Use This Winning Article Format To Draw In Tons Of Traffic
In the world of content marketing, uniqueness was the unanimous goal until recently. Nowadays, content marketing giants are rampantly using one technique that’s a huge success at every level. It’s structured as follows: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).
To put things into perspective, GrowandConvert obtained 10K visitors in 21 days and How Slack gained over 100,000,000 site visitors using this structure.
Read on to find out the reasons why this type of blog format works and the actionable steps needed to create an article based on this format.
Why This Works
Take a look at how this format works below.
Inserting A Well-Known Brand Name
Pivoting your post around the developments of a renowned brand is a shortcut to capture attention quickly. For instance, suppose you come across two articles, one on the marketing strategies of Apple and another about the stats of a random company you’ve never heard about. Which one would you click on?
Truth be told, Survey Monkey discovered over 70% of consumers are drawn to content from well-known retailers in the search results. A Marketing Experiments study also found that non-branded articles performed 40% worse than branded content.
In 2018, Nielson revealed that the brand name is a key factor in driving sales. Customers identify with a recognizable brand name because it automatically translates to quality and trust.
Leveraging An Influencer
Such a post draws the attention of searchers as you’re essentially providing proof because if a big brand followed this winning format, you can apply it and succeed too. Moreover, brands appreciate these types of posts because it generates further brand exposure for them.
Blogs discussing real-life examples captivates more attention than those on generic topics. For example, suppose you publish two posts, one on best blog tools and the other on how you grew subscribers to 10,000 in a month with Grammarly. Experts say the latter post will attract more traffic, engagement, and clicks than its counterpart.
As this article format relies on proven results, trust is guaranteed from the moment a visitor clicks on the article.
Use Standard Practices
When it comes to the length of your blog post, opting for a longer post is always better for this type of format. Long articles get more forwards, comments, and linkbacks besides ranking high on the SERPs.
Steps To Create This Article
All you need to write this post is to track positive results, summarize them, and get a few screengrabs. Here’s how to get started:
- Identify Targets
Make sure you pick a brand that’s well-known yet not too big. As the content uses the strategies of non-mega-brands, it’ll be more relatable. To find the best targets, keep an eye out for brands in your niche that are creating relevant content.
Skip famous brands without any accomplishments as writing an article on their developments will be a major challenge.
- Conduct Studies
The next step is to track down statistics that can help color your post with detailed research. To do that, you need to experience the sales funnel of the company firsthand. You could begin by reading a blog post, ad, or viewing a search result that leads to different CTAs, sign-up forms, and so on.
- Ask The Brand Directly
If you can add a mention of a brand directly in your blog post, it can help to boost the overall shareability of your post. You can try to reach out to them by phone or email and request to set up an interview and gather data that’ll help to enrich your blog post.
- Formatting And Design
As this article format typically demands over 2,000 words, it’s best to use images and a clickable table of content within to make it easier to read. This is crucial for helping readers and search engines navigate through an otherwise jungle of text.
- Publicize To Influencers
Buzzsumo stats suggest that one share from an influencer is equivalent to 31.8% of social shares. It further suggests that three of these shares equate to 50% and four shares equate to 500%.
Bloggers can start by reaching out to at least 20 influencers over different social media platforms like Twitter, Facebook, and Instagram to help promote the post.
Overall, this technique focuses on leveraging the results of a famous brand to create trustworthiness and to achieve high engagement, and ultimately, conversions. Don’t wait any longer. Get started with this successful, five-step format to drive quality traffic to your website.