This Freelance Starter Kit Fits in Your Back Pocket and Has Everything You Need to Launch Your New Career

November 18, 2016

freelance starter kit


If you’re new to freelancing, here’s a handy starter kit to get your business moving.

This kit is made up of seven tools. The first two address the foundation of your freelance business–two things you need that are non negotiable: your website and your branding.

The other five tools can be used every day. Each one together helps you land clients, produce great work and get paid. 

Let’s take a look at what’s inside my freelance starter kit:



freelance starter kitTOOL ONE: Start Your Own Platform

A freelancer needs their own website. This is the place where customers find you. Like a brick and mortar store, only online.

You will want the platform to be high quality yet affordable.

Of course I’m naturally going to suggest using Build Your Own Blog to create your web platform.

My setup guide has helped many people start new WordPress blogs. Lots of these folks are freelancers or interested in other online business opportunities.

Start Your Own Blog Today (Only Takes 15 Minutes!) 



freelance starter kitTOOL TWO: Branding Your Business

You will want to begin branding your freelance business. A fantastic logo that catches the eye is a great place to start.

When you need a logo starting out on a tight budget, a good place to go have one made is called

The key here is to make sure you select a proven logo designer who has lots of rave reviews, which you find on every Fiverr profile.

A logo helps you get noticed and remembered, so put careful consideration into how you want it to look.

You will also find other branding options on Fiverr like video testimonials, voiceover talent and whiteboard video production.



freelance starter kitTOOL THREE: Social Media

Hootsuite is a social media scheduling tool that saves you lots of time by enabling you to schedule your social media posts.

The free version allows you connect with six different social media accounts. Really helpful tool for solopreneurs.

If you delegate, let them give Hootsuite a try!



freelance starter kitTOOL FOUR: Content Marketing

Your going to need to create blog content to demonstrate your authority and to for inbound marketing/SEO purposes.

Most independent bloggers and small business bloggers try to proofread and edit their own content, but oftentimes we miss things and an outside pair of eyes to proofread and edit can make your content even better.

At Wordy, you get real-time, human, copy-editing and proofreading for everything you write.


freelance starter kitTOOL FIVE: Send Proposals

I loved using Bidsketch when I was sending client proposals. They offer clean, easy-to-use templates that enable your proposals to be created in minutes.

A few years ago I wrote a review on Bidsketch for my blog and they gave me a 1 year subscription for free. Good news: they still offer this!

Start using Bidsketch




freelance starter kitTOOL SIX: Do Client work

Content creators are going to inevitably hit some “writer’s block” at some point. If you do, take heart–The Blog Post Ideas Generator is ready to serve when your brain is out-of-service.

And then after writing your content, you’ll want to make sure the grammar is in excellent shape. I recommend the free tool Grammarly.




freelance starter kitTOOL SEVEN: Send an Invoice

Created by a small business owner who knew there was a better way to invoice, Invoice2Go recently launched a free invoice template generator. This app saves you (on average) up to 3 hours per week. Create an invoice on the spot from anywhere so you can get paid faster. What freelancer wouldn’t love that?

Check out Invoice2Go



Keep This in Your Back Pocket

Digitally speaking, these seven tools are easy to carry around whereever your new freelance career takes you. Let us know how this Freelance Starter Kit has helped launch your new adventure!


Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+ and Twitter


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  1. Ryan Biddulph says:    •   4 years

    Hi Matthew,

    Great stuff! Love the emphasis on branding for your freelance business. Some feel tossing a site out there with some customer benefits will be solid for growing your biz. Few get clear enough on this non branded approach to see success. I go branding mad through all I do online. Clear message 😉 From blog comments to posts to eBooks to my services page I’m always thinking branding wherever my meat suit happens to be LOL.

    Thanks for sharing!


    1. Matthew Loomis says:    •   4 years Author


      LOL I still love your “meat suit” phrase. 🙂

      Yes, I cannot think of any sites offhand that are doing awesome without some branding. Well, maybe Wikipedia. 😉

      I keep the message pretty much crystal clear on this site and its related SM channels. I’ve tested a few slight deviations but you’re right, it’s best to stay focused on the intent of the site our meat suit is working on. LOL (You like that?)

      One spot where I don’t do this is my personal FB profile, as you probably noticed. But most of those posts are not Public, so only personal friends see it anyway so it still doesn’t mess with branding.

      It might mess with a few people on there though. LOL


  2. Jean-Christophe Lavocat says:    •   4 years

    Wordy and Grammarly are certainly tools I’m going to start using . As a non-native speaker, writing in proper English feels so hard most of the time … Thanks for recalling me that such tools exist.

    1. Matthew Loomis says:    •   4 years Author

      Hi Jean-Christophe,

      Your English is good! Keep at it, my man. Let me know how things go with your blogging.


  3. David Boozer says:    •   4 years

    I love GRAMMARLY! As a matter of fact, just used it on this comment! Ha! Seriously though, I love Grammarly Matthew, it is really helping me to sharpen my writing and blogging skills.

    1. Matthew Loomis says:    •   4 years Author

      Your content does read smooth as a baby’s bottom, David! LOL Seriously, the copy is crisp and in great shape. Thanks for letting us know how helpful Grammarly has been for you.

  4. Daniel says:    •   4 years

    Hi, Matthew!!

    Really, great stuff! I’m at the disposal to help all bloggers to build your branding and create assets for social media and all more.

    Please get in touch, or follow me on social media (@studiodomingos)!!