Intro to Social Media: Explore the 6 Continents that Make the Worldwide Web Go Round

November 6, 2015

intro to social media

There are six land masses where most of the internet population resides…

Everybody has heard of them by now: Facebook, Pinterest, Instagram, Twitter, LinkedIn & Google Plus.

What if each of these social media platforms were an actual country? In reality, the top social media platforms are so huge, they out-populate many countries in the world, including China.

If you are looking to use social media platforms to help you promote your blog, you’re in luck. I have compiled data from each of the biggest six and broken it down for you. Read on to see how each one measures up.

Each “continent” has it’s own distinct population, culture and history.


1. Population: 1.5 billion
2. Demographics: 90% are 15-35 years old
3. Unique qualities: Many opportunities to tap into massive user base with both paid and free tactics.
4. Why you should use it: It has the most users of any social media platform on the planet.
5. How to connect with users: Engagement is key. Not only publishing interesting content, but liking and commenting on others walls, as well as replies to posts on your wall.

90% of Facebook users are 15-35 years old.


Google Plus

1. Population: 60 million active users
2. Demographics: 45-54 Age Group Fastest Growing Segment
3. Unique qualities: Easy connecting with new people just meeting online.
4. Why you should use it: Robust groups. Loyal connections.
5. How to connect with users: By “circling” people, leaving comments and giving other people’s post a “+1” Some users refer to each other as “Plussers”.

Google Plus is the Best Place to Connect with New People and Build Relationships



1. Population: 750 million users
2. Demographics: Users range from teen to 35; 80% of world leaders use Twitter.
3. Unique qualities: Able to engage in conversations using hashtags. Makes engagement easier with users outside your following.
4. Why you should use it: Twitter is a great place for real-time updates and conversations, especially with professionals.
5. How to connect with users: By following, retweeting and asking others to retweet your content. Participate in hashtag promos and follow trends.

Hashtags work for you the best on Twitter.



1. Population: 400 million users
2. Demographics: 90% of users are under 35.
3. Unique qualities: Social media that is almost exclusively for mobile devices; image-centered.
4. Why you should use it: Great for branding; people gravitate towards images rather than text.
5. How to connect with users: Search for hashtags for those in your target market. Like their photos and follow them.

Instagram is a great place to find and engage with mobile users.



1. Population: 380 million active users
2. Demographics: 70% of users are outside of the U.S.
3. Unique qualities: One of the few not banned in China; social media database of professionals and their resumes/CVs.
4. Why you should use it: Easier to network professionally and B2B than other platforms.
5. How to connect with users: Updating your statuses, joining active groups and engaging with others’ profiles.

Many people are making business deals on LinkedIn.



1. Population: 100 million users
2. Demographics: 85% of users are female.
3. Unique qualities: Features images rather than text or video; used to showcase ideas, products and useful information.
4. Why you should use it: Users who see products on Pinterest are more likely to buy.
5. How to connect with users: Following others, re-pinning, getting into community boards with your target audience.

(Build Your Own Blog has a new profile on Pinterest)

Quality visuals on Pinterest lead to sales.


Each of the social media platforms have great advantages over the others. Choose what works for you. By picking one or two and learning them well, you can become well-versed in getting the most out of your social media marketing.

In my next post, we will take a closer look at how you can use Instagram to drive traffic to your blog.

Now that the Intro to Social Media is Done

If you are ready to learn more on how these social media platforms can help your blog grow, here is some…

 Additional Reading

1. Getting Started With Social Media: a Resource Guide

2. An Introduction to Social Media Marketing: A Guide for Small Businesses

3. 10 Free Online Courses in Social Media and Inbound Marketing


Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+ and Twitter


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  1. Dr Rin Porter says:    •   4 years

    This was really interesting factual and statistical information presented in a stripped down, succinct format. It’s news we can use. Thanks! It’s given me a lot to think about. I use 4 of the 6 platforms and had not considered the other two because of the demographics, and it looks like I might be right.


    1. Matthew Loomis says:    •   4 years Author

      Thanks, Dr. Rin!

      Which of the two platforms do you find to not be a good fit for your blog?

      1. Dr. Rin Porter says:    •   4 years

        The Pinterest and Instagram demographics you cited indicate that the users of these two platforms are mostly under 35. My niche group is people 45-70, with a few 36 to 45.


        1. Matthew Loomis says:    •   4 years Author

          Yep, that makes sense. Interesting how those two platforms are very visually oriented. Do you think there’s a correlation?

  2. Dr. Rin Porter says:    •   4 years

    IDK. There’s some research somewhere. Visual learners make up a proportion of the population – Google sources say 65%, but there aren’t any citations to the original research. I found one article which is very specific about the different learning styles: LEARNING AND TE
    (7), 674–681 (1988)].


  3. roxanne says:    •   4 years

    Thanks Matt Very informative. I get so overwhelmed with social media so knowing more about each beast is helpful.

  4. roxanne says:    •   4 years

    Thanks Matt! I get so overwhelmed with social media and keeping up. It was helpful how you gave the statistics and a little on how each platform works.

  5. Odiah says:    •   4 years

    (tapping your shoulder)
    Its sometimes really challenging for one to get all this information, especially if that person uses a very small mobile phone to do all internet related things. But you’ve made these cool infos readily available for anyone, at anytime. Thanks a billion for that.
    To semi introverts like me, social media once seemed a little too much to handle. Gradually, I began to understand that it was so much more than that, it was expression, knowledge, and in some ways, support. Although, I’ve never actually used Pinterest, Instagram, or Google plus, Twitter and Facebook have been really cool. I guess for now they’re my favourites. They’re how I was able to meet a lot of upcoming writers that were into the same genre as I am. With all the groups on Facebook and the hashtags on Twitter, there really isn’t an end to meeting, joining or even creating an audience of people that share similar likes.
    But, as always, I’m looking to broaden my horizon generally. That means when i’ve the chance i’ll give everything a try. It’ll be fun.

  6. Kohylah Piper says:    •   4 years

    Great article Matt, quite helpful I had certainly not looked into the demographics of each social media platform. Do you think when choosing a settling point into social media demographics should be given priority over comfort? Or should both play a role in the decision making process?
    Engagement in social media especially for blogs are important, but how do you avoid spreading yourself too thin, isn’t it better to have a core social media platform and stick to it, or for viewing purposes to cast your net far and wide….
    Good info. Thanks a lot! Definitely some stats to chew on.

  7. nikhil mishra says:    •   4 years

    this was a good thing thing to know..
    well I guess these kind of things would help us to get more in touch with you Mr. Mathew

  8. Sherman Smith says:    •   4 years

    Hey Matt,

    This was a nice break down of each social site. I like the fact that you showed why user should use each on and their unique qualities.

    I mainly use facebook, google+ and twitter. Out of all of them I get most of my traffic from Twitter but I do have it linked to facebook and LinkedIn. This widens the chances of getting more traffic.

    Thanks for the share Matt and I hope you have a great day!

    1. Matthew Loomis says:    •   4 years Author

      Hi Sherman,

      That’s interesting to hear how Twitter is your best traffic source. I find FB and G+ to be better sources myself. Sounds like your audience hangs out on Twitter a lot. I like using Twitter, it still perplexes me at times though.
      I invested time in to Pinterest and have found some success, though the quality of traffic isn’t as good as some of the others.

      I’m glad you enjoyed this, Sherman. Are you on instagram? If so, let’s connect: @matthewkaboomisloomis

  9. Sherman Smith says:    •   4 years

    Hey Matt,

    As soon as I started using Twitter on my mobile phone that’s when I started to get more traffic. Before it was Facebook that was sending more traffic to me.

    I’m not on instagram though. Yes I know, I’m way behind times, but right now it’s a challenge to keep up with the other social sites.

    1. Matthew Loomis says:    •   4 years Author


      My Twitter traffic also gets a boost from mobile.

      I’m using Instagram but not heavily for blog promotion. I’m still picking up tips and implementing them. I totally hear you about only having so much time. I’m glad there’s only six major “continents” to explore. 🙂


  10. Bernice Templeman says:    •   4 years

    Thank you… I set Instagram up but I have not used it. I need to get on it because I am a Mobile App Developer. I didn’t realize how many mobile users are on Instagram.