SEO Ranking Factors 2019: Stats and Trends You Need to Know
Webmasters use many different strategies to boost the traffic on their websites and get as many visits as possible.
One of the strategies is SEO, a strategy that is still considered to be a smart way to rank.
SEO stands for search engine optimization and it is defined as the process of affecting the online visibility of a website in a search engine’s unpaid results, which are also called natural, organic or earned results.
Harsha Kiran a veteran SEO expert and co-founder of SEOtribunal.com claims that between 70-80% of search engine users only focus on the organic results, which clearly shows why webmasters are targeting those results.
SEO has two major techniques which are most commonly employed by webmasters: white hat and black hat. Let’s take a quick look at what they are.
The white hat technique is recommended by search engine companies as it follows their guidelines and involves no cheating. This SEO is not only following guidelines, but it is also making sure that the content that a certain search engine is going to index and rank is the same as the content that a user is going to see.
The black hat technique is not approved by search engine companies and they try to minimize the effect of it. One of the strategies that black hats use is hiding the text with a color similar to the background, or showing to search engine’s indexing bots a different page than the one that is seen by the user.
There is also another category called gray hat SEO and it places its main focus on improving search engine rankings.
There are many advantages that the high ranking in Google brings. For instance, it impacts the brand’s perception as there is up to 30% brand lift for brands that appear in the search results. High-quality leads are important since search traffic converts 10 times higher than the social media on desktop.
If you are willing to find out more about SEO in 2018, all you need to do is scroll down and take a look at the infographic which consists of more than 70 fascinating facts about search engine optimization.