Blog Advice New Bloggers’ Need to Consider: You Can Choose a Crowded Blog Niche and Succeed
Time for some unconventional blog advice…Are you feeling pressured to pick “the right niche” for your blog?
By “the right niche”, I mean the conventional wisdom that says this: Pick A Completely Original, Unique, Never-Before-Considered Niche.
Some think this will lead to overnight online success.
You see these headlines all over social media: “Be unique! Provide a service no one else offers! Don’t choose a saturated niche!”
If the online gurus are coming at you left and right with blog advice that says stay away from a crowded niche, I can understand why you might suffer from”buyers remorse”at the moment…Perhaps you picked a blog niche, grabbed a domain name, and now after a few weeks or months, you’re afraid you made a mistake because there’s too many other bloggers in the same niche.
Before you give up or spend years trying to “find something that no one else is doing,” take a closer look at what a “crowded niche” really is and why YOU can reach crowded blog niche success.
Smart Blog Advice from a Super Blogger
Blogging expert Jon Morrow addressed this dilemma between choosing or not choosing a crowded niche in his article “How to Stand Out in a Crowded Niche.” Here is what Jon’s response is to the chicken littles who instantly oppose the choice of a crowded niche:
“Every time I hear someone tell a beginner not to enter a niche because it’s too crowded, I feel like screaming. Yes, I know this is the standard advice, but it’s just not true.
Crowded niches got that way for a reason: they work. Your best bet for succeeding with your blog is to find a subject lots of people are blogging about, and then start a blog about the exact same subject.
You don’t want to be a copycat. Just look for the hidden benefits behind an audience’s interest in your topic, and target those benefits instead.”
Recently, I heard Brian Clark give the same blog advice on a New Rainmaker podcast (couldn’t locate the exact episode he said this)…basically what he said (not exact wording) was people should get excited about a crowded blog niche because it shows there’s a need, a market, for that niche. If advertisers are paying money to be seen in that niche, that’s another good sign. So, you shouldn’t shy away from a crowded blog niche. There’s no need to reinvent the wheel either when choosing an online niche.
A Niche is Like a Song
Look at a new blogger choosing a niche this way: like an aspiring musician that needs a “hit song” (niche.)
Let’s say you’re a musician wanting to find an audience…
Metaphorically, when a band or songwriter creates a new song, they are the first to enter the “niche” of that new song, right?
Yet, the original band that “started” the song may not be the most successful at using it over time.
Many times, a musician will do a cover on an already existing song and find MAJOR success.
Here are some great examples of this illustration from the HuffPost article Cover Songs More Famous Than Originals: 20 Tunes that Fit the Bill
• Prince originally wrote a song called Nothing Compares 2 U…to this day, most people think Sinead O’Conner wrote it. And for good reason: she performed this song much better than Prince
• Joan Jett burst onto the scene in the early eighties with two big hits: I Love Rock and Roll and Crimson and Clover. Neither of these songs were originals. Both were cover tunes. They had been performed many times by other bands beforehand. Yet many today will agree, Joan Jett did these songs better than anyone else before or after
• If you came of age in the early ’90s, you may have spent hours listening to Curt Cobain perform “The Man Who Sold the World.” Cobain achieved a lot of success from this song even though David Bowie had already owned this “niche” the previous two decades.
Here’s one last song metaphor to help you see why its okay to jump into an already crowded blog niche…
The Ultimate “Crowded Niche” Success Story: Christmas Music
Talk about a crowded niche…..how many musicians have performed “Silent Night”? “Jingle Bells”? “Let It Snow”?
Too many to count.
Despite this, we continue to see bands both young and old jumping into the Christmas music niche. And most of the songs they choose to perform are retreads of the same material.
Why? Because it works.
Sure, some bands do create a unique Christmas song that grows in popularity, but most of these “original Christmas tunes” never catch on and are forgotten. That’s why musicians keep performing Silent Night…they know that if they stick to the old songs and simply add their own little flair to it, they will find success, because there’s already a market for “Jingle Bells.”
You can try to make your blog super original like this Christmas song by the Pogues, and it might even be technically good…but is there a demand for what you’re offering?
I Chose a Crowded Blog Niche and I’m Finding Success
I’m a perfect example of this….the blog creating niche was around many years before I dove into it. I knew there were already some highly successful people in the niche, and I saw this as a positive sign. I was passionate about the niche, spotted a lot of unmet needs here, saw the opportunities, and dove in despite what some people were telling me about this niche being too crowded.
I’m happy I didn’t listen to the naysayers.
Blog Advice Wrap Up: What Niche Are YOU Ready to Conquer?
Are you struggling with your choice of blog niche? If you need some help talking through your decision on the right blog niche, or have any questions about crowded niches vs. a new niche, just leave a comment below. Your questions or comments could help someone else wrestling with their own blog niche decision.
Photo: Crowd by Espen Sundve CC BY-SA 2.0