Building trust with your readers is your most valuable asset as a blogger.
You must step up, establish authority and increase readership. Building trust with your readers is vital to survival as a blogger. Unfortunately, far too many bloggers cannot establish, or maintain, trust with their readership.
How does one go about building trust with their readers?
More importantly, how does one build trust in the few seconds one has before a visitor decides to stay or click the back button?
Read on to learn about building trust with your readers in 8 minutes or less.
It’s All About Appearances
First thing your blog should demonstrate is an acute understanding of aesthetics. In other words, make your blog pretty, or more specifically, don’t make it ugly. Make your blog have a theme of its own, that reflects the personality of the subject matter, but that also maintains a basic level of professionalism.
Professionalism doesn’t have to be stuffy, boring or snooty. But it does tell your readers, “I am trustworthy. I am serious about providing high-quality content.” Respect your reader’s time by making sure your blog is easy to read, share, and navigate.
Building Trust with Your Readers Means Being Painfully Honest with Them
- Depending on your content, you will want to reveal the good, bad and ugly of whatever you are writing about. As a marketer, you will want to present a balanced view of earning money.
- Be real with your readers. They are sharp. They will be able to pick out incongruent ideas in your writing.
- Be interesting, but not fake. Don’t put on airs.
- If your opinion is different than the mainstream, definitely share it. However, don’t go against the grain for the sake of being a lone wolf.
Building Trust with Your Readers Means Making it About Them
Creating content that shines through, inspires, educates, entertains, or all of the above will keep them coming back for more. Stirring emotions in people definitely can get them to trust you. But is it more than mere manipulation – it is about giving them the best of yourself. It is about caring to bring out the best of them as well, even if only in the moment. It is helping them move in a direction where they can better themselves, or at least have a better day. Building trust with your readers is about caring more about their hearts than their checkbooks.
There are many times when you get jerks or spam bots that go in and mess up your comments. Continue to clean up the messes they make. Focus on your own readers. Sometimes, they will not agree with you. That is OK, your blog is more about them, remember? Don’t be tempted to start censoring differing opinions or you could really destroy your readers’ trust.
Cite Your Sources
Prove to your readers that the information you share is in fact, true and backed up by data. Point links, credit sources and give kudos to others. It is not only good etiquette, it is also good SEO. Yes, being the good guy gets you good karma.
In reality, building trust with your readers takes a long time. But if you can show you are trustworthy the second someone arrives at your blog, you have already made a great first impression. Continue to cultivate long-lasting relationships with them after you grab them in their first few seconds on your blog. Don’t violate their trust by selling out or losing your purpose. Keep being true blue, and build reader relationships that last for years.