Epic Content Marketing Requires Rock Star Passion; Bloggers Love to Perform and Give Their Audience the Music They Crave
There was a kid who had blog stars in his eyes…
After standing all day in the rain only to find there were no more tickets for the Authority conference, the kid walks away feeling low.
Needing a new keyboard, he spots a second hand store, goes in and finds a beat up Corsair Vengeance K60.
It felt good in his hands. And it didn’t take long for him to understand.
So he started blogging. This kid never stopped.
That boy just kept on blogging in seedy domains till he made it to the top.
Today, his fingers may be calloused and sore, but now he has enough blog subscribers to fill a stadium.
You see, deep inside the kid beat the burning heart of a survivor. He had the eye of the tiger. The edge.
What About You?
Your blog is like a rock band…if it focuses on producing epic content marketing that resonates with your audience, eventually your blog will attract more fans. Even blog groupies.
Yes, blog groupies. Just ask Seth Godin.
But to get there you have to grind it out in your laptop “recording studio,” producing and rewriting, editing, revising…until you build up a repertoire of articles that sing to the hearts of your readers.
Nobody can tell you how to be creative or give you the “exact formula” to producing a hit blog. But there are some catchy hooks (parameters) that bloggers like our hero the kid consistently keep an ear on to gauge their blog performance.
These hooks are timeless and let every blogger know when they are hitting the right notes. If you pay attention to them, they make you a better blogger.
Here are the first three epic content marketing hooks the kid learned while climbing the blog charts…
1. Your Content Should Always Be Improving
Blog stars never get fat and satisfied with their past accomplishments. They never reach a point where they think “I’ve arrived,” and coast. Like Prince or U2, they constantly evolve their body of work while reinventing themselves, pushing their creativity in different directions.
2. Your Blog Gets Lots of Comments, Shares & Subscribers
Over time, your blog should get higher numbers of engagement, from both groupies and new fans. But remember, you need to provide fresh tunes (groovy content) over time. If your blog doesn’t attract new generations of fans, something is wrong.
3. Your Blog Visitors Stay More than 2 Minutes on Average
Google Analytics is a free tool any beginner can install on their blog. The data it provides is important. See if your visitors bounce (leave your blog) after less than one minute…if most do, your content is sounding like fingers on a chalkboard. If the average visitor stays over 2 minutes, you are playing beautiful music.
These were the first content hooks our hero developed an ear for, which helped him grow. Let’s continue with his story…
The Kid is Hot Tonight
After each article post, his fans scream in bliss. The deafening cheers seem to go on forever in the comments section. Refusing to leave the blog, subscribers clap their hands rhythmically and chant the kid’s name in unison.
They want more! And they aren’t leaving till he comes out again and performs another blog post.
As the crowd becomes increasingly restless, the kid can sense it’s time for another encore.
Perusing the snack layout backstage, he spots the bowl of “green-only M&Ms” as requested. The kid scoops up a handful, pops them in his mouth, then takes a deep breath and considers which blog to give them next.
Time to go back onto that blog stage…
Our blog hero went from eating ramen noodles in his parents’ attic to a backstage catered spread of personalized delicacies thanks to simple trial and error. Writing talent alone is not what took the kid to the top of the blog charts.
It was his willingness to learn all he could about blogging and a stubborn refusal to quit that set him apart.
Along his journey, he learned how to listen for additional epic content marketing hooks…
4. You Work On Each Epic Content Marketing Post More Than 90 Minutes
Sure, a blogger can get smacked with sudden inspiration so hard he writes a masterful blog post in twenty minutes. It can happen. Just know its rare.
Like a music writer, you’re going to need more than 30 minutes to create epic content marketing.
5. Tons of Positive Emails Pour In, with Occasional Negative Nancy’s
Bloggers like the kid do receive bunches of emails from their fans. And they usually say more than just “Good article.” People pour their hearts into these emails and express how your blog article saved their life.
Yet, blog stars also find a few hateful emails in their inbox once in awhile.
That is a byproduct of success.
Successful bloggers get criticized as they go. Like all great endeavor, consider your critics to be a sign you are raising your head above the herd and getting noticed.
6. You Don’t Spend Too Much Time On SEO Before Writing Great Content
SEO still matters when you deliver epic content marketing. Just treat SEO like a soft ballad instead of the head banging noise fest it used to be.
In other words, approach SEO gently. As the writer of your songs, focus on creating something beautiful. Before you hit publish, just do a quick optimization tune up. As you blog, epic articles that provide helpful info and include some entertainment should be the top priority.
From Garage Blog to the Big Time
If you have dreams of blogging your way to fame and fortune, that’s okay. You have a right to dream big. There are already many other bloggers who have reached rock star status–two examples are Pete Cashmore and Gina Marie Trapani.
They and others started out like the kid…at zero. Yet they learned and persevered until their blogs rocked like a hurricane.
Now people stand outside in the cold for hours just to buy a ticket to meet them.
Who are some of your favorite bloggers? Jason Kottke? Mark Forsyth? Perhaps Jenny Lawson or Ree Drummond?
There are too many others to name, as the legacy of blog stars continues to grow.
Will you be one of them?
If you need help and support, please let me know.
Blog Stars Live for the Next Post
His keyboard still tuned up, the kid emerges from backstage. His red leather pants are almost as loud as the decibel level inside the stadium.
Taking a seat at his computer, blog subscribers go crazy. Some are crying. One of his readers’ in the front row passes out.
Flashing a smile, the kid confidently begins working the keyboard with frenetic precision.
He owns this audience. They hang on every note he types.
Sweat drops down onto his leather vest, making it shine brighter under the lights. Many of the blog visitors stop moving and stare as he performs his keyboard solo.
Working them up into a frenzy, the Kid pauses for just a brief moment. Every eye locks onto him. They know what’s coming….
That’s when his hand seems to travel in slow motion over to the mouse…
He clicks Publish.
Pyrotechnics explode. The sudden blast of heat mixed with the surging crowd noise almost knocks him over.
Instinctively to regain his balance, the kid raises one fist straight up in the air as if punching the moon.
He did it again…
Taking It Home
Wow. The kid is obviously hot tonight. But where will his blog be tomorrow?
It all depends on his ability and willingness to create useful and entertaining blog posts that rock his fans.
And he must keep his ear tuned to those ever-present content hooks that the average blogger doesn’t hear.
Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+
Photo courtesy of Symetrix Facebook Fan Page