How to Make a Post on Facebook – 14 Prompts to Writing Fabulous Posts for Your Blog or Business Page
This is a guest post by Adam Morgan. He specializes in SEO, PPC, and loves learning all he can about online writing and social media. You can check out his blog and get his free ebook 6 Steps to Making Your First $100 with Your Blog at succeedwithadam.com
As an entrepreneur or small business owner, social media can easily turn into a chore.
Why waste your time thinking up clever Facebook posts when you could be actually, I don’t know, working?
Well I’m here to remind you that social media is part of what will make you successful, and you can’t afford to take it for granted! These things are important.
Chances are you have a Facebook fan page for your business. In order to get more likes and keep your current fans happy, you need to be sharing quality posts frequently. If you’re having trouble coming up with ideas, never fear–I’ve put together a list of 14 unique prompts that will have you writing fabulous posts in no time.
How to Make a Post On Facebook: 14 Different Strategies
1. Share some humor
Everybody likes to laugh, and humorous posts on Facebook have an excellent chance of being shared by your fans.
More shares = more exposure for you! Always be on the lookout for funny images, videos, and jokes that your fans would appreciate.
One of the main reasons a lot of people even go on Facebook is to find and share funny content. Tapping into that is only natural. Beware of getting off topic, though–you don’t want to turn your page into a spammy humor site. Leave that to the radio stations!
2. Give your fans a glimpse behind the scenes
Reward your fans for liking your Facebook page by treating them like insiders. One of the best ways to do this is to share behind-the-scenes posts that give personality to your business. Take The Foodie Explorer, for example:
The Foodie Explorer’s regular posts are just pictures of the food she eats during her travels. However, occasionally she pops out of the woodwork to share a picture of herself with some information about what she’s been up to. Follow her lead and give a human face to your brand!
3. Get insights from your audience
You have unprecedented access to your brand’s audience due to the uniquely personal nature of social media.
Use this to your advantage by posting polls and surveys on Facebook to figure out what exactly makes your customers tick. This can be anything from a single question — “Where do you receive most of your daily news?” — to a full-on survey hosted by Zoomerang or Survey Monkey.
If appropriate, share the resulting data with your fans as well; they’ll appreciate the follow-up.
4. Highlight something daily, weekly, or monthly
An easy way to set yourself up for regular content is to highlight something related to your brand every day, week, or month.
This could be anything from “Music Joke Friday” to “Employee of the Month.” As you establish this pattern, fans will know to look for these posts and like, comment on, and share them. Animal Planet tried out this tactic by sharing a Dog Breed of the Day on their Facebook page:
5. Clear up some misinformation
Perhaps there’s a common myth surrounding the industry you work in. Or maybe most people just don’t know how to put together your product.
A great use of your Facebook page is to educate your followers in a brief, pithy post. Remember that Facebook is a visual medium, so if you can incorporate images or a video into these posts, they’ll be much more digestible for your audience.
If appropriate, ask your followers to share the post in order to spread the word. This appeals to their desire to help their friends and come across as authorities on a subject. Who knows? Maybe it’ll go viral.
6. Inspire your followers
You know how I said a lot of people come to Facebook just to get a laugh? Well, another type of content that a lot of people love is content that inspires.
Sometimes you just need a pick-me-up, and if your page fills that desire, your fans will think you’re pretty great. An easy way to do this is to create images out of inspirational quotes with a small reference to your website or company at the bottom. Be sure to give credit to the original speaker as well.
Many pages also find that their fans like for them to share inspirational stories in the news.
Obviously, use your best judgment–if you run a page for an extreme sports clothing company, your audience might not be as receptive to pictures of rescue puppies as they would be if you post that on the page for an animal shelter.
7. Make announcements
Long gone are the days of just writing a press release and then never acknowledging a big announcement again.
Your social media is an essential outlet for keeping your audience informed. From upcoming events to recent awards, make important announcements on Facebook–just like this post from Social Fresh:
Their conference isn’t until September, but they’re staying on the ball by making relevant announcements on their Facebook page. This not only keeps attendees informed but also increases the possibility of more guests signing up after seeing their post.
8. Highlight a customer or fan
If you want to stay on your fan base’s good side you should always appear grateful and aware of their importance. One way to do this is to occasionally highlight a customer.
Get creative with this–I’ve seen so many great ways that brands choose to show off their fans. One soda shop I know of posts pictures of people who come in through their drive-thru.
Even a big brand like Sharpie selects a “Fan of the Week” and shares his or her Sharpie-created artwork. You could also highlight comments people have made on your blog, post pictures of you with your customers at events, etc. Have fun with this!
9. Post a recipe for your followers
Everybody loves good food, so why not share a recipe and take advantage of that love? This is especially useful for brands related to food, family, home, and lifestyle.
This is where it pays to know your audience. If your Facebook fans are health nuts, give them some ideas for workout smoothies. Or, if you cater to parents like Red Tricycle does, something like these fudge pops may be a good choice:
It definitely doesn’t hurt to have a mouth-watering picture like that, too. Who wouldn’t click ‘like’ on that?
10. Share holiday-related information
Is your e-book on sale for New Year’s? Or does your store shut down early on Christmas Eve?
Holidays change everything up, and your brand probably isn’t an exception. Keep track of important days throughout the year so that you can schedule relevant posts–even when you’re not in the office. A shop in Mississippi called Sugaree’s Bakery used Facebook to try to entice customers to stop in for a holiday treat before Easter:
11. Curate a weekly roundupThe internet is especially welcoming to information that is quick, concise, and easy to digest.
Take advantage of this by curating a weekly roundup of news that would be useful to people in your industry. Share it on Facebook in the form of a well-designed graphic or article. I’ve also seen this work on other social media sites, particularly Reddit.
So this tip may not just be beneficial for your Facebook reach!
12. Host a giveaway
People love giveaways–there’s no way around it. Free stuff is the language of the internet, I’m telling you!
But it actually helps your brand, too, because giveaways encourage lots and lots of social sharing. So if your Facebook page is ever in a slump, one great way to perk it back up is with a contest, raffle, sweepstakes–you name it.
Keep in mind that Facebook has some rules about these sorts of promotions. The section on titled “Page Features” should help you keep your company and Facebook on good terms.
13. Keep fans engaged with a little trivia
Trivia is a simple and lighthearted way to touch base with your followers and have some fun at the same time. Plus, it’s easy to find great trivia for practically any brand. All you really need to do is Google “_____ trivia” where _____ is your industry or field of work. Or, you may just be able to use trivia about your own specific company.
I’ve seen this done well time and time again by pages that I follow, so I can definitely attest to its effectiveness.
For example, the BYU Basketball team asks trivia questions about their players every Tuesday, then picks a random commenter to win a prize:
If you’re a little unsure if your page has any good trivia to share, you may be inspired by the social media management at PoolSupplyWorld. If they can do it, you probably can too!
14. Share reviews from satisfied customers
If you’re tired of trying to sell your product, let your customers do the talking for you.
Seek out good testimonials or find positive reviews on Facebook or Yelp, then highlight them as a Facebook post. Be sure to thank the reviewer and include a link to where other customers can leave their thoughts as well. Reviews are an important part of your online marketing, and Facebook can really be useful in helping you leverage that.
I couldn’t possibly fit every conceivable post idea into this article, but I hope that you’ve been inspired by my examples.
Crafting great Facebook posts is an art and a science, but with research, practice, and solid analysis, your brand will begin to stand out from everything else on the Timeline.
Do you have any other ideas about how to make a post on Facebook? Tell us about it in the comments. And be sure to share this article on Facebook! 😉