Blog Post (keyboard button) by uberof202ff CC BY-SA 2.0
Hitting that Publish button is fun, isn’t it?
There’s nothing like the feeling you get when your masterpiece blog post is finished and ready for the world…
Spelling and grammar proofed? Check.
So now its time to hit Pub…Wait! Don’t publish that yet!
Make sure you go through this blog post checklist first.
This checklist will help you reach more readers. How so? By improving both the appearance of the blog post and the seo of the post, more folks will find and read what you have to say.
Here is the simple 8 point checklist I use. Feel free to swipe it. If you have a question or comment, I’d love to hear from you in the comments.
Blog Post Checklist
1. Formatting (short paragraphs, bold subheads) – This is where I make sure my blog text is appealing to the eye and scan-friendly. Most paragraphs are not more than fives lines long. I make sure the subheads are big and bold. I use bullets or numbers where appropriate.
2. Proper image insertion (no link, correct size) – I make sure my images are the correct size. I also remove the image links unless I want to give people the ability to expand their size for better viewing or save them.
3. Insert “More” tag – The more tag is inside your WordPress blog post editor. You simply click it after you place your pointer where you want the text to end on your blog page or home page. Here’s an example:
If you don’t place a more tag, your entire blog post will display, and that may not be what you want. This is pretty easy to do. Here’s what the More Tab button looks like in my WordPress blog:
4. Create Permalink. This is important for SEO. When creating a Permalink you should…
- Consider your keywords and use them here
- Make it concise
- Put a dash between each word
5. Complete Yoast SEO
If you’ve been reading my blog regularly, you know I’m a big fan of the Yoast SEO WordPress plugin. This plugin will help you optimize each blog post for maximum seo. Once you install the Yoast SEO plugin, it will look like this below each blog post you draft:
6. Add the category for your blog post over in the right side bar. I recommend only one category per post.
7. Putt http:// in all links. This helps to ensure that the links work for your readers.
8. Place rel=”nofollow” in any appropriate links you share. If you need more information about the “no follow link”, check out the section where I expand on this in the post SEO Search: Using Google to Find Basic Search Engine Optimization Secrets
Here are a few examples of where to place rel=”nofollow” into a link:
(<a href=”http://en.wordpress.com/stats/” target=”_blank” rel=””nofollow”“>Source</a>)
<a href=”http://visual.ly/interesting-wordpress-facts” rel=”nofollow” target=”>visual.ly</a>
<a href=”http://www.wordpress.org/about/features/” rel=”nofollow” target=”>Features page</a>
Checklist Complete. Prepare to Click Publish
Having this handy blog post checklist at my fingertips has been a real asset. I’m not someone who naturally gravitates to details. I love writing. But to make the blog post complete, there are some details that need my attention. I always turn to this checklist with each and every post.
What about you? Do you have a blog post checklist? Any questions or thoughts on mine? I’d love to read your comments, so comment away!
Now if you’ll excuse me, I’ve got to go through my blog post checklist here.