How to Choose a Good Domain Name that Grabs Attention & Grows Your Audience

June 10, 2016

how to choose a good domain name


How do you know if your domain name is any good?

By “any good” in this case we want a domain name that helps your blog brand grow an audience. The better the name, the faster your fan base will multiply.

You want to put some careful thought into this.

That’s currently what movie blogger “Amber” is doing…she sent me this email:

Hey! I have tons of great ideas for my blog, except for the most important thing- the name..

I want to do a blog about tv & movies, particularly horror . I could write all day about those things no problem..I have a Facebook page that is solely for The Walking Dead and have almost 7,000 followers. That tells me that I am doing something right. But I am stuck when it comes to thinking up a unique, catchy name for my blog 

Everyone and their Mother has a blog about movies these days and I really want mine to stand out..Do you have any advice for me?

Thank you for your time!


Great question, Amber.

If you are like Amber and need some help coming up with a fabulous domain name, here’s a helpful list of tips to guide your decision to that perfect choice.

These tips are from the Bluehost blog. Bluehost is my hosting affiliate and they help Build Your Own Blog readers start new WordPress blogs here on Step 2 every single day.

Once you pick your domain name, you’re ready for Step 2. 😉

How to Choose a Good Domain Name–14 Advanced Techniques



Keep it Simpleblue-1296737_640

Try to find a domain name that only has one possible spelling. Choosing a simple domain name without confusing spelling will make it easier for visitors to reach your website.



Take your time and put some real thought into it. If you have a business partner or someone you closely trust, work together to brainstorm a name. In most cases, you will already have a name if your site is going to be business related.


Shorter is Betterhow to choose a good domain name

The shorter your domain name is, the easier it is for your visitors to remember, type and tell others about. Try using 6-10 consecutive characters.


Avoid Hyphenshow to choose a good domain name

Hyphens can really get someone lost. Not to mention, it can be difficult to embed the hyphen into someone’s memory. If is taken and you decide to order because it is available, there is a great chance you will end up getting people lost at


Consider Other ExtensionsHow to choose a good domain name

If you find the perfect domain name ending in .com then it usually is a great idea to pick up other extensions like .net, .org, .info, .us, etc. as you can park these domains to point to your actual account to pick up any visitors that just may happen to type in a different extension.



Keep it Singularhow to choose a good domain name

This follows the same reasoning applied for avoiding hyphens. If is taken and you pick, there is a good chance you will be sending your traffic to as most domains are singular, not plural. This is not the case when it comes to picking keyword rich domains.


Tap WHOIShow to choose a good domain name

If someone owns a domain you want, and you see it is not in use, run a WHOIS to find the owner and communicate your interest in obtaining the domain.


Make it Keyword Richhow to choose a good domain name

While this does not significantly impact SEO, it can help. For instance, if people are searching for “Texas motor events,” could be a great domain to buy for the mere fact that it is exactly what people are searching for.


Consider Type-In-Traffichow to choose a good domain name

This is applicable when someone navigates directly to a website by simply typing in what they are looking for followed by “.com” in their browser’s URL bar. This goes hand-in-hand with the previous tip of choosing a keyword rich domain.


Avoid Numeral Substitutionshow to choose a good domain name

Numeral substitutions just really do not work. Tell someone your site is “” and you are guaranteed confusion.


Avoid Slanghow to choose a good domain name

This is for the same reason as avoiding numeral substitutes. For instance, is a bad subsitute for


Make it Brandablehow to choose a good domain name

In the early days of the internet, no one knew what Google, Yahoo!, or Facebook was going to be. But now they do, and those domains are highly brandable. It does not hurt to get creative with your domain name in anticipation of future branding.


Avoid Copyright Issueshow to choose a good domain name

The last thing you want is legal trouble over your domain name.


Use a Thesaurus

how to choose a good domain name

Look for alternative words if something you want is already taken. This is a great way to come up with a creative name; however, make sure your alternative word is something that can be remembered and spelled properly.


                                          Industry Relation

how to choose a good domain name

If you are selling products or offering services online then it is a great idea to use a domain that is related to your industry. This is a secondary “fall-back” if you cannot find a domain to match your actual business name. In an instance like this industry-related domains are better suited for online sources or communities.



Good luck and let me know how your domain name search is going.


Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+ and Twitter


Leave a Reply

Your email address will not be published. Required fields are marked *

  1. abiyacarol says:    •   4 years

    This is an awesome post.Really very informative and creative contents.Thanks to sharing these concept is a good way to enhance the knowledge.I like this site very much.I like it and help me to development very well.Thank you for this brief explanation and very nice information.Well, got a good knowledge.

    1. Paul Miller says:    •   3 years

      Hi Matthew,
      I am really happy to see your blog and it was very inspiring to me.Your post is really useful to choose a good domain name.As a beginner,I got some ideas from your blog post.

      1. Matthew Loomis says:    •   3 years Author

        Fantastic Paul! Keep me posted on your progress. 🙂

  2. Rebekah Mays says:    •   4 years

    Hi Matthew,

    I just wanted to stop by and say thanks for all your advice, this post included! I’ve recently been thinking about domain names as I’ve been getting my new blog off the ground, so this is helpful and affirming!

    I also wanted to say that I’ve used a lot of your tips in setting up my new blog, the most important of which was to get off blogger and move to WordPress! It’s been SO much easier, and I’m very happy with the look of my site.

    I’m sure I’ll be back for more, but it’s always nice to say thank you!

    All best,

    1. Matthew Loomis says:    •   4 years Author

      Hi Rebekah!

      I’m super happy to hear how all these free blog tips are helping you. Congratulations on moving to your own self hosted WordPress blog! You have found it to be a much better experience and I must say I’m not surprised. 😉 That is awesome news.

      Keep me posted on how things are going.

      To your success,


  3. Em Snurkowski says:    •   3 years

    I have a lot of brainstormed ideas, and I am waiting to go to dinner with my parents to ask my father if I can start my own blog. Thank you for making this site, this has already helped me a lot. Again thank you.

    1. Matthew Loomis says:    •   3 years Author

      Hi Em,

      Cool! Let me know what he says. 🙂



      1. Em Snurkowski says:    •   3 years

        He said yes. I get to start setting it up tomorrowish!

        1. Matthew Loomis says:    •   3 years Author

          Congratulations! You’ll have to drop by again on other posts once your site is up. You can put the link in your name. 🙂