Influencer marketing has gotten extremely popular in the past few years.
The reason for this is that social media offers ‘regular’ people a way to reach a certain influence over a group of people, and bloggers and businesses are making use of this as it helps them reach a larger audience.
In this blog post, I’m going to show you how influencer marketing can help you become a more successful blogger.
Why Influencer Marketing?
One of the best things about influencer marketing is that it allows bloggers to reach a much larger audience than they could on their own.
This, in turn, leads to more traffic to your blog, more engagement on social media, more shares, more comments and so on.
Social influencers are users who have a loyal, targeted audience.
And as the name suggests, they have a certain influence over their audience. Their followers and readers are engaging with them, reading their posts and updates and sharing them with their own followers in return.
One of the best parts about influencer marketing is that it doesn’t matter as much how small or big your readership is. Not to mention, you won’t even need to invest as much into advertising and driving more traffic to your blog, once you start your influencer marketing campaign.
Overall, influencer marketing is a great way of reaching a large targeted and engaged audience with your content.
Step 1: Create Awesome Content
The first step towards achieving great results from influencer marketing is that you need to have quality content that offers real value to your target audience.
Whether you want to guest post on an influencers’ blog, have them guest post on yours, or simply want an influencer to share one of your posts on their social profiles, the one most important element you need is great content. Unless there’s some great content involved, most influencers won’t want to become associated with you.
Before you can even start reaching out to influencers, you will need to have at least a few examples of content that they would appreciate to show your worth.
You can use a tool like Buzzsumo to research the most successful content being shared in your niche to give you ideas on what types of content you should be creating:
Step 2: Identifying Appropriate Influencer to Connect With
Next, it’s time to identify influencers that you can connect with. There are different degrees of influence, so it’s important to start with the ‘smaller fish’, particularly if you have a small blog.
As your blog grows and your influence along with it, you will be able to connect with bigger influencers in your niche.
In order to determine whether an influencer is right for you, you need to look at:
*Their reach: how many followers do they have on social media?
*Their website: what is their domain authority? How many comments and shares do they get on average?
*Audience engagement: how engaged is their audience? Do they share their content often, as well as engage with them in other, more organic ways?
In order to start identifying social influencers that you could connect with, there are several tools that you can use to help you and simplify the process.
First, start by looking into your own followers: do you have any influencers already following you? If you do, then that could mean that the particular influencer is already interested in your blog, so you already have an “in” with them to help you start a conversation. If you’re not sure how to look for influencers in your list, you can use a tool like
If you do, then that could mean that the particular influencer is already interested in your blog, so you already have an “in” with them to help you start a conversation. If you’re not sure how to look for influencers in your list, you can use a tool like Buzzsumo.
If you’re not sure how to look for influencers in your list, you can use a tool like Agorapulse, which automatically qualifies your followers in terms of influence and brand advocacy:
Otherwise, you can use several different tools to look for more influencers. For example, you can use the afore-mentioned Buzzsumo, to find the influencers sharing the most successful content, or, alternatively,
Ideally, find as many social influencers as possible and organize them by their reach, audience, and influence to prepare for your outreach.
Don’t forget to also check their relevance: are they sharing similar content to yours? Are you both trying to reach the same audience?
Step 3: Reaching Out to Social Influencers
This is where influencer marketing gets a bit more complicated. Especially now, as it has become one of the most popular forms of digital marketing, there are likely numerous bloggers just like you reaching out to these same influencers.
This means you will need to somehow stand out if you want to catch the influencers’ attention.
While you can definitely reach out to them directly as you find them, the best way to start is by establishing a connection with them online, slowly but surely. Start by:
*Following them on social media, sharing their content with your followers regularly and engaging with them as often as possible
*Interacting with them on their blog: familiarize yourself with their blog and the topics they cover (this will come in handy later on as well!) and try to interact with them regularly by leaving thoughtful comments, asking questions or answering their questions.
*Join similar groups and online events: influencers are usually very active online and participate in different groups, communities or online events, such as Twitter Chats. Try to take part in as many groups and communities so you can to interact with influencers and build upon the relationship you’ve established. The same thing goes for Twitter Chats, check to see if any of the influencers you’ve picked have any Twitter Chats coming up and try to participate in them as much as possible.
The more you engage with an influencer (without asking for something in return), the better you will be able to grow your relationship with them.
Where possible, try to take the engagement to the ‘offline’ as well: meaning, try to attend industry events that influencers are attending, either as a speaker or simply as an attendee and then attempt to introduce yourself and, as this will help solidify the relationship you’ve started with them.
Step 4: The Outreach
As you establish a connection with various influencers, you can finally start your outreach. Ideally, see if you can find their email so that you can contact them this way.
Keep your emails short and sweet and personalize them to show that you know their work and you are a fan.
Make sure to also introduce yourself properly, so that they know exactly who you are.
Then, it’s time for your request and value proposition. What do you want from them? What will they have to gain if they accept your proposition?
This is very important, as there has to be some value for them as well.
This doesn’t mean you have to pay them or anything of the sort, but rather other benefits, such as the exposure they would get if they accepted.
Influencer marketing can help you achieve great results for your blog, such as increased exposure and reach, more traffic, more shares and social media engagement and it can even help build up your own influence.
Ideally, though, you need to spend some time building relationships with influencers in order to stand out among all the other bloggers that are reaching out to the same influencers.
Have you used influencer marketing to promote your blog? What are some of the techniques that worked best for you?
Lilach Bullock is a digital marketing consultant and trainer, social media expert and professional speaker. Visit her website LilachBullock.com