How to Turn Your Random Blog Visitors into Dedicated Subscribers
Starting a blog is a lesson in patience and hard work. If you have started blogging, I’m sure you would like to know how to turn your random blog visitors into dedicated subscribers, eh?
Once you have your blog up and running, you think you are in the clear. Now you just have to start publishing great content, right?
It can be a bit more complicated than, “If you build it, they will come.”
Many bloggers hit a roadblock when trying to figure out how to turn one-off blog visits into loyal subscribers who return to their site again and again.
There is so much content on the internet, how do you make sure your content stands out and entices readers back again and again?
The simplest method is to encourage them to sign up for your email or newsletter list, so you can email them every time you publish a new post.
Here is how to turn one-off site visitors into dedicated email list subscribers.
Make It Easy to Subscribe
In the age of one-tap checkout and same-day delivery, people want things to be simple and easy. Complex forms, slow loading websites, and hard to find information will send website users back to their search results every time.
If you want followers to subscribe to your email list, don’t make them hunt around for the signup box. Make it easy to subscribe by embedding your email signup form in the sidebar of your website, just like it is on this site!
Personalize your site, use a brightly colored button to draw the eye and make it clear what they are signing up for. Also, consider mentioning that you won’t send spam or sell their address. This encourages people to trust you with their email addresses.
Other effective locations for an email signup form include your contact page, the bottom of every blog post, and on your social media pages.
Don’t Ask for Too Much Information at Signup
Some sites ask for a ton of information about subscribers during sign up. They want a name, location, gender, job title, even how much their subscribers make per year.
They do this because segmenting an email list (that is, sending unique content to different demographics) is a really effective way to increase clicks and conversions.
But, it can also reduce the number of people who subscribe to your list.
How would you feel if someone started grilling you about your entire life the first time you met them? What is your name, where are you from, what is your mom’s maiden name? It’s a little off-putting, right?
Take it slow. Only ask for the information you really need, such as their email address and their first name. Everything else can be gathered as you interact with your subscribers.
There is one exception: If you are using the email sign-up as a lead generation form, you may choose to ask more questions to weed out people who aren’t ready to buy. For example, if you have a lawn-care business, you might ask what size yard they have. Asking for more information in these situations is very useful, but for email lists alone, keep it simple.
Offer Something of Value in Exchange for a Signup
How to turn your random blog visitors into subscribers? Get their email address! LOL
Email addresses are valuable (which is why some shady sites sell them), and subscribers aren’t usually willing to give away their email addresses for nothing.
To entice readers to sign up, you have to offer something they want or will find useful.
An ebook, whitepaper, template, or other resource is called a lead magnet. But, you don’t have to create a huge resource. You can also offer a list of resources you find useful, a spreadsheet you use, quick tips, or just let them know they will be the first to see your new posts.
Keep in mind that when you gather email addresses, you are getting permission to contact people. They are inviting you into their lives, so respect that by not selling their address or sending spam.
Start A Conversation With Readers
Most bloggers start a blog because they have information they want to share about a topic they are passionate about. However, the information shouldn’t flow just one way.
If you want to entice readers to follow you and come back to your blog, you need to engage them in conversations. Ask questions, explore topics in your niche, and encourage users to share feedback.
How this looks will vary based on your niche, but here are a few ideas:
- Ask a question at the end of your posts, and encourage people to comment.
- Answer common questions in a blog post, then ask readers to send you more questions related to your topic.
- Plan a live stream Q&A or training through a program like Zoom, which requires registrants to sign up with their email and other customizable information.
Note: Be clear when people take actions, such as attending a webinar, that they are opting in to your email list. Otherwise, your messages may get marked as spam, which can make it harder to reach your audience and could get you banned by your email provider. Under all circumstances, abide by the CAN-SPAM Act.
Write the Right Kind of Content
Why do people read your blog? Are they looking for instructions, information, or just to feel like they are not alone?
Understanding why people like your content is one step towards writing content they connect with.
Once you understand their motivations, you can search for topics they are likely to care about.
One way to do this is to Google common topics and look for the “People also ask” box.
This is a list of questions people are asking related to your content. Now, create content that addresses those questions.
For example, when I searched how to get more blog subscribers, I found that people are also interested in how to get more views. I might decide to write that post next!
Another way to find out what type of content your readers like is to ask. Run a poll on social media or use Google forms to find out what topics and formats of content they are most interested in.
Launch An Email Course
An email course is a series of scheduled messages sent out over a specified period of time. For example, you might send a new section of a course once a week. It should all be automated, so you don’t need to worry about sending each message.
Create a landing page and explain the benefits of your course. What will they learn, how long will it take them to complete? What will they be able to do when they complete the course? Then, just take your pre-written course and schedule the messages for mailing at the right time.
An email course offers knowledge in exchange for email addresses, which makes it a highly effective email lead magnet.
How to turn your random blog visitors into dedicated subscribers involves writing engaging, useful content.
You also need to keep readers engaged and coming back for more. Increasing your subscriber base makes it far easier to turn those one-off visitors into dedicated subscribers.
Once readers sign up for your email list, look for other ways to engage them. For example, ask them to follow you on social media or write a review after a purchase.
Keeping the conversation flowing is the next step to keeping subscribers engaged.
Toni Allen is the general manager and editor of WhoIsHostingThis.com. She has two decades of experience running online businesses with a focus on web hosting technologies.