Intro to Social Media: Explore the 6 Continents that Make the Worldwide Web Go Round
There are six land masses where most of the internet population resides…
Everybody has heard of them by now: Facebook, Pinterest, Instagram, Twitter, LinkedIn & Google Plus.
What if each of these social media platforms were an actual country? In reality, the top social media platforms are so huge, they out-populate many countries in the world, including China.
If you are looking to use social media platforms to help you promote your blog, you’re in luck. I have compiled data from each of the biggest six and broken it down for you. Read on to see how each one measures up.
Each “continent” has it’s own distinct population, culture and history.
1. Population: 1.5 billion
2. Demographics: 90% are 15-35 years old
3. Unique qualities: Many opportunities to tap into massive user base with both paid and free tactics.
4. Why you should use it: It has the most users of any social media platform on the planet.
5. How to connect with users: Engagement is key. Not only publishing interesting content, but liking and commenting on others walls, as well as replies to posts on your wall.
1. Population: 60 million active users
2. Demographics: 45-54 Age Group Fastest Growing Segment
3. Unique qualities: Easy connecting with new people just meeting online.
4. Why you should use it: Robust groups. Loyal connections.
5. How to connect with users: By “circling” people, leaving comments and giving other people’s post a “+1” Some users refer to each other as “Plussers”.
1. Population: 750 million users
2. Demographics: Users range from teen to 35; 80% of world leaders use Twitter.
3. Unique qualities: Able to engage in conversations using hashtags. Makes engagement easier with users outside your following.
4. Why you should use it: Twitter is a great place for real-time updates and conversations, especially with professionals.
5. How to connect with users: By following, retweeting and asking others to retweet your content. Participate in hashtag promos and follow trends.
1. Population: 400 million users
2. Demographics: 90% of users are under 35.
3. Unique qualities: Social media that is almost exclusively for mobile devices; image-centered.
4. Why you should use it: Great for branding; people gravitate towards images rather than text.
5. How to connect with users: Search for hashtags for those in your target market. Like their photos and follow them.
1. Population: 380 million active users
2. Demographics: 70% of users are outside of the U.S.
3. Unique qualities: One of the few not banned in China; social media database of professionals and their resumes/CVs.
4. Why you should use it: Easier to network professionally and B2B than other platforms.
5. How to connect with users: Updating your statuses, joining active groups and engaging with others’ profiles.
1. Population: 100 million users
2. Demographics: 85% of users are female.
3. Unique qualities: Features images rather than text or video; used to showcase ideas, products and useful information.
4. Why you should use it: Users who see products on Pinterest are more likely to buy.
5. How to connect with users: Following others, re-pinning, getting into community boards with your target audience.
Each of the social media platforms have great advantages over the others. Choose what works for you. By picking one or two and learning them well, you can become well-versed in getting the most out of your social media marketing.
In my next post, we will take a closer look at how you can use Instagram to drive traffic to your blog.
Now that the Intro to Social Media is Done
If you are ready to learn more on how these social media platforms can help your blog grow, here is some…