Why Bloggers Should Own Their Blog and Not Be a Digital Renter

February 11, 2014
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What’s the key to blog success? Location, location, location.

Would your rather own your home or pay rent to a landlord?

Most people would probably choose home ownership. Sure, there might be a few positive reasons to rent a house, but let’s face it, the majority of people globally would choose to have their own house if they could.

This makes a lot of sense because when you own the house, nobody can tell you to leave or tell you what you can or can’t do.

The same thing applies to your blog.

Why I’m Using Real Estate Lingo

Recently, someone in real estate sent me an email asking about how to start blogging for their realty business. There’s a growing number of real estate professionals who are waking up to the content marketing blog boom taking place now.

They are starting to see competitors having success with blogs and want in on the action.

Good move.

Knowing the number of Realtors wanting to start a blog will continue to rise, I decided to share this email exchange with my readers, because actually this topic is good for all new bloggers, not just those in real estate.

Below is the email exchange where I used this simple “rent or own” analogy to help this person relate to and understand the reasoning.

Let me know in the comments below if you are still unclear on this or have any other thoughts.

Okay, here is the email I received…

“I want to drive people to my website to get additional buyers and sellers.   I have been following XXXX Real Estate News as an example.  I have a website, with a Google+ profile, but I get confused about where to blog?  Do I blog from my website or create a different website with a Domain name that can drive people to my site and search for properties?   Cyber space is very confusing to me.   I got a lot of information and now I’m going to follow your guide.   I do have a few domain names that I registered to get people to see the latest news on real estate.  Will you let me know if I am on the right track?   I appreciate it.”

I followed up with this email reply…

Good to see how you are willing to press on into something new and get out of your comfort zone. I admire that.

I know there are some folks in the real estate field who gain a lot of business from their online presence and blog activity. Like them, I want to help you succeed with your own business blog.

So let me try to answer your question here as simply as I can…

You’ll want to choose a domain name first. I talk about how to pick the right domain name in step 1.

After you own your domain name, you then want to start your own blog/website. This is where you want to take on the “owner” mentality and buy your own real estate by building a “home” online. Consider my online guide to be like the “home builder”.

What you don’t want to do is blog from a social media account or some free blogging service because you don’t own that real estate. It doesn’t matter if your landlord is Facebook or G+ or a free blog platform like Tumblr, anyone who owns and controls the platform can delete your blog (evict) at any time.

So you want to “buy” not “rent” your blog, and that’s where my steps come in.

As you go through the steps, you will want to hire an “architect” called WordPress to build your online home. This includes choosing your WordPress theme. Consider the theme to be like hiring an interior decorator.

The process will include getting the Blue Host service, which is sorta like your website’s homes association…I’m trying to keep going here with the real estate analogies…hosting helps keep your blog running smoothly, like they make sure your blog home gets the snow plowed off the street once a snowstorm hits.

So, think of social media as simply your advertising channel. I heard a famous marketer once say that your “blog content” is the fire. Social media is the gasoline. You want to simply use social media to spread the message that’s on your blog. That’s all social media is—a tool for promotion (and branding).

XXXX, I hope this analogy is helpful for you. I do think you are on the right track. Be sure to read what I wrote about domains (step 1), then choose your domain and get started with the steps.

The exciting thing is that you’ll be the owner of a blog in a short amount of time.

Please don’t hesitate to ask any other questions. I wish you much success on your new blog.


New Bloggers Must NEVER Set Up Shop On Somebody Else’s Property

Don’t be a blog squatter.

Is this “rent or own” analogy helping my real estate professional readers? I hope so. I really can’t stress this enough or use a better metaphor for you.

This term “digital renter” is just a slightly revised version of the term “digital sharecropper” that’s been around the internet since 2006, when a guy name Nicholas Carr first coined the term.

So don’t even think about setting up a Facebook page and using that as your blog. Facebook is notorious for deleting business pages without warning. They have all sorts of rules, and one accidental break of a rule could make your Facebook page disappear.

Same thing with Google Plus.

Now I’m not saying you shouldn’t have a Facebook page or Google Plus account for your real estate business (or any business)…just don’t use them as your blog platform.

Remember, social media drives traffic to your blog. Not BE the blog.

Once you decide you’re ready to go for it and reach the dream of your own real estate blog (with a white picket fence and big backyard) you know I’m here ready to help you get started.

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+

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