Epic Content Marketing Requires Rock Star Passion; Bloggers Love to Perform and Give Their Audience the Music They Crave

November 6, 2013
Epic Content Marketing
Bloggers like the kid in this story aren’t just the ‘lucky ones.” Blog stars develop an ear for the “content hooks” and blog accordingly.


There was a kid who had blog stars in his eyes…

After standing all day in the rain only to find there were no more tickets for the Authority conference, the kid walks away feeling low.

Needing a new keyboard, he spots a second hand store, goes in and finds a beat up Corsair Vengeance K60. 

It felt good in his hands. And it didn’t take long for him to understand.

So he started blogging. This kid never stopped.  

That boy just kept on blogging in seedy domains till he made it to the top.

Today, his fingers may be calloused and sore, but now he has enough blog subscribers to fill a stadium.

You see, deep inside the kid beat the burning heart of a survivor. He had the eye of the tiger. The edge.

What About You?

Your blog is like a rock band…if it focuses on producing epic content marketing that resonates with your audience, eventually your blog will attract more fans. Even blog groupies.

Yes, blog groupies. Just ask Seth Godin.

But to get there you have to grind it out in your laptop “recording studio,” producing and rewriting, editing, revising…until you build up a repertoire of articles that sing to the hearts of your readers.

Nobody can tell you how to be creative or give you the “exact formula” to producing a hit blog. But there are some catchy hooks (parameters) that bloggers like our hero the kid consistently keep an ear on to gauge their blog performance.

These hooks are timeless and let every blogger know when they are hitting the right notes. If you pay attention to them, they make you a better blogger.

Here are the first three epic content marketing hooks the kid learned while climbing the blog charts…

1. Your Content Should Always Be Improving

Blog stars never get fat and satisfied with their past accomplishments. They never reach a point where they think “I’ve arrived,” and coast. Like Prince or U2, they constantly evolve their body of work while reinventing themselves, pushing their creativity in different directions.

2. Your Blog Gets Lots of Comments, Shares & Subscribers

Over time, your blog should get higher numbers of engagement, from both groupies and new fans. But remember, you need to provide fresh tunes (groovy content) over time. If your blog doesn’t attract new generations of fans, something is wrong.

3. Your Blog Visitors Stay More than 2 Minutes on Average

Google Analytics is a free tool any beginner can install on their blog. The data it provides is important. See if your visitors bounce (leave your blog) after less than one minute…if most do, your content is sounding like fingers on a chalkboard. If the average visitor stays over 2 minutes, you are playing beautiful music.

These were the first content hooks our hero developed an ear for, which helped him grow. Let’s continue with his story…

The Kid is Hot Tonight

After each article post, his fans scream in bliss. The deafening cheers seem to go on forever in the comments section. Refusing to leave the blog, subscribers clap their hands rhythmically and chant the kid’s name in unison.

They want more! And they aren’t leaving till he comes out again and performs another blog post.

As the crowd becomes increasingly restless, the kid can sense it’s time for another encore.

Perusing the snack layout backstage, he spots the bowl of “green-only M&Ms” as requested. The kid scoops up a handful, pops them in his mouth, then takes a deep breath and considers which blog to give them next.

Time to go back onto that blog stage…

Our blog hero went from eating ramen noodles in his parents’ attic to a backstage catered spread of personalized delicacies thanks to simple trial and error. Writing talent alone is not what took the kid to the top of the blog charts.

It was his willingness to learn all he could about blogging and a stubborn refusal to quit that set him apart.

Along his journey, he learned how to listen for additional epic content marketing hooks…

4. You Work On Each Epic Content Marketing Post More Than 90 Minutes

Sure, a blogger can get smacked with sudden inspiration so hard he writes a masterful blog post in twenty minutes. It can happen. Just know its rare.

Like a music writer, you’re going to need more than 30 minutes to create epic content marketing.

5. Tons of Positive Emails Pour In, with Occasional Negative Nancy’s

Bloggers like the kid do receive bunches of emails from their fans. And they usually say more than just “Good article.” People pour their hearts into these emails and express how your blog article saved their life.

Rock on!

Yet, blog stars also find a few hateful emails in their inbox once in awhile.

That is a byproduct of success.

Successful bloggers get criticized as they go. Like all great endeavor, consider your critics to be a sign you are raising your head above the herd and getting noticed.

6. You Don’t Spend Too Much Time On SEO Before Writing Great Content

SEO still matters when you deliver epic content marketing. Just treat SEO like a soft ballad instead of the head banging noise fest it used to be.

In other words, approach SEO gently. As the writer of your songs, focus on creating something beautiful. Before you hit publish, just do a quick optimization tune up. As you blog, epic articles that provide helpful info and include some entertainment should be the  top priority.

From Garage Blog to the Big Time

If you have dreams of blogging your way to fame and fortune, that’s okay. You have a right to dream big. There are already many other bloggers who have reached rock star status–two examples are Pete Cashmore and Gina Marie Trapani.

They and others started out like the kid…at zero. Yet they learned and persevered until their blogs rocked like a hurricane.

Now people stand outside in the cold for hours just to buy a ticket to meet them.

Who are some of your favorite bloggers? Jason Kottke? Mark Forsyth? Perhaps Jenny Lawson or Ree Drummond?

There are too many others to name, as the legacy of blog stars continues to grow.

Will you be one of them?

If you need help and support, please let me know.

Blog Stars Live for the Next Post

His keyboard still tuned up, the kid emerges from backstage. His red leather pants are almost as loud as the decibel level inside the stadium.  

Taking a seat at his computer, blog subscribers go crazy. Some are crying. One of his readers’ in the front row passes out.

Flashing a smile, the kid confidently begins working the keyboard with frenetic precision.

He owns this audience. They hang on every note he types.

Sweat drops down onto his leather vest, making it shine brighter under the lights. Many of the blog visitors stop moving and stare as he performs his keyboard solo.

Working them up into a frenzy, the Kid pauses for just a brief moment. Every eye locks onto him. They know what’s coming….

That’s when his hand seems to travel in slow motion over to the mouse…

He clicks Publish.

Pyrotechnics explode. The sudden blast of heat mixed with the surging crowd noise almost knocks him over.

Instinctively to regain his balance, the kid raises one fist straight up in the air as if punching the moon.

He did it again…

Taking It Home

Wow. The kid is obviously hot tonight. But where will his blog be tomorrow?

Good question.

It all depends on his ability and willingness to create useful and entertaining blog posts that rock his fans.

And he must keep his ear tuned to those ever-present content hooks that the average blogger doesn’t hear.

Rock on.


Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+

Photo courtesy of Symetrix Facebook Fan Page



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  1. Ryan Hanley says:    •   6 years

    Hey Kabloomis,

    I would add a #7… Willing to put in the work.

    Garage Bands become great from rocking out their detached one car garage from sun up to sun down for years. They never give up. They try everything, in every style, from every angle until they find what fits, not just their own personality and taste but that of the audience that adores them.

    Never give up. Outlast.


    1. Matthew Kaboomis Loomis says:    •   6 years

      Absolutely, Ryan! “The kid” wore out a stack of keyboards to get to where he is today.

      And I know you are doing it, as well.

      Great to hear from the Content Warrior!

  2. Eason Pritchard says:    •   6 years


    Great stuff, love all of the references and the advice. Probably not your intent but its actually sparked some inspiration to write lyrics again. Love the interwoven references to rock-lore and the Foreigner/Loverboy hybrid story line. Sage advice from the Kaboomis Loomis!

    P.S. The bass player in the band picture looks constipated.

    1. Matthew Kaboomis Loomis says:    •   6 years Author

      Thank you for the kind feedback, Eason! I figured a musician like you would catch even the most subtle of rock references. Awesome that this post inspired you…. Looking forward to seeing how your blog develops as well. 😉

  3. Gina says:    •   6 years

    I recently started blogging and stumbled across your name. This post offered great advice and was entertaining to read. Thanks for sharing your insight. I’ve been inspired!

    1. Matthew Loomis says:    •   6 years Author

      That’s awesome, Gina! Looking forward to seeing your name in lights. 🙂 Let me know if you have any questions.

  4. Laurie Hurley says:    •   6 years

    First – did you mean to spell “six” incorrectly? Or did I miss a joke somewhere? Nice analogy about garage bands. A bit long for my taste, but nice content, nonetheless.

    1. Matthew Loomis says:    •   6 years Author

      Hi Laurie,

      The spelling of “sixx” was an intentional subtle reference to a rock and roll icon named Nikki Sixx.

      Glad you enjoyed the read. Drop by again sometime. 🙂

  5. Donna Janke says:    •   6 years

    I really enjoyed the analogy of garage band working to be a star band. That is how it feels. Good post.

    1. Matthew Loomis says:    •   6 years Author

      Hi Donna,

      That’s cool you can relate to this rock band story….rock on. 🙂
      Stop by anytime. Thanks.

  6. paul graham says:    •   6 years

    Sixx of the best ways to rock your blog. Good analogy Loomis

    1. Matthew Loomis says:    •   6 years Author

      Thanks for dropping by, Paul! I like your blog. 🙂

  7. Susan Cooper says:    •   6 years

    I love your analogy. I am a story teller at heart so this is a post I very much enjoyed. It’s so true. We all start out with big dreams, many of us fall to the wayside, while others plug on, working hard to constantly learn and improve as we go. 🙂

    1. Matthew Loomis says:    •   6 years Author

      Thanks for the kind words, Susan.

      Perseverance is the key to blog success.

  8. Susan Acevedo says:    •   6 years

    I recently read your blog and it has inspired me to continue in my quest for a blog that I can call my own.This article is a very creative way of explaining how to blog. I will continue reading your blog as an example of great blogging. Thanks so much!

  9. Lee Axmaker says:    •   6 years

    I have just recently started to attempt to blog. I have wanted to write short stories of my life for a long time and am trying to figure out how to put it in a continuing Blog Roll. I grew up in Alaska moving there before it became a state. Very interesting life experiences. Your Blog here has helped me get started. Thanks for the information.

    1. Matthew Loomis says:    •   6 years Author

      Lee, as soon as you said “Alaska” I was intrigued. 🙂

      Please share your stories with the world. I’m here if you need anything.

  10. Eileen says:    •   6 years

    As a brand spanking newbie to the world of blogging, this information was very helpful. I’m into music so I also liked the analogy.
    I have zero experience with this world but want to share some of my other experiences and hopefully find an audience. I’m a sponge willing to soak up all the info and tips I can to work hard toward success. I have a few ideas for a blog but don’t know if it’s being overdone. Any advice on blogging about being an adventurous grandmother of an 8 yr old granddaughter and 5 yr old grandson who are lively and creative? Actually, tips on anything are welcome!

    1. Matthew Loomis says:    •   6 years Author

      Hi Eileen,

      I love your enthusiasm. I would say you should just start blogging. Write about things you have a lot of passion for.

      And be sure to get on my email list so you can continue to “soak up all the info and tips.” There’s a My Free Blogging Tips opt-in box there on the right sidebar.

      I hope you’ll continue to comment here, Eileen. Take care.

  11. Sean Rasmussen says:    •   6 years

    Great analogy, Matthew.

    Hard work is always a requirement for success. Shortcuts are for those seeking failure, I’m sad to say.

    Good story telling skills, buddy!

    1. Matthew Loomis says:    •   6 years Author

      Thanks for the kind words, Sean!

      You’re a great example of what hard work and perseverance can accomplish!

  12. Jerry Culbertson says:    •   6 years

    I do not have a website let i just won’t to be sure that I will make the right choices before I get involve. I have written a biog and the headline is”Whose did God speak to when he created the universe?” I would like to know if this will be a good headline. I will be happy to get some help with the blog. Let me know where I can send a copy to be review.

  13. Anil says:    •   6 years

    Hey Matthew, I was checking out your article, I absolutely love the resource and has become my favorite.
    You know what? I actually set out to make something similar: http://anilmastana.blogspot.com
    It’s like Rock Your Blog with These Sixx Content Hooks, You may want to consider linking to my article from your page. Either way, I will see you around.
    Anil Kumar.

    1. Matthew Loomis says:    •   6 years Author

      Thanks for dropping by, Anil. See ya around.

  14. Marcia says:    •   5 years

    This is too cool! I really like how you pumped up the visuals. 🙂

  15. Michael says:    •   5 years

    Mathew ,

    Thanks for sharing, that story reminded me of one of my close friends whom passed away!

    I could use your help in getting started!


    1. Matthew Loomis says:    •   5 years Author

      Hi Michael,

      Glad you liked this story. 🙂

      Contact me privately and we’ll talk more about getting started.

  16. Ed Note says:    •   5 years

    I enjoyed the read. Well done. I suppose this is a great example of a great blog?

    Well, I want to ask for some help also, but I see it’s been a few months since anyone has come to you with this request. Hope I’m not out of the loop on this.

    TBH I’ve never done a ‘blog’ hardly ever read one yet really want to write… oh, and would love to make some money doing it.

    I was hoping that this was an answer to both.

    Let me Know?

    1. Matthew Loomis says:    •   5 years Author

      Hi Ed!
      You are still in the loop, don’t worry. LOL Just follow my steps, one at a time, in order. Be sure to subscribe to my email blog tips, and write as much as you can without caring what people think.
      Do this over the next few months and let me know how things are going.

  17. Michael Smythe says:    •   5 years

    Fantastic doesn’t begin to describe it.

  18. Susan Hargraves says:    •   5 years

    Inspired and almost ready to release my album!!!

    Been reading all your posts since you started and trying to write mine. I had to post a reply here because you woke up my hippie side. lol My blog goes public soon and I am nervous!! 😉

    1. Matthew Loomis says:    •   5 years Author

      You are on your way to becoming a “Juke Blog Hero.” 😉

  19. Aimee Graham says:    •   5 years

    This is sweetly written! I could picture every part. I am planning on writing a blog that is hopefully inspirational to some, although it is more or less for my own release of what is in my brain from my own experiences. But Hey! If it got that big, that would be neat too!

    This was an enjoyable read tho! Thank you!

    1. Matthew Loomis says:    •   5 years Author

      Hi Aimee,

      I’m glad you enjoyed this one. Let me know how things go…

  20. Shark Tank Isn't Necessary for YOUR Biz- Build Your Own Blog says:    •   5 years

    […] laid out a similar litmus test on connecting with your audience, calling them “content […]

  21. Ally Marie says:    •   5 years

    I really enjoy all of your positivity and enthusiasm! I just started my blog this week and I keep coming up with so many ideas for blogs and I can’t wait to reach people and help them! Hopefully someday I will be center stage playing for thousands! 😉

    1. Matthew Loomis says:    •   5 years Author

      Sounds like you’re on your way to becoming a Juke Blog Hero. 😉 Rock on, Ally! Rock. On.

  22. Karen says:    •   5 years

    We only met couple hours ago, and you have already got me WOW-ING! I love your creativity; so no wonder, you are highly rated. Well, I believe my “blogging” searches are over. Mind you, I have met some good online teachers, but you’re it for me. Thanks for your inspiration and service to newbies like me. Connecting to you soon.

    1. Matthew Loomis says:    •   5 years Author

      You’re welcome, Karen! Now is your time to shine.
      Let me know if you need anything.

  23. Don says:    •   5 years

    Love the references to the music I grew up with. Sure brings the vision of creating my blog into perspective. Although I have started a blog I would not count it as an official one since I do not pay for all the extras through WordPress and I have not taken the next step to making it more widely known. I do share it on facebook, but have not received much feedback. At this point I am considering a change of genre; not sure yet.

    I think what I have started will work, but the content needs more inspiration on my part. With this blog article you have made me realize that time is the best investment I can make and that is now my focus. Thank you for the inspiration and the old perspective of getting back to the basics!

    “The Koi Fish Christian”
    Don Jones

  24. Alex says:    •   5 years

    Excellent Post Matthew! Very creative and filled with good content. I appreciate it! Good one also for newbies like me in the blogging world.

    See you next time,

    1. Matthew Loomis says:    •   5 years Author

      Thanks, Alex! Your blog is looking good. Stay in touch.