My Blog Post Checklist: Paying Attention to These Details Will Make Your Blog Easier to Find and Easy to Read

October 21, 2014
Blog postBlog Post (keyboard button) by uberof202ff   CC BY-SA 2.0


Hitting that Publish button is fun, isn’t it?

There’s nothing like the feeling you get when your masterpiece blog post is finished and ready for the world…

Spelling and grammar proofed? Check.

So now its time to hit Pub…Wait! Don’t publish that yet!

Make sure you go through this blog post checklist first.

This checklist will help you reach more readers. How so? By improving both the appearance of the blog post and the seo of the post, more folks will find and read what you have to say.

Here is the simple 8 point checklist I use. Feel free to swipe it. If you have a question or comment, I’d love to hear from you in the comments.

Blog Post Checklist


1. Formatting (short paragraphs, bold subheads) – This is where I make sure my blog text is appealing to the eye and scan-friendly. Most paragraphs are not more than fives lines long. I make sure the subheads are big and bold. I use bullets or numbers where appropriate.


2. Proper image insertion (no link, correct size) – I make sure my images are the correct size. I also remove the image    links unless I want to give people the ability to expand their size for better viewing or save them.


3. Insert “More” tag – The more tag is inside your WordPress blog post editor. You simply click it after you place your pointer where you want the text to end on your blog page or home page. Here’s an example:


More Tab
Examples of what the end result of the More Tab looks like on the web page.


If you don’t place a more tag, your entire blog post will display, and that may not be what you want. This is pretty easy to do.  Here’s what the More Tab button looks like in my WordPress blog:


More Tab2


4. Create Permalink. This is important for SEO. When creating a Permalink you should…

  •          Consider your keywords and use them here
  •           Make it concise
  •          Put a dash between each word




5.  Complete Yoast SEO
If you’ve been reading my blog regularly, you know I’m a big fan of the Yoast SEO WordPress plugin. This plugin will help you optimize each blog post for maximum seo. Once you install the Yoast SEO plugin, it will look like this below each blog post you draft:


Yoast SEO plugin

6. Add the category for your blog post over in the right side bar. I recommend only one category per post.

7. Putt http:// in all links. This helps to ensure that the links work for your readers.


8. Place rel=”nofollow” in any appropriate links you share. If you need more information about the “no follow link”, check out the section where I expand on this in the post SEO Search: Using Google to Find Basic Search Engine Optimization Secrets


Here are a few examples of where to place rel=”nofollow” into a link:


(<a href=”” target=”_blank” rel=””nofollow”>Source</a>)


<a href=”” rel=”nofollow” target=”></a>


<a href=”” rel=”nofollow” target=”>Features page</a>


Checklist Complete. Prepare to Click Publish

Having this handy blog post checklist at my fingertips has been a real asset. I’m not someone who naturally gravitates to details. I love writing. But to make the blog post complete, there are some details that need my attention. I always turn to this checklist with each and every post.

What about you? Do you have a blog post checklist? Any questions or thoughts on mine? I’d love to read your comments, so comment away!

Now if you’ll excuse me, I’ve got to go through my blog post checklist here.

Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+ and Twitter


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  1. Lawrence says:    •   5 years

    Very informative, and thank you.

    Blogs are a thing unto themselves, and I am planning one to link to my website and generate clicks. I know that bet as we speak, my site is still far from optimized. So this is a bootstrap operation.

    1. Matthew Loomis says:    •   5 years Author

      Beautiful photography on your blog, Lawrence! I’m glad this checklist is helpful for you. Stay consistent and your blog will be rocking and rolling.

  2. Arthur Broady says:    •   5 years

    Thanks for the Blog info and I find your guidance very informative. I am a new Blogger. I am close to my 10th month and 40 plus Posts. My initial help deserted me after my first Blog was set up. The rest of the time has been mostly self taught.

    I will admit that when you get into items like 3-8 above, I just get lost and very nervous. I resist doing anything that may destroy or undo what I am doing. I do not understand this well enough to experiment. I am sure it all would be helpful but I sense the risk to attempt any of the ideas relating to links or SEOs is too great. I would benefit more if I had a local person knowledgeable walk me through this. Any ideas on how to locate such assistance? my Blog is
    Thanks a million.

    1. Matthew Loomis says:    •   5 years Author

      Hi Arthur,

      Your blog is looking good. You’re coming along better than I think you give yourself credit.

      I totally understand the wariness and uneasiness with some of the new terms and the topic of seo. To find someone local to help you, I would start by googling “seo services” and then put the name of your city after that. You should find something that way.

      I would make sure the seo service provider practices what’s called “white hat” seo.
      Good luck and much success!

  3. aida suarez says:    •   5 years

    Excellent list! Bravo THANKS! you are the best!
    But ouch! the problem is I do not have a blog.
    I need your help to set one properly this time –
    I use to have one once for fun, but
    I stay away for months without posting
    and they close the site. Bums!
    Well, wish me luck with the next one that should be for profits. T

    1. Matthew Loomis says:    •   5 years Author

      Good luck, Aida! My setup guide is here to help you start a new blog. Let me know if you have a question along the way.

  4. Rene Miller says:    •   5 years

    I have a couple of questions. The more tag? Do you need to post it with every blog post or use it with just one blog post in a certain spot and then the more tag will show up on it’s own in the same spot from that point forward?

    I am having a problem with my media/pic sizes on one of my blogs. No matter what I do they are always too big. How do I determine what sizes they need to be to show up correctly within the posts or even for the featured image?

    Thanks Matt! I do enjoy reading this blog. I have received a lot of help from you and most of the time I do “get it”. But thanks for helping me out so often.

    1. Matthew Loomis says:    •   5 years Author

      Hi Rene! Great to see you again.

      The “More Tag” should come in handy for your blog, as I see you like to show just a short portion of the blog as a teaser and then people click to read the entire post. That’s how I have mine setup too on the “blog” page (under “blogging tips” in the top menu bar.) The amount of text you want to show at the beginning is where you place the “more tag.” I hope this makes sense. A side note related to this, the text you have on these is hard to read. Can you darken the font there?

      On images, whatever size your blog content area is in pixels, that’s what you should use and no larger. For example, if your blog content space is 700 pixels, then you should use images no larger than 700 pixels.

      If you still are having trouble with your images, I would talk to someone on the WordPress forum support about this.

      I wish you tons of blog success, Rene! Keep going.

  5. Rin Porter says:    •   5 years

    Hi Matt,
    Thanks for these ideas. I already use some of them, but I will consider trying the others. One question: what the heck is “rel=nofollow”? You said we shouldn’t use jargon in your example about annoying blogger habits, and I agree, but then you did it with “rel=nofollow”. Please explain.

    1. Matthew Loomis says:    •   5 years Author

      Hi Rin,

      Okay, you got me there. I did use some blog jargon here that needs more explanation. Did you click on my link there to the seo post? Basically, here’s what it says about the re=”nofollow”:

      If you want to use a few links on any of your website pages, that’s still okay thanks to a handy little tag you can insert into any link you choose. Just type what’s called the “No Follow” tag into the link. It looks like this:

      href=”” target=”_blank” rel=”nofollow”

      What this tag does is it let’s the search engines know that this site we have linked to does not represent the brand/personality/editorial content of your blog. This tag takes the “link juice” out of the link so that the search engines don’t directly connect your website with the one you have linked to. So they have less “seo mojo” but are just as helpful to the reader of your blog. Your readers don’t notice or even care whether a link has rel=”nofollow” or not.

      Why You Should View Nofollow Links as a Good Thing

      Despite not having the juice of their link counterparts, you should use them freely and see them as just another form of link in your overall link network. Having a large amount of inbound nofollow links tends to improve a website’s ranking, so use them whenever you’re not sure if the site you are linking to would benefit you or not.

      The nofollow helps protect your website when a website you link to gets penalized by a search engine like Google.

      Hope this helps, Rin!

  6. Rin Porter says:    •   5 years

    Thanks, Matt. I am slowly but surely learning about blogging. I assume that I would have to place this code in the “Text” part of WordPress, not in the “Visual”. I tried to use a plug-in a few days ago that allowed me to insert a text box, and it wouldn’t work, probably because I inserted the code in the “Visual” and not in the “Text” when I was composing my blog. One day at a time, huh!
    Thanks for your help.

    1. Matthew Loomis says:    •   5 years Author

      You’re welcome, Rin. Let me know if you need anything else.

  7. Lorraine Reguly says:    •   5 years

    I have at least 20 different things on my checklist!

    I also wrote an ebook about these 20 items, which I give away for free on one of my websites.

    I think your tips are great, btw. 🙂

    1. Matthew Loomis says:    •   5 years Author

      Thanks, Lorraine. Good to hear you found this helpful.

  8. Jesse Wisnewski says:    •   5 years

    Helpful checklist, Matthew.

    The insert “more” reminder is excellent. Something I was overlooking recently with my blog.

    Cheers, Jesse

    1. Matthew Loomis says:    •   5 years Author

      Don’t feel too bad, Jesse….before my checklist I would sometimes forget to insert More tag.
      Problem solved thanks to the checklist.
      Cheers, mate.

  9. Giselle Mazurat says:    •   5 years

    Hi Matthew,

    Thank you for sharing.

    I’m just starting to blog again, and I need to revamp my site a bit. I feel as if there’s a bit too much text on the pages. Feel free to make any suggestions.

    I have so much to learn. I really appreciate you taking the time to share your knowledge with us.

    1. Matthew Loomis says:    •   5 years Author

      Hi Giselle,

      Your blog is coming along…it looks like wordpress dot com, right? Not much you can do design wise…you need to filter out those spam comments on your blog articles. See if you can install a plugin called akismet for that. If you have WP dot com, I’m not sure you if you can.
      Let me know how things go. Keep going!

  10. Lauren Golden says:    •   4 years

    Hey Matthew,

    Per your recommendation I’ve been using Yoast myself. I have a quick Q, when you try to use the same keyword more than once, it flags it as an “issue,” asking you to consider which page you really want to use the keyword. If my blog has a niche, wouldn’t it make sense that I would use the keyword/phrase quite a lot more than just once for various articles? Any help would be appreciated….thanks!

    1. Matthew Loomis says:    •   4 years Author

      Hi Lauren,

      Yoast is a really nice plugin to help with SEO. Glad you like it.

      Yoast is throwing up flags about using the same keyword more than once because it knows the search engines like Google consider that to be a spammy practice. Overusing the same keywords is considered bad practice now, and doing so can hurt your site ranking in Google.

      What you must do is get creative with keywords. For example, on three separate blog posts that cover similar material, you could use keywords online branding, branding strategy and blog branding. The more you use the same keyword, the more google will think your site practices black hat seo. “Black hat” means shady, underhanded, intent to scam or deceive.

      So, be sure to use a variety of keywords. Check out my other blog posts on keywords to see how to find good keywords to use.

      Good luck,