Bigfoot Blogger: How to Succeed in a Strange Blog Niche

February 15, 2018

Big Foot

On this episode of the Blog Chronicles, I talk with blogger and Big Foot aficionado David Boozer.

David and I have become friends over the past few years thanks to our mutual love of blogging and WordPress. David has been coaching bloggers and helping people set up beautiful WordPress websites for several years now.

He’s also found success monetizing his blogs, and one blog happens to be about Big Foot!

That’s what we talk about on this episode: how David jumped into a “strange” blog niche (Big Foot) and turned it into a money maker. 

David is always fun to interview. Here are a few things you will learn from our conversation (which you can read or listen to below.):

–Why he chose to throw his energies into blogging about Sasquatch

–How he finds traffic to his site

–How he promotes his blog

–How he has monetized his Big Foot blog

–What he would do differently if he could start over

–And much more

This is the 2nd time we’ve talked about Big Foot. I will say, David has opened my mind to the possibility this creature is real.

Living in the Pacific Northwest, David has a natural fascination with Sasquatch and has shared two encounters with one on this interview.

Bloggers who are not interested in Big Foot should still check out our conversation becausae it’s really more about successful blogging in a “weird” niche.

Enjoy this episode and let us know in the comments what you think or if you have questions.

David Boozer Interview Transcript

( For those who like to read.)


Matthew Loomis: Hi, David! Welcome to the show!

David Boozer: Hey, thank you very much, Matthew!

Matthew Loomis: It’s great having you on The Blog Chronicles once again. You have been on two times before and you’re now the first guest to appear in this show three times, so congratulations David!

David Boozer: Awesome, three times is a charm here, man!

Matthew Loomis: Definitely, so…let’s see. There’s a reason why I asked you to come back, actually. Because you make such a great guest and it’s always fun to talk to you.

You’re extremely knowledgeable about blogging and you have plenty of experience behind you and you tell some great stories. Like your Bigfoot stories that you’re now telling on a new website you started called

And that’s what we gonna focus on today on this show. Is your website relatively new; we’ll talk about how old it is and we gonna talk about different components to it, different pieces, what you’re doing, what you plan to do with it in the future and what are you’re doing to make it a success.

Bigfoot encounter stories from The Pacific Northwest. ʺ(…) Each story here is based on a true experience or account from those who have had a run in with this elusive creature, and that includes me…ʺ

David Boozer: Awesome!

Matthew Loomis: First of all, David, what date did you officially started PacWestBigfoot?

David Boozer: PacWestBigfoot actually started a youtube channel, the 7th of November I think it was, and a website and a blog started about a week later, 14th of November.

*300 hours of video are uploaded to YouTube every minute! *Almost 5 billion videos are watched on YouTube every single day. *YouTube gets over 30 million visitors per day.Matthew Loomis: So, last fall? Ok. Tell us what this website is all about.

David Boozer: Actually the really interesting story.  I have been doing internet, marketing or blogging thing for quite some time, you can hear my kids up there, we’re at homeschool and everything in all. I have been here for about ten years now.

It was probably in September or beginning of October my mom and a couple friends of mine (who just you guys know if you guys have seen the other interview I did with Matthew)…they actually had an experience here in the Pacific Northwest and my mother and I’ve actually come over tracks and stuff of this I guess you’d say, ʺelusive creatureʺ.

I’m pretty much, 90-95% positive this thing is out here, and from some of the people I talked to and met, and the people I can hobnob around the community.

Now, it’s even more like real to me. Basically what I did was, I was sitting around one day talking to my mom and then a couple friends of mine one week and they were like ʺHay man, did you ever think of writing some blog page with some stories on your experiences or something like that?ʺ.

I’m pretty much, 90-95% positive this thing is out here…

My mom said ʺYes, you can write mine first!ʺ and you know how moms are. ʺThis is my first boy!ʺ So, I’ve said ʺWhy not!ʺ So, I wrote this one about Screamer of Little Hyatt Lake. I wrote it out as a kind of backstory. My mom gave me the basics of the experience and what I did is kind of recreate from my, from what I remember about the area and everything else. Kind of  Native Americans creating back stories to real events that have happened. They created this awesome, elaborate, stories around it.

It is storytelling, basically. So I did that and I wrote it up and then I decided I’m going to read this back and put it on YouTube for the fun of it.

Then I send them to my mom and she does listen to it. And, so I did. The next morning I woke up there was like 1.500 (one thousand, five hundred) views, 200 (two hundred) likes, there were about 80 comments and the week later I put out my story, my encounters, and my moms when we both found the tracks. I had an experience about 3 miles away but 20 years difference in time. So I put that out there and the next thing, you know, it had thousands of views within just about 48 hours hundreds of comments and something like you know, 300-400 (three hundred to four hundred) likes on youtube.

And the next thing, I’ve looked over my blog, I was like I gonna put these on the blog and so I put them on the blog and they got range rather fast. That first week there were something like 2.000 (two thousand) or more hits to the blog and then it went crazy, after that, it went really crazy, real fast. I put up some friends of mine I put their stories together through the rest of November and December. I ended up doing a couple interviews with people. I was like Why not interview them? I’ll do what Matthew Loomis does with awesome people out here. I was like I got these interviews with you guys and put it out!

So, I started putting that out there as well and the next thing, I decided to put AdSense on it as well and monetize youtube. The first month I made almost 1.000 (one thousand) dollars on just AdSense income.

Matthew Loomis: Really?

David Boozer: Today, it still averages anywhere between  1.100  (one thousand, one hundred) and 1.600 (one thousand, six hundred) dollars per month in just from youtube income.

Matthew Loomis: Fantastic!

David Boozer: Yes, I know, I was like, man how do I monetize from AdSense? Maybe I should call an internet coach? So, I called myself and…so, basically, that’s kind of how that started. I think the most interesting part of this really occurred in January when I had to shut a website off.

I had all of my websites went down overnight and I was like ʺWhat happened?!ʺ. I call my hosting company and they said ʺFor three weeks now we’ve been warning you and warning you and warning you!ʺ.

I looked back at the last week of December and the first week and a half of two weeks of January and I were seeing anywhere between 15.000 (fifteen thousand) and 30.000 (thirty thousand) hits a day. I had one day that had 60.000 (sixty thousand) hits and that’s the day that HostGator shut me off because I was using shared hosting. And they were like ʺWe need one thousand, 1.500 $ (one thousand, five hundred)ʺ. I was like ʺWhat!?ʺ And I was like, “Wow, why don’t I try to save the money and do this a little bit different way?”

So, I stopped loading up the videos directly onto the blog themselves. I just took snapshots where people can click on and then go to youtube.

That way, when they hit the site they go to listen to embed (video) on youtube. So, little less time I was on my blog. Because I already do blogging and internet marketing coaching.  I’m so very busy with that and I really wasn’t truly ready for that kind of thing at the moment.

Matthew Loomis: That’s a good problem to have.

David Boozer: It’s an awesome problem, it’s one of those awesome problems that everybody wants to have when they first start here, but when, I mean, I literally had, it was 61.000 (sixty-one thousand) I’m looking, 61.225 (sixty-one thousand, two hundred twenty-five) hits by noon one day! It was intense, as a matter of fact, today PacWestBigfoot youtube channel is almost a two million views. I’m around ten thousand subscribers. It’s cash I can’t tell you, it is insane. The blog today gets on a really slow day like a Tuesday morning,  you know, Tuesday is like 750 (seven hundred fifty) hits to it, but the rest of the week it’s over 1.000 (one thousand) a day. And on Fridays, it’s usually about 3.000 to 4.000 (three to four thousand).

Because that’s the taste. It’s like tomorrow I’ll put it out there and next thing you know (expression of disgust) I read the recent encounter story again, it’ll have like 3000 (three thousand) views by noon. So, it’s getting pretty huge.

Matthew Loomis: I know that Bigfoot is a hot topic on YouTube because when you’re on the second time, your episode, that second episode is called Two Bigfoot Stories This Oregon Blogger Swears are True and it still does very well it’s being very well on YouTube, and in fact it’s the most viewed episode by far of The Blog Chronicles.

David Boozer: Yes, as a matter of fact when I shut down the blog for a couple weeks I started putting the stuff on FaceBook notes and I’ll tell you what, if you’ve got a really hot topic like that and you wanna to just use that you could, it’s a matter of fact on average my reach for the potential post on my FaceBook page can be anywhere between 500 (five hundred) and almost like 1.500 (one thousand, five hundred).

Matthew Loomis: Ok, that’s good.

David Boozer: Yes, I mean how many facebook pages get that kind of reach, natural reach, natural organic reach. They don’t, on average. So, that’s pretty insane. I could’ve gotten away with it, but I really wanted to have and I think it’s very important that everybody does have that on specific network plus WordPress blog.

It’s important I think. It’s a great way to really go and personally brand everything to you, to that brand and everything else. That’s what I did, kind of how it started. It just kind of ended up being a whirlwind of stuff, real quick. And today I have people from different places online like Sasquatch Coffee.

I got offers on Bigfoot books from other places (wonder there’s another one out there). These people are sending me mugs and T-shirts and posters and books to giveaways because I have a free giveaway that I like to do once a month and I did that myself just as kind of a list building thing. I wake up every morning with anywhere between 15 and 30 new subscribers every day. AWeber is my biggest cost today.

AWeber-Email marketing and autoresponder tools.

Matthew Loomis: AWeber. Ok. We gonna talk about that in a little bit. You know everyone who knows you knows that you have a passion for a Bigfoot. Do you think that’s the main reason you decided to start this blog? You know, this Bigfoot blog?

David Boozer: It was, Everybody here they know I’m marketing coach, professional blogger and all that. Eventually, what I would like to do with my online life (laughter) is really just be kind of blogger that just talks about blogging but I would really like to take the Bigfoot thing full-time at some points when I’m not so busy, eventually.

Matthew Loomis: Interesting…

David Boozer: It started out as fun, I was just going to have some fun and post pieces, ’cause you know, I knew what was doing and I figured, Why not put a blog together, maybe put up stories here and there from people and so I ask some people

“Hey, if you got an experience but there’s not a lot of story to it, let me know, I’ll create the backstory”.

You give me the experience. Basically, it’s like putting together a story based on true accounts. So you got to have some sort of creative part to it of course. It’s like out of thin air you create that part but is still based on the true account. That’s how I started writing and all of the sudden my Email was flooded one day with hundreds of different people gone: ʺHere is my experience! Here is my experience!ʺ…and I was like ʺI don’t know if I can do all this, I need timeʺ and people were just like ʺPlease!ʺ. So I was like: ʺOk, this is gonna take me two years but we can get them out there for youʺ, and so I’ve just been working on him one week at the time.

Matthew Loomis: Did you get so big so quickly? Did you need to do any outsourcing any help with that?

David Boozer: I have learned to type really fast. Creating the backstories to the experiences is actually fun. It’s not that complicated, really isn’t. I think that when it comes down to create a writing it’s so much easier. It’s so much easier than blogging about here are the steps I’ll lead on, this all week long. It’s just more fun, you get it. It’s one of those things we have so much fun, time really does fly. I can create one of the three-thousand-word things in probably an hour and a half.

Matthew Loomis: You do a good job.I enjoy reading some of the stories the way…I didn’t quite understand or know how you…

David Boozer: I had to buy Grammarly, man.

Grammarly-an English language writing-enhancement platform.

Matthew Loomis: You mentioned that I think it was in your first interview…how much you love Grammarly, which is great. The way you tell the stories, you’re captivating, you pull the reader in very quickly, you hold our attention the entire way.

David Boozer: I knew I was gonna be relying on video for the most part but writing out the stories actually was it. The videos are really for them I think. The writing part, the actual written story part, I think more for me at first. It really was, I really enjoyed writing more than just technical marketing pieces.

I really like to write about this subjects in all. I love writing about it. It’s fun that the less that they give me on (they just give me like a streak of light) I found these tracks – they were going this way. I ran into it, it looks like this. If that’s all they give me I’m the happy guy because I create the rest of the story.

Matthew Loomis: Interesting. Do you think, maybe, you seem like a full-fledged novel in works here?

David Boozer: I’ve already thought about that. I’ve actually had a few editor online ask me about that. Right now I do take a blog post and I have a friend of mine that turns them into books. Little short reads or campfire reads.

I’m on Amazon. PacWestBigfoot it’s over there on Amazon.

He added some lazy tries and he’s just a buddy of mine (laughter) he is a professional editor. But,  he creates some pretty cool covers! It is pretty awesome. I’ve been thinking recently of writing maybe like a little series of novels. There is gal out there who wrote a series of novels, it’s pretty awesome, kind of Bigfoot, but it’s mostly back east, down to Tennessee and all that stuff. I was thinking about writing my own, here around the southern Oregon area based on a gentleman that is just for fun on the side.

Kind of researching this, and to the book, the first book was like a major experience that was may be life-threatening or whatever, but then kinda move it into maybe at three novels kind of series. I was thinking about that like ʺOu, if I write any more I’ll never see my children!ʺ

That’s why I’m kind of working on doing a lot more of that kind of residual income stuff online right now with my own system so that I can free up time to actually do that. It’s funny that you’ve asked that, it’s actually kind of a desire by now. I really wanna do it.

Matthew Loomis: Did you say that there is already PacWestBigfoot Amazon page?

David Boozer: I think there’s Pac West Bigfoot stories out there bread what we did is we took the blog post and we put them into little series: Volume One, Volume Two, Volume Three and we take like six or seven stories. This way if you’re camping or something and you got your smartphone and you got your Kindle app you are still able to access that and read those stories while you’re up camping and scare that you know the poop out of you and your family.

I was like ʺWell why not!ʺ.  Sell them for a couple to three bucks a piece in and whatever. I don’t really care about the money part. I figured I just want people to have them and take with them. It was just a simple way to do that.

Matthew Loomis: Fantastic. I will link to the to the Amazon page in the show notes for sure.

David Boozer: Hopefully, he set up a page for it. I don’t know. Right now I’m actually working on my new software, sells funnel software, I’m trying to create some pages and stuff for the books using my click funnels and try to put all of that stuff together so people can access it better on PacWestBigfoot.

Sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products.

A sales funnel is divided into several steps, which differ depending on the particular sales model.

Like I’ve said it wasn’t really for money or anything. As a matter of fact, I’ll never have a membership program there. Everybody knows it. I told people that, because they always asked me “Will you gonna eventually shut this down and make us pay ten dollars a month for content”, it will always be free content forever.

I will never charge for the content itself. The videos are free, the blog posts are free, books are free (but they’re on Amazon so they won’t let me make it for free). I got people ask me for coffee mugs, shirts, hats, hoodies, you name it. They want PacWestBigfoot stuff, which was just insane. Now, I gotta work on that.

Matthew Loomis: Sounds like you really found something here, David. The Bigfoot niche is quite broad and covers a lot of sub-niches, I would imagine. So, what sub-niche is PacWestBigfoot a member of once you start niching down for Bigfoot?

David Boozer: That was the fun part! When I started thinking about this whole Bigfoot thing, I’ve ended up making awesome friends with people like William Jevning. He’s actually been on the history channel.

North American Bigfoot Researcher William Jevning.

He’s has books, he’s been a writer for a long time and an avid researcher of Bigfoot. He is one very well known. Also with Gunnar Monson, up there the owner of the Sasquatch Coffee Company, but he’s also the creator of Monster X Radio. I actually run their blog and their website now for them.

“Monster X is interested in cryptids of all kinds, however, our focus is the undocumented creature known as Bigfoot or Sasquatch. Our hosts Gunnar Monson and Shane Corson are active Bigfoot field researchers.”

I started running into these people. When you say here you learn about the subject, you start thinking okay there are people that think they phase in and out of the universe and then there are people who say they can cloak themselves and there’s like “he entered my mind and I was Bigfoot”. All this crazy stuff out there. I decided to niche down and just be real with it and I offer some accretions. I believe creationism is the best answer to science there is.

Creationism, the belief that the universe and the various forms of life were created by God out of nothing (ex nihilo). It is a response to modern evolutionary theory, which explains the emergence and diversity of life without recourse to the doctrine of God or any other divine power. Mainstream scientists generally reject creationism.

Accretiongrowth or increase by the gradual accumulation of additional layers or matter the thing formed or added by gradual growth or increase synonyms: addition, extension, growth, add-on, supplement.

I’ve done my research. I’ve done my checking, my fact checking, and this is what I’ve come to believe. At the same time that leaves the possibility of this animal existing in a physical world. Completely possible. We run into things all the time, Bili apes, crazy fish monsters up there in the sea.

We always run into new things, so why not? Somebody asked me What do you think about Gigantopithecus? you know they’ve been extinct. I’ve said, maybe it’s not extinct. Maybe, it’s what we call today Sasquatch or Bigfoot. It is totally possible.

So, what I did was I niche down as far as what I believe about the subject matter. I also noticed that people were opening this up around the world. There was like, Russian things, skunk apes…and I said: “you know what it really starts here in the Pacific Northwest”. When I threw that out there kind of as the Pac West kind of site.

When I hit the YouTube channel whit it, it just got such a huge response and I think it was because what I did was, simply put, the actual encounter stories that are here on the blog and on the channel itself are all based within the Pacific Northwest.

However, I started doing live interviews with people those I take from all over North America. Now I don’t go out to Australia, using Asia or Russia or the UK or whatever. I’m just taking North America which is United States, Canada, Alaska. Just all those areas. This is where I stick myself as concerned. But the stories themselves, encounter stories that I help to create based on true story accounts those are all based in the Pacific Northwest: Northern California, Oregon, Washington, and Alaska. British Columbia and everything else I don’t really do any for BC or Idaho right now. I have stories from there I just haven’t gotten into it.

Just kind of been sticking to these four basic states, because it’s all I really had time for. It’s all I want to control right now.

Matthew Loomis: Do you feel like if you went beyond that geography it would just be too much?

David Boozer: It would start flooding into just a bunch of different areas I really don’t feel like I need to go to. It’s like I got other people ask me “You know we have stuff out here in Missouri” and I was like “why don’t you start one up for you know Missouri Bigfoot and start?”. I was like “I’ll charge you 500 (five hundred) bucks.” I’ve had in quite a few people actually take me up on that.

Has been pretty interesting for their states…for me, I just didn’t want to. I love my beloved Pack, my Pacific Northwest, is where I’m from. I lived in Hawaii I been I’ve lived on the road for crying out loud from here to Florida and I always came back home. I love my Pacific Northwest, you know, a good Bigfoot foot story, a great cup of coffee in the morning and misty fog outside. I’m a happy man! That’s just how that is.

ʺIf you don’t love your Sasquatch Coffee so much that you’d wrestle an angry Squatch for it, we’ll give you a complete refund…no questions asked.ʺ

Matthew Loomis: When you chose Pac West Bigfoot obviously you had a lot of thought behind that was there any SCO considerations with that?

David Boozer: Actually no, to tell you the truth. When I started looking at the names it’s like everybody’s always, especially as an Internet marketer to professional blogger, you’re thinking like “this guy’s thinking like SCO when marketing”. If you go to the website and look at everything right now it’s in a very basic, simple format.

I mean there’s really nothing extraordinary about the blog itself. Not yet, and the reason is this – because I’m not at that point yet. I’m scaling this thing up, I am, but, at the same time, I’m not looking to sit there and start pulling money from people left and right. What I want to do is just really make this thing a community and a place it.

If I make any income from this it straight up from AdSense and from products like coffee mugs and hoodies and things like that. I’m fine with that. Will never charge for content ever.

When it came down to the SCO of the domain name of the content…the only time I think of SCO in years is the title of these different encounter stories. I started thinking “Okay what can really be good? What good click bait without being like a story from CNN?”. It’s gonna be at least realistic. So basically when I started thinking about all the SCO I didn’t really think about that I thought about community first.

I thought about the individual stories that I was going to be working with. That was the intent and that was it – Pack West Bigfoot. I looked through so many names mad it was even funny and I was like “You know what? Forget this!” I’m gonna come up with a name and I just “I’ll pray about a little bit, thought about it. Next thing you know, couple days later – Pac West Bigfoot. That sounds good enough. That’s awesome.

Matthew Loomis: Community over SCO. I think there’s a lesson to you.

David Boozer: I think so too and I think that as we go along in a no matter what your niches out here…

I think when you start thinking more about community than in over everything else, is just, just makes everything so much better, so much easier.

Its kind of finding your niche will help you find you’re who, you’re where, your what and everything else.

Matthew Loomis: David, let’s go ahead and talk about monetization because you’ve brought it up a couple of times. I know that you gotta monetize,  you said, through YouTube ads and sponsorships. How is this monetized?

David Boozer: I have people right now giving me…in the first couple months, there had bought some stuff to give away for the free giveaway. That’s my list building CTA, that’s my hook. I figured I would like a list of people here because I think giving away something for free and building up the community means to reach out. I have people now. I don’t even email anybody right now.

CTA, A call to action is the desired action a user or visitor is supposed to take at a certain stage.

Matthew Loomis: I was going to ask you about that.

David Boozer:  I don’t. As a matter of fact, they’re begging me to. “Hey, could you let us know once a week like to email or some, whenever the new ones outer or whatever latest off”. I was like, yeah, I can do that, I’m just not ready for it.

Matthew Loomis:  So, are you not using email marketing?

David Boozer: I am going to be using email marketing. I’ve been putting everything together on a new platform of been using the last 60 days. It’s called click funnels and that’s where I have moved all of my list building and in sales funnel software too.

I just wanted to make it really cool and interesting. I got these cool little pages made up with video backgrounds of misty forests and stuff like that. When I put those together once again I thought about them, their experience with that page. Misty forest trees going back and forth, clouds moving past. Kind of dark forest. The cool imagery.

Matthew Loomis: Your imagery is always really good too.

David Boozer: I love the imagery. I’m kind of while I am horrible at photography I still like doing it. I love photography. I invested a couple thousand in equipment last year. But, the monetization I figured in adversity AdSense into YouTube advertising, I did that. Now my wife is like “Where are we at this month?”(laughter) “Can’t you like triple or quadruple this with your skills, and I’m a woman, common”.

It is a kind of fun. I am looking to skillet up and do more with it. I really wanna go do this over here, but right here I’m doing things with companies in London and New York and Portland and wherever. You get kind of busy. Even now, is your being here for better part of a decade, monetizing something like that and then going out here and on faith and whatever alone, is still a little scary to kind of pay so much attention to it. It will hopefully generate that kind of income. I’m still like “Little risky. I’m gonna hurt my family by doing this”.

Matthew Loomis: And let’s keep in mind another income stream is the little booklets that you’ve got. Right?

David Boozer: Yes, so you know there’s the little books on the air from Amazon which does really well. It brings an extra. I think we’ve been earning stuff. I don’t mind telling people that stuff. I think last month was like 400 dollars and when you’re selling books for buck 99 or 299 that’s not bad, especially when Amazon taking most of it. Right now I am about to start turning on. I have a logo for Pac West Bigfoot’s.

My good friend’s daughter lives right around the corner from me. She’s little artist, she’s also matted, and gonna go ahead and start doing just coffee mugs, baseball caps, hoodies, T-shirts, long sleeve shirts, and some stickers. That’s what we’re doing.

Matthew Loomis:  Okay. So, to monetize you need traffic. What are your traffic strategies?

David Boozer: Right now basically the traffic strategies for it, since I’m trying to work it during my week, I am just to let you guys know. I mean I write the stories on the weekends for the most part in the mornings after I go for my run of my family still asleep I’m back in the door at 6 o’clock. I’m writing from six to about eight in the mornings.

So, before I go to church on Sunday, know that I wrote probably a thousand words. I’ve been doing it on the weekends, early in the mornings and while I’m watching finding Bigfoot. (laughter) Sipping coffee.

Matthew Loomis: Are you more of the morning person?

David Boozer: I am. I have been waking up at 5 o’clock without an alarm since I was probably 14 or 15. I don’t need an alarm.

Matthew Loomis: What time do you go to bed? On average.

David Boozer: Usually, I take a little one, he’s three now, but I take him up there around in a 10 o’clock and lay down next to him until he falls asleep. I’m usually in bed around ten, ten thirty. I’m here online most of the day hanging out with people doing things, Monday to Thursday at least.

Matthew Loomis: What about your content strategy? Are you posting once a week or more?

David Boozer: I am posting up once a week right now and I’m posting up, actually, usually on average twice as much as possible like. I will do an interview, say on Thursdays or Fridays with somebody. Sometimes I’ll post up three times a week which is really funny, and your like “how do you find time for that?!”. But here it is. It’s very simple. Usually, once a week, I’m doing an interview for about 30 to 45 minutes with people who have encounters and experiences or whatever. I’ll just record that and then although from Zoom and then loaded up and then it’ll play back on the YouTube channel.

“Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, chat, and webinars across mobile, desktop, and room systems.”

I don’t put that in the blog post or anything like that. It’s on its own playlist on YouTube channel. I also, every Friday or every other, most Fridays…I actually do YouTube live in the morning at around 10:30 or 10:00 AM when people are on their lunch break or something on the East Coast and hanging out here in the West Coast. All end up with like anywhere between 50 and 150 people on this calls.

All I do there, I just talk with the community, I take their questions, talk to them. That’s really it. They asked me questions about my thoughts about certain things and I totally belong to them.

And there are some people there be like, “why don’t believe that”. I don’t really care. And I tell them: “You can disagree with all of this but, we can still be friends and if you don’t want to be friends, I don’t care.” I don’t know you. You live way over on the other side. There we go. I do that and then, of course, I got the encounter stories. Those are the most important thing so, if there’s anything that I never miss during the week it’s usually that. That usually happens every single week unless I am really pressed for time.

Matthew Loomis: Alive YouTube video once a week.

David Boozer: I do that as much as possible. No matter what happens the encounter stories go out there on YouTube and on the blog. I’ve only missed it once I think in the lot since November. So, even when the website went down and I had to start all over again I was still posting them on Facebook notes as blog posts there. So, you go to like Facebook, you got a Pac West Bigfoot Facebook page there and you’ll see in the notes there are all kinds of stories.

Matthew Loomis: Definitely. You mentioned the people that come onto like your live stream videos and want to say “Oh I don’t believe this”.

That reminds me there’s a section on your about page, or there’s a video, and on that video, on your about me page, there is a part of it where you talk about how you actually expected to run into some trolls who would give you a hard time about your new Bigfoot website.

You didn’t call them trolls but you were alluding to some…

David Boozer: I will eventually come and redo that video (laughter). I don’t know if anybody knows it but I’m pretty blunt! (laughter)

Matthew Loomis: Who’s gonna say? (laughter) That’s right up your alley. You are alluding to these nebulous people out there that are trying to oppose your site. Can you talk a little more about why you decided to address them head-on?

David Boozer: Usually, I find there are the people that are really staunch and really hard-core about what they believe and I get that. That’s fine. I’m staunch and hard-core about what I believe but it doesn’t mean to be a total bugger to everybody. This is lame. We run into that no matter what’s our niches.

You could be a professional blogger, talking about blogging and once in a while get this lame comments. There are 3.5 million search results for Internet marketing coach and I’m number one. I get the brunt of it, I mean it’s just, you know, “boom”. I understand that and I was already dealing with that. It actually helps me because when I teach new people how to do all the stuff online and work with companies and stuff, they’re like:

“How do we do with the negative stuff?” and I was like “You either take it had on or there’s an edit button. Remove the stupid comment. It’s pretty easy.

You’re in control of your media here. Me, I don’t mind leaving that stuff up there. I don’t mind that stuff because most of the time you either gonna run to trolls who are just saying stupid stuff. It’s like “Where the heck that, I was from left field”. That kind of stuff usually ends up in my spam, anyways. And YouTube, my blog or whatever…I’m not really too worried about that stuff. But, there are those people out there. I had three or four people out there that just totally really came at me.

Most of the time they were really belittling my belief in creationism and how that benefits and everything. And I took it head-on. I argue the point and I told them “You show me transitional species, I’ll believe you”. You can’t. It’s impossible. There are none and there never will be.

Matthew Loomis: You believe in just facing the trolls had on, but you don’t give them too much time though. Right?

There’s a big difference between a troll and somebody who is a staunch believer and wants to have that argument but an argument in a conversational kind of way.

David Boozer: There’s a big difference between a troll and somebody who is a staunch believer and wants to have that argument but an argument in a conversational kind of way. I will take them head-on, as a matter fact I’ve invited people to have that discussion on the interviews that are recorded and played back. None of taken on upon again yet.

I do a lot of research. I love science. I don’t know a lot of people know that, but I read a lot of awesome books of science and everything like that. I go out here somewhat armed. Not to be a poster of it or anything, but I go out here little armed with some facts. I will use that in my life stuff. There’s a big difference always, between…you’ll know trolls and what they say.

Matthew Loomis: Right. So, what lessons can we learn about this? As bloggers, should we always make sure our message is crystal clear? Is that the lesson here perhaps? Maybe, this speaks to the common blog teaching out there that we shouldn’t try to please everybody?

David Boozer: You can’t please everybody anyway. I could sit there and say “My content is for beginners and experts alike”. Some expert will gonna come and going “peh!”, whatever. There’s gonna be beginners going “Oh, what are you talking about?!”.

Matthew Loomis: So, you think is better to get more niche specific?

David Boozer: It’s better to get pretty niche about things, it really is. And besides, if you get niche about whatever you’re trying to do online, it really is going to simplify the answer of who your target audience is, where your target audience is. What it’s going to take…what ethical bribe it’s going to take to get them to subscribe and then what kind of content you’re going to need to serve up and what kind of product and service you serve to that. It makes all of that so much easier. Me, it’s very simple. I’m talking about Pac West  Bigfoot stories here but I’m interviewing people from around North America.

It’s better to get pretty niche about things, it really is. And besides, if you get niche about whatever you’re trying to do online, it really is going to simplify the answer of who your target audience is, where your target audience is.

No matter where they’re in North America. But, I’m all about Bigfoot, I’m about Bigfoot encounter stories and I tell people right off the bat: I don’t care if you’re telling me the truth or you lying to me. I’m not here to be the BFRO. I’m here to create these based on true accounts using my own creative writing with the actual encounters that you say supposedly happen to you. That’s what matters to me. That’s all I care. That’s what I’m trying to get out here.

I want to be more the campfire tales guy that I want to be the BFRO. If you want to know these police styled reports well the BFRO is over here, I’ll give you a link. If you just want to sit there and freak yourself out while you’re camping alone jump on Pac West Bigfoot dot com.

BFROBigfoot Field Researchers Organization (BFRO). “Founded in 1995 — The only scientific research organization exploring the bigfoot/sasquatch mystery.” (taken from the site)

Matthew Loomis: I think this blog is a great example of what they call infotainment perhaps?

Infotainment, Broadcast material which is intended both to entertain and to inform. Origin: 1980s (originally the US): blend of information and entertainment.

David Boozer: Yes, that’s what I was thinking. I thought about writing my marketing site to kinda talk to you about infotainment which is really cool. Which is basically based on true stories and that’s all it is. It’s just another kind of techie term I think that we try to use here online, like email marketing newsletters. I mean, newsletters had been around for a very long time. We use call email newsletters now.

Matthew Loomis: David, where do you see this blog going, where do you want Pack West Bigfoot dot com to be in two to five years?

David Boozer: I’m actually by the end of this year. I would like to see this be, as far as my family is concerned, kind of full-time income for us. I really would. The reason being is because I really enjoy dealing it. I really enjoy the community. I enjoy the people and I’m actually not making money directly from them actually.

It’s through AdSense, it’s through cups and hats and things like that, but the content being free, that’s pretty amazing to pull off.

I would like to see it be something like that to what I could really take it up a full time, and, you know, spend my 4 hours a week doing this.

Matthew Loomis: Do you see any possible affiliate marketing opportunities with this?

David Boozer: Yes, I’m thinking about growing it into having people paid to advertise, they actually already had offers, buy people paying to be on a certain blog post. Recently I was offered a 1.000 dollars to be in a blog post. That’s totally viral still. It’s still wreaking havoc in my system.

Matthew Loomis: Fabulous! So, it’s like a sponsored post, basically?

David Boozer: Well, not really! Because they just want to put a banner add up to it. So it isn’t really a sponsored post. A sponsored post is “Hey, I’m gonna write about Sasquatch coffee and throwing gunner’s story about his stuff”.

Matthew Loomis: Okay, it’s just a banner add. Okay.

David Boozer: It’s just a banner add but I had people offer me, someone’s offered me that much so far. I’m like, “What are you crazy?” Alright, I’ll dig it, whatever.

Matthew Loomis: Yes, that’s awesome.

David Boozer: Yeah, but I’d like to see that happen also, that’s kinda what I am working on. Any way that I can monetize this that doesn’t require a membership stuff. There’s so much of that in this community that I think they are all membership out. And, you’ll find that is pretty true everybody. When I first told everybody, that was like, when they started asking me about, you know: “Is this going to be a membership thing, are you gonna have a more content we pay for every month or whatever?”  I said,

“No, the  interviewers are free, the live show will be free, the content on the blog and YouTube channel’s free.”

And all the sudden everyone is like hitting the applause, little icon, applause, applause, applause. Smile. Happies. We love you. It was just starting flooding and I was like “Oh, that’s insane”. But, no really, people love free stuff.

Matthew Loomis: This is gonna be fascinating!

David Boozer: It’s like “Can we give you money for a hat? Can we give you money for a shirt? Can I give you some money to put my add on here? Can I give you this?” I tell them: “I make my money through the commercials on YouTube’s. Could you guys sit through the 15 seconds for me?” And they’re like: “Yeah, yeah, yeah!”. Plugging in there for ”Thank you.” That’s all I asked as you sit through the advertising. Can you do that for me? I’ll keep this stuff free, forever.

Matthew Loomis: And you just ask your community to do that?

David Boozer:  I asked them and every one of them was “Yes, yes, yes!”. I don’t go a day without making around hundred or so dollars AdSense on YouTube. I make a minimum wage income on YouTube every day.

Matthew Loomis: You are an official true-blue youtuber.

David Boozer:  I guess so, which is really funny because I look at it today I’m almost at 2 million views almost 4 million minutes watched and there are only 75 videos on there.  Yes, everybody is like “Let’s have us like hundreds of videos”, no, no I got only 75.

Matthew Loomis: Are you getting good like…they have the suggested videos on YouTube or the search?

David Boozer:  Yes, as a matter of fact, I can give you guys some of that information right now, just so you can see other works ’cause anybody out there is a blogger and you’re not using video within your blog post. You’re really missing out on some really awesome SCO juice therefore for you, using that old phrase. But you’re also really missing out on that real personable connection I think. By getting out there actually, putting this out there.

I mean, people love it “I love your whiteboards it’s great!”. And then, being on video even if you’re on a video just recording a screen like I am, but just being on YouTube the second largest search engine out here. It drives me crazy. It is like “Look at all this”.

SCO – Search Channel Optimization. SEO – Search Engine Optimization.

Right now I’m staring at almost 1.8 million views. I am staring at but I had these other 917 (nine hundred seventeen) subscribers is about to get out it. That’ll put me at about 10,000 (ten thousand) subscribers on YouTube. My estimated revenue of the last week was 597 (five hundred ninety-seven) dollars and 45 cents. Let’s see…it looks like this month in views…261,597 (two hundred sixty-one thousand, five hundred ninety-seven). So, you know, just messing around being on that stuff…and in as far as the other stats here looking at these things…let’s see here, you are saying…

Matthew Loomis: Like suggested videos. There is a category for that.

David Boozer:  There is. I’m trying to find it on here. Traffic sources? Under that baby?

Matthew Loomis: I think so.

David Boozer:  Oh, yeah, suggested videos. My views for that, this month, just in suggested videos was 114,503 (one hundred fourteen thousand, five hundred three) which is 44%. Browsed pictures were 100,615 (one hundred thousand, six hundred fifteen)…that’s pretty insane.

Matthew Loomis: That’s awesome, David, and all you’re doing is basically reading the stories.

David Boozer:  I’m just reading the stories. As a matter of fact, I got people like “Dude, you gotta quick clearing your stuff and slurping your coffee on there”. I do get that kind of people, like “I’m just unsubscribing I can handle it anymore”, and I’m like “Later”. It’s like “I don’t care”.

I’m just reading backstories. I was like I want this to have kind of a feel were family or friends sitting around the campfire just enjoying some coffee and a story in the middle of the evening. I’ve even recently started putting campfire noise up in the background.

Matthew Loomis: That’s awesome, and you just have a still photo. You’re not even on camera. Right?

David Boozer:  Yes, I’m using the featured image from a blog post that I use and what I did is, I use a recording system from my screen capture system SnagIt. It’s really simple and I got this crazy little podcast I bought and I never used for a whole year and I finally used it.

Matthew Loomis: That’s one reason why I bother to put the show even though it’s audio on YouTube. I think people underestimate the audio aspect to YouTube.

David Boozer: Yes, because the thing is that even if you’re not doing a whiteboard, or you’re not standing there getting into your fancy car again. Just having that voice there and being accessible via multiple different types of content through blogs, through the podcast, through video.

Because as human beings we communicate three ways: we read, we watch and we listen. That’s how communication is done. So, podcast, blog post, video. That covers them all.

Actually, if you do video and you’re just doing a recording of your voice you still got the podcast aspect, the audio. Most people don’t know sound cloud but everybody knows YouTube.

Matthew Loomis: The one audio aspect is iTunes that many people know.

David Boozer:  “iTunes” is huge. That’s the exception to the rule out here I think.

Matthew Loomis: I think if you’re on iTunes and YouTube that’s a really good start.

David Boozer:  If you got a niche blog and you’ve got a YouTube channel…I always tell people: a blog, a YouTube channel, podcast channel if you want.

Three social media channels that you have and a good sales funnel – you’re ready to rock ‘n roll online. Start putting your stuff out, create awesome content, create community and you’re ready to go.

My biggest thought there was a community and being a part of this awesome community. Regardless if I agreed with people some or not. There are people out here that I’ve actually built relationships with, friends that I’ve never met online through the Bigfoot site.

The same thing with the Internet marketing stuff, the same thing you’ve have done yours. You’ve got these people that are like “If I’ll meet them it wouldn’t just be a handshake it’ll be built that hug!” That’s kind of amazing.

Matthew Loomis: Really is. David, as we’re starting to wind down here I want to ask you this question: If you could start over or go back to the beginning of this website PacWestBigfoot dot com, is there anything you would do differently?

David Boozer: I would have added in the guide service because I’ve been asked to do guide services. I’ve been having people ask me about taking them camping here and Bigfoot hunting in the Pacific Northwest. I’m just blotchy to help but that’s not really…I had three people asked me that this month alone.

Matthew Loomis: You could make some serious money on that.

David Boozer: I won’t tell you how much I’ve been offered on that. But it’s up to you off-line.

What would I do differently?  I would’ve paid the 1.500 dollars to HostGator. That’s the only thing that I would do different and it’s actually something I plan on doing by the end of summer.

He’s giving a dedicated server to this…I want to take this on as more of a full-time gig. And that may not be something looking back and redoing or anything like that from the beginning. It’s something that I would do now if I was faced with that today,  it would be a different answer. It’s just getting bigger than I could possibly imagine.

Matthew Loomis: Sounds like you’re off to a great start. It’s only been eight or nine months.

David Boozer: We’ve been on this call and I’ve had three people Skype me and all of them are from different businesses that have to do a Sasquatch.

Matthew Loomis: Man, before you and I started talking I did not realize the potential in this niche.

David Boozer: Yes, these niches are fun. I think, what I’m trying to do eventually is run my Pack West Bigfoot in the future and I would really like to start one day a blog that talks about lifestyle incomes. That’s where I want to move as far as the purpose of the professional side of my business is concerned.

I would like to move more into helping people set up lifetime income or lifestyle income, lifestyle businesses online. This will be like Pac West Bigfoot would be considered a lifestyle income, because it’s something that I love. It’s something I’m passionate about.

I can build an income around my lifestyle instead of building lifestyle out in the opposite way. It’s kind of like building a lifestyle around your work instead of building work around your lifestyle. That kind of mentality there. Did I get that right?

Matthew Loomis: Which comes first?

David Boozer: Yeah, as people got out there and they work a regular job and so you’re having to live your life around that. And build your life around that 40 hours or 50 hours a week nowadays. But here it can be the opposite.

The income around the lifestyle that you enjoy. It could be to be photography, it could be Bigfoot. You just could do a niche website about being a Bigfoot guide and take people out. If they gonna offer you 10.000 (ten thousand) dollars to take them out for seven nights…

Matthew Loomis: And you can’t guarantee that your gonna see him.

David Boozer: No. I wouldn’t. As a matter of fact, you got a piece of paper that says “you break your leg in the middle of the night, walking around”, you ain’t my problem. You got Obama care, it supposed to be free, so there you go. Go, fix it. Like I’ve said, I’m blunt. Just, get out and have fun. Build that! Whatever you wanna do out here just find what you love.

Whatever your lifestyle, whatever you’re passionate about, that’s that lifestyle business. That’s that lifestyle income that you can create.

And effort, I think it, is really just a lifestyle business and that’s kind of the direction I want to go online as well as my other internet marketing or business building side of mine. That’s where I wanna go. Eventually, I don’t wanna be David Boozer dot com. I don’t to be David Boozer internet marketing coach. I wanna be David Boozer, lifestyle business coach…and Pac West Bigfoot guy. That’s it.

Matthew Loomis: That’s beautiful. We gonna be following you as you progress here, on The Blog Chronicles. I’m sure I’ll have you back again. I hope so.

David Boozer: Nice, nice. Maybe Halloween, I got all kinds of cool stories from Native Americans that we can share. It’ll freak you out.

Matthew Loomis: It’s already a done deal. You gonna be the guest for Halloween. David, where can people follow Pack West Bigfoot on social media?

David Boozer: Pac West Bigfoot on Facebook. It’s really the only social media channel I have for it. I do share some of the stuff on my Insta Graham, which is “”. “Pac West Bigfoot”, you can just put that in search on Facebook. I’ll be the first one to show up. You can even put, I think, “Pac West” and I show up on Google’s search now.

Matthew Loomis: Really? On the maps?

David Boozer: On “suggested”. In YouTube and Google, it started to put Pac West Bigfoot in there when I’m not logged into anything and I’m incognito.

Matthew Loomis: That means you’re one of the most searched terms.

David Boozer: Yea, and on YouTube, it’s as I put Pac West in there if I’m not log in, I’m incognito, I’m the first one on there. At least as what’s been showing me. That’s been pretty interesting.

Matthew Loomis: That’s awesome, David. This is a great success story. It’s always a pleasure to talk with you and I hope you’ll come back for a fourth episode.

David Boozer: Lots of fun!

Matthew Loomis: I will see you in October.

David Boozer: Okay, sounds good Matt!



Matthew Loomis launched Build Your Own Blog to serve people and online businesses searching for a smooth blog setup that points them in the direction of long-term success.

DavidBoozer.Com was created to help lifestyle entrepreneurs around the world to start, promote and grow their blog and business online.

Build Your Own Blog on YouTube.

Bigfoot encounter stories from The Pacific Northwest. ʺ(…) Each story here is based on a true experience or account from those who have had a run in with this elusive creature, and that includes me…ʺ

PacWestBigfoot on YouTube.

            2 Scary Bigfoot Stories This Oregon Blogger Swears are True

(YouTube video, The Blog Chronicles by Matthew Loomis)

ʺIf you don’t love your Sasquatch Coffee so much that you’d wrestle an angry Squatch for it, we’ll give you a complete refund…no questions asked.ʺ

            Bigfoot (also known as Sasquatch). Article on Wikipedia.

Bigfoot Field Researchers Organization (BFRO). “Founded in 1995 — The only scientific research organization exploring the bigfoot/sasquatch mystery.” (taken from the site)

           AWeber-Email marketing and autoresponder tools.

           Grammarlyan English language writing-enhancement platform

           PacWest Bigfoot: Spine-Chilling Tales (1) Kindle Edition Read on any device!

The homepage of North American Bigfoot Researcher William Jevning.

           William Jevning bibliography. Available at

          MonsterX Radio homepage.

Gunnar Monson on Facebook.

         Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, chat, and webinars across mobile, desktop, and room systems.

        Snagit-Screen capture software.

Additional resources:

Wikipedia article on Bili apes.

Article on Gigantopithecus.

About Skunk ape.

About “Russian thing”.

Wikipedia article on Creationism.

Large, but yet, incomplete list of transitional forms.

I’ll see you next time!

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Follow him on Facebook and Twitter.



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  1. Freddy G. Cabrera says:    •   2 years

    Hey Matthew and David!

    That is an interesting niche!

    I would never imagine the bigfoot niche would be this popular. I mean, I know everyone has heard about Bigfoot so I think the popularity of the topic has helped David get this much success.

    Writing stories based on true stories is a smart idea. That is genius of David. And the way he has been able to take advantage of the traffic is clever. We can say that he is a real blogger and internet marketer. Not everyone would think of capturing emails when accomplishing such numbers blogging in a niche they are passionate about. I know a few people who don’t even know about email marketing but have a huge blog audience. They are just doing it for “fun”.

    I’ve enjoyed this podcast episode!

    Thank you for asking!

    Keep up the good work guys!

    Best regards! 😀

    1. David Boozer says:    •   2 years

      Thanks for the kind comments Freddy! It has been a blast writing the stories and connecting with such awesome folks in the community! And yes, I really did have a couple experiences here in teh PacWest…. =)