How to Market Your Blog Using Instagram
Do you need to be on Instagram if you want more exposure for your business?
Most likely, yes.
Especially if you have a blog, you want some of the 400 million users on Instagram to make the digital leap from your Instagram account to your blog. The great thing about Instagram is its ease of use, visual appeal and high engagement of its users.
Read on as I’m going to share: 4 ways you can use Instagram to promote your blog.
How to Market Your Blog On Instagram: 4 Simple Techniques to Reach More People
1 Use Instagram To Promote Your Blog With Blog Post Previews
When you publish a new blog post, you should have images embedded in that post. This is a great way to share something related to your blog on your Instagram account.
Instagram allows you one link in your account. Place the link from the latest post in your bio. Be sure the image is explained in the description of the Instagram post, or has a tip written on it. Ask people to follow the link to the latest blog post.
2 Use Hashtags
Hashtags are very useful when promoting a new photo. The right hashtags will bring admirers to your account and possibly new followers. People search for hashtags; and if they do a search for a hashtag you are using, they will see your photo pop up.
Start with the subject of your blog post, or the subject of your blog in general for hashtag ideas.
For example, for using “blogs to build a business”, use:
There’s a site called Iconosquare.com. where people were using their free Instagram management service, but they recently took away the free service and now charge $199/month. If you want to consider some alternative tools to help manage your Instagram, here are 5 alternatives to Iconosquare.
3 Interact with Others
You can post wonderful images, but as you are growing, you want to interact. That means going into other’s accounts and liking or commenting on their photos. People are proud of their Instagram creations and they love it when you give them a like or a comment. If you interact with someone who is not following you, they are more likely to follow you. Your photos will start to pop up in their feed, putting your brand in their mind.
4 Plan Your Content
Plan your Instagram content, just like you plan your blog content. When you plan, remember to be flexible – it can (and should) change according to your user engagement.
You want to establish your brand, but you also want to make your content more likely to be liked or engaged with in some way.
We will mention Iconosquare again; link it with your Instagram account, so you can watch your engagement, new followers and unfollowers, most liked and commented posts, etc. It’s free, with an option to upgrade.
Some additional ideas you can use:
Themed week – One week for blogging tips, the next week for writing tips, and so on.
Every day of the week with its own theme – Monday motivation, Tuesday trivia, etc.
Study others with the same content on Instagram who are having success. Then tweak your plan, stay consistent and you could build a nice following of loyal fans and happy customers.
Ready to use Instagram to promote your blog? Let me know what you think in the comments.