Mobile Optimization: Mobilegeddon Survival Tips for Your WordPress Mobile Site

May 5, 2015


In this video, see what “mobilegeddon” is and how your blog can thrive despite the storm surrounding Google’s new algorythm update.

Discover how to test your website’s mobile friendliness.


Learn two simple ways to make your WordPress blog mobile optimized.

Mobile Optimization in 4 Minutes: Making Sure Your WordPress Mobile Site Visitors Enjoy Their Experience

Here’s the handy video. Be sure to subscribe to my YouTube channel.


Is your blog mobile friendly? And what is all this talk about mobilegeddon?

Is it the end of the world?

A mobile-friendly website can be defined as a site where your content is displayed in a way that is easily readable for mobile devices, like smart phones and tablets.  To be a truly mobile friendly site, mobile visitors should find similar navigation, search options and share functions as they would find visiting your site on a desktop.

Because, if a mobile user checks out your site and they find it to be an unfriendly experience, you are harming your ability to connect, gain a fan, or make a sale.

You also are definitely hurting your website’s search results in Google, because on April 21st, Google updated their algorithm to help mobile searchers find the mobile friendly sites and avoid the unfriendly mobile sites that offer a poor user experience on a phone or tablet.

This algorithm update was named Mobilegeddon by the SEO community.

Now, if you’re a relatively new blogger, you may not know if your website is mobile friendly or not….

To find out, Google has provided a convenient tool called the Mobile Friendly Test. This is located in Google’s Mobile Guide at

Now if you have followed the Build Your Own Blog setup guide, you have a WordPress blog, and that’s going to greatly increase the probability your website will pass the mobile friendly test.

If you do have WordPress blog and you discover that your site is NOT mobile friendly, there are a couple of things you can do to make it mobile friendly, that won’t cost an arm and a leg.

1. Your first option is to find a WordPress responsive theme. Many WordPress themes are automatically mobile friendly, while others are not. If you need a new theme that’s mobile friendly, you can start on my Step 4 Design your blog page, click here to get to MOJO themes, then you will do a search for WordPress responsive layout. This brings me over 1800 choices of responsive themes. Any of these should help your blog pass the mobilegeddon test.

2. If you do not want to change your theme, or cannot find a responsive theme you like, your second option is to use a plugin to make your blog mobile friendly. A couple of examples are Brave New Code’s wptouch or Jetpack mobile option.

You might be thinking, so what? I don’t care about ranking and SEO…well, this isn’t really about YOU. This is about helping other people not just find your blog, people also need to be able to read your blog, and navigate it while they are on a mobile device.

The percentages of people using the internet on a mobile device continue to rise.

You do care about ALL your blog visitors, right?

Photo Credit: Emotion by Antoine K.  CC BY-SA 2.0


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  1. Brent Jones says:    •   5 years

    Hey Matthew,

    Nice post and video.

    I used to use WP Touch on a blog I had… I loved the theme I was using. Even though it was a responsive theme, it looked awful on mobile… so WP Touch helped.

    I’m fortunate right now. I think my theme looks better on mobile than it does on a desktop! lol

    1. Matthew Loomis says:    •   5 years Author

      Thanks, Brent! I’m glad you dropped by here to let folks know you’ve had a good experience with that plugin. My theme is mobile responsive on its own.
      Do you get a lot of client work through mobile?

  2. Beth says:    •   5 years

    Thank you Matthew. I checked it out and my boring little blog may still be boring but it is Mobile friendly! Thanks for all your tips and advice.

    1. Matthew Loomis says:    •   5 years Author

      That’s great news, Beth! Happy to be of help to you! Blog on.

  3. Phoenicia says:    •   5 years

    Thanks for sharing.

    My blog is easy to navigate by mobile as I have tested it.

    As you mentioned, if users find it difficult to navigate our websites, we may lose them. Too much of a risk to take.

    1. Matthew Loomis says:    •   5 years Author

      Definitely have a lot to lose when this is neglected. Glad this helped, Phoenicia. 🙂