah, coming from a non-technical background and having a non-technical family because nobody in my family goes around or knows pretty much anything about internet marketing.

So I had to figure it all out. And I found that WordPress was a really good way to start.

You’ve Been in the Digital Marketing Niche From the Start?

Matthew Loomis: Yeah.

So you’ve always been in the digital marketing niche?

Hernan Vazquez: Yes.

Yes. You could say so.

My background has been in SEO.

I have been doing SEO I would say for the past six years and I think that WordPress helped me out a little bit as well. Yeah. Six to seven years doing SEO but I’ve been mostly doing that. Helping clients and I had my own SEO agency back in the day and helping clients do web-design back in the day as well. So yeah. I mostly related to that space.

Providing services to clients and then selling some affiliate products and just being curious in general. Trying to make some money online. Testing and trying out things but that would be my main focus back in the day.

You Now Have Three Internet Marketing Companies?

Matthew Loomis: Yeah.

I was reading your Bio and it sounds like you’ve come a long way.

You’ve founded three internet marketing companies now?

Hernan Vazquez: Yes.

That’s correct.

Matthew Loomis: Can you tell us the names.

Of each business and what they do.

Hernan Vazquez: Yes sure.

I have done a lot of things during the past ten years but one of the companies right now is Semantic Mastery.

I would say that it’s one of my biggest companies, it’s one that has grown a lot.

It’s my baby because it’s me and four other partners.

That focuses on SEO training and digital marketing training. It was just SEO training but it has developed into some other training as well. So it’s basically coaching and training on the SEO/internet marketing and traffic generation space.

And then the other company is in Spain as well but it’s mostly focused on affiliate marketing on the Scandinavian markets. I have a partner that is from there. And then the third company is like a spinoff of the English company.  I started implementing the strategies that have been successful in the English market so I brought them over from the Spanish market.

So I have the other company that’s providing SEO training and services and what not on the Spanish side of things. They are  successful because they are based on the same strategies and approaches.

Do You Offer SEO Coaching to the Total Newbie?

Matthew Loomis: Mmm mm.

Do you offer SEO services for the total newbie, or do they need to know a little bit ahead of time?

Hernan Vazquez: Well.

That’s a good question actually.

I would say that you would need to know the very basics.

Like if you don’t know anything about SEO, here’s the deal: We hold an SEO Q&A every Wednesday at 3:00pm Eastern which is free to come and ask questions. We have been answering SEO questions every week for the last two years.

Image result for images for SEO

So if you are a complete newbie, you can come and ask your questions over there.

Now, if you want to purchase any kind of training I would say that you should get some exposure first when it comes to the SEO. Before jumping into the basic training.  I think that we can help people a lot better if they have a little understanding of how SEO works. And what gets your website ranked and what produces quality content. And those kinds of things. You know what I mean.

So Where Can Someone Go to Find Your Weekly Free Training on Search Engine Optimization?

Matthew Loomis: Absolutely.

So where can one find your weekly free training for on SEO?

Hernan Vazquez: Well.

If you go to: semantic mastery dot com / hump day

That will direct you to the latest events because we use Google+ and Google+ events and YouTube live to hold those events. You can come and ask questions and what not.

Image result for Images for Google+ and YouTube

We usually work on a ”first come”  ”first served” basis.

I would say that over the past  twelve months it has been gaining a ton of popularity and so sometimes we don’t get to answer all of the questions. So don’t get discouraged if we don’t get to your questions. Just keep posting them to the next event or try to be there early.

That is the main contact point with much of the people that don’t know what we do and they want to know a little bit about SEO or about learning what we do.


Matthew Loomis: Okay.

Cool. Sounds great.

semantic mastery dot com / hump day

Hernan Vazquez: Mmm mm.

Matthew Loomis: Okay.

I will definitely link to that in the Show Notes.

Hernan Vazquez: Amazing!

Can You Share with the Audience Some of the Ways You Are Helping Entrepreneurs and Solopreneurs Out There?

Matthew Loomis: So.

Hernan, you describe yourself as an entrepreneur.

And a digital marketer that helps business owners, freelancers and solopreneurs get more leads and sell more stuff using the power of the internet. Can you share with us some of the ways that you go about helping solopreneurs and entrepreneurs do this?

Image result for Images for Solopreneurs

Hernan Vazquez: Well.

That’s a great question.

Again, I have an SEO background.

I would say over the past two years or three years we have developed out own products and have developed our own marketing platform and what not. I have had to dive into a lot of other skills.

For example; Paid advertising. I wasn’t doing much – Paid advertising back in the day but I’m doing a ton of paid advertising now. Email marketing – You know when you’re building a platform you need to kind of develop all of these skills. And that has allowed us to grow pretty rapidly I would say.

Paid advertising is any kind of advertising that you have to pay for. It is one of the three channels of marketing, along with owned advertising and earned advertising. With paid advertising, you pay the owner of ad space in exchange for use of that space.

What is Paid Advertising? A Definition by TrackMaven

And that has allowed us to grow pretty rapidly I would say.

We will level on SEO but we will also level on every possible channel that’s out there which includes – Facebook social media paid advertising and  what not. So that’s basically what I have been doing for the past two, two and a half years.

And because of that, I started offering consulting services based on  sales funnel paid advertising using SEO  as another way of bringing traffic to your offers to your content and to your website. Then capturing leads and then turning those leads into customers.

So in my experience or in my opinion it’s more like an overall way of seeing the whole digital marketing game.

It’s not just about getting your website rank, getting traffic and that’s it. It doesn’t stop there, you know what I mean. So…

Matthew Loomis: Yeah.

Hernan Vazquez: I think it’s more.

Of a holistic way of approaching.

So that you can get results. One of the funny things that I was doing for SEO clients was that with some clients we got great results. They would get tons of page results or top three rankings and they would get a ton of traffic but they wouldn’t sell a thing.

Because their website wasn’t converting or they took ages to load. Or they weren’t even trying to generate our relationship with their research – They weren’t capturing email. So there are a bunch of things that actually happen after people actually land on your website.

That has been my job or the company’s I should say for the past I would say two years.

So I’m trying to delve into those niches or into those topics much more lately.

How Are You Successfully Impacting the Globe With the System That You Currently Have in Place?

Matthew Loomis: Okay.

And over those last couple of years.

You say that you have developed a system that helps websites get traffic and make money consistently.

No matter what country they are in?

Hernan Vazquez: Yes.

Matthew Loomis: Yeah.

So what are the common variables in your system that make it internationally successful.

Image result for Images for globes with flags


Hernan Vazquez: Well.

That’s a great question.

Because I think that – As humans, we all relate to brands and to markets and to purchasers pretty much the same way.

It doesn’t really matter where we are. And the proof of that is that we had a really good model in the English market. And then I exported it to the Spanish market and it worked really well.

And so the reality is that when you’re getting traffic. It doesn’t matter where it comes from.

It can come from SEO. It can come from content marketing, it can come from social media. You need to develop a relationship with them. It doesn’t matter what kind of language they are speaking. But you need to develop a relationship with those people that are visiting you.

So one of the best ways of doing that is to capture emails and then follow up. But it’s kind of harder to do this with SEO because you’re not paying per click. But when you dive into paid advertising you know how much you are paying per click. When you know how much money you want to make at the end of the month or you want to project that.

The reality is that you know how much money you can pay maximum click to be profitable.

You then know exactly how much you can pay per lead to be profitable. So at the end of the day, you want to combine every source of traffic out there. And have a system in place that are usually related to sales funnels and conversion optimizations and those kinds of mechanics.

So at the end of the day, you have clarity on what you want to do and what you need to do in order to scale your business and make more money.

Let me put up a real quick example. Let’s say that you are selling a fifty dollar product and you want to make a two-to-one ratio in return. That means that for every dollar that you spend on advertising  you get two dollars back.

So the most that you can invest or that you can pay for each new customer is $25.00

If you pay $25.00 for each customer then you will be making $50.00 back which is a two-to-one ratio. You know that’s super, super simple maths. And then you can work backward. If I’m paying $25.00 per customer – How much do I need to pay for an opt-in or how much do I need to pay for a click. How much am I converting.

Am I getting organic SEO traffic.

That’s more of a long term that will feed your pipeline.

So once you have those numbers nailed down there’s nothing preventing you from scaling a lot and pretty, pretty quickly online, I would say. So…

Let’s Talk About Paid Advertising

Matthew Loomis: Yeah.

Let’s get a little bit into paid advertising for a moment.

You have a video on YouTube called: ”How To Combine SEO and PPC for Longterm Traffic”

And you talk about how the two can work together in a powerful way. You recommend in that video that the small business owner or the solopreneur who wants to do PPC should first save up a budget for the PPC.

So I’m curious – What size of a PPC budget is needed for someone who’s just getting started?

Hernan Vazquez: Well.

That’s actually a great question.

I would say that the initial answer depends on some people that have clients are spending a ton of money. Or a decent sized budget. I would say anything from $100.00 to $300.00 a day.

On Facebook $500.00 a day.

On the other hand, we have some clients that we are consulting with, that are spending $10.00 to $15.00 a day on Facebook advertising. So the reality is that it would all depend on how money you can invest in your advertising without having to compromise your operation.

I see that a lot of people are afraid of paid advertising because  they haven’t tested it in the past. They haven’t worked for them and they’ve spent a ton of money.

The reality is that everything that goes with paid advertising involves risks.

Because you have to pay money for something that you don’t know if it’s going to work. But we can do it little by little. In fact, that is the way that we start doing it. We spend $5.00 a day and tasting and testing and  tweaking to make sure that that $5.00 is bringing in at least one sale that will cover those costs. And then we start scaling out.

So if it doesn’t work then you didn’t lose much.

That’s how we approach paid advertising. It’s not about going to the casino and betting in all of your budget into the red. If you are putting an add out there and it doesn’t work, you are pretty much doing the same as going to the casino. There are not so many variables in there.

So that’s how we approach paid advertising. What I suggest in that particular video is that you can combine the two. Now I see a lot of small business owners or solopreneurs that are focusing a lot on SEO which is a great thing right off the bat.

But it takes time, you know. SEO takes time and it takes effort. You’re playing with Google algorithms and you’re playing with a ton of things that are outside of your control.

You can combine the two a little. Step by step. Scaling PPC advertising. And when SEO kicks in which will be gradually  increasing over time, then you can manage the two traffic sources. And by the time SEO kicks in, then hopefully you will have your number sales down and you will have a potent and powerful sales funnel in place.

Do You Have a Preference Between Google Ads or Facebook Ads?

Matthew Loomis: Now when you are consulting.

Do you have a favorite or a preference between Google ads or Facebook ads.

Or does it just depend on the situation of the client?

Image result for image of Google and Facebook

Hernan Vazquez: Well.

I guess it depends on the clients.

I get clients that are strictly business to business operations.

In that case, Google ads do. But I think the reality is that Facebook has been switching and changing a lot over the past

But I think the reality is that Facebook has been switching and changing a lot over the past two to three years. And I think that even if it is a social network people are not strictly there to purchase but to make friends. And to watch funny videos and those kinds of things.

You can still put your message on Facebook in a way that will capture their attention. You can then sell to them at a later stage.

I would say right now that my go to traffic source is Facebook advertising. definitely.

Because you can get a ton of data with a little budget.

If you go to highly competitive niches and Google adwords, they can get really expensive really quickly. You know, you’re paying twenty-thirty-fifty cents per click. And if you have a limited budget initially you can not get enough data.

If you get ten clicks and you spent all of your marketing budget. It doesn’t make any sense. Now you can translate that into Facebook advertising and you can get a lot of data to work with. With just a little bit of money. It doesn’t have to be much.

That is definitely my go to traffic source right now.

Now there are targeting capabilities that I don’t think many other platforms happen to have right now. So I’m really into Facebook.

If You Are a New Blogger or Entrepreneur Will It Be Best To Get Advice Before Doing Paid Advertising?

Matthew Loomis: Okay.

That’s interesting.

So if a business owner or a blogger doesn’t know anything about paid advertising.

Should they hire someone or can they learn to do it themselves?

Hernan Vazquez: Well.

Of course.

I’m a big hands on learner.

I definitely think that you could go ahead and learn it by yourself. There’s no doubt.

Now the question that you need to ask yourself in those cases is – What would happen if I were to go ahead and invest maybe one month or two months or three months trying to learn this platform. When maybe someone can come and in fifteen days you will already be profitable.

The same happens when you are trying to fix your car and I’m are not a mechanic.

Image result for caricature of a dumb mechanic

If I try. I’m going to spend maybe a week and I will achieve maybe a little to not results. Plus the stress. And the wasted hours and those kinds of things.

But if I get that to the mechanic. The guys there will have the tools. They have the skills, so it’s not to say that they are better than me because they have developed, they have invested in their business.

So it’s kind of the same in here. The reality is that you do not need a huge budget to start. You need some budget that is a reality. But I would suggest that if you’re a hands-on learner like I am. I like to do things and I like to experiment with things.

But then once you know and once you have experimented with it a little bit. Then you can hire somebody that will give you results in the shortest time span possible.

Image result for caricature of a dumb mechanic

Matthew Loomis: Yeah.

That makes sense.

I like your car analogy, that’s great!

Hernan Vazquez: Hahaha…


Matthew Loomis: Hahaha…

Very, very true.

So you also have a video called – ”Creating Free Traffic Fast” on YouTube.

Can you talk a little bit about that process because I believe it involves paid advertising?

Hernan Vazquez: Yeah.

Well, basically there’s no such a thing as free traffic.

I do not believe in free traffic because either you are paying with you time or you are paying with your money.

Now in some cases. Let’s say that you don’t have a big budget to start – You know paid advertising is kind of a switch on and off. So you can switch it on or off and you can get traffic by tomorrow or in the next two hours.

The other way that I mentioned in that video is more like an organic approach. You’re an expert in some niche and I have had great results with giving away free value just for the sake of getting attention or getting my name out. That’s one of the main objectives for getting Humpday Hangouts.

Humpday hangouts is a free Q&A but it has become our biggest sales tool. Even if we are not selling anything in there. People will come and they ask questions and they will start trusting our operations. They will come again. They will ask another question and you will position yourself as an authority.

One of the things that I like about free traffic. Or one of the best strategies that I know of, is going to discussion forums. For example, if you are an expert in blogging you can go to blogging forums and blogging communities. You know Facebook groups and Linked in groups. Those kinds of groups where people are already engaged with the topic.

And then what I like to craft is some sort of ultimate guide, you know the ultimate guide for XYZ. Let’s say that you have a blog and you go into a blogging community. And you want to do the ultimate guide to get more viewers into your content. Or get more sign ups into your email list. Those kinds of things.

And then I would post those kinds of guides into discussion forums, discussion boards, communities, Facebook communities, Google+ communities, Linkedin communities etc…

Image result for Images of Social media communities

That would potentially be really good. The guide would have a ton of content and value that would get you a ton of new friend requests. You would get a ton of private messages asking you stuff about the thing that you wrote. It will potentially give you a ton of traffic to your website.

Matthew Loomis: Should it be the same thing.

Or something different than your email opt-in?

Hernan Vazquez: You mean the goal for the link?

Like where you’re sending that traffic to. Is that what you mean?

Matthew Loomis: Yes.

When you’re in the forums.

Hernan Vazquez: Right.


I would say if you had some sort of opt-in bait or lead magnet.

Matthew Loomis: Yeah.

Hernan VazquezYou could expand on that lead magnet.

Or for example, let’s say that you have a lead magnet that takes has five steps to XYZ.

You can give a sixth step or the first two steps on the forum or the discussion boards. And you could say; ”Hey guys if you want to download another extra three steps” You can go here and download the guide.

Matthew Loomis: Okay.

Hernan Vazquez: That’s called content upgrade.

So it’s pretty simple to implement.

It works really really well. And the good thing is, is that there are forums about anything like ”anything” and there are forums that people are super engaged in about their content. They are having discussions and there are threads. There are no pages deep like thirty-forty pages deep.

So people are really really engaged into that subject. If you can go and become an authority on a blog on a forum or a platform like that. Then you would be piggybacking on that traffic and adding value which is the main point.

Those are the two main techniques or strategies that I talk about in that particular video.

One involves PPC and the other one doesn’t. It involves it sometimes so…

Do You Use Quora At All?

Matthew Loomis: Yeah.

Do you use Quora at all.

Do you find success with it?

Hernan Vazquez: Yes.


That’s one of my favorite traffic sources as well.

Q&A sites, Quora, Yahoo answers.

Because I think that you need to find the best questions to answer. Otherwise, there are a ton of questions that are being asked over and over again. Some of them will get a ton of traction and some of them will not.

So what I would suggest in those cases is that you jump onto a question that has a lot of interaction and a lot of heat maybe. You can go and drop a line or comment over there. You also need to put effort into this because people that don’t know you can potentially start knowing you from that point onwards.

It’s like your handshake. I’d like to think about it as your handshake.

If you have a strong handshake people with trust you etc…So if you’re dropping these value bombs all over the place, at some point people will find you and they’ll start following you. Or your business.

Matthew Loomis: So.

You don’t find it advantageous to be the first person.

To jump in and answer a question?

You want to go where there’s already a lot of discussion happening.

Hernan Vazquez: Well.


I mean, it would all depend on your approach.

I tested the two of them. Initially when you’re starting out when you’re building a profile for example on Quora or Yahoo answers or any of those kinds of place that you are building a profile.

You have zero answers or zero points. Then you want to go out and build some sort of a reputation or profile. But once you have some clout in there. Then you can jump into these bigger questions.

They are already getting a ton of traffic.

Again some questions will get traction and some questions will not get any traction.

So I think that it takes you the exact amount of effort and time to jump into a question that already has traffic in it. You know it has views and subscribers. Rather than to drop a really highly valuable comment on a question that only three to five people will ever see.

Does that make sense?

Matthew Loomis: Yeah.


This is good stuff.

I’ve always heard about Quora.

I think I have a profile on there but I just haven’t spent any time on there.

Hernan Vazquez: Right.

Matthew Loomis: So.

I need to check it out for sure.

Hernan Vazquez: I started using Quora.

Because they have this beautiful design.

If you paste the URL onto YouTube it will  embed on the question itself. And  the reality is that you will get much higher CTR through to your question because it has a video.

Matthew Loomis: Okay.

Hernan Vazquez: Yeah.

And it will allow you to embed images and PDF’s.

So you can pretty much craft a really beautiful answer in there.

I started to use Quora to get more video views but then I got hooked up answering questions and what not. So I had to be there two or three hours per week every week.

The reality of it is that you are actually helping people out. Which is the main point.

Matthew Loomis: Yeah.


Maybe I’ll see you over there on Quora.

Hernan Vazquez: Sounds good.

Sounds really good.

Let’s Talk About Content Creation

Matthew Loomis: Alright.

Now Hernan.

I want to shift in a little bit to content creation. Which I know you are a big fan of content curation.

As a way of creating high-quality content that doesn’t require a lot of time and energy. So firstly can you share what you mean by content creation and then my next question is: If a blogger is a one-man-show who does all the blog content by themselves. How can content curation help them by producing great content without burning out or going insane?

Image result for Images for content creation

Hernan Vazquez: Those are great questions.

Okay. So content curation is kind of grabbing current news or industry news or industry highlights. Or stuff that is happening right now and then adding your comment to it.

You could curate videos or you could curate other people’s content or the blog’s or other authority bloggers, those kind of things. So coming from an SEO background – When you’re blogging as well you need a ton of content.

The reality is that the big media outlets. Those guys, you know the big Juggernauts that they would have a floor filled with journalists. They would still be using content curation. They can not be churning out high-quality content like those articles that turn out to be beautiful five-thousand ten-thousand-word guides. Those beautiful articles.

How many of those can you do after you’ve stopped getting ideas, you know. Or you want to kill yourself. Hahaha…

Matthew Loomis: Hahaha…

Hernan VazquezBut the reality is that.

Content curation is a great way of feeding your audience. Putting something out there.

Feeding with your opinion. The mechanics are super-simple. Super-simple you pretty much literally just copy and paste the article that you are trying to comment on and you will leave paragraphs of your own comments.

Matthew Loomis: Yeah.

Hernan Vazquez: It’s super. Super simple.

The reality is that you need to link back to the sources.

Which from an SEO perspective if you’re getting material from an authority blog it’s super interesting because outbound authority links help you with your rankings. So you know it’s an overall great strategy.

Now what I like doing when I have my blogs  – And you know that I manage a couple of authority blogs that I do not write to or write for rather. But I do manage the content team and those are like we have three writers now and the reality is that in terms of SEO and navigation. I like to divide my content or the content that those blogs have into two.

The first one would be the money posts. You know the three-thousand five-thousand and ten-thousand-word guys that it will take a ton of time to craft. So those will be your money posts they will get interaction on social media. They will rank on Google. They will be retweeted and shared all over the place.

So those are like the main money posts.

Maybe you’re selling something on those posts as well. The other group of articles are the secondary posts. and those posts could be easily done with curation. So you’re talking about the same subject. But instead of doing two-thousand three- thousand ten- thousand-word word article. You can get a five-hundred-word article that’s curated.

And that will help you again feeding your Google BOT’s and feeding your audience and filling your website that is not garbage. You want to keep quality in it and that’s a great way of crafting a post. That otherwise would maybe take you an hour. You could crank out a post in maybe twenty minutes or so.

Because you’re commenting on other people’s content. That’s a real word practice that will benefit your traffic and your SEO. And the visibility of your content as well.

So yeah.

Matthew Loomis: Yeah.

And you’re talking about copying and pasting.

Like a portion of the article.

Hernan Vazquez: Yeah.

Sorry if I wasn’t clear enough.

Matthew Loomis: Yeah.


I just wanted to make sure that everybody understood that you’re not saying the entire article.

Hernan Vazquez: No.

Just a fraction of it.

The reality is that you want to aim for at least fifty percent of original content. In terms of SEO, that’s like the threshold.

So it’s fifty percent original content at least. So if you copy four-hundred-words you need to write another four-hundred-words. You can get an eight-hundred-word article for the time and effort that it will take you to write a four-hundred-word article which makes a lot of sense.

Matthew Loomis: Yeah.

I think content creation is great too.

One simple example that I use is just like my monthly Top Ten Favourite Blogs. You know like the favorite articles that I have read over the last month.

Hernan Vazquez: Right.

Matthew Loomis: And I simply.

Write a blurb about each one.

You know, link to them. It’s also a good way to develop relationships.

Hernan Vazquez: Yeah.

That’s beautiful. That’s beautiful!

What Future Do You See For Entrepreneurs Taking Their Business Online?

Matthew Loomis: Alright.

It’s a beautiful thing!

So. Hernan, we’re heading into the close here – I want to ask you in the next two years – What sorts of opportunities do you see for people wanting to take their businesses online. Or solopreneurs who want to take their business online.

What exciting opportunities do you see on the horizon.

Hernan Vazquez: Well.

That’s actually a great question.

I think that right now for an example – Chatbots, the usual Chatbots or chat apps like Messenger. In Latin America we use Whatsapp. There’s WeChat in Asia.

I know that Facebook is betting heavily on developing the Facebook Messenger as an all in one app. So that you can actually order you meal from Facebook Messenger. And pay for your goods on Facebook Messenger etc…

Because actually, WeChat in China is already doing that. So I know that there’s a big chance of generating rapport with your audience. In terms of how you kind of use those applications.

I know that Facebook has launched a brand new set of ads which are aimed at – Instead of going to an external page you get a message.

A message with an offer or an opt-in etc…

I do not have enough data so I need to keep playing with that, to be honest. But the reality is that, that’s already there and I think there’s a big opportunity to promote your content to your contacts via your text message or via your Messenger app. For example with a group or something like that.

And I see that coming more and more. Mobile will keep getting bigger and bigger. The reality is that I think it doesn’t matter what kind of niche you’re into or what kind of product you are trying to sell.

The reality is that you need to set up a platform.

And you need to develop your platform. By platform I mean – The list of subscribers that you have the list of people that are following you on social media. The people that visit your website organically.

Those assets are your platform. I think that your number one asset is your email list right now. And if you are not developing your platform do not focus that much on the product that you are wanting to sell but on the niche that you are wanting to build the platform on. Once you develop a platform in there you can sell pretty much anything.

You know, it doesn’t have to be that same product over and over again.

Okay. But think about it this way;

  • I’m going into this niche,
  • I’m trying to become an authority,
  • I’m trying to build a platform.
  • I’m going to share value with these people.

And then at some point, if you are going to sell an affiliate product people will be responsive to that because you have fed them with good quality content. The same happens with your own product. If you’re launching a physical product? That doesn’t really matter, Just try to develop your own platform. And your platform will be the thing that sets you up for the future.

That’s my point so…

Matthew Loomis: And of course.

The actual blog or website itself is an important part of the platform.

Hernan Vazquez: Mmm mm.

Oh. Yeah.Definitely! Definitely!

That’s the way that you communicate with people at the end of the day. So Yeah. Don’t neglect that because that could be a great asset as well. The reality is having your own blog or having your own website and your own email list will set you free in a way because otherwise, you’re asking Facebook for permission to send your traffic. And you’re asking permission from Google to send your traffic.

But when you have your own blog and your own platform and your own email list. Then you do not have to ask for permission to have a successful business.

Do You Include “Blogger” In Your Title Bio?

Matthew Loomis: Yeah.

Well said. I like that.

So Hernan the final question that I ask all my guests here on The Blog Chronicles.

First of all, do you like to include the title blogger in your Bio?

Hernan Vazquez: Yeah.

You could say so.

I would like to have more time to write more.

I’m trying to turn out as much content as I possibly can. I found that videos are a great way to do it. I found that any video any day could turn into a blog post  and the greatest opportunities that I’ve had over the past six months have come from having great pieces of content in some authority wesites. So guest blogging. So yeah definitely.

How Blogging has Impacted the Life of Hernan Vazquez.

Matthew Loomis: Okay.

Great. Well, let me ask you this – In the last ten years of your blogging journey.

How has blogging changed your life?

Image result for Images for blogging changed my life

Hernan Vazquez: Well.

I think that blogging is one of the reasons that I’m here right now.

It has allowed me to develop a ton of relationships with a ton of people who are actually out there reading my stuff or watching my stuff.  It has helped me add a ton of value. I get this every day; ”Thank you for the content that you put out there” ”Thank you for the stuff that you say”

And I’m not trying to do that to sell anything. I’m just trying to be helpful.

At the end of the day, I think that the more helpful you are the better entrepreneur businessman you become.

The money will come in at some point. That’s not the main point of blogging. What blogging has done for me is help me develop a relationship with a ton of amazing people.

And if it wasn’t for blogging I wouldn’t be where I am right now.

So I’m really thankful about that.

Matthew Loomis: I am too.

If it wasn’t for blogging I wouldn’t have met you.

Hernan Vazquez: Yeah.



Matthew Loomis: Hahahaha…

Hernan Vazquez: That’s a good point.


How to Connect With Hernan Vazquez

Matthew Loomis: So.

Hernan, where can people go to connect with you online?

Hernan Vazquez: Well.

If you have SEO questions you can come and drop a line on – Humpday Hangouts

I’m pretty active on YouTube as well. I’ve been trying to add a ton of value to my YouTube lately. So if you search for – Hernan Vazques dot com you will find me and then you can check out the Facebook group that I manage. You can join and we can hang out there and ask questions. So those are basically the three main contact points that I have right now.

Matthew Loomis: Sounds great!

We’re going to keep in touch Hernan.

I want to thank you for coming on The Blog Chronicles today.

Hernan Vazquez: Thanks to you Matt.

It’s been a pleasure and I hope we do this again sometime in the near future.

Matthew Loomis: Definitely.


Show Notes

Hernan Vazquez:


Blogger dot com:

Hernan on Facebook:

Hernan email: [email protected]



Will You Be Next?

Thanks for tuning into this episode of – The Blog Chronicles.

If you enjoy the show, please subscribe on YouTube or iTunes and leave a rating or review to help other bloggers find us. If you want to chat with me on Twitter, look up me up: @mattloomis

Author Bio:

Image result for images of Matthew Kaboomis Loomis

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+ and Twitter


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  1. Annamarie says:    •   3 years

    Interesting young man, it is alf course good to borrow the odd sentence
    but in the end we are doing it in our style, yes?

    1. Matthew Loomis says:    •   3 years Author

      Hi Annamarie,

      Glad you liked this interview. 🙂

      Yes, every blogger must be themselves. Find your voice. Be brave enough to share it.
      Sometimes it takes awhile for some. That’s okay. Just keep goind and you will get there.

      Keep us posted on your blog progress Annamarie.


  2. James says:    •   3 years

    Very informative interview. I found the topics covered very Interesting and relevant to my line of thinking. Thanks Matt.

    1. Matthew Loomis says:    •   3 years Author

      You’re welcome James! I’m happy you dropped by to let me know. 🙂

      Keep in touch,