Fred was different than the other Cans.
He wanted to somehow carry on his family legacy. But the problem with Fred was he tended to lack creative vision. “I’m a realist,” he would tell other Cans.
Fred wanted to give people something that was more than just metaphorical…he desired to give out something real. Tangible.
So Fred spent hours sitting on a store shelf pondering how he could serve his purpose while also giving young people a benefit they could use in a practical way…
One day an idea came to him.
“I’ll give them something they can sink their teeth into,” he thought.
Daring to be unique, Fred chose a different path no other Can had ever done before.
He filled out an application…Got a job…
Today, Fred gives people more than just wings…
“You want fries with that?”
Moral to the story: Don’t Take a Marketing Campaign Literally