How to Make Money Using Curation: 42 Bloggers Share Their Secrets

May 25, 2017

how to make money using curation

Many bloggers are looking for new ways to generate income (a.k.a. “monetize”.)

“Content Curation”, sometimes referred to as simply “curation” remains a hot topic with blogging experts–many continue to see great results through their own curation projects, and some of the best digital marketers around are cheerleading the practice of curation and teaching people about the income possibilities.

Brian Clark, the founder, and CEO of Copyblogger, has been talking about the income potential of content curation for a few years now.

What is Content Curation?

When you collect, gather or organize different pieces of content around a shared topic and present them together in an appealing way. This typically is done either by reproducing part of the original content and linking to the entire post, or by adding your own commentary (opinions, insights) along with the curated content. 

To help you get a better glimpse at the possibilities content curation could bring to your bottom line, I asked forty professional bloggers and digital marketers what their thoughts and ideas are on the topic.

I looked up the influencers I follow on social media, identified the most active bloggers from my profiles and asked them one question:

How can you make money using curation?

Here are the answers they shared. See what nuggets you find that spark ideas in your mind, and let’s talk about them in the comments, alright?

Let’s begin…

how to make money with curation








Ted Rubin

“After creating Walmart Moms, and successfully integrating it into the Walmart eco-system, my business partner John Andrews founded Collective Bias based on curating valuable content that converts shoppers into buyers. I joined as a partner shortly thereafter and in November of 2016, the company was acquired by Inmar.

We are now launching Prevailing Path, the next generation of blogger (micro-media producer) content curation, to help brands grow sales and loyalty by creating and optimizing content along the path-to-purchase.

We use a community of shopper influencers connected to the digital path-to-purchase by a proprietary shopper technology platform (ShopTech™ ). This enables us to create large amounts of quality content that reach the shopper as they navigate the path to purchase.

Prevailing Path has a community of individuals that span the spectrum from hyper-local to international. This community is the heartbeat of Prevailing Path. By harnessing the power of the community we formulate ideas, create world-class media, reach shoppers in deeply personal ways, and provide insight not available anywhere else.

The Prevailing Path of curated content… Network to Community, Conversation to Conversion, Content, Commerce.”

T. Rubin launches the next generation of curated content.


how to make money with curation

Rebekah Radice

“Content curation is all about curating content your audience finds valuable. But it doesn’t only need to be someone else’s content that you’re curating.

If you’re creating content for a specific niche, you can curate that to sell as an ebook. To do this, pull from your top performing (high-trafficked) blog posts. Merge that content into a detailed ebook. As you outline the chapters (use blog content to guide you), use each one within an email workflow. Not only can you sell this on Amazon, but you’ll build your email list while you’re at it. 

Content curation is all about curating content your audience finds valuable.


how to make money using curation

Pamela Wilson

“This is going to sound incredibly boring and mundane.

I have been publishing a Saturday morning newsletter non-stop since early 2010. And the readers who get this curated email are — by far — my most engaged customers.

My formula is very simple:

• A lead article of approximately 250-300 words. I bring readers up-to-date on what I’m doing and share resources, encouragement, inspiration.

• Five curated articles.

Each week, I share links to the five best articles I’ve found on the web about marketing, design, productivity, running a business — with a comment on why I think the content is valuable.

In the lead article, I share insider information about products I’m developing. And in the footer, I have links to my store, my book, my coaching.

This simple formula: lead article + five curated articles gets opened, clicked, and commented on. The combination of valuable information and subtle sales messages has worked wonders. As long as you are delivering big value and weighing in with your own thoughts about what you’re sharing, I highly recommend trying content curation.”

“My simple curation formula: lead article+five curated articles=engaged customers.”Pamela Wilson


how to make money using curation

Andy Traub

“By reviewing products and teaching people how to use them.

Yes, there are thousands of reviews of products online but your unique voice and use of those products build trust so people will buy using your link.”

[bctt tweet=”Make money with curation by reviewing products and teach people how to use them. Andy Traub” username=”buildurownblog”]


how to make money using curation

Carol Tice 

“One of my favorite ways to earn through curation is taking guest posts on my blog around a particular theme and creating e-books out of them.

An example is my book “Start Here: 40 Freelance Writers Share How They Find Clients, Stay Motivated, and Earn Well Today,” which has sold roughly 1,000 copies off my own site, mostly at $3.99 apiece, for $4,000 or so. And more sales via Amazon. Not bad for a book I didn’t even have to write!”

My favorite curation technique is turning guest posts on my blog into e-books. Carol Tice

how to make money using curation

Adam Connell

“From a user perspective, I’m a big fan of curated email newsletters around the topics of marketing & business. Instead of spending my time (which is in short supply), someone else filters through the noisy web for helpful articles – so I don’t have to. I can then spend that extra time on growing my business.

Lots of entrepreneurs are in a similar position which means there’s plenty of opportunities for you to build a business around it.

Here are two great examples, each of which are monetized in different ways:

1) LinkMoses Private by Eric Ward

This is a private newsletter sent out monthly, focused on linking strategies. It costs around $8/month for individuals (or $32/month for agencies). It’s not 100% content curation. It’s part curation, part commentary & advice from one of the best in the business. Worth so much more than the $8/month I pay. It’s simply managed using MailChimp for sending emails, and PayPal to handle payments. A lot of effort is put into each issue of Eric’s newsletter. And there are occasional video Q&A’s that provide a lot of extra value.

2) Growth Email by Miles Burke

This is a free newsletter sent out weekly. It includes some of the best articles on growth & marketing, all curated into an easy to digest email. Miles uses sponsorships to monetize the newsletter & takes bookings in advance. Pricing varies depending on the number of subscribers. The platform used to facilitate emails is Goodbits  It’s an ideal solution for sending curated newsletters & it’s built so you can send curate content into emails, and send them fast. An alternative tool you could use would be Revue  If you’re interested in trying something like this yourself, I’d recommend checking out this post by Miles where he shares some insights on the growth of this project.”

Adam Connell shares two great examples of curated newsletters.



How to make money using curation

Hernan Vazquez

“Content curation can be a really profitable and easy way to get clients and charge them for an activity-based service.

As we speak in Semantic Mastery, not only content curation can help you create amazing content in less than 1/10th of the time than original articles require, but it’s also a great way of providing high-quality articles or videos, inserting your own commentary, and adding value without spending much time or money on that content. With that said, we’ve suggested our students go the content curation route if they want to offer a super high-quality service to their customers.

Not only is it cheaper and faster to provide curated content to customers, but it can be a money-making activity, a foot in the doorstep and a way of increasing Google rankings thanks to fresh content. Start creating a process for content curation, hire a virtual assistant and start offering content curation services for the blogs of your customers. That way you’ll have a nice stream of income for your business you can scale as much as you possibly can.”

Start a process for content curation. You’ll have a nice stream of income.”



how to make money using curation

Lilach Bullock

“One of the best ways to make money from content curation is to create a blog and then make money on the back of it, through different monetization techniques.

To get you started, pick a topic or niche for the content you want to curate on your blog and then start curating – remember, though, that you should keep a high standard of quality and always provide the best possible content to your audience, from your chosen niche. As your blog grows, so will your monetization possibilities and options; for example, you can host ads on your blog, use affiliate marketing and sell e-books and other content to your email list.”

To generate income, pick a niche you like and start curating quality content. Lilach Bullock


how to make money using curation

Dre Beltrami

“Bringing in the chedda with curated content boils down to two things:

1. Prefacing it with your spin. Don’t hit that share button until you marinate the post with your brand voice. Taking the time to customize your shares will not only help you maintain consistency in your feeds, but it will also help endear your followers to you because you are preserving your personality and style. There’s no benefit to diluting your brand potency with someone else’s words just because you’re curating their content.

2. Using it to attract buyers. Curating content should be driven by strategy, and that strategy should be graded by how effectively it’s attracting new buyers. That might come in the form of using hashtags or targeting keywords, depending on the platform. Just make sure you’re not throwing any curated content out into the social universe unless it’s speaking to what your followers want + complimenting what you’re selling. If it meets those two requirements, the opportunity to turn followers into buyers is all yours!”

Take time to preserve your personality and style into your curation commentary. Dre Beltrami


how to make money using curation

Zac Johnson 

“There is always going to be money to be made if you can find a way to provide real value and content for an audience.

If you are going to focus on curation, I would try and stick with a mix of content from other sites, while meshing in some original content of your own.

I see a lot of curated ‘news’ blogs and sites that scrape RSS feeds and recent news articles, but I personally don’t really see a need for them. A better way to do this is to create a legitimate site with real content, and maybe integrate a few partner sites where they curate their best content on a weekly basis. This way your audience is real and know what to expect, while also having the opportunity to build a real site in the process.”

With curation, I would mix content from other sites with your own. Zac Johnson


how to make money with curation

Ruchika Sharma 

“As a content curator, it becomes your responsibility to select only the best content so that your readers don’t have to look for the needle in the hay themselves.

What readers want to is just to be able to turn to a smaller, but an authoritative and opinionated website that can do all the monkey work for them and collect the most relevant gems for them – the best articles, videos, Instagram profiles, hashtags, you name it.

Bottom line: Start looking for the best original content and amplifying it with your insights, notes, and observations. Your real power here is distribution. And when you become the best at it in your niche, your readers will stop looking elsewhere and will come to you for advice, insights, and recommendations.

However, curation is not just about content distribution, but for monetisation as well. As a content curator, you can follow different business models in order to generate revenue.

1. Selling your own e-book, training materials, courses and insight reports

2. Paid subscription models and paywalls

3. Selling ad space on your website

4. Affiliate offers

5. Sponsored news feeds

6. And building a target e-mail list to make money from email marketing are some common practices that Content Curation sites follow to generate revenue.”

Content curators are responsible for selecting the best content for readers. Ruchika Sharma


how to make money using curation

Ryan Biddulph

“One fab way to make money through curation is simply by linking out to valued resources from top bloggers in your niche regularly.

Sometimes, we think in terms of monetization strategies versus just helping your audience and building friendships with big dawg bloggers. Think of it as a gateway activity; the simple act of linking out to posts and blogs of successful bloggers via your blog leads to immense prospering over the long haul because the value you provide and the bonds you build with blogging pros puts the dough in your pocket.

Example; by linking out to top bloggers on the regular, many top bloggers from my niche interview me, feature me, RT my posts and share my posts on Facebook, all leading to increased blogging profits for me as my presence expands.”

Many peers in my niche interview me and share my posts thanks to curation. Ryan Biddulph


how to make money using curation

Cat Gaa

“For me, being able to advertise, sponsor and use services meant first creating a blog space with an organic audience.

I toiled away for years – we’re talking hundreds of posts, really establishing myself as an expert in my niche and curating a community. When it was time to monetize, I did it slowly and in a way that fit my blog’s theme – Spain and expat life – and have stuck to it. This meant reaching out to companies I wanted to work with, listening to what my readers wanted to read, and refusing to accept anything that could be seen as a cheap buck. I don’t make a ton of money as a part-time blogger – enough to cover operating costs and a bit more spending money – but staying true to myself and my audience has been paramount in integrating my voice with my wallet.”

As a curator, stay true to yourself and your audience. Cat Gaa


how to make money using curation

David Boozer

“What is content curation? Well, according to a Google search (and I am curating the definition) it is; “the act of sorting through large amounts of content on the web and presenting the best posts and or, excerpts of them, in a meaningful and organized way.”

Curation services can be used by businesses as well as end users. Personally, I use content curation in about 25% of my content marketing and blogging practices today. From curated content like that of quotes to larger pieces of content like bullet points and lists, I will do what I can to curate content as often as possible wherever it makes sense and adds value to the reader.

How does this build my traffic, or make me money?

Simple, it is content that I use intertwined with my own that creates a sense of authority with new readers, and trust with current subscribers. And as we all know, it is authority and trust that converts into income here. However, unless you are a news blog or website, curating whole pieces of content without any ounce of your own input, is neither a good or safe practice for that matter.

And, even if you are news outlet of some type or another, either way, I believe you should always cite the original person, blog or website through a contextual link and mention.

Personally, it is not about saving time, or word count, it is about using brilliant voices out here that share the same ideas, philosophies, and even best practices that you and I do, and simply showing off the fact we recognize that brilliance. Content curation pays off in authority, trust, and even influence as you connect to those you have curated content from, and for those you curate content for.”

Personally, I use content curation in about 25% of my content marketing today. David Boozer

how to make money with curation

Maddy Osman

 “The easiest way to make money with curation is to:

– Sign up for affiliate programs you believe in. Target, Amazon, and other large retailers are good places to start, with plenty of products to link to.
– Develop blog content with a natural focus on products you can link to. Gift guides for holidays are especially good for this.
– Provide your honest opinion on products, and tell the story that helps people understand how the products could fit into their lives

If you “sell” the product well, affiliate earnings will start rolling in. Just don’t sell yourself out for high commission – only get behind products you know and can authentically recommend.”

Easy way to monetize curation: sell affiliate products well. The earnings roll in. Maddy Osman


Joe Elliott

I would simply look for the most viral pieces of content in my niche using Buzzsumo and then re-purpose them. For example, turn a blog post into an infographic, this way it freshens the content up!

Before I publish I would give full credit to the original source and lastly, reach out and share with them. This just gets the traffic ball rolling!

To monetize this I would either insert ads to sell my own products, my affiliate offers or just good old Google Adsense ads inside the content!

Obviously, ads to my own products will deliver the most profit for me.

To monetize curation, I would insert my own products or affiliate offers. Joe Elliott


Marc Guberti

You can curate content that allows people to get a more clear understanding of your product(s) while developing a stronger relationship with you.

If you have many customers, ask them to write case studies about how your product or service helped them. Not everyone will agree to write a case study about your product or service, but if you get some of your customers to write case studies, then you’ll have powerful content to back up your product. You can then curate those pieces of content so potential customers see how your product or service can benefit them.

Content curation also allows you to build a healthier relationship between you and your audience. This healthy relationship will increase the likelihood of people buying your products and services when the time arises.

You can curate customer case studies that persuade visitors to buy from you. Marc Guberti



Ashley Faulkes

Curation is a great way to become the go-to person in your niche without having to create all the content. And because people love saving time and having the best stuff presented to them, you can leverage your audience to make a little money.

A couple of ideas for turning curation into income include:

– a newsletter with even more or better information
– a membership site dedicated to training on the topic you cover with your curation
– advertising (on the site or newsletter) if you get the traffic volume you need

Just be careful to provide value and not just copy what you are curating. Your insights are what will make or break the whole thing.

Make sure you provide value with your curating. Your insights matter. Ashley Faulkes

Josh Hoffman

Create a theme or niche that applies to a specific and measurable audience, and then sell them relevant products through affiliate marketing.

They can include products on Amazon, audiobooks, various digital products, online courses, software as a service (e.g. FreshBooks) and anything else that is tied to an affiliate marketing program. Tim Ferriss does this very well with his weekly email “5-Bullet Friday.” In his case, he recommends products he uses to his community, which includes people who think, act and aspire to be like him.

Create a niche audience for curation, then offer affiliate marketing products. Josh Hoffman

janice wald
Janice Wald

How can people make money using curation?

Pinterest is one of the most popular content curation sites. It was an overnight success and continues to grow in popularity. One reason Pinterest is growing in popularity is it is capitalizing on people’s desire to buy online. It is successfully changing with the times.

First, Pinterest now allows people to buy items they see posted on the virtual bulletin boards on Pinterest. If the pin has a blue price under it, the site user can buy the product pictured in the pin. People who want to use Pinterest to make money should make sure they have a business account.

Next, Pinterest is now allowing affiliate links so affiliate marketers can make money this way on Pinterest as well. Also, people can have an “offers” board. I actually have one. My ebook and my blog coaching service have graphics that link to my book and business. When people click them, they are taken to a place where I can monetize.

Finally, the site Loop 88 will pay you to make Pinterest pins.

In closing, 85% of Pinterest’s users are women, so people who make products for women are likely to do well there.

Janice Wald shares how to make money with curation on Pinterest



Bill Achola

I am a huge fan of content curation and I can emphatically say that there is no doubt you can make solid money out of it.

Before you start making money from content curation, there’re various things you need to do first before you monetize it.

Here’re are the three tips to follow:

• Find a topic that is targeted within your niche.
• Find value proposition for your audience.
• Build a highly targeted email list. It’ll help you earn the right to make an offer.

So how can you make money after applying the above-mentioned tips? There’re many different ways you can monetize your content curation, but from my own experience, I’d suggest you leverage the audience you build from your email list and create a paid membership site.


Because you’ll own the customer, build a strong relationship and you’ll have a recurring revenue. Few Important things to keep a note of:

• Provide good quality of content curation
• Build a highly engaged audience through email marketing
• Create a strong relationship with your customers.

Bill Achola shares how you can make solid money from #contentcuration



Dave Schneider

Find out what things people are interested in learning, follow and read up on resources related to these interests, then charge for the service of curating content that will make it easier and faster for subscribers to absorb. What people are paying you for is to distil the information into smaller things they can digest to save time.

So you can create a newsletter curation of other articles, for example, top marketing or news articles, like what theSkimm does. theSkimm is an email you get every day that tells you what’s going on in the US and they have a paid service called Skimm Ahead. (No affiliation, just using it as an example.)

There are also content curation platforms, some of which you may have heard of, where the community curates their most favored content, such as and Growth Hackers.

Dave Schneider uses and Growth Hackers to find good content to curate.


adam fridman

Adam Fridman

Curation sounds easy. Find it, share it, done. Isn’t it? The key to valuable curation is to identify a niche and be the absolute best at finding and presenting information your audience finds valuable. Every aspect is key to nail, “niche”, “best”, “present”…

Be the BEST at finding and presenting information your audience finds valuable. Adam Fridman


Warren Whitlock

The key to making money is to provide value. We are all faced with more information than we can ever process. Standing out with hand-picked content that resonates will get more readers, more sharing and bottom line profits.

The key to making money is to provide value. Warren Whitlock

Laura Pennington

Laura Pennington

To prompt people to call you or buy your course on a very particular subject. 

As an example, I might share something about the frustration of freelance clients who don’t pay on time and then offer a one-hour strategy session to design a plan to work only with ideal clients or to get those non-paying clients up to date on their invoices. Sharing someone else’s content shows you’re knowledgeable about industry concerns beyond what you’re posting on your own blog and allows you to tap into pain points effectively.

Sharing others content shows knowledgeable on industry concerns. Laura Pennington



how to make money with curation

Christoph Trappe

Create your audience first, then curate content that they find interesting. Once you are huge, maybe offer sponsored links to monetize your reach while also offering your readers value.

Create your audience first, then curate content that they find interesting. Christoph Trappe


will duderstadt

Will Duderstadt

Gather, organize, and distribute content to an underserved niche. Add value by grouping content and summarize for your audience. Ensure you’ve applied an appropriate level of uniqueness to build a voice for yourself. Build enough trust in your niche to consider monetizing with sponsored stories that are relevant to your audience. And always maintain your voice.

Gather, organize, and distribute content to an underserved niche. Will Duderstadt



Sue-Ann Bubacz

To me, curating is about sharing. It’s that simple.

I was fortunate that some “top dog” professionals shared with me, and on so many levels, which was a huge help to get me started in my phase II career as a content creator for biz. Their generosity means so much to me and I love knowing I’m now able to help others, too.

Even more exciting, are the opportunities I’ve had to help some of my mentors, right back!

The ability to be able to return the favor of giving or sharing is what makes the world go around.

It’s also what builds fantastic relationships as you go. I see the relationship building and collaboration that ensues as indirect sales opportunities stemming from curating.

The ability to return the favor of giving or sharing is what makes the world go around.

dasha guyton

Dāsha Guyton

My site, Windy City Wardrobe, reflects what life looks like when you curate experiences and a wardrobe you love.

Whether you are looking for tips on dressing for less, flattering your figure, or how to be happy at that job that kinda sucks–WCW is your digital BFF who will cry, laugh and celebrate with you. Since I sell services, my business solely relies on curation. I curate engaging content that answers questions to everyday problems. Because I have an engaged audience, brands pay me to post content that tells their brand story and explains why their service or products will solve problems unique to my target audience. Clients pay me to shop with them, shop for them and to assemble a cheat sheet with the best cuts, colors, and stores for their specific body shape, personality, and budget. All the information I use to assist them has been curated online.

Dasha Guyton uses curated content to win over and serve customers.

content curation tips

Jaime Buckley

I’ve always been one to go against the grain among my peers, with somewhat skewed (yet usually accurate) perspectives on issues, so let me start by stating that I’ve seen a growing use of the term ‘curation’ in connection with blogging and online business and frankly I find it annoying.

It’s not that this is a bad question because it’s not—it’s just a bit vague.
Maybe that was the point?

That being said, I’ll go with a vague definition, attach it to blogging and build from there, because the answer’s still the same.

What IS ‘curation’?
‘Curation’ is a process (or perhaps a system) of collecting, organizing and presenting various information or data in a “green” way, so the information doesn’t lose value over time as well as maintaining its value to the consumer (reader) over time…with a focus on making said material easy to consume, understand and benefit from.

Now you could argue that curation is about collecting other materials from popular sources online, put your own individual spin on them and then link to these sources, telling your readers why they’re important.

But why do that?

If you’re a decent blogger, you’re already curating materials in your selected genre or industry, be it ‘How To Blog’, ‘Marketing’, ‘SEO’ or like myself, ‘Fantasy Fiction’ and ‘Parenting’.

We are each collecting views, opinions, stats, principles, artwork, in written, audio and visual formats, and then presenting them in “published” form upon our various blogs.

We do this from OUR perspectives and with our individual experience, don’t we?

Why point to other sources as the meat and not deliver the meat yourself and simply use links/trusted sources to PROVE you were right in the first place and build that same trust over time.

*lets out a huge sigh*

THAT is the definition I’ll work with.

So how do we make money with curation?

Well, there’s traditional ways every ‘How To’ blogger seems to preach:

1) Use ‘research’ tools like, Google Alerts and the #1 favorite, to gather the info you want to dish out to your audience;
2) Create a ‘menu-like’ setup for your readers. Curation means providing highlights and then links to the main dish of information, which saves readers time in both researching themselves as well as sifting through the verbal vomit so readily available on many sites;
3) Then make money selling ad space, affiliate products or memberships to your provided content;
4) All the while, build your mailing list!

Though this isn’t the route I’d personally go myself (with the exception of the mailing list), it’s worked beautifully for sites like Upworthy, Alltop, Life Hacker, and 99u.

The best route to take?

In my opinion, you’ll always find the greatest success and profits (not to mention personal satisfaction) creating and selling your own products and services.

You may THINK you don’t have a product, but if you’re curating, you DO!

Think about the content you’re finding.
Think about the content you’re already promoting!
…people are interested in what you’re offering, so why not take the information to the next level, put it in a pretty box with a red bow on it and hang a price tag on it?

Here’s a simple example:

Parents want come to my blog to learn more about raising their children—specifically about disciplining their children.

Thing is, they want to do this without resorting to the wooden spoon.

Being a dad of 12 kids (and a grandfather), I have a LARGE array of successful methods to train children out of bad habits. I took my ‘comical’ strategies to discipline children (without having Children’s Services knocking at your door) and made a detailed report.

Then I offered digital versions on my website, and printed versions through bookstores and Amazon.

Add to that comical t-shirts like, “Yes, you were adopted…but they brought you back,” or “Parenting Experiment” for parents I win over.

The point is, your curation efforts should be to bring the cream of information to a central location, where you can more fully discover the needs (pains) of your readers, and then solve them with your own products and services.

Last tidbit of advice:
The blogosphere is quickly exploding not only with sites in every genre and industry you can imagine, but with people who quickly learn and utilize SEO strategies and techniques.

EVERYone is shouting, using the same tactics, using the same social media services and by and large, the same strategies.

To make matters worse, pros like Neil Patel are popping up everywhere to share all their ‘secrets’ and strategies, giving courses and educating the world on how they became bajillionaires in 24 hours of less.

Now, I think very highly of Neil and many of these pros are my friends.

My point?

At the increasing pace of marketing systems and training courses being offered, it won’t be long before the whole of the web is on an equal playing field once again.

Not that it’s bad…except for those who don’t see it coming and have already gotten into this game late.

No, not everyone will use SEO information effectively, or even listen for that matter—but it will be a big enough shift that your own efforts WILL become LESS AND LESS EFFECTIVE OVER TIME.

The future is YOU.
That’s the answer—and you should start with your curation efforts.
I mean the REAL you.
Your genuine personality and the relationships you build with other people.

THAT is how you will make money with your efforts and CONTINUE to make money with your efforts.

So as you look through your curated materials, keep focused on how to ‘personally brand’ what you do.

Your readers, clients and customers will not only benefit from your products and services, they’re likely to throw you into a conversation which affects your tipping point.

“Hey John, have you ever heard of Jaime Buckley? You ought to check this guy out.”

Sell your own products & services to make money curating content. Jaime Buckley


alex jewell

Alex Jewell

Monetizing curation is dependent on a few key factors.

The first is narrowing down your brand, your topic; be extremely focused, don’t try to do too many things or you’ll lose legitimacy. The second is be an expert: don’t try to sell Trump Steaks if you’re a vegan Democrat. Your potentially steak-driven, red-blooded American audience will see right through you. Finally, always have your sensors out and move quickly on anything that smells remotely viral. Peruse Reddit, follow other influencers on realtime platforms like Snapchat and Instagram, read through comments on current news posts. Know the up-and-coming brands, or find the brands targeting fresh trends, and target them.

Narrow down your brand/content to make $ from curation. Alex Jewell


how to do curation

Gini Dletrich

As a PR agency or a consultant, chances are you have access to a number of specialized subscriptions and resources that your clients do not.

For instance, if you work primarily with HR technology startups, you could have a daily HR tech round-up email newsletter. In addition to providing a quick summary of the top topics and articles making the news, you could include your perspective on how to use that information to inform content they should create, social media conversations to start, and the conversations they have with the media. It’s a lot of work staying on top of industry news and trends, but you are already doing this for clients on some level, so why not productize it? It becomes a way to deepen existing customer relationships and even to possibly lead to new ones.

Gini Dietrich shares the benefits of productizing access to specialized resources for clients.

curation tips

Susanna Gebauer 

Content curation can be a valuable tool to help you build an audience. Not only can you make your social accounts valuable by sharing the

Not only can you make your social accounts valuable by sharing the best-curated content from your niche. You can also use content curation to create awesome content; for instance, by summing up a topic and including various points of view from other authors. And while you are at it: Curated content gives you the opportunity to connect with influencers and other content creators on your social channels. Simply mention the authors’ accounts when you share a curated piece of content. Most of the time the influencers will not only take notice of you, but some of them will also share or retweet your social media post. This way you get much more exposure for your social media accounts, and your audience will grow faster. Once your audience recognizes you as a knowledgeable persona that provides a ton of value, you will then be able to convert at least part of this audience into customers.

And while you are at it: Curated content gives you the opportunity to connect with influencers and other content creators on your social channels. Simply mention the authors’ accounts when you share a curated piece of content. Most of the time the influencers will not only take notice of you, but some of them will also share or retweet your social media post. This way you get much more exposure for your social media accounts, and your audience will grow faster. Once your audience recognizes you as a knowledgeable persona that provides a ton of value, you will then be able to convert at least part of this audience into customers.

Susanna Gebauer suggests using #curatedcontent to make your own content assets.

content curation sites

Minuca Elena

There are many sites which make a lot of money curating the content of others.

The best way to get traffic is for something that is already appreciated by the target audience and so curating in a niche helps bring in a lot of traffic. The easiest way to make money via curated content is via display ads. You can post the list of curated content in a “Best of” format and add ads to the post which will give you a very high return. A good example is a website.

The best way to get traffic is for something that is already appreciated by the target audience and so curating in a niche helps bring in a lot of traffic. The easiest way to make money via curated content is via display ads. You can post the list of curated content in a “Best of” format and add ads to the post which will give you a very high return. A good example is a website.

One example is Postris which curates best products and interesting products and then monetizes the site via ads. There are many other ways to make money via curated content including Amazon affiliate sales of relevant products and Native ads like Taboola and Outbrain.

“The easiest way to make money via curated content is via display ads.” – Minuca Elena

content curation secrets

Carrie Smith

Time is money, right? One tool that I use to save time and therefore earn more money is with the Pocket app (

As someone who works as a full-time business blogger, I use content curation to access resources, share articles on social media and reference sources for upcoming assignments. This is an integral part of my business as it’s a paid service I offer to freelance clients. I would be lost without this app and the system I use to save myself more than 4 hours a week!

As someone who works as a full-time business blogger, I use content curation to access resources, share articles on social media and reference sources for upcoming assignments. This is an integral part of my business as it’s a paid service I offer to freelance clients. I would be lost without this app and the system I use to save myself more than 4 hours a week!

Use a tool like Pocket to organize curated content and other resources for clients.

How to make money using curation

Nathan Chan

We curate our digital magazine Foundr. From curating the best content out there + adding our own original content it makes a great mix. We charge a subscription in return because the end product saves people time!

Nathan Chan talks about using curation to sell subscriptions

how to make money using curation

Brandon Schaefer

I typically curate a bunch of different popular, helpful, useful, engaging, and compelling articles, and then pull the best information that resonates most with my audience from each one of them, and then create my own article including only the highlights I chose.

To make money blogging from the article that I wrote from the curated content, I always include a strong call-to-action. The call-to-action is different on every article and relates to how what I’m offering them will help make their business improve. This is the secret sauce that will put money in your pocket.

Once you create articles like this a few times, you’ll be able to do it with your eyes closed.

To make money with curation I always include a strong CTA. Brandon Schaefer


how to make money using curation

Amanda Elliot

Do businesses care how many followers you have on Instagram? Well, yes and no.

Value isn’t in the number per se; the value is in your level of influence. Value for content producers is when their content is seen, and it resonates with their (hopefully marketable) audience.

And to create value, you need to build a targeted audience that regularly returns to your site. To have regular traffic, you need quality content that your readers are interested in and are timely.

One way to do that is to write about what everyone is talking about. Creating original content requires inspiration, research and time. And while personal anecdotes and point of views have their space in the blogosphere, people are generally looking for resources. A much better approach to garnering traffic, social media attention and revenue, is to curate content. And that is finding good content, organizing it, so it’s searchable and in one place, and then creating promotional content. This is how major publications can produce high-level content quickly – they do it by curating press releases or reposting articles.

Value for content producers is when their content resonates with their audience. Amanda Elliot


make money with curation

Mark Verkovski

Curating content from the internet is one of the best and easiest ways to get traffic to your site, build rapport with influencers in your niche, and get free content. If you are passionate about a niche, you will anyway read a lot about the niche. You can compile a curated list of the best posts in the month of that niche.

You can monetize it with Adsense ads or sale of products in your niche which are on Amazon or even via a product that you have created. In addition to free content, you can email the people featuring in your curated list that they are in it and many may even link back to you as it is an ego boost for them. This will help you rank higher on Google and get more traffic.

Mark Verkovski uses Adsense ads and product sales to monetize content curation.


curation monetization

Kash Lalka

I have used curation as a very successful strategy to make money via Amazon affiliate sales. I curate lists of best products in a certain category on my website and when people come and read the reviews and like the product, they buy it.

A good example is my post:Best Trail Camera Reviews. I have curated a list of top 5 trail cameras and if anyone purchases the camera via my link, I make money.

Kash Lalka shares her secrets for monetizing curation to build Amazon affiliate sales.


how to make money with curation

Matthew Kaboomis Loomis

When it comes to curation, my favorite example, and someone who can teach us a lot on this topic is Dave Pell.

His NextDraft daily (M-F) is extremely well done. That’s an understatement, actually.

As a content creator, I appreciate his humorous takes on the news he shares along with his design and branding. The execution of his curated newsletter through email is stellar and a great example of curation well done. NextDraft provides a splendid collection of news articles. Many of them I would miss if not for Dave Pell and his news obsession.

If you are interested, here’s more about Dave and you can subscribe there, too.

Now, what’s interesting about Dave and his NextDraft curation newsletter is that monetization doesn’t appear to be a priority. As a tech investor, Dave can afford this time consuming “hobby.”

Or maybe NextDraft is more than a hobby…You just can’t see it.

What I mean is that his curated newsletter provides income indirectly instead of directly. 

Some speculate that many of the big name news sites Dave frequently links to are paying him for the traffic.

From what I can find online, there’s no evidence that is occurring. In fact, in this blog interview with MailChimp, he sounds proud that his newsletter is not monetized.

“Pell hasn’t made a dollar from NextDraft, which is just one reason that explains why it thrills him so, why he refers to it as his “best thing” in his Twitter bio: He cares so much about it, he’ll do it for nothing. Which brings us back to that p-word again. “Whether you’re a startup or a writer or whatever industry you choose, the more you can lean toward what your passion is, what you feel like doing the most, the better it is,” he says. “My newsletter is not like a business necessarily, but I do have to sit down each morning, whether I feel like it or not, and start a three- or four-hour process. So it’s a lot easier for me to stay fired up about that if I’m focused on something I really like doing. I’m writing the newsletter I want to write. I have two parts of my life—the business side is the investment side, working with startups. This is the creative side. I’d much rather go viral than make a lot of money off of this.”

Passion is primary with your work, according to Pell.

Whether or not NextDraft is monetized, it is still a brilliant example of content curation.

If NextDraft is a hobby, it still brings Dave Pell a lot of payoffs.

He has built a HUGE audience, and with an email newsletter, he can do some incredible things with his list if he ever decides to go a new direction, like offering a new product or membership of some kind.

Also, there are many potential book ideas that could be created from his “free” newsletter. And Dave Pell is seen as a news authority and gets interviewed by renowned publications, podcasts, and broadcast shows thanks to his curated newsletter.

Check out NextDraft and see what you think of this example of content curation.


A fantastic example of content curation is Dave Pell’s NextDraft. – Matthew Loomis

Hat Tip to All Who Shared With Us

A big “Thank You!” to everyone who participated in this roundup post!

What content curation success stories can you share? Let us know in the comments below.

If you enjoyed this info about curation, please share this post with your friends!

If you need a new website for your curation plans, the Build Your Own Blog setup guide is hereready to help you get started!

Author Bio:

Maddy Osman creates engaging content with SEO best practices for marketing thought leaders and agencies that have their hands full with clients and projects. Learn more about her process and experience on her website, and read her latest articles on Twitter: @MaddyOsman.


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  1. Ryan Biddulph says:    •   3 years Author

    Thanks for sharing my thoughts among these pros Matthew!

    1. Matthew Loomis says:    •   3 years Author

      Maddy and I appreciate your contribution, buddy!

  2. P V Ariel says:    •   3 years

    Hi Matt,
    Thanks for this wonderful collection.
    I could recognize many fellow bloggers in this roundup.
    I really missed the bus!!
    Have a great time. 🙂
    ~ Phil

    1. Matthew C. Loomis says:    •   3 years

      Hi Phil,

      We’ll catch ya on the next one. 😉


      1. P V Ariel says:    •   3 years

        Hi Matt,
        That’s OK.
        No worries.
        Keep going. 🙂

  3. Zac Johnson says:    •   3 years

    Great write up and expert contributions. Content curation will continue to play a huge role in the way we create and market our content, as we are all in content overload these days! Keep up the great work and thanks for including me.

    1. Maddy Osman says:    •   3 years

      Zac, we appreciate your participation!

  4. Bill says:    •   3 years

    Wow, that’s some comprehensive write up Matt. Thanks for including me.

    Off to share to my followers now.


    1. Matthew Loomis says:    •   3 years Author

      Appreciate your contribution, Bill!



  5. DL Stickler says:    •   3 years

    That is an exceptional article and very informative. Thanks for sharing it.

  6. Sue-Ann Bubacz says:    •   3 years

    I really appreciate you and Maddy including me and love the wide scope of information and ideas shared here:)

    It’s exciting to be among so many bright and awesome folks so, thank you again.

    I see some tips I can definitely put into action!

    Take care, Sue-Ann

    1. Matthew Loomis says:    •   3 years Author

      Hi Sue-Ann,

      Really good to get better acquainted with you thanks to this project. 🙂 Keep in touch.


  7. Hassaan Khan says:    •   3 years

    Hello, Maddy!

    I’m thrilled to read this blog post. I receive a few curated newsletters. I can vouch that those newsletters do help me. As far as the content curation is concerned, I have been procrastinating on the content repurposing for a long time, but I’ll definitely do it now.

    Thanks for the great write-up.

  8. Janice Wald says:    •   3 years

    Hi Matt,
    I’m sorry it took me a few days to come share and thank you. I appreciate you and Maddy including me in this interview with such esteemed company. I’m glad you found my contribution valuable. I’ve shared on my social media.

  9. Lisa P. Sicard says:    •   3 years

    Hi Matt,
    Some really great useful tips here. I did not realize Pinterest allowed affiliates now. Very interesting. There are so many ways and places to use content curation today, it really amazes me.
    You have to find the right ones for your niche and go with it. Like many said, providing useful information is also key.

  10. Michael says:    •   3 years

    A man who answers his own phone…

    Well, these days it’s a man who answers his own chat box.

    Frankly, I was blown away. I’ve been making a living online
    for more than a decade and this was a first.

    This article is incredible too.

    Keep up the good work.


  11. David Boozer says:    •   3 years

    Thanks for including me Matthew! It feels a little surreal to be on a guest post with all these awesome people and experts… thanks!

    1. Matthew Loomis says:    •   3 years Author

      You know your stuff, David! One of the best blog coaches out there. 🙂

  12. Dr .Loden Rogers says:    •   2 years

    Matthew your really on top of the game. i really appreciate your continued business support.

    Thanks for sharing such interesting post.

  13. aman singh says:    •   3 months

    great article, very helpful, thanks. 2 points :

    1) for Dāsha Guyton ( is her link correct ? I think this needs double checking .

    2) would it be possible to add, as a summary, the recurring/most important points in bullet form at the end/bottom of the article, as this would be really helpful .

    thanks once again .