Designing Your Blog? Learn How To Choose The Best Colors

August 23, 2020
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When it comes to selecting the ideal color scheme, it’s undeniable that well thought out colors on your blog are a powerful way to draw in your readers. Read on to find out insightful tips and tricks that’ll help you create the right aesthetic look and feel for your blog, helping you represent your brand in the best way possible.  

Take Inspiration From Others In Your Niche 

A simple way to figure out the type of color scheme you want to use is by scouring the web for similar niches and taking inspiration from them. To give you an example, if your interest lies in health, then warm greens, oranges, and yellows could help set the right mood. 

On the other hand, a fun cooking blog might feature lighter tones to make the food pictures pop-out. 

So, try gathering many sources of inspiration, and don’t be afraid to mix it up a little with your own preferences too.  

Use An Automatic Color Palette Generator 

Using an automatic palette generator is very efficient and can save you plenty of time and hassle. It’s one of the most simple ways to choose the color tones for your blog or sites as you’re instantaneously provided with optimal color choices that complement each other.  

Some tools such as the Adobe Color CC allow you to simply upload your favorite images and identify the colors in it. For example, if you upload a vintage photo featuring the tones you desire, it’ll provide you complimentary soft colors as well as their associated hexadecimal numbers. In addition, it can also help with creating analogous and monochrome color schemes 

There are countless free alternatives to choose from online that allow you to create tasteful color schemes and that don’t require you to spend too much energy or time on them.  

Use Color Psychology 

Color psychology is the study of different hues and how their associated effects on human behavior. 

It’s also believed that certain colors have qualities that invoke specific emotions in people. For instance, warm tones are best for conveying feelings of positivity while cooler colors communicate a more reserved and calm feeling. 

Interestingly enough, colors can even change moods when paired with brighter or darker colors. 

An example of this would be a blog of a bank that uses navy blue colors which tends to incite a general sense of trustworthiness. However, when paired with brighter, aquatic shades, it generates a more carefree positive look that might be better suited for a travel blog. 

It’s a good idea to read more on the effect of using various color tones in your blogs if you’re wanting to convey a specific feeling or message. 

Build A Mood Board 

Another useful and inexpensive way to choose colors is to create a mood board. It’s very effective when you need to feel inspired about which colors to use in relation to the type of layout you want. 

First, try to figure out what kind of feeling or tone you wish to set with your blog. Then, simply save images from platforms such as Instagram or Pinterest that represent the mood you’re aiming for. By doing this, you’ll automatically be creating your color palette, making it much easier for you to visualize the end result.  

For example, if your blog is centered around health, you’ll most likely be drawn to peaceful images that depict nature. Therefore, the color scheme could feature soft green, blue, and yellow tones.  

Choose Colors Your Love 

Most importantly, try to go for colors that resonate with you. While it’s relatively easy to pick out a color scheme that seems to apply to your blog niche, it’s vital that you actually love the colors you choose. Otherwise, you might find yourself unable to commit to the color tones in the long term as you ultimately want to create something you love.  

An easy way to know which colors you won’t get bored of would be to look at your own social media platforms for inspiration, whether it be Instagram, Pinterest, or Tumblr.  

Another way to go about this is to think about your favorite colors and see how you can add them to an existing color scheme. Consider incorporating at least one to two of your favorite color tones into your blog for optimal results. You might want to look at the colors of your logo for inspiration as well.  

Read more:
How to Promote Your Blog 

Bottom Line 

In the end, when it comes to picking out the perfect colors for your new blog, there are a few factors to consider, like understanding the overall vibe you’re going for and what feelings you wish to invoke in your readers. Once you figure this out, you’ll easily be able to generate the ideal color palette for your blog that’ll resonate with your visitors.  

Read more:
Learn how to build your own blog 
How to make money blogging 

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