Should You Start a Podcast? Maybe. Find Your Answer with Prolific Podcaster Nathan Fraser [EP 43 The Blog Chronicles]
On this episode of The Blog Chronicles, we’re going to be talking about podcasting, more specifically, how podcasting can help a blogger grow their audience to reach its full potential.
Today my guest is Nathan Fraser -‘The High Priest Of Propaganda.’
Nathan has been a prolific podcaster since the late 2000’s and before he even knew what blogging was, he was creating content and building websites.
Mainly as a political activist, Nathan used his blogging skills to create a communication that he thought lacked through main-stream media authority. For about ten-years Nathan stayed under the radar writing content about political issues using many different pseudonyms before coming out as ‘Nathan Fraser,'(which is his real name, so, if you are really good at internet research you may just still find some of his ‘old stuff.’ ) 😉
In this ‘down the rabbit hole’ episode of The Blog Chronicles, I spoke with Nathan and learned that he has certainly had a very interesting and colourful background. His marketing skills and the urge to push on be persistent in what he wanted to achieve as an entrepreneur building businesses and serving people in the free market, all of these things led him down many avenues, twists and turns before becoming – The High Priest Of Propaganda.
In this episode of The Blog Chronicles we will learn;
* How to create an anonymous blog and stay under the radar using a different name – Build Your Own Blog
*How a collection of things drove Nathan to leave his old life behind after the tragic death of his brother in 2012.
*What drove him to become an entrepreneur after he was a courtroom activist.
*How podcasting is a great tool to reach out to people in many different ways.
*How your content creation and blogging is a tool that can attract either good or bad traffic.
*Podcasting is all about serving your audience before thinking about monetisation.
*Why podcasting is Nathan’s passion, how he has always wanted to be behind a microphone and how he was actually inspired by a movie to be a DJ.
*Why it’s most important to have a fresh approach to each podcast interview.
*What are the benefits of podcasting, who would make a great podcaster and the reasons why podcasting might not be a great fit for you.
Keep on reading there’s a lot more you can know about podcasting, blogging and copywriting in this episode of The Blog Chronicles, so join me Matthew Loomis as I delve into the mind of Nathan Fraser and find out why podcasting is working so well for him.
Leave any comments or questions you may have for Nathan in the comments box below.
Nathan Fraser Interview Transcript
( For those who enjoy reading)
Matthew K Loomis: Hi Nathan.
Welcome to the Show!
Nathan Fraser: Hey! What’s up Matthew?
Thank you for having me!
Have You Ever Regarded Yourself As A Blogger As Well As A Podcaster?
Matthew K Loomis: Thanks for coming on The Blog Chronicles today!
Where we talk to world famous bloggers and mid-tier bloggers chasing their dreams.
Now, the first half of the Show is called, ‘what’s your story?’ Where we chronicle your first online journey.
I’d like to start with some questions about, who you are and your journey up to this point?
Now, Nathan, I know that you have been a prolific podcaster for several years now, and we’ll get into that in a moment.
I want to start by asking you if you consider yourself a blogger.
Do you ever write blog content?
Nathan Fraser: Yeah, I do on one of my websites, actually two of my websites.
Specifically, I got into blogging mainly for content creation,
I love podcasting but podcast SEO (Search Engine Optimisation) is not the best.
Blogging is that tool that I kind of used to fill in that hole in my content creation.
How Many Websites Do You Have Going Right Now?
Matthew K Loomis: How many sites do you own right now?
Nathan Fraser: Oh, gosh!
I’m going to say upwards of ten.
Probably squatting on close to….(coughing…Sorry, Matt, give me one second.)
Matthew K Loomis: Sure.
Nathan Fraser: I’ve been on the mic all morning.
Matthew K Loomis: No problem.
Yeah, that happens when we talk for hours at a time 🙂
Nathan Fraser: Alright!
Let’s start over.
Matthew K Loomis: Sure.
Nathan Fraser: How unprofessional!
Matthew K Loomis: 🙂
Nathan Fraser: I own probably upwards of ten websites that are up and active.
Then, I’m probably squatting on another fifteen or twenty URL’S.
Do You Enjoy Creating Content?
Matthew K Loomis: I was curious because I’m not really familiar with your written content.
I am very familiar with your podcasting and some of your YouTube stuff, but not the written stuff.
Do you enjoy writing?
Nathan Fraser: Yeah.
I love writing!
Actually, I enjoy writing more than podcasting most of my writing though is email, as opposed to a blog post.
What Was The First Blog You Ever Created?
Matthew K Loomis: Really, okay.
You’ve got a really good email newsletter.
What was your very first blog?
Nathan Fraser: My very first blog…
Was actually guest posting on other people’s blogs.
It was back in, maybe like the late 2000’s… 2007, 2008.
It was when I first started podcasting, people would ask me to come on and I would write articles for their blogs.
That’s kind of how I got into it.
As far as my own blogging, it wasn’t until I started Podcast Blastoff, that I actually started blogging. Again, that was mainly because we needed some content to help push us up in relevance for search engines.
You Once Took Part In Political Activism?
Matthew K Loomis: Now, you were once a political activist.
I think that you no longer consider yourself one, is that right?
Nathan Fraser: Haha…I think everybody is a political activist to a certain degree!
Everybody has the things that they’re passionate about, I am very apathetic though.
I think, I still hold a lot of… I believe in personal liberty, I believe in individual freedom and I don’t like it when I see people from any political party, trampling on the rights of any other person.
I mean, I still hold those beliefs, I’m not as vocal about them now and we can probably get into ‘why’, but it’s not the focal point of my energy anymore.
Did Being Involved In Politics Steer You In The Blogging Direction?
Matthew K Loomis: I think we should get into the ‘why’.
That’s going to flush out your blogging journey.
Did you start out as a political blogger?
Tell us how that time in your life when you were very politically active, how did that bring you to where you are today.
Nathan Fraser: Yeah.
I actually did start out as a political blogger.
It was mainly, I guess, what kind of led me to where I am today is through writing blogs and testing and seeing what kind of engagement I would get through seeing which kind of headlines would pull more readers.
Seeing which kind of writing styles would keep people reading to the end, rather than bouncing back.
All that stuff kind of led to where I am now.
Originally though, I got into blogging in general, the reason why is because, I just felt that mainstream media was not doing a good job at accurately betraying the wide variety of views that are out there.
We get side A of the story and side B of the story. There’s a whole alphabet of other points of view that are just completely ignored. Or kind like of like shoehorned into left or right.
I never really was a big fan of either of those positions.
Exclusively, I think that ‘right is right’ on certain things and wrong on the others, same thing with the left. I didn’t think there were enough people out there expressing the variety of opinions that I was hearing from other people.
I got into blogging as to create the media that I felt was lacking coming from the main-stream authority figures in media.
For How Long Did You Blog About Politics?
Matthew K Loomis: How long were you a political blogger?
Nathan Fraser: Oh, gosh, like I said, originally.
Before I even knew what blogging was, I was writing articles, I was creating websites.
I wasn’t doing it as an RSS Feed, I was just just creating websites and putting my rants on them. That was probably back in maybe 2002. I officially started guest writing for other blogs about 2007, 2008.
I was still writing a lot of political stuff, I would say, all the way up until I would say about 2012, 2013.
We had some really tragic things happen in our family. My little brother passed away and me and him were staunch political activists together and his passing kind of took a lot of the wind out of me, but I don’t think that’s the reason I slowed down but it was the contributing factor.
A good ten years I was actively writing political content under pseudonyms most of the time and not under my name that I write now, which is my real name.
Matthew K Loomis: Oh, so we can’t go back and find a lot of that stuff?
Nathan Fraser: If you’ve got good enough internet skills?
You probably can find all of it, but I definitely did a good job of hiding my identity for the first eight-years of my internet blogging existence.
So When You Started Blogging, You Stayed Under The Radar For A long Time Before Coming Out As Nathan Fraser?
Matthew K Loomis: Okay.
So, you kind of had anonymous type blogs, and pen-names and things like that?
Nathan Fraser: Absolutely!
I think, now, that I’ve gotten into the community and I know a lot more bloggers, I think a lot more people actually do that maybe not for the same reasons, but I’ve met a lot of people that actually use pen-names for their blogs.
I think it’s a lot more common than most people realise.
Matthew K Loomis: I agree.
I found that through Build Your Own Blog, that it is happening more that you realise.
Nathan Fraser: Yeah.
Matthew K Loomis: Yeah. Definitely.
In fact a post that I have, ‘How To Create An Anonymous Blog’, is a really strong evergreen post that continues to get organic traffic.
How to Create an Anonymous Blog So You Can Spread Your Message Without Exposing Your Identity – Build Your Own Blog
It’s definitely something that people are interested in out there.
When I did a search on you on YouTube, I found mostly political stuff.
What made you leave your old life and focus more on your own business, like marketing and copywriting and stuff like that?
Nathan Fraser: It was kind of a collection of things.
Number one, for a long time…and this is going to sound really crazy to some of the listeners, but I was a courtroom activist.
I would go into courtrooms and I would kind of expose what was going on in different traffic citations and different types of criminal procedures.
I would go in there and I would get the recordings of cases getting dismissed. I would get the paperwork of cases getting dismissed. The court system, while I think that the people inside the court system are there because they are doing a good job, there’s a lot of illegal stuff that goes on in the legal process.
So, for a good number of years, that’s what my activism was.
It was going into courtrooms, taking on court cases, my own and a lot of people that would call me up and ask me how I was getting my cases dismissed. We would go into the courtrooms and we would point out different parts of the law that the courts were violating and very frequently we were getting our cases dismissed because of this.
It got to the point though that there’s a lot of really bad legal theory on the internet, there’s a lot of the internet lawyers, jailhouse lawyers, that spread a lot of bad information.
It got to the point where, I was spending hours and hours of my life, each week on the phone with people or walking through what I would do with my court cases with people, and they would take up a lot of my time.
Then they would go into court and they’d try some sovereign citizen stuff, or they would try some cestui que trust stuff. These are legal theories that are out there that I don’t subscribe to. They would go into court and try things that was completely foreign to what I was doing and then they would get mad at me and ask me how come it didn’t work?
It got to the point, like I said, I was spending three-four hours a night with people on the phone, walking them through what I would do when I went to court then have it all fall on deaf ears.
After awhile people started coming to me with criminal cases that I didn’t agree should be dismissed. People that were actually harming property, actually harming people, getting caught shoplifting…damaging people’s property…
The things that I would teach would actually get people off of these cases, but I wasn’t comfortable helping people in that.
I kept getting more and more people that were like, ‘well, I got busted shoplifting!’ Or, ‘my girlfriends mad at me because I beat her up, the courts are coming after me for domestic violence…’
‘Or I don’t want to pay child support…’
I just kept attracting the wrong people!
The content that you put out will attract people and that’s one of the things that, blogging will do.
You have to be very conscience with this, ‘who am I going to attract with this content?’
I was attracting the wrong people with my political stuff.
As much as I still believe in freedom, as much as I still believe that the legal system should follow their own laws, you just can’t create that type of content because that was attracting the wrong people.
That’s the biggest reason I moved away from it!
Matthew K Loomis: Wow, that’s fascinating!
It sounds like we could do a whole show just on that.
Nathan Fraser: Yes.
But, I don’t want to attract those type of people.
Matthew K Loomis: Right, right.
So, you decided to leave that and go onto running your own business, becoming an entrepreneur.
What did you call yourself? A freelancer…you started out as a freelancer?
You’ve always been an entrepreneur, right?
Nathan Fraser: At that point, I’d maybe owned a couple of under the table businesses.
Me and my brother had started a record label, I had a T-shirt printing business.
I was also doing a lot of graphic design, web design. Doing album covers for record labels, doing T-shirt design for different businesses, and logo work for businesses.
I’ve always been a full-line entrepreneur or a side-hustle entrepreneur.
I never really took it seriously because the biggest thing was my activism.
Like I said, my brother passed away in 2012, so the record label kind of died with him.
At that time…I don’t know if you’ve ever really had anybody really close to you pass, but, it leaves you exhausted afterward and after a year I couldn’t take on people’s court cases. I couldn’t take on all the bickering and fighting inside of the political realm.
I said, ‘this was my brothers thing, I really did this for him, this is what he believed.’
It’s what I believed as well but, at that point I just said, ‘I need to focus on what I really love.’ What I really love is building businesses and serving people in the free market.
So, I kind of pivoted at that point and started putting more of my focus into the businesses that I wanted to get off the ground. Most of them have fallen by the way side.
Two of them have remained and those are the two that I put most of my energy into.
When Did You Start Shifting Your Focus To What Intrigued You About Podcasting?
Matthew K Loomis: Right.
One of those is Podcast Blastoff, which we’ll talk about in a few minutes.
Let’s get into podcasting a little bit with your story.
When did you really get focused on podcasting and why have you fallen in love with the medium of podcasting?
Nathan Fraser: Oh, man!
Haha…well we’ve got to keep this to under an hour!
I always wanted to be a radio DJ when I was a kid. I don’t know if you remember that movie, ‘Pump Up The Volume?’
I think it was with Christian Slater, do you remember that movie?
Matthew K Loomis: Yes, I do.
Nathan Fraser: Okay.
Ever since that movie, I wanted to do pirate radio.
I’ve been interviewed on Fox News Radio and I’ve been interview multiple times on local radio stations as well.
I have always loved being behind the microphone. I spent years of my life inside of the studio recording albums.
So, I just love being behind a mic.
When podcasting started, it started popping up I think like the mid 2000’s. By the time I got into it it was about 2008 and one of my buddies that interviewed me and my brother, he wanted us to come on and do a show with him and so I started doing the weekly podcast with him.
I’ve never turned back since then, I think I fell in love with the medium.
I love the fact that you can find a podcast on anything.
If you want to learn how to train your dog?
You’ll find a podcast.
If you want to do social media?
You can find a podcast.
If you want to do a better blog?
You can find a podcast for it.
It fills such a void in the marketplace and you don’t have to sit at your computer and read it, you don’t have to sit at you computer and watch it like a YouTube video.You can download the data on your phone, you can listen to podcasts while you’re walking your dog or doing your exercise routine or washing the dishes…
To me, it’s just the perfect form of media, but that’s my personal bias, because I have a business that caters toward podcasters, probably.
In Your Opinion, Who Would Benefit From Having A Podcast?
Matthew K Loomis: Yeah.
You really are good at podcasting and you are somebody that I have learned from when it comes to podcasting and I’m still learning myself.
Let’s get into podcasting a little more here, let’s now get into the show that you call, ‘What Can You Teach Us?’
Nathan, podcasting can really look like a lot of fun from the outside, and it is fun for many people, but it’s not necessarily for everybody. I think you would agree that every blogger doesn’t necessarily need a podcast or the podcast might not benefit certain types of online businesses or specific people.
Let’s talk about, who should start a podcast and who should not?
Give us your take on how you see this.
Nathan Fraser: There’s a couple of different things.
I think that if you’re a really good writer, blogging is perfect for you.
We kind of touched on it earlier, blogging is great for SEO.
If you’re a charismatic speaker though, if you love talking with people, if you love sharing your ideas with people. If you feel comfortable talking, if you feel comfortable getting in front of a room and talking or getting around a table with close friends and talking?
Podcasting probably is right for you.
It’s all about you though,
You have to be entertaining.
You have to be able to hold a conversation.
You have to be able to provide some sort of reason for people to listen.
With a blog post you can sit there and rewrite it, you can take a week to work on it and flush everything out and skeletonize it and flush it out.
With a podcast, you can enter it with your show notes, but if you get read straight off of it with your show notes? It’s going to sound very inauthentic.
People like podcasting because it’s got that grit. It’s gritty, not pretty. It’s textured, not polished. If you can get on the mic and you can entertain people, educate people, inspire people inform people and do it in a way where you feel comfortable talking to people?
Then podcasting is perfect for you.
I like it personally, because I’m not very pretty, so YouTube and Facebook video, live video, they don’t work very well for me.
Blogging and podcasting are my two favourite forms of media and Facebook status updates, but as far as generating business and driving traffic, podcasting and blogging are my absolute favourite forms of media.
What are Your Views On Monetising Your Podcast Show?
Matthew K Loomis: Monetisation is one reason you think someone should consider podcasting.
What other benefits are there to podcasting?
Nathan Fraser: Well, before we skip right over that.
Monetisation is something that I think first and foremost, if you’re doing a good job of serving your audience, You’ll find out how you can monetise your podcast.
I don’t think anybody should get into podcasting with the intent of making money though, because, I wouldn’t say it’s a flooded market, but there’s definitely a lot of competition in the market and it’s not as easy to make money off of a podcast.
I think if your first objective with a podcast is to serve your listeners,
You’ll find ways to monetize it. But, if your first objective is to monetize it, you’re never going to find ways to get new listeners.
Matthew K Loomis: Okay.
So I think that’s a key nugget there from you.
You’re saying that people shouldn’t go into a podcast with the intent of monetizing it?
Nathan Fraser: I think that it’s something that you should consider.
You should definitely think to yourself, ‘how am I going to monetize this?’
Podcasting can be expensive, there’s studio equipment, there’s hosting services, there’s a lot of time and frustration and to get guests booked and to having software crashes in the middle of a recording.
There’s a lot that goes into podcasting.
If you want to make some sort of money or recompensate yourself some way off of it, it’s definitely something that can be a consideration. I just don’t think it should be the first priority.
I think that, a lot of people that get into podcasting for that reason, thinking that they are going to be able to make money off of this, they’re the people that are able to get seven episodes in, haven’t been able to turn a dime off of their podcast and end up quitting before they’re ever able to get traction.
It’s the people that go into it because they’re passionate about it.
It’s the people that go into it because they want to be part of a conversation, they want to be part of a community.
They want to serve, they’re listeners. Those are the people that stick with it long enough, to actually figure out how to monetise it.
But, it doesn’t happen over night.
I Have Found Podcasting To Be A Great Tool To Get Close And Personal With People That Ordinarily Would Be Difficult To Reach.
Matthew K Loomis: For me, I also like how it gives me an opportunity to sit down and meet with some pretty big names out there in the field.
It gives me the opportunity to talk to CEO’S, otherwise it’s very hard to get some time with them.
Do you find that to maybe be another good reason to start podcasting?
Nathan Fraser: Oh yeah!
In my own personal podcast I’m a copywriter, and I have been able to meet people that would be completely outside of my reach without having a podcast.
I have been able to connect with people that would charge thousands of dollars per hour to talk with them. They freely give me their time because I’ve got a podcast.
I’ve just helped David Garfinkel, he’s a really prolific copywriter.
He writes advertisements for some of the most successful business magazines in the world.
This guy is like exclusive, he’s very very hard to get in contact with and he’s one of my personal heroes. I’ve won so much from him, and because I have a podcast I was able to reach out to him and say, ‘hey, I’d love to have you on!’
Because that turned into a good experience for him, we were able to start a project, so now I have a second podcast that I do with him and I would have never been able to.. and it leads to business opportunities and the networking and the connection and being able to meet people that…it’s like the new version of being able to buy somebody lunch and being able to sit down with them and pick their brain.
Instead of a $30.00 lunch, you get to provide immense value because now you get to introduce your audience to them and you’re helping them grow their name.
Instead of just putting food in their belly, you’re actually helping the expand their audience.
Podcasting is just amazing for growing your own personal network.
Matthew K Loomis: That’s a great analogy.
It is like buying them lunch except they are also getting a lot of benefit from it as well.
Not just helping you personally, but they are also reaching new people with their message too.
The copywriters podcast that you’re talking about with David Garfinkel, that is a really good podcast. I really enjoyed that.
Nathan Fraser: Yeah, I love that.
That is kind of the other hidden benefit is, I get to meet and have conversations and learn from people that wouldn’t be able to.
Doing the copywriters’ podcast with David, it’s like a personal mentorship that he actually pays me for.
It’s kind of amazing!
Matthew K Loomis: Wow that is cool.
Nathan Fraser: I feel very blessed, yeah!
Matthew K Loomis: You had John Carlton on the other day?
Nathan Fraser: Aha.
Matthew K Loomis: Right.
He’s also considered an A-list copywriter, a rockstar in the copywriting field so to speak.
Nathan Fraser: Yeah.
I mean, again, I know this is a podcast about blogging and I don’t want to focus too much on podcasting but I don’t know I just love it…
Let me ask you a question, if you don’t mind?
Getting guest blog posts, or getting collaboration from other top or other name bloggers or people thought leaders in a particular field.
What’s your experience been trying to work with somebody on a blog post versus trying to get somebody do a collaboration on a podcast episode?
Matthew K Loomis: Well, I found that getting a guest post versus getting someone to come on the Show and talk with me.
I found it to be definitely easier to have them on the podcast, which is why I said that earlier about how this gives me an opportunity to meet people and talk to them face to face.
Whereas with a guest post, it’s usually done through email and you’re not actually talking to the person.
You can actually go through that whole process in your guest post as published and it goes well and everything, but you never actually talk to the person.
So I think that definitely when it comes to relationship building, podcasting is a really great way to go if you want to connect with, quote – unquote – Influencers, that’s my take on it.
Nathan Fraser: That’s my take too!
I think podcasting has its strengths and blogging has its strengths.
That is how we met too, I invited you to come on my podcast
Matthew K Loomis: That’s right.
I can’t remember how we met before that, I don’t know, did we connect on Facebook?
Nathan Fraser: Probably Facebook.
Matthew K Loomis: Probably.
The bane of our existence, right.
Nathan Fraser: 🙂
What Has Been Your Situation, How Have You Overcome The Obstacles That Podcasting Can Present?
Matthew K Loomis: Nay, it’s got it’s good points but….
Nathan, what’s the biggest challenge you find to podcasting?
And before we go into that, you brought up the point about, we don’t want to talk too much about podcasting, the reason we’re talking about podcasting too is, podcasting is a form of blogging content.
So it’s definitely something that a blogger should think about and consider.
Nathan Fraser: To kind of add onto that too.
Podcasting is kind of an outreach of blogging.
Our RSS Feed comes from the blog, the weekly rovers chronological ordered content comes from the blog. So it’s kind of a blog plus an audio feature added into it.
The two definitely have a lot of overlapping synchronicity.
I think the hardest part for me about podcasting, there’s two, trying to get interviews with people and make your schedules match-up is always very difficult.
And coming up with new content every week and not feeling like you’re, ‘beating a dead horse’ I struggled with this in writing as well, assuming that that’s not exclusive to podcasting.
Do You Think We Should Format The Context Of Our Questions Or Individualise Them?
Matthew K Loomis: No it’s not… 🙂
No, that can be a challenge at times, even if you’re just writing, I can say that that can be a struggle at times.
It’s funny you mentioned that though because when it comes to podcasting, I like to take it on an individual basis, when it comes to coming up with questions I like to research the guests and really get to know them.
If we are going to talk about their book, I actually like to read the book.
I know for example, and I won’t mention who it is, I know a podcaster who basically…and he’s got a really successful show. I don’t know him personally, but I know that his show is very successful.
What he does is, he has a web page on his site where all of the questions are there for the guests to see. Basically, he’s got a template of questions that he uses every week and of course there’s going to be little nuances here and there and follow-ups that are spontaneous and original.
But he has this template of the same questions.
I am curious about your experience, do you think that’s a good way to go or should it be on an individual guest basis when it comes to new material and questions.
Nathan Fraser: The way you’re doing it is the more difficult way to do it.
But for longevity and for longer listener lifetime, you’re doing it the right way.
I know that there’s a couple of podcasts out there.
There’s one that is the most viral on fire entrepreneurial podcasts out there and that’s the same format for that was is just, ‘what was your aha moment,’ ‘what’s your biggest thing,’ ‘whats your morning routine?’
I mean, how many times can you hear the same answers? How many times can you ask the same questions before you just get burnt out?
Matthew K Loomis: Right!
Nathan Fraser: When I did my first podcast.
It was a music podcast and we would interview different political musicians.
That’s how we did it.
We asked them, ‘how did you get into music?’ ‘Why did you decide to start political music?’ ‘How do you feel about this particular current issue?’
That was like the same three questions every time.
It just got so boring and after maybe thirteen or fourteen episodes, I just didn’t want to do that podcast anymore.
But when you do it your way, when it’s like, ‘okay, I’m going to do a little bit of research about this person.’ ‘I’m going to find out what it is they like to talk about?’
We’re just going to have a spontaneous, we might have a little bit of some of the points I’d like to hit and this is where I’d like to go.
But we’re just going to jump on, I’ll hit record, I’ll ask a couple of questions that might lead to some other questions.
We might go down a complete rabbit hole…
That type of listening experience is great, you don’t get burnt out doing interviews like that the way that you get burnt out hearing the same five questions asked every single episode.
As a podcast host, it makes it so much more fun!
It might be the easy way to go at the beginning, but I can’t understand people that are in their multiple hundreds or multiple thousands, how they still do that same format without it just being it’s a source of revenue or it’s a source of content creation.
To me it just comes off as lazy it comes off as, after a while as uninspired and your listener lifetime is just going to dwindle.
As opposed to where you tune in every week or every day, whatever the case may be, and you have a good idea that it’s going to be a valuable thing to listen to, but it’s not going to be the same five questions you’ve heard asked every single day for the last two years.
You are more than likely to stick around and listen to a lot more episodes of that podcast.
Matthew K Loomis: I agree.
But I think you and I might be thinking of two different shows.
But they’re both very well known. (We can talk about that off the Air.)
What about the listener, do you think the listener appreciates knowing what questions are coming? Are they recycling new listeners and people are leaving a lot or…what’s going on there?
Nathan Fraser: I think that, and I don’t want to be insulting.
But I think that that format appeals to very low-hanging-fruit in that niche.
It appeals to people who have not got much experience, or who are very green or very new to that niche.
Going over those same five things or those same ten questions and hearing the same points of view on the same subject from different guest every single week or every single day, that is when you’re brand new, fresh to whatever it is and you haven’t heard the same five questions over and over again.
And the same, ‘what book do you recommend our listeners listen to?’ You haven’t heard the same book recommendations and the same inspirational quotes over and over and over again, that can be appealing.
But, once you’re established, once you start figuring out the answers to these questions on your own. Once you’ve started seeing that these are a breadth of information to be absorbed that can’t be encapsulated in those five questions or whatever the case may be.
Then it becomes a lot less appealing.
So it depends on what listener you going for. If you’re going for the newbie toward whatever niches it is the listener, if you’re going for the listener that doesn’t have a wide breadth of knowledge on the subject, yeah, it’s great, it can be very appealing to that listener.
If you’re going for the people that are the actual nerds, the people that live, eat, sleep and breathe whatever your content is, those people, those five questions over and over again will just become incredibly monotonous to those listeners and you won’t be able to keep a large base of listeners for a long time.
That’s kind of my opinion, I guess anecdotally, but as a podcaster though, I don’t see how you could get up and trudge through the same five questions episode after episode.
It would just drive me insane!
How Do You Start Your Morning When The Sun Comes Up To Light Our Day?
Matthew K Loomis: 🙂 Right!
What’s your morning routine?
‘Well, I meditate.’ Everybody says that out there!
Nathan Fraser: I make sure I meditate and then I go for a walk.
I email my people and I do like, ‘the miracle morning.’ My variation of the miracle morning…I do my variation of the miracle morning…I do my variation of the miracle morning and it’s like, ‘okay!’
So I know what the last answer to this podcast episode is going to be…
Matthew K Loomis: Yeah 🙂
You see, this is great, this is why I LOVE podcasting!
I get to talk with you kind of given me a little encouragement and let me know, ‘hey maybe I’m on the right track here and just kind of keep doing what I’m doing.’
But I know there’s a lot of things I can do to improve on and change as well. That’s for another whole Show maybe, so…
Nathan, let’s talk about your website Podcast Blastoff Dot Com
Podcast Blastoff Dot Com
What can this business do for maybe a new blogger who has never done a podcast before who would like to start one?
Or, maybe it’s a seasoned blogger who’s been writing great posts for years, but he’s just never or she’s never stepped out and done a podcast?
Nathan Fraser: Gosh…
THIS IS WHERE I’M GOING TO SHATTER PEOPLES DREAMS!
You and I talked for awhile about potentially hosting your podcast with our service and ultimately it wasn’t the right fit for what you wanted to do.
Maybe I’m not a good greedy capitalist business man but I don’t think our services are right for everybody.
If you’re an established blogger and you want to keep your URL and you want to keep your SEO juice, our services, at this point are not right for you.
We are working on changing that but at the time of this recording I would dissuade somebody from going with us and recommend alternative services.
If you’re somebody who wants to start a podcast…like you Matthew, you are a great web developer, you know WordPress, you know how to put a blog website together.
Our service is for podcasters that don’t know how to do all that stuff.
So our services are for people that want to just publish their podcast, have their podcast files hosted somewhere and have all of the website work done for them.
That is what we do, we offer podcast hosting and podcast website templates and hosting all in one place so that you don’t have to have an account with Wix and an account with WordPress and an account with Blue Host and all these different accounts.
We just put it all together in one package for people.
For somebody who wants to start a podcast and wants to have all of the heavy-lifting of web development and hosting and everything like that taken care of for them, that’s who were for and just wants to focus on creating their podcast.
Somebody like you though who’s a seasoned blogger probably would find very little value in what we provide.
Matthew K Loomis: That’s really the only reason why I didn’t go with your service was really, I was just wanting a player to go to my website.
What you offer is like a website for the podcast as well.
Nathan Fraser: So it’s a very exclusive niche audience that we serve.
We’re working on ways to broaden that but right now.
That’s whom we serve best and that’s whom we’re most focused on serving is people that just want to build a podcast audience and let us take care of all the web development stuff.
So they don’t have to deal with that.
Let’s Talk About Your Two Shows.
Let’s talk about your shows Nathan, the Anarcho-Preneur and The Copywriting Podcast with David Garfinkel.
Nathan Fraser: Okay.
So since I like talking about me first, I’ll talk about Anarcho-Preneur – That’s the Nathan Fraser Show – Free Market Squad Podcast.
Basically, that’s just me, it still has a few political hints in it, but it’s basically just me talking about marketing and lessons that I’ve learned throughout the different businesses that I’ve owned and lessons that I’m still learning.
I don’t think that business or business ownership or marketing, copywriting is something that you learn and then you’re done. It’s something that is kind of like a life-long journey. And that’s what I do on that show is I talk about that stuff.
Matthew K Loomis: Hey man, before you move on.
I’m still trying to figure out, which title comes first?
Is it –
THE NATHAN FRASER SHOW
Nathan Fraser: 🙂
Nathan Fraser Show, that’s the URL for the website – NATHANFRASERSHOW.COM
Anarcho-Preneur is kind of the branding for it, but it’s too hard to spell. Most people can’t even spell entrepreneur, so making it more confusing saying Anarcho-Preneur, I’ve kind of moved away from that.
Nathan Fraser Show is what I usually tell people.
I did buy BUILD YOUR OWN BOSS PODCAST DOT COM so you can also find it by typing in – BYOBOSSPODCAST
I look at marketing and I look at group psychology and it’s basically about how human beings think. How you can persuade people and I point out how it works in marketing, how it works in copywriting.
I also dive in how it works in mass-media and how it works in politics.
Once you start learning marketing, once you start learning psychological triggers, you start learning that politicians and mainstream media, is constantly manipulating people. So, there is just a wealth of ammunition to explore there as well.
Marketing is everywhere when it comes to politics and media.
Matthew K Loomis: I really enjoy your show.
the Nathan Fraser Show.
I like how you call yourself, ‘the high priest of propaganda.’
I actually am interested in propaganda myself and I know that sounds really geeky, but you and I are kind of kindred spirits in that regards.
Nathan Fraser: NICE!
Matthew K Loomis: I really enjoy your show there.
Nathan Fraser: Thank you.
Matthew K Loomis: There are links to all of Nathans shows in The Show Notes.
Share with us a minute about The Copywriters Podcast.
Nathan Fraser: The Copywriters Podcast is a show that I produce for David Garfinkel.
And he’s widely known as the worlds greatest copywriting coach.
He’s probably the most influential source that I came across when I first started copywriting.
And I pestered the heck out of David for almost eight months, trying to get him to do this podcast with me and he kept giving me, not the cold shoulder, but he was very hesitant. And I just pestered him and pestered him and pestered him.
Finally, he agreed to do it and we’re almost into ten episodes now it’s just a wealth of knowledge.
If anybody wants to know what copywriting is, copywriting is salesmanship in print, it’s persuasive writing. Whenever you see a well written persuasive message, it’s probably a high paid copywriter that put it together.
David is top-notch, he is up there with the cream of the crop when it comes to A-list copywriters.
We get together every week and we pick a subject, maybe it’s, how to write effective headlines, how to do a good call to action, how to effectively use bullet points.
How to use stories in your selling to compel people.
Every week we get together and we just kind of chit-chat about effective persuasive copywriting and so far the show has been a huge hit. It’s constantly climbing the links in iTunes.
Copywriters Podcast – By David Garfinkel – iTunes
The feedback has been fantastic about it and everything that I had promised David going into it, that I was going to be able to accomplish more and that I was actually able to pull it off. I was a little nervous going into it, but we’ve been able to reach all the goals and we’re still climbing.
It’s my new passion project that I’m all one-hundred-percent in for.
Matthew K Loomis: Fantastic!
David has a way of simplifying the whole copywriting process and breaking it down and making it really understandable.
I highly recommend that new bloggers check out this show because copywriting will do so much for your website.
Even if you’re not monetized even if you just want to get more readers, be sure to check out the Copywriters Podcast with David Garfinkel.
Nathan Fraser: The URL for that is – COPYWRITERSPODCASTDOTCOM
Matthew K Loomis: Which is in The Show Notes.
Nathan Fraser: Awesome!
The Final Fun Four Just For Fun!
Matthew K Loomis: Nathan, I’ve kept you for an hour here.
So let’s get to a new part of the Show that I call – ‘The Final Fun Four.’
These are four random questions, just for fun.
Nathan Fraser: Alright!
Matthew K Loomis: Are you ready?
Nathan Fraser: I am ready!
Matthew K Loomis: Okay.
So, you were once a rapper.
Do You Still Rap Today?
Nathan Fraser: I still write rap music.
But like I said, my brother, that was his passion.
And it’s been very hard for me to get into a vocal booth ever since he passed away. So I still have a catalog of thirty or forty unwritten songs that I have not recorded, but I just can’t stop writing music.
I’m not able to get into the studio the way I was but I think writing music was one of the things that first made me realize how much I love writing, which led me into blogging and led me into doing email and copywriting.
Matthew K Loomis: If you want to get a little sample of Nathan’s rapping skills.
Check out The Nathan Fraser Show, because you do those raps like in the transitions.
Nathan Fraser: I do.
Matthew K Loomis: Those are pretty cool.
Nathan Fraser: Thank you.
A little bit of personal branding.
Matthew K Loomis: Alright!
Let’s get to the second question of the Final Fun Four.
What’s Your Favourite Podcast?
That’s not in the marketing or podcast tips niche.
Nathan Fraser: Aw man, see, you surprised me because I was not informed of these questions.
You didn’t have a page on your website telling me what the questions would be.
I’m going to say, I have two of them, and one of them is The Tom Woods Show.
And the other one is – School Sucks Podcast.
But out of those two, if somebody was only going to listen to one of them, I would recommend the School Sucks Podcast.
Matthew K Loomis: Alright, I’ll have to check out School Sucks Podcast.
I am almost a daily listeners of Tom Wood, I usually catch most of his shows so…
Nathan Fraser: Okay, nice.
Matthew K Loomis: Great choice there.
Alright, number three.
Are you a sports fan?
Are there any sports that you enjoy.
Nathan Fraser: I’m not so much a sports fan.
I like football.
I love hockey, but it’s a business and being a business owner and realizing how you monetize these things and having my suspicions about how certain aspects of all the different professional sports are maybe pushed one direction or the other.
Seeing how they definitely use marketing to create superstars and I’m suspicious about the up and up legitimacy about sports.
So it’s really hard to be enthused about a thing like professional sports when you’re suspicious that there’s maybe more going on behind the scenes that is known up front.
Matthew K Loomis: Very interesting.
So do you think that games are actually rigged possibly or…?
Nathan Fraser: I think that the refs have a lot to do with who wins games and who becomes superstars.
And I think that it’s a business.
As a business owner, I know that everything you can do to ensure that your team or your business is going to be profitable, that you have kind of an obligation to do.
If that means maybe fudging the fairness of what’s going on in order to garner up the excitement about events.
Hence, I think it’s more than just professional wrestling that has a little bit of fakeness to it.
Matthew K Loomis: Alright, fair enough.
And number four.
Do you think Donald Trump will run for re-election?
Nathan Fraser: Oh gosh!
Um…I hope so…?
And not because I’m a fan of Donald Trump, but because the only thing that would prevent him from doing it would be something that would be horrific.
I’m not saying I hope he runs again and wins, I don’t really care. Yeah, again, not a big fan of him, not a big hater of him, but the alternative would mean that he’d probably be no longer with us and I think that would be a tragedy just because all human life is valuable in my opinion.
So if he’s still around he probably will run and I’m hoping that he’s still around just because he’s a human being and I don’t want to see something horrible happen to him.
You see a lot of stuff in the media where they kind of push for horrible things to happen to him.
Get Connected With Nathan Fraser On Facebook!
Matthew K Loomis: Right.
You are absolutely right.
That is a whole other show. Fair enough alright, very good.
Nathan, where can people connect with you on social media?
Nathan Fraser: On social media, you can find me on:
Facebook – You can just look up Nathan Fraser – https://www.facebook.com/propagandamaster
Really Facebook is the only one that I’m active on, so I’m just going to leave it at that – Look me up as Nathan Fraser on Facebook and that’s F-R-A-S-E-R.
Matthew K Loomis: Really good!
I recommend connecting with Nathan on Facebook, he does provide a lot of, I don’t know if I want to call it means, but they’re really good quotes. 🙂
Nathan Fraser: 🙂
I max out Facebook’s organic reach.
If you want somebody who just rocks the wheels off of Facebook? I’m definitely the guy…
Matthew K Loomis: Yeah, you are!
Nathan Fraser: I don’t want to be the egotistical jerk.
But I definitely know how to work Facebook!
Matthew K Loomis: You know how to work it, that’s for sure!
Nathan, thanks for coming on THE BLOG CHRONICLES today.
It has been fun!
Nathan Fraser: Thank you.
It was a blast, I really appreciate you inviting me on!