How to Market Your Blog Using Instagram

November 18, 2015

How to market your blog

Do you need to be on Instagram if you want more exposure for your business?

Most likely, yes.

Especially if you have a blog, you want some of the 400 million users on Instagram to make the digital leap from your Instagram account to your blog. The great thing about Instagram is its ease of use, visual appeal and high engagement of its users.

Read on as I’m going to share: 4 ways you can use Instagram to promote your blog.

How to Market Your Blog On Instagram: 4 Simple Techniques to Reach More People


1 Use Instagram To Promote Your Blog With Blog Post Previews

When you publish a new blog post, you should have images embedded in that post. This is a great way to share something related to your blog on your Instagram account.

Instagram allows you one link in your account. Place the link from the latest post in your bio. Be sure the image is explained in the description of the Instagram post, or has a tip written on it. Ask people to follow the link to the latest blog post.

2 Use Hashtags

Hashtags are very useful when promoting a new photo. The right hashtags will bring admirers to your account and possibly new followers. People search for hashtags; and if they do a search for a hashtag you are using, they will see your photo pop up.

Start with the subject of your blog post, or the subject of your blog in general for hashtag ideas.

For example, for using “blogs to build a business”, use:


There’s a site called where people were using their free Instagram management service, but they recently took away the free service and now charge $199/month. If  you want to consider some alternative tools to help manage your Instagram, here are 5 alternatives to Iconosquare.

3 Interact with Others

You can post wonderful images, but as you are growing, you want to interact. That means going into other’s accounts and liking or commenting on their photos. People are proud of their Instagram creations and they love it when you give them a like or a comment. If you interact with someone who is not following you, they are more likely to follow you. Your photos will start to pop up in their feed, putting your brand in their mind.

4 Plan Your Content

Plan your Instagram content, just like you plan your blog content. When you plan, remember to be flexible – it can (and should) change according to your user engagement.

You want to establish your brand, but you also want to make your content more likely to be liked or engaged with in some way.

We will mention Iconosquare again; link it with your Instagram account, so you can watch your engagement, new followers and unfollowers, most liked and commented posts, etc. It’s free, with an option to upgrade.

Some additional ideas you can use:

Themed week – One week for blogging tips, the next week for writing tips, and so on.
Every day of the week with its own theme – Monday motivation, Tuesday trivia, etc.

Study others with the same content on Instagram who are having success. Then tweak your plan, stay consistent and you could build a nice following of loyal fans and happy customers.

Ready to use Instagram to promote your blog? Let me know what you think in the comments.

Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+ and Twitter


Leave a Reply

Your email address will not be published. Required fields are marked *

  1. Yatin Khulbe says:    •   4 years

    Instagram is completely a new thing for me. People mostly use it for personal branding. They display their lifestyle by showcasing different phases in their life. The whole platform is visually appealing. And, it catches the attention of the readers.

    Till now, I have not thought about using Instagram for promoting my blog. These days I am focusing on Twitter and LinkedIn. Hashtags are really important for the visibility. I have experienced their importance on Twitter. By searching the specific hashtag from my niche, I can interact with the like-minded people easily.

    Thanks Matt for sharing the tips. When I’ll make my Instagram profile, I’ll keep all these points in my mind.

    1. Matthew Loomis says:    •   4 years Author

      Hi Yatin,

      Although I’ve been using IG for a few years, that time has been more for personal pleasure than serious marketing. I started using it in 2015 for promoting BYOB, but I haven’t been consistent and am still learning the platform.
      These are tips everyone should use, but there is more to know. Hashtags work well with IG, even more than Twitter. Definitely want to include them when making posts.
      Once you join IG, look me up. 🙂

      Thanks Yatin,


  2. Brent Jones says:    •   4 years

    Hi Matt!

    Nice post here.

    I believe we just had a conversation about Instagram when I returned from my travels, didn’t we? Yes, I believe so…

    I feel like all the signs in the Kaboomis universe and urging me to get an Instagram account. 😉

    Whether or not I’d use it to promote specific blog posts is another story altogether, huh?

    I love your tip about interacting with other accounts… heck, that’s the majority of what I do for my social media clients all day long — on many platforms!

    The worst Instagram faux pas though is when a user indiscriminately posts “Nice” as his or her comment on every photo. Just pastes it right in. Especially if it’s a sad photo that isn’t very nice to look at or think about. (ie: a sick child)

    And by the way — sorry. I know it’s been a little while since I’ve stopped by your blog.

    I wasn’t try to be rude. I was on the road for nearly four weeks, and the last few weeks have been nothing but playing catch up. Thanks for understanding!

    Chat soon,


    1. Matthew Loomis says:    •   4 years Author

      Yo Brent!

      Great to see you again, my friend. And thanks for the kind words.

      We did talk about Instagram not long ago. I’m sure that I’m not the only one nudging you to open an IG account–didn’t your wife recently do a post on this? 🙂

      Definitely does help to interact with other accounts there, like anywhere else. Being social is what social media is for, amirite?

      I agree, people who leave “nice” or other one second replies are just as annoying on Instagram as any other platform. Commenting does help, but not inane two word comments. 😉

      The comment section has been missing you, sir. Glad you’re back!

      Definitely will chat soon,


  3. Adrienne says:    •   4 years

    Hey Matthew,

    I’m not on Instagram, shocked? I’m not active on Pinterest either which I’m sure more people will be shock. At least on that one I have an account and things are posted to it but usually not by me.

    I’m not a big mobile user and I remember when it first came out I thought it was mostly for just sharing your pictures. Well I didn’t take a bunch of pictures because I’m working all day. Now, like so many other platforms, it’s evolved and I understand you can now access it online but I think for a price. Nope, not interested in yet another platform I have to learn and use. I know a heck of a lot of people who do love this one though so of course I’m thrilled for them.

    I’ll be sure to pass this one around though for all those Instagram lovers out there. I know they’ll appreciate it.

    Have a great day, a terrific week and Happy Thanksgiving.


    1. Matthew Loomis says:    •   4 years Author

      Hi Adrienne,

      No, I’m not shocked that you are not using Instagram…yet. 😉

      Solopreneurs only have so much time, so you have to pick what deserves the most time, right? If your audience isn’t on there, then you should spend more time elsewhere.

      But those two you mentioned (Instagram, Pinterest) are only going to get more important before they get less, imo. From what I’ve read and the visible trend, there’s a lot of potential there for blog promotion.
      Of course you have to do what’s best for you…I will predict though that you will one day join IG and Pinterest. 😉

      Those branded visual quotes you share on G+ are perfect for Instagram and Pinterest. So, if you can somehow find the time or hire someone, you really should consider testing it out.
      There are some things with Instagram you need to learn as far as getting traffic, the visual itself won’t effectively do that, and yes, that will take some time. But what if you get good traffic results?

      You’ll never know till you try. 😉

      Ha ha, great to hear your take on this, Adrienne. I hope you have a great holiday with family and friends this week(end).


  4. Deb Palmer says:    •   4 years

    I’m almost sorry I read this. Now I want to give it a try, but I think I need to learn to do one or two social media well. Right now, I’m that guy Jack… you know poking his nose in everything, master of none. I do thank you for the temptation.

  5. Chloe McGuire says:    •   4 years

    I’m SO glad I read this. I could never work out how to successfully market my blog on Instagram without it looking naff and not along with my style of posts. This makes total sense and shows that I’ve been over complicating it in my head! The hashtag suggestions are great and I’m going to take the advice on interacting with others more to get my blog more exposure and find some new blogs to follow too. Thanks so much for this.

  6. Amy Grigoletti says:    •   4 years

    This is a very timely read! I am trying to increase my social media presence in the hopes that this will direct traffic to my blog, but Instagram has stumped me. I’m ready to try out this advice. Thanks so much! #mba

  7. Ire G says:    •   4 years

    I feel like I’m the opposite of most people in the comments lol I’m very active on instagram but haven’t been in my public writing and blogging. I think it helps that I already have a good platform on IG so I don’t think my followers would think twice before reading something I wrote

  8. Angellina Lear says:    •   4 years

    Hi Matthew,
    This was such an on time post! I’m currently using instagram and I was just thinking of better ways of engaging with the community as well as growing relevant followers organically. I really loved the coverage you gave about doing sponsored posts with large accounts.
    Thanks for sharing an impressive and interesting information and I really enjoyed to reading this post.