How to Do Keyword Research in 2017 – Lesson 2
Picture your ideal reader sitting at their computer, ready to search for your blog niche…will they find you?
This is the moment of truth.
Google is beckoning them with her red and yellow eyes to type in some words–a phrase that allows her to do what she’s made to do…
What do you think your prospective blog reader is going to type?
Whatever that correct answer is for your blog, this is where you want to end up when it comes to keywords.
Your keywords can and should help people using Google find your website. That’s why you must learn how to do keyword research.
Always Think and Write For Your Blog Using the Best Keywords
If you want more traffic, a blogger cannot completely ignore the practice of SEO (search engine optimization), unless you’re already a mega celebrity before you start (like President Obama, Justin Bieber or Oprah Winfrey.) You want to use the words your potential audience is using online.
I believe it’s always good to include keywords in all the writing you do for your website–especially keyword research blog posts. 😉
Because the competition is usually quite fierce online when it comes to keywords (keywords/key phrases.) What you want to do is slip into your blog prospects searches. The right keywords enable you to do that.
For example, if you’re a travel blogger and you are writing a post to help other travel bloggers do keyword research, you’re going to want to target a longer keyword phrase than simply just “keyword research.” That two-word key phrase is highly competitive and not specific enough for most niche bloggers. Instead, you’ll want to use a key phrase like “keyword research for travel bloggers.”
You can see some people really search for it, although the term “websites” is used more, according to Google.
How to Do Keyword Research Rule of Thumb
I’m want to share with you this rule of thumb when using keyword research that is consistently relevant: don’t try to rank for 2-words keywords. They are usually very competitive and have a low chance of ranking.
Always aim for 3 to 4 word keywords.
And in case it’s not 100% clear where you are going to place your keywords–to give them the best shot at working to help people find your website, you when you want to rank for a keyword (I might also call it “when you’re targeting a keyword phrase) this keyword MUST appear in the seo title and headline (h1) of your post in exactly that order.
What smart bloggers do is find a way to write their keyword in a headline and also create a headline that’s compelling.
What you also MUST do before you choose a headline you’re going to target is two things:
1. See that it has search volume – the keyword “keyword research for travel bloggers ” has over 2 million search results. But interestingly, if you notice on the first page of the search results, most of the articles that appear are not specifically targeted to travel bloggers. This indicates that there is not a lot of competition for an article geared to travel bloggers. That’s good for you if you want to write this post. In the next lesson on keyword research, I’ll show you how to use a free tool to check the keyword you’re targeting to see how competitive it is.
2. Search for those terms in Google – Another helpful practice is to do a Google search on your keyword to see who ranks for them, how they covered the topic in their article, what headlines they used, and then you can take this information and decide how you can create a post that adds value and is unique in terms of the title and headline you’re using.
Does that make sense? If so, start playing with this free keyword research tool called Uber Suggest, find a relevant keyword with a decent search volume and make sure your next blog post includes that keyword phrase in the headline. Next lesson I’ll be sharing several other free keyword research tools bloggers are using.
If something doesn’t make sense, be sure to ask me your question in the comments. There’s still more to come on keyword research, so be sure to subscribe to my email newsletter or BE SURE TO FOLLOW ME ON Facebook, Google Plus or Twitter.