Building Trust With Your Readers In Less Than 8 Minutes

June 24, 2014

Building trust with your readers is your most valuable asset as a blogger.

You must step up, establish authority and increase readership. Building trust with your readers is vital to survival as a blogger. Unfortunately, far too many bloggers cannot establish, or maintain, trust with their readership.

How does one go about building trust with their readers?

More importantly, how does one build trust in the few seconds one has before a visitor decides to stay or click the back button?

Read on to learn about building trust with your readers in 8 minutes or less.

It’s All About Appearances

First thing your blog should demonstrate is an acute understanding of aesthetics. In other words, make your blog pretty, or more specifically, don’t make it ugly. Make your blog have a theme of its own, that reflects the personality of the subject matter, but that also maintains a basic level of professionalism.

Professionalism doesn’t have to be stuffy, boring or snooty. But it does tell your readers, “I am trustworthy. I am serious about providing high-quality content.” Respect your reader’s time by making sure your blog is easy to read, share, and navigate.

Building Trust with Your Readers Means Being Painfully Honest with Them

  • Depending on your content, you will want to reveal the good, bad and ugly of whatever you are writing about. As a marketer, you will want to present a balanced view of earning money.
  • Be real with your readers. They are sharp. They will be able to pick out incongruent ideas in your writing.
  • Be interesting, but not fake. Don’t put on airs.
  • If your opinion is different than the mainstream, definitely share it. However, don’t go against the grain for the sake of being a lone wolf.

Building Trust with Your Readers Means Making it About Them

Creating content that shines through, inspires, educates, entertains, or all of the above will keep them coming back for more. Stirring emotions in people definitely can get them to trust you. But is it more than mere manipulation – it is about giving them the best of yourself. It is about caring to bring out the best of them as well, even if only in the moment. It is helping them move in a direction where they can better themselves, or at least have a better day. Building trust with your readers is about caring more about their hearts than their checkbooks.

Don’t Censor

There are many times when you get jerks or spam bots that go in and mess up your comments. Continue to clean up the messes they make. Focus on your own readers. Sometimes, they will not agree with you. That is OK, your blog is more about them, remember? Don’t be tempted to start censoring differing opinions or you could really destroy your readers’ trust.

Cite Your Sources

Prove to your readers that the information you share is in fact, true and backed up by data. Point links, credit sources and give kudos to others. It is not only good etiquette, it is also good SEO. Yes, being the good guy gets you good karma.

In reality, building trust with your readers takes a long time. But if you can show you are trustworthy the second someone arrives at your blog, you have already made a great first impression. Continue to cultivate long-lasting relationships with them after you grab them in their first few seconds on your blog. Don’t violate their trust by selling out or losing your purpose. Keep being true blue, and build reader relationships that last for years.

Author Bio:

Adam Morgan is an amiable entrepreneur who loves video games, a good book, hot tubs, and long walks with the wife. You can add him to your Google circles here.


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  1. Adrienne says:    •   6 years

    Hi Adam and Matthew,

    This is my first visit to Matthew’s blog and I wanted to be sure and hear what you had to say on this topic. I will definitely agree with you that’s for sure.

    I seriously cannot stand landing on a blog that just gives me a headache or they have way too much stuff in their sidebar. They seem to be just shouting to me that they aren’t here for me because they’re promoting so many different things or bragging about what they’ve achieved. Granted, we are all proud of what we’ve accomplished but I’m sure you’ve seen some that have really gone overboard.

    I think what most people fail to accomplish is to remember that it’s about your audience, your readers, your commenters. When you can make it more about them than anything else they’ll be able to tell and that will make them want to come back for more time and time again. It definitely impresses me.

    Thank you both for a wonderful post and I hope this week has been good to you. The weekend is almost upon us so have a good one and I hope to see you again in the near future.


    1. Matthew Loomis says:    •   6 years Author

      Hi Adrienne,

      Glad you stopped by for the first time! Great to meet you.

      Your point about this whole blogging thing being about the audience and not the blogger is definitely spot on. The website design definitely reflects the owner of the website. Like when two people meet at a party, if I just talk about myself the whole time, it’s a turnoff.

      Thanks Adrienne for your insights. I do hope you’ll drop by again here soon.

      ~ Matthew

  2. Kay says:    •   6 years

    Thanks for reminding me, sometimes I get caught up in keyword research and have to remember I’m not writing for google I’m blogging for my visitors. I had a comment just the other day that I stopped and considered deleting but I left it in, wondered if I had done the right thing, glad it seems i did.

    I have a question, how much is too much on the sidebar? I need to make my site more attractive, as they say – you don’t get a second chance to make a first opinion.

    Enjoying your site.

    1. Matthew Loomis says:    •   6 years Author

      Great question, Kay! Adrienne (the commenter before you) brought up the importance of thinking about your audience, which first requires knowing your audience. What do they need? What do they like? When you design your sidebar, consider your audience. Approach it thinking, “What are the benefits I can provide my audience here in this sidebar.”

      Often a newsletter subscription opt-in is there. Along with some info on the website owner to establish credibility. The thing about that is “how much self promotion is too much?”

      If you can, ask a few of your readers privately to check out your sidebar and ask them for their honest feedback. They’ll help you know if you’ve crossed the line into the “annoying self promotion zone.”

      You can see, one thing I provide is a plugin that shows the five most recent blog posts, comments and tags. This helps folks know what recent content has been added to the blog.

      Thanks for dropping by, Kay! Hope to talk again soon.