Follow the Keywords–They Lead to Your Blog Niche and Your Success

January 21, 2014




Larry was web surfing one snowy afternoon when he found an article called Rock Your Blog with These Sixx Content Hooks.

Something about the article made him feel alive. Excited. Bold.

With visions of blogs dancing in his head, Larry couldn’t wait to get started. But there was something he needed to figure out before launching his new blog…something Larry didn’t even know he needed to figure out.

Here’s what all new bloggers like Larry need to know before they start…

What’s My Blog Niche?

Crystallizing the blog down as specifically as possible up front saves a blogger tons of time and money. That’s why you should give this some thought early.

Let’s start with defining the term “blog niche.”

A blog niche is the specific audience you want to reach. For example, having a blog about dogs is a broad topic. But if your blog focuses strictly on Doberman Pinschers, lovers of this breed will read your blog. A blog that covers baseball is broad, while one covering the Oakland A’s is a niche blog that caters to A’s fans. Blogging about mobile devices is broad. Blogging about Samsung Galaxy products exclusively is a niche blog for anyone looking for specific information.

Does this make sense?

Narrowing down your blog audience (niche) will put more oomph in your blog’s launch. This may seem counter intuitive at first…

Have heard the saying “don’t try to be all things to all people”? Just as this applies to conventional business, bloggers also need to apply this to their blog.

You Need More Than Just a Good Idea

Even if you have a totally awesome idea for a blog, that doesn’t guarantee success. First, answer these questions…

1. Am I passionate about this blog topic?

Passion for your blog is what will keep it going and make it grow. If you don’t really have much passion or interest in the blog topic, despite the income potential, your blog content will come across as bland or awkward. This will lead to blog failure.

2. How Much Earning Potential Does this Blog Topic Have?

Consider how popular your topic is…what are the chances for long term growth? Is your blog idea based on a trend that will quickly fizzle out? Like the Pet Rock or Vanilla Ice?

Now don’t rule it out if it’s not for EVERYONE. It only takes a small audience of people interested in your blog to generate a lucrative income when the product meets a need for some people.

3. Can This Blog Produce Lots of Good Content Over a Long Period of Time?

You don’t want to run out of things to say on your blog. That’s like dead air on the radio…make sure you have enough interest in the blog that will provide you with the energy to create lots of content. If you enjoy researching on your blog topic, that’s a good sign you are picking the right niche blog for yourself.

If you need some help finding new content ideas for your blog, there are many different tools you can use for help in finding new trends or the latest news on your industry.

These are some of the best and easiest to use:



Google News



Okay, so these are all beneficial steps to take right away to determine your niche. Here’s another thing to look at in the niche finding process…

See How Much Competition Your Blog Niche Has Out There

Many bloggers get excited about their blog idea (which is good) but don’t do any research to see how much competition the niche has waiting for them. They mistakenly think choosing an already popular topic will lead to easy money.

Did you Google your hot idea? There might be high demand for your idea, but if you don’t know what you’re doing, you’ll end up being a small fish in a huge pond.

The laws of supply and demand apply to blogging as much as any business. In the crowded world wide web, a blog niche that doesn’t have a large supply available can be a great choice for a blog. No competition!

There could be a huge demand that few have recognized…go for it and be a leader! Some of the simplest and seemingly mundane topics can be blogging gold.

For example, how much interesting content can you find on snow blowers? When you do a search on “snow blowers”, you find the well-known retailers like Sears, Walmart and Amazon, along with others, listed on the first five SERPs. Not until page five do you find an independent review blog on snow blowers. This indicates that a blog covering snow blowers could be potentially profitable.

But relying on this data only to invest in a snow blower review blog wouldn’t be a prudent move. What you need to do next is some research using something called keywords.

What Are Keywords?

The website Technopedia gives a good definition of keywords in this context: A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.

For instance, if you own a blog that’s all about southern cooking, then having the words “southern cooking” sprinkled throughout your blog copy will help the blog to rank in search results. You just need to make sure you don’t “stuff” your blog with keywords just for the sake of better search results. This old school technique is frowned upon today and could even get your blog penalized or banned off of Google search results.

As Technopedia further explains: The role of keywords was once very central to the function of search engines. Search engines could crawl sites and, if the keywords were accurate, serve those sites up as search results. However, people began abusing the keyword metadata in an attempt to show up higher in searches, and even to rank in completely unrelated searches. For this reason, the importance of keywords in search engine optimization has been greatly reduced. Keywords are arguably still an important factor, but they are not the only factor in SEO.

Keywords uncover untapped niches, expose what your competition is doing, and open doors to reaching the audience you are meant to connect with.

But you have to know how to use them effectively. That’s why you’ll not want to miss the next blog post.

Wrapping Up

The next blog article is going to go more in depth on keywords and how you use them to research your potential blog niche. I want you to spend the next few days going over what we covered here. Spend some time thinking about the three questions posed earlier here and write down your thoughts.

To further help you understand keywords at a beginners level, I highly recommend Chapter 5 Keyword Research from the Moz eBook The Beginners Guide to SEO. 

So you don’t miss the follow up article available later in the week, why don’t you go ahead and join my mailing list in the Get Exclusive Tips box on the home page. 

Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+


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  1. Samuel says:    •   6 years

    In order to succeed in a niche, passion ultimately rules no matter what.

    Sometimes you might not have passion right away, but stick to it; it might turn out to be what you love.

    Thanks for the post and keep up the good work!

    – Sam

    1. Matthew Loomis says:    •   6 years Author

      Passion is important for sure, Samuel…and passion can grow over time. I’m trying to think of a good example oft that in a writing/blogging context…For me, a little positive feedback can put a shot of enthusiasm into my writing if I’m covering a topic that’s maybe not my favorite or new to me. Compliments can do so much for writers.

      Good to see you here, Sam! Drop by again soon, okay?

      1. Elsa Fridl says:    •   5 years

        I agree that a little positive feedback goes a long way with writers.

  2. Pat says:    •   6 years

    Hi Matthew I’m new to your world. However, I learned more in just a few moments from your blog than I can imagine searching the web all day. I thank you for your expertise as well as your willingness to share your wisdom and experience. I have a strong desire to jump into blogging not just for $ but a platform for my passion, experience and a sense of adventure. You are never too old to learn something new. I can’t wait to see where this will take me as well as my readers. Thank you. Hohhot xo Pat

    1. Matthew Loomis says:    •   6 years Author

      I like your spirit, Pat! Thanks for the kind words and stay in touch, okay?

  3. Pat says:    •   6 years

    Oops. Sorry Matthew that was supposed to be signed. Xo Pat

  4. Gill says:    •   6 years

    Hi mathew,
    just found your blog today and found this full of great tips and help. I have just taken the first step to writing my ebook and having my ebook site created. This is my passion of course as well as a lot of other intuitive and psychic topics. I am trying to take my passion to the internet and this is very new to me. My site has just been activated and wandering where to start with driving traffic and blogging. Hoping to move my ebook to the next level as havent had any visitors yet.Looking forward to where I can go with this. thank you for this great informative blog.

  5. Tuhin says:    •   6 years

    Suppose I have written a post on poverty, what should be the appropriate keyword format? 1) poor, poverty etc OR 2) how to eradicate poverty, help poor people etc.
    I mean will it be better if I put a group of words?

  6. er says:    •   6 years

    I have not started blogging as yet. Finding your post easy to follow. Thank you.

  7. Danny D says:    •   6 years

    I started a blog about responsible dog ownership, health, proper nutrition, daily exercise, playtime, training/discipline and socialization that I launched on April 30th. Since then I’ve added a few post’s over the past couple of weeks and have had a few g+’s on a few of my posts. I just found out today I have my first loyal follower who joined my circle through my blog. I’ve used a few of the tips you’ve suggested so far and it’s awesome to see results, little as they maybe in such a short time. I even started a google community this morning on the above topics and had two members join in just a few hours who’ve g+’s a couple of my posts.

    I only found you just last week and signed up immediately. I always look forward to your very informative emails.

    I write with passion… lot’s and lot’s if passion…:)

    Thank you for what you’re doing.


    Danny D

    1. Matthew Loomis says:    •   6 years Author

      Hi Danny,

      Really great to hear from you on the blog. Love to hear testimonies like yours.
      You definitely do write with passion and that will take you far…you should set up a Gravatar account. Go to gravatar dot com and once you have a profile, your photo will appear with your blog comments (not just here but most blogs) and you’ll be able to better promote your dog ownership blog.
      Be sure to drop by again and give us your take on things.

  8. anusha hr says:    •   5 years

    Dude how do you manage all these….hatts off man…I am really inspired by you…and ya I hv a question ….I hv opened my website in simplesite and it is on 1month free trial but you know what since I am from INDIA I cant know their price in indian currency. … (rupees)…Their amount are expressed in $€£ but not in indian currency …..its too hectic dude plzzz help me…mathew….plzzx give me some idea

  9. Paul Stephens says:    •   5 years

    Thanks for the great article. Following advise from it has gotten my blog approved for Adsense. I have, however been having difficulty with the ads as Google says my keywords aren’t specific enough to generate ads. Is there anything I can do about this?

  10. Dan Hill says:    •   5 years

    Matt, great series of blogs. I’m a newbie to blogging so I need all the tips and advice I can get. I’ve been reading a lot about long-tail keywords lately…what are your thoughts?

  11. Elsa Fridl says:    •   5 years

    Thanks. Part of me doesn’t want to check out the competition because I don’t want to be influenced by what I see. I’m definitely doing a lot of prep work…including some of my first few blog posts. Although I understand about keywords I’m going to let my copy flow naturally…my writing is a bit rusty. First I’ll concentrate on getting a good start. I appreciate the tips and am glad to know you are there to help me.

  12. Ellen Contreras says:    •   5 years

    As always, very helpful. This is timely for me because I’m building my blog and really need to get a handle on keywords. I also like the list of sites to check on news and industry trends.

    Thank you!

    1. Matthew Loomis says:    •   5 years Author

      Glad to be of service, Ellen!

  13. Bhuprakash says:    •   5 years

    Its really inspiring. You know writing is a solitary job and people from the own community can understand it. A little tips from time to time and a positive feedback can do wonders in our lives. Thanks for the post

    1. Matthew Loomis says:    •   5 years Author

      You’re welcome, Bhuprakash! From one blogger to another–blog on. 🙂

  14. Éric Jouis says:    •   4 years

    Now I’m working in a different tempo, I find a part time job, in sports and keep working in my dreams, blogging and traveling.

    Take care Éric