How to Grow Blog Readership Serving Fewer People
Let’s go straight to the question posed in the title: How Many readers should a blogger try to please?
Here’s my answer: Less than 100%.
The reason: If you try to please everyone who visits your blog or subscribes to your newsletter, you will inevitably water down your message, whatever that message may be.
Your blog content, your website, your videos…they will all become a boring bland bowl of tasteless soup that doesn’t move, inspire, or challenge anybody.
How to Grow Blog Readership
Our drinks, food, entertainment…I can’t think of anything that’s considered really good after its been watered down…well, maybe restaurant style salsa. But I digress…
One thing most of us don’t appreciate is when someone gives us watered down advice…when we want guidance or counsel, we prefer our counselor to “give it to us straight.” We don’t want to receive watered down instructions. That’s not going to help anyone nearly as much as the straight stuff.
As a blogger, you need to remember this principle.
Trying to appeal to every one of your blog readers will actually do the opposite of what you want…less people will follow your blog. Fewer people will subscribe to your emails. This leads to less sales. Less brand advocates. Less impact overall.
This is why so many corporate websites only convert at 2% on average–they want to please every visitor that drops by, so their writing is lame.
Concentrate On a Particular Audience Profile with Concentrated Blog Content
Before you can truly begin creating compelling blog content, you need to first identify a narrow portion of your total audience who will appreciate your message the most. In more business terms, you need to focus on the segment of your audience that will give you the best ROI (Return On Investment).
A simple trick for identifying your precise target audience is by creating marketing personas. I’ve written about this and recommend you read How MarketingPersonas Help You Find New Content Ideas.
Once you have a clear picture on who your BEST target audience is, then you are able to serve them blog posts that they will find delicious.
Espresso > Light Roast (The Secret Formula on How to Grow Blog Readership)
Identifying a targeted segment of your audience and focusing your blog content ONLY on what THEY want is actually a liberating exercise. Your creative juices will heat up and you’ll spend less energy pouring blandness into your blog.
Are you ready to start producing powerful blog posts while serving fewer people? If something isn’t clear for you here, I hope you will let me know your questions in the comments. Or let me know how this approach works for you.
If you first need a blog to get started, step 1 in my setup guide will get you started becoming an official blogger.
Top Photo: kristina mirasol
2nd Photo: Espresso by Toshiyuki IMAI Modified (CC BY-SA 2.0)