How to Choose a Good Domain Name that Grabs Attention & Grows Your Audience
How do you know if your domain name is any good?
By “any good” in this case we want a domain name that helps your blog brand grow an audience. The better the name, the faster your fan base will multiply.
You want to put some careful thought into this.
That’s currently what movie blogger “Amber” is doing…she sent me this email:
Hey! I have tons of great ideas for my blog, except for the most important thing- the name..
I want to do a blog about tv & movies, particularly horror . I could write all day about those things no problem..I have a Facebook page that is solely for The Walking Dead and have almost 7,000 followers. That tells me that I am doing something right. But I am stuck when it comes to thinking up a unique, catchy name for my blog
Everyone and their Mother has a blog about movies these days and I really want mine to stand out..Do you have any advice for me?
Thank you for your time!
Great question, Amber.
If you are like Amber and need some help coming up with a fabulous domain name, here’s a helpful list of tips to guide your decision to that perfect choice.
Once you pick your domain name, you’re ready for Step 2. 😉
How to Choose a Good Domain Name–14 Advanced Techniques
Try to find a domain name that only has one possible spelling. Choosing a simple domain name without confusing spelling will make it easier for visitors to reach your website.
Take your time and put some real thought into it. If you have a business partner or someone you closely trust, work together to brainstorm a name. In most cases, you will already have a name if your site is going to be business related.
The shorter your domain name is, the easier it is for your visitors to remember, type and tell others about. Try using 6-10 consecutive characters.
Hyphens can really get someone lost. Not to mention, it can be difficult to embed the hyphen into someone’s memory. If mydomain.com is taken and you decide to order my-domain.com because it is available, there is a great chance you will end up getting people lost at mydomain.com.
If you find the perfect domain name ending in .com then it usually is a great idea to pick up other extensions like .net, .org, .info, .us, etc. as you can park these domains to point to your actual account to pick up any visitors that just may happen to type in a different extension.
This follows the same reasoning applied for avoiding hyphens. If mydomain.com is taken and you pick mydomains.com, there is a good chance you will be sending your traffic to mydomain.com as most domains are singular, not plural. This is not the case when it comes to picking keyword rich domains.
If someone owns a domain you want, and you see it is not in use, run a WHOIS to find the owner and communicate your interest in obtaining the domain.
While this does not significantly impact SEO, it can help. For instance, if people are searching for “Texas motor events,” texasmotorevents.com could be a great domain to buy for the mere fact that it is exactly what people are searching for.
This is applicable when someone navigates directly to a website by simply typing in what they are looking for followed by “.com” in their browser’s URL bar. This goes hand-in-hand with the previous tip of choosing a keyword rich domain.
Numeral substitutions just really do not work. Tell someone your site is “advanc3.com” and you are guaranteed confusion.
This is for the same reason as avoiding numeral substitutes. For instance, ursite.com is a bad subsitute for yoursite.com
In the early days of the internet, no one knew what Google, Yahoo!, or Facebook was going to be. But now they do, and those domains are highly brandable. It does not hurt to get creative with your domain name in anticipation of future branding.
The last thing you want is legal trouble over your domain name.
Use a Thesaurus
Look for alternative words if something you want is already taken. This is a great way to come up with a creative name; however, make sure your alternative word is something that can be remembered and spelled properly.
If you are selling products or offering services online then it is a great idea to use a domain that is related to your industry. This is a secondary “fall-back” if you cannot find a domain to match your actual business name. In an instance like this industry-related domains are better suited for online sources or communities.
Good luck and let me know how your domain name search is going.