How to Grow Blog Readership Serving Fewer People

November 26, 2014
 / 6 comments

Let’s go straight to the question posed in the title: How Many readers should a blogger try to please?

Here’s my answer: Less than 100%.

The reason: If you try to please everyone who visits your blog or subscribes to your newsletter, you will inevitably water down your message, whatever that message may be.

Your blog content, your website, your videos…they will all become a boring bland bowl of tasteless soup that doesn’t move, inspire, or challenge anybody.

How to Grow Blog Readership

Our drinks, food, entertainment…I can’t think of anything that’s considered really good after its been watered down…well, maybe restaurant style salsa. But I digress…

One thing most of us don’t appreciate is when someone gives us watered down advice…when we want guidance or counsel, we prefer our counselor  to “give it to us straight.” We don’t want to receive watered down instructions. That’s not going to help anyone nearly as much as the straight stuff.

As a blogger, you need to remember this principle.

Trying to appeal to every one of your blog readers will actually do the opposite of what you want…less people will follow your blog. Fewer people will subscribe to your emails. This leads to less sales. Less brand advocates. Less impact overall.

This is why so many corporate websites only convert at 2% on average–they want to please every visitor that drops by, so their writing is lame.

Concentrate On a Particular Audience Profile with Concentrated Blog Content

Before you can truly begin creating compelling blog content, you need to first identify a narrow portion of your total audience who will appreciate your message the most. In more business terms, you need to focus on the segment of your audience that will give you the best ROI (Return On Investment).

A simple trick for identifying your precise target audience is by creating marketing personas. I’ve written about this and recommend you read How MarketingPersonas Help You Find New Content Ideas.

Once you have a clear picture on who your BEST target audience is, then you are able to serve them blog posts that they will find delicious.

How to Grow Blog Readership

Espresso > Light Roast (The Secret Formula on How to Grow Blog Readership)

Identifying a targeted segment of your audience and focusing your blog content ONLY on what THEY want is actually a liberating exercise. Your creative juices will heat up and you’ll spend less energy pouring blandness into your blog.

Are you ready to start producing powerful blog posts while serving fewer people? If something isn’t clear for you here, I hope you will let me know your questions in the comments. Or let me know how this approach works for you.

If you first need a blog to get started, step 1 in my setup guide will get you started becoming an official blogger.

 Top Photo: kristina mirasol
2nd Photo: Espresso by Toshiyuki IMAI  Modified (CC BY-SA 2.0)

 

Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+ and Twitter

6 comments

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  1. Ayush Kumar says:    •   5 years

    Till now I had been trying to please everyone and it went in vain. I hope your post works…

    1. Matthew Loomis says:    •   5 years Author

      I wish you much success, Ayush. Let me know how things go…

  2. Linda says:    •   5 years

    Well, this advice is going to inspire me to open up and just say what I really want to say. Yet, I am reluctant because I don’t want to scare all my readers away when I do eventually get my blog set up

  3. Adam Morgan says:    •   5 years

    I take it you don’t like egg drop soup. haha 😛 How do you balance writing posts that are centered around demand (like keywords) and posts that are for a specific audience? Typically I’ve been more keyword focused and this makes me want to re-think that.

    1. Matthew Loomis says:    •   5 years Author

      I think writing for a specific audience and using keywords (the right way) together is a heavenly marriage, Adam. Maybe if you do focus more on your audience, that will help you find better keywords perfect for them. I would not exclude one or the other. Make sense?

  4. Rin Porter says:    •   5 years

    I went back and read this post again after you promoted it at LinkedIn. When I started my blog, I imagined that I was writing for women over 50. The funny thing is, Google Analytics says that my readership is 54% male and 46% female. Any thoughts on why that outcome would be there when I promote my blog as one focused on “women’s issues…”? I’d appreciate your feedback.