How to Do Keyword Research in 2017 – Lesson 2

January 16, 2015

Picture your ideal reader sitting at their computer, ready to search for your blog niche…will they find you?

This is the moment of truth.

Google is beckoning them with her red and yellow eyes to type in some words–a phrase that allows her to do what she’s made to do…

What do you think your prospective blog reader is going to type?

Whatever that correct answer is for your blog, this is where you want to end up when it comes to keywords.

Your keywords can and should help people using Google find your website. That’s why you must learn how to do keyword research.

Always Think and Write For Your Blog Using the Best Keywords

If you want more traffic, a blogger cannot completely ignore the practice of SEO (search engine optimization), unless you’re already a mega celebrity before you start (like President Obama, Justin Bieber or Oprah Winfrey.) You want to use the words your potential audience is using online.

I believe it’s always good to include keywords in all the writing you do for your website–especially keyword research blog posts. 😉

Because the competition is usually quite fierce online when it comes to keywords (keywords/key phrases.) What you want to do is slip into your blog prospects searches. The right keywords enable you to do that.

For example, if you’re a travel blogger and you are writing a post to help other travel bloggers do keyword research, you’re going to want to target a longer keyword phrase than simply just “keyword research.” That two-word key phrase is highly competitive and not specific enough for most niche bloggers. Instead, you’ll want to use a key phrase like “keyword research for travel bloggers.”

You can see some people really search for it, although the term “websites” is used more, according to Google.

how to do keyword research

How to Do Keyword Research Rule of Thumb

I’m want to share with you this rule of thumb when using keyword research that is consistently relevant: don’t try to rank for 2-words keywords. They are usually very competitive and have a low chance of ranking.

Always aim for 3 to 4 word keywords.

And in case it’s not 100% clear where you are going to place your keywords–to give them the best shot at working to help people find your website, you  when you want to rank for a keyword (I might also call it “when you’re targeting a keyword phrase) this keyword MUST appear in the seo title and headline (h1) of your post in exactly that order.

What smart bloggers do is find a way to write their keyword in a headline and also create a headline that’s compelling.

What you also MUST do before you choose a headline you’re going to target is two things:

1. See that it has search volume – the keyword “keyword research for travel bloggers ” has over 2 million search results. But interestingly, if you notice on the first page of the search results, most of the articles that appear are not specifically targeted to travel bloggers. This indicates that there is not a lot of competition for an article geared to travel bloggers. That’s good for you if you want to write this post. In the next lesson on keyword research, I’ll show you how to use a free tool to check the keyword you’re targeting to see how competitive it is.

2. Search for those terms in Google – Another helpful practice is to do a Google search on your keyword to see who ranks for them, how they covered the topic in their article, what headlines they used, and then you can take this information and decide how you can create a post that adds value and is unique in terms of the title and headline you’re using.

Does that make sense? If so, start playing with this free keyword research tool called Uber Suggest, find a relevant keyword with a decent search volume and make sure your next blog post includes that keyword phrase in the headline. Next lesson I’ll be sharing several other free keyword research tools bloggers are using.

If something doesn’t make sense, be sure to ask me your question in the comments. There’s still more to come on keyword research, so be sure to subscribe to my email newsletter or BE SURE TO FOLLOW ME ON Facebook, Google Plus or Twitter.

Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+ and Twitter


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  1. Phoebe Carter says:    •   5 years

    As always, Matt, very helpful advice. Thank you.

    1. Matthew Loomis says:    •   5 years Author

      I’m glad you found this helpful, Phoebe. 🙂

  2. Jessica says:    •   5 years

    Yes, as always Matt, great information! Thank you for sharing your wisdom! Shared on G+, & Twitter.

    1. Matthew Loomis says:    •   5 years Author

      I appreciate you sharing this, Jessica!

  3. Ellen says:    •   5 years


    First, I’m glad I found your blog. After signing up for BlueHost, I went through your tutorial to get started and it was easy to follow along.

    Second, this post is very helpful because I know I still have a lot to learn about blogging, especially SEO. I’m not too worried because I’ll just keep reading, researching and applying what I’ve learned and I’m sure I’ll get a handle on things in due time.

    Now I’m off to practice what I just read.


    1. Matthew Loomis says:    •   5 years Author

      Hi Ellen,

      I’m happy to hear how useful this is for you. 🙂

      Drop by again soon, okay?

      I wish you much success with your new blog.


  4. Reba says:    •   5 years

    I love learning from you. You make every read interesting! Thanks!

    1. Matthew Loomis says:    •   5 years Author

      Happy to hear, Reba! Glad this is all helpful and fun for you. 🙂

    2. Matthew Loomis says:    •   5 years Author

      Thanks, Reba! Let me know if you need anything.

  5. Marcus says:    •   5 years

    You just getting better on this everyday. Thanks so much buddy. I hope you include in your next lesson. It’s been a free handy tool for me since i discovered its uniqueness.

  6. John says:    •   4 years

    Indeed a great post about keyword research.

    It is true that keyword research is the very 1st step to target the right traffic from search engines like Google. I have seen so many people who never does keyword research and always keep themselves busy in writing articles on different different random keywords which is not good.

    If We really want to get potential traffic which can converts easily then we must have to target the right keyword.

    For a productive work, every expert suggest to target long tail keywords with having low competition. Because long tail keywords with low competition are easily to rank rather than short tail high competitive keywords.

    I always use Google Keyword Planner to check the keyword search volume and Long Tail Pro for keyword competition score. I am glad that You have covered such an indepth article on keyword research.

    Thanks for sharing it with us. 😀

  7. Amy Stevens says:    •   3 years

    Does the approach in this post work when adding tags to a blog post in WordPress, or is it specific to the title of a blog post only? In other words, if I have a more obscure title for a blog post, can I salvage it by tagging well researched keywords and phrases?

    1. Matthew Loomis says:    •   3 years Author


      Salvage might be a good word to describe that.

      If you don’t use the keyphrase in your seo title or page title, it makes the search engine spiders have to work harder. From what I understand from talking with people like Joost de Valk and Rand Fishkin, the keywords in the titles is now most important factor for seo. Much more so than keyphrases in the body copy. So, perhaps tagging might help a little, but if they are not in the titles, probably not going to help a lot. Doesn’t equalize anything and make it better after not using the keywords in the titles.

      Does that make sense?