Google Keyword Planner Tool Gives Bloggers a Search Engine Advantage–For Free
This Google Keyword Planner tool is something I’m eager to share with you.
A free resource like this one is something that every student of keywords should get familiar with.
To find this handy resource, you need to sign in to Google Adwords.
You don’t really need to get immersed in what Google Adwords is all about here. In a nutshell, Google Adwords is Google’s PPC program that a business can use to advertise on Google.
As a blogger, all you need to focus on is reaching the Keyword Planner tool inside Google Adwords. Now, to get to it, you may need to follow through the steps to start an Adwords profile before you can reach the tool.
Don’t worry, you don’t have to pay anything to use this tool.
Then you will scroll down below Tools at the far right of the top menu bar and click Keyword Planner.
Once you reach the KWP, it will ask you what you want to do. You want to click the first choice as you can see below:
Next you will see what looks like this…all you need to do is put in your keyword and click Get Ideas…
Quick Google Keyword Planner Tool Overview
Blogger, meet your new best friend.
You will want to use this tool with every new blog post you create.
So, after you click Get Ideas, you will see what looks like this below. Notice, for this example I have done a search on the keyword “fashion”.
As you dive into the Google Keyword Planner tool you’ll see search volume trends across the top. Below that is where you find the Keyword Ideas.
Be sure to click the Keyword Ideas tab instead of the Ad group ideas tab. If you read Lesson 2 on keyword research, you may recall that I talked about the importance of targeting 3 to 4 word key phrases. As you can see above, the single keyword “fashion” would be extremely difficult to rank high in Google just based on that one word, because the term “fashion” averages 90,500 monthly searches. And that’s just in the U.S. Not globally. Even when the competition is low (like the term “fashion”, notice how the tool here calculates the competition to be “Low”), it would still be much more difficult to rank high.
Plus, most people searching with Google or Bing are more specific in their searches…for example, the keyword “mens fashion” averages 33,100 searches per month. If your blog is covering “men’s fashion,” you will want to get creative and dig deeper by adding one or two additional words.
So let’s drill down further and do a search on “mens fashion.”
Now, as you browse the ideas provided by the Google Keyword Planner tool, you will see the disparity in how many average monthly searches each term gets. Which keyword idea you end up choosing is dependent on various factors, mainly what your goal is for the blog post, what it is specifically covering, and the audience you want to target. This really is not about always choosing the keyword that has the highest monthly searches. You don’t have to let that factor determine your blog content.
Does it help to have a higher amount of searches and low competition? Well, yes, that’s a positive thing, for sure. My point is, using the above screenshot, if you wanted to choose “mens fashion tips”, you can do that. Because 480 searches per monthly average can still provide your blog with some good traffic. Remember, this blog post you’re preparing isn’t going to be the only one using keywords, so if your next post later on uses a keyword with 5,000 monthly searches, then it all balances out, right?
So what you’re doing is looking for blog post ideas on topics that people are already searching for. That’s a much easier way to go than always trying to invent something brand new, which in most cases, nobody is looking for your totally unique article.
Of course, I’m taking about topics when I say “unique.” You definitely want to create original copy. You also want to provide your blog readers with what they’re looking for. And in most cases, its something that’s already been thought about.
Even the most original, eccentric poet on the planet would be wise to include “poetry” in his blog keywords, so people who like poetry can find his blog. If he tries to invent a new term to describe his poems, and avoids the term “poetry”, poet lovers will not find his blog when using Google.
Let’s use the Google Keyword Planner tool to get some keyword ideas for poetry…
As we can see above, our friend Mr. Poet is finding some keywords here he can use to help bring traffic to his blog. He could drill down further on any of these by doing another search on one in particular, like “poetry blogs”.
He could write about “poetry publishing”, “writing poetry”, “teen poetry”, “black poetry”, or any of the two-word keyword phrases here. Again, finding a three to four word keyphrase can help with search results, like “how to publish poetry.”
If Mr. Poet drills further down into “poetry blogs”, let’s see what the Google Keyword Planner tool will find for him…
Mr. Poet would find some great blog post ideas here….Poems About Love…Best Poetry Blogs…Poems About Life…let’s see what ideas he could find by using the Google Keyword Research tool to search on “Poems About Love”…
Now look at how many keyword ideas Mr. Poet has found. These are phrases people are searching for! Mr. Poet would be foolish to ignore this!
He could write blog posts about…
•sad poems about love
•famous poems about love
•short poems about love
•and more (the screenshot didn’t capture the entire list.)
Don’t Forget This Part of the Process Next Time You Create a Blog Post
Keyword searching like what I’m showing you here is not only about finding relevant blog topics people want….this part is important so listen up…you also need to make sure the keyword/keyphrase you choose to blog about is included in your title, both the blog page title (H1) and your SEO title (the title that shows up in Google.)
Now, this does not mean your blog post headline ONLY includes the keyword/keyphrase. You can use the keyword and something else to expand on it or fill it out into a catchy, compelling headline.
Also keep this in mind: You want to place your keywords in the front of your headline if at all possible.
So for example, if Mr. Poet chose to write an article using the keyword “sad poems about love”, here are few examples of headlines that grab searchers and articles that would rank well in Google if the keywords are handled correctly…
•Sad Poems About Love Can Change Your Life; Here’s How
•Sad Poems About Love Sometimes Make Me Happy
•These Sad Poems About Love Reveal 35 Sex Secrets
You want to write a headline that is helpful to the reader. You want it to be interesting. Your headline should entice people to click the link because they want to read what’s in the body copy.
If the headline achieves that and includes the keyword in the font of the headline…man, that’s powerful.
Another thing to keep in mind: You want to use the keyword/keyphrase in the exact form as its found in the Google Keyword Research tool. If you change one letter of it, or add an S at the end when it should be in singular form…any deviation you make will confuse Google. The search engine might understand, but it might not. So, focus on the keyword. Then do this…
Final Part to Using the Google Keyword Planner Tool
One last helpful thing to do when you’re determining what keyword to use…do a search on it in Google.
See who shows up in the search results. Notice how they’re using the keywords in their search titles. Click through to their articles and see how they’re using the keywords in their headlines. Why? Google is looking for diversity. So, using the same headline as 10 other bloggers’ will lead you nowhere. Google is only going to show one of them, and it normally isn’t the latest one.
Together, doing these things helps you map out the keyword, so you can brainstorm and think about how you can create your own unique twist on a topic that other people are also writing about. You will map out:
•What people are writing about
•How their headlines look
Once you have this mapped out, you can strategize how to make your blog post stand out from the crowd.
What do you think about the Google Keyword Planner tool? Do you have any questions? Let’s talk about this in the comments.
Next, in lesson 4 I’ll be sharing some other keyword tools that other bloggers are excited about.
See you next time!
Photo Credit: flickr