How Social Media Psychology Makes You Look More Attractive [Episode 07 of The Blog Chronicles]

August 18, 2016

social media psychology

Social Media Psychology: That’s what we discuss on this episode of The Blog Chronicles where I invited Wade Harman to talk about a new and exciting project he has recently launched called The Think Tank.

Wade is a digital business consultant specializing in Social Media Psychology. He is also a keynote speaker and hosts The Social Brain Podcast.

His new project is bringing people together who share common interests and businesses for the purpose of networking and online marketing information sharing. Bloggers are making great contacts inside The Think Tank that help each other build their business.

On this show Harman provides some insights on social media psychology.

I ask Wade how bloggers benefit by using social media psychology and other dimensions of online business.

Enjoy this episode via the audio/video or  the transcript and let me know what you think in in the comments.

All relevant links mentioned in the interview are available below in the Show Notes.


Wade Harman Interview Transcript

(For those who like to read.)


Matthew Loomis: Hi Wade, welcome to the show.

Wade Harman: Hey Matthew.

It is so good to be on the show today.

Matthew Loomis: Yeah.

I’ve been wanting to talk to you for a long time.

Wade Harman: Yeah man.

I kind of know we’ve seen each other in passing and I love what you do. I love your podcasts and I love what you do on socials. So it’s pretty great to be here.

What Do You Mean By, ”Social Media Psychology Strategy”?

Matthew Loomis: Yeah, I really enjoy what you’re doing too and that’s why I wanted to have you on today.

Let’s go ahead and start on focusing on a really exciting project that you started and it’s called ”The Think Tank Community”.

This is a place where online business owners, solopreneurs and bloggers can congregate to focus on social media psychology strategy. So I want to start there.

So what precisely do you mean when you say, ”social media psychology strategy”?

Wade Harman: Well actually it sounds funny.

I understand that and there’s actually a psychological emotion that happens every time you post something on social. So whether you know it or not, your update is affecting someone on a psychological level.

One of the many reasons I built this community was for the members to get a sense of how these psychological triggers work and how to use them. That’s social media psychology in a nutshell.

For instance ninety-percent of purchasing decisions are made subconsciously and you know that’s a pretty big purchase thing there. Products that evoke emotions, they will always win with your customers.

George Lowenstein says “a major part of our brain is busy with automatic processes, not conscious thinking.” Ain’t that funny?

*FYI*George Freud Loewenstein (born August 9, 1955)>[1] is an >American educator and economist. He is the >Herbert A. Simon Professor of >Economics and >Psychology in the >Social and Decision Sciences Department at >Carnegie Mellon University and director of the Center for Behavioral Decision Research. He is a leader in the fields of >behavioral economics (which he is also credited with co-founding) and >neuroeconomics.>[2]

Matthew Loomis: That explains a lot.

Wade HarmanSo when you think about it, your target audience is not really thinking clearly when they’re seeing your stuff.

A lot of emotions, they’re coming out of these people and they’re less… to say it bluntly–less cognitive activities are happening in the brain.

George Lowenstein, he actually proved this, he said; ”Our brains usually run on autopilot despite making us believe we really know what we’re doing”.

So our subconscious explains that our consumer behavior is actually a whole lot better that our conscious brain. So ninety-percent of all purchasing decisions are not made consciously.

You know when you put it into perspective like that is when you start to unfold and peel back these layers behind your target audience and you say, ” how can I grab this person”? ”How can I make this person do what I want him to do on social media”?

We all know social media is the front door to our content. But why aren’t they coming in? So if they’re not coming to your – quote unquote ”door”. If they’re not coming to your door, then you’ve not impacted them on a positive psychological level. Social media psychology is the back door.

You are impacting them on a psychological level. It’s just not positive. So one of the things I like to express with the members of my community is to help them learn positive psychological triggers that their audience can embrace and love and it helps them.

It makes them excited and it get’s them into the story of their content and their product. So that’s one of the things that we major in over in the big community is to make you smarter. Not just a smarter marketer, but a smarter marketer that understands a little bit more about the brain of their target audience and their consumer.

You can see these experienced marketers like; Amy Porterfield, Jay Baer, Mark Schaefer…These guy’s are top dogs in my specific industry.

You can watch them. Amy Porterfield gets two-hundred likes on Facebook almost everytime.

Mark Schaefer gets seventeen-twenty something retweets almost everytime, the same with Jay Baer.

You look at those guy’s and you say, ”how are they doing that”?

You automatically think they’ve got the experience they understand and that’s exactly right. They have learned what their target audience responds to.

Matthew Loomis:  Yeah.

Wade Harman: So whether they know what they’re doing or not,  they’ve used those experiences and those testing to say;  ”Okay I need to do this and not this” and ”that will cause that great reaction that I need”.

So that’s what we try to teach over at The Think Tank.

It’s All About Making An Attractive ”Doorway”

Matthew Loomis: I can’t help but go back to your analogy about the ”door”.

What you do is, you help people paint their door with a better color. like put some decor on the door.

Brush away the ”cobwebs” to make that door more attractive and appealing to get more people to walk through it. That’s social media psychology in a nutshell. Is that right?

Wade Harman: Yeah. Most definitely. That’s a great analogy!

I see a lot of people just getting started in this online business and while you may have a great product out there. It could be life changing to someones business or… you know whatever it could be… the greatest thing out there since sliced bread..

But if people aren’t paying attention to you it doesn’t matter.

You could be selling a pile of dirt and it’s the way you position that door. And you’ve got to leave it open a little bit so people can come in, right?

What’s Included in The Think Tank Community?

Matthew Loomis: Right.

So when people become a member of  The Think Tank Community what do they get with that membership?

Wade Harman: Well this was a labor of love for me.

One of the first things that they get is the opportunity to build relationships with other people in their industry.

I think this is the most important thing–social media psychology aside. That’s one of the aspects of the community is the psychology angle. This is a community hub that helps each other broaden their social reach. Build their business and build relationships with each other.

Now I have a members area where the community members can go and introduce themselves, talk about their business problems. ”What I need to do with this” and you’ve got this hub of support all around you.

Now when I first started in this business five years ago, I didn’t have anybody and I understood that I needed those people.

Anybody that’s ever made it to the top has made it to the top with friends. With people of like mindedness that have walked up that mountain with them.

So I think the most important thing is that you’re going to be around people that want to help.

You’re going to want to be around people that want to build relationships. People that want to share your content. I think that’s the main hub of it.

Secondly, and this is a fun thing we do here… You also get a free live class every month, that pertains to your business needs.

So for example, this month we’re going to have a Twitter advertising expert come in and do a class on ”How to get the most out of your Twitter ads without spending a lot of money”.

So I like to angle this from a small business perspective. Solopreneurs and people with one to five employees.

I like to angle it like that. So when Nick comes in and he shows us his Twitter advertising strategy, I’m going to come in and show you which ad spots to take on a psychological level.

I’m going to show studies on how people clique on Twitter, what causes that clique. What causes that conversion, that lead. Topics like this are what make up social media psychology.

  1. a small close-knit group of people who do not readily allow others to join them.
    “his flat became a haven for a clique of young men of similar tastes”


So those are the things that I really get into. I’m a geek when it comes to teaching and helping people. So I really am enjoying that aspect of it.

So you’ve got the class. Every month you have the opportunity to build relationships with people every day and you also get free business booster classes. Where I bring in one influencer every month. You can come into that ”class”.

I call it a class, but it’s more a lesson. A brainstorm, and you come into that brainstorm and you can just pick that influencers’ brain. ”What did you do with this, how did you make it to X”.

Whatever you could ask those people and that individual will explain some very important things.

As you know, people like Mark Schaefer and Jay Baer get a lot of money to sit down and have a consulting talk with one of their clients.

This is included within this membership and so another thing is I put you in a drawing for a free social media psychology tool that will help you build your business.

Like for example; where you have Buffer as a paid tool.

You have >Social Warfare as another sharing tool.

There’s a ton of tools that are out there that can help your business.

But again, I’m being nostalgic when I do these things, because I can remember five-years ago, I didn’t have the money for all this stuff. So if I can give this away to the members to help them.

That’s going to make everybody happy and make everybody feel better.

So you’re going to get the opportunity to get a free tool every month. It’s really  just an opportunity to collaborate with others that really want to help and really want to build each other up. You know like guest posting and blog interviews. Just like this one.

I have this seven-step process plan to build their business.

One of the steps in that plan is, figuring out how to achieve the goals they need to reach. So I understand and you understand this is that: When you first get started, you’re so excited.

You’re wanting to change the world and just blast your message out to millions of people, and all of a sudden you do that first social post that links back to that blog post and all of a sudden you realize, ”I got five people”.

Matthew Loomis: Crickets.

Wade Harman: Yeah.

It puts that into perspective. So I really want to show you how to really target that audience.

What Are Some of the Topics and Tips That You Offer To The Members of  The Think Tank?

 Matthew Loomis: That’s great!

Lets dive into some specific examples of some topics and tips that you’ll be teaching the members. Things that The Thinks Tank Members will be learning about social media psychology and related topics.

Can you tell us some tips?

Wade Harman: Yeah. Sure.

I will be bringing in, like I said certain influencers every month. Talking about their own experiences with social media and blogging content marketing and what have you in these lab classes.

Over the next six months I have influencers to talk about getting the most out of social posting. How to use visual marketing to your benefit. How to do Facebook ads on a budget. How to do Twitter ads on a budget. I’ve got a Pinterest expert on deck and  someone is also going to come in and share how they built their online business.

So there’s a lot of different excellent explanations that pertain to your small business with inside of these classes that the topics cover.


I also let the members choose which class they would like to learn about that month. So since it’s just getting started up… I should get together some tentative classes until the members got the feel of everything and started asking for classes.

I do have those tentatively setup.

Can You Tell Us More About Your Mastermind Groups Within the Community Aspect?

Matthew Loomis: Wow. That sounds amazing!

So you also mentioned earlier, the community aspect. You offer the ability for other members to get together and other people in their niche and form even mastermind groups. Which I think is really cool.

Can you talk more about that?

Wade Harman: Yeah.

As I’ve said, this is the most important part of this community. It’s helping people meet other small business owners in their niche.

That’s very important.

One of the things I wish I could of participated in; Was a member site like this one. In the back of my mind, I always knew this was the way to get onto the fast track to success online, with my business and my blog.

Because when someone is in a group or you could call it a clique; You always see certain people sharing their content. These people are always congregating together. They’re talking to each other all the time. You can see them in the comments section.

They’re always grouped together.

Can You Give Us an Example of a Typical Clique within the Community?

 Matthew Loomis: Can you give us an example of that?

Wade Harman: Well I don’t want to name any type of names, is that what you’re needing?

Matthew Loomis: Well okay, a business or a niche.

What niche do you see that in?

Wade Harman: Well I see it a lot in the content marketing niche and in the social media niche.

You know when you talk about cliques, you automatically think negatively. It’s not negative to do something that the human emotion wants to do.

So we are more like the animals than we want to admit.

We want to flock. We want to gather you know.

We’re a gaggle of geese, we like the company of other like-minded people. So that’s one of the things that makes your content just blast out. When you can have these people on your side and pushing your content.

I do see this. It’s large amounts of influencers that are always sharing each others content and normally it takes a really long time before you can get to that level.

With the costs of what those member sites were back then for me that I wanted to join. I really couldn’t afford it and again I’m going nostalgic with this member site.

With this community that allows you to build those relationships and have the benefit of a group behind you.

That clique that allows you to flock together. The birds of a feather are flocking together and you need help. And you’re  like; ”Hey I’ve got this piece that I need some help on”.

So you’ve got other people that will say; ” Hey! I could write a post and link to you” and ” I could have you on my podcast and you could just come promote…..”

Just you think about it. You always see the same old people going on the same old podcast. Over and over and over again. It’s because they have a relationship with that person.

They trust that person and they trust their influence. They trust their reach and their followers trust that person too. So with this community…  You’re actually just allowed to flock together.

It’s recommended to do and that’s a great opportunity for you to be able to do inside of a community, because you have the opportunity to be able to get to know each one and help each other.

That’s the key!

What are Some Other Business Opportunities that The Think Tank Provides?

Matthew Loomis: Yeah.

You pointed out guest posts and podcast interviews which is a natural organic thing that can arise through these relationships.

What are some other business opportunities that The Think Tank provides?

Wade Harman: Well one of the other things that I have been blessed at doing is: Building relationships.

I was actually on a call with a guy twenty-minutes before we started the podcast and he blames it on my Southern charm, which is whatever.  But the story I just told… You know with me wanting to be on that membership site? I knew I wouldn’t get anywhere by myself and I needed help.

I really needed help and I just came out of the coal mines, for crying out aloud. I didn’t know anything about online marketing or social media psychology.

So I needed help with people with large followings. People that had trust with their audience. I needed those people to share my content. So my voice could be heard quicker and so I began to stop blogging so much… I still blog, but I was blogging three time s a week and that’s a lot to blog. That really is.

I guess that one of my first mistakes was… That I was blogging so much, that I wasn’t getting out there.

I wasn’t building relationships and building my report with people and my influence with people.

So I began to understand that I needed to start building relationships. Now I’m blessed to have a lot of different resources at my fingertips. I have built those relationships with a lot of people from average Joe’s like me to influencers like Jay Baer and understand how a small business owner can go and get their voice heard online.

So you asked me the question about guest posting and podcast interviews. In other words I’ve got friends that I’ve worked deals with. All these members are opportunities for guest posting and podcast interviews.

Mind you, if your content writing and internet skills aren’t where they need to be, then that is what the community is for…   To help you get to that point where you can take the ball and let me say, ”Hey so and so this person is in this niche”. You’re talking about this; ”I believe this person will be a great guest for your show or could do a great guest post for you”.

And then I give the ball to you. And again The Think Tank Community is to build you up to that point. It’s not… You know you could come into the community and say; ”Hey I want a guest posting opportunity and I could get you a guest posting opportunity”.

Those are a little bit easier. But you couldn’t come in and say; ”Hey I want a podcasting thing”. You couldn’t do that without giving samples. You know what I mean?

Because if I don’t know you, I need to be able to research and understand what it is that you’re doing in your niche. There have been with my experience social media examiner and researching people for the stage on the social media marketing world.

There have been instances where people do get that chance, right out of the gate.

So I’m not saying it can’t be done… But I am saying–if you are willing to work, then you will get the opportunities that I am allowing the extension of my relationships for this community.

That’s why I want people to just walk around in this community and help each other.

So I have to lead by example.

On What Level Do You Help the Community Expand in it’s Different Areas?

Matthew LoomisSo your website says that you help people grow in five areas, I think it’s five or six: content writing, social media posting, visual creation, understanding their audience and what they need and lead generation. Getting visitors to opt in.

Can you talk a little more about this?

Wade Harman: Yes.

This again shows where you’re at with your business.

We’ve got a couple of different levels that you can start at. Depending on your level. We tailor those live classes to each one of these topics; Content writing, social media posting, visual creation, you could possibly even call that one class.

Then we could dive real deep with one class, just on content writing. The emotional triggers of content writing, how to capture your audience. How to have their reader, read below the fold.

There’s more things like the lead generation you talked about. I would be bringing in influencers from each specific topic, to explain in a way that can be learned and can be applied that very same day.

In my opinion? There’s no need to have a class if it’s just having a class for the class sake .

That’s one of the reasons why it took me six months before I even launched this community. To get these people on board with the topics and the classes. I had to research the right people to come in and tell these stories.

It’s not going to be an influencer every time.

It’s not going to be an influencer like Mark Schaefer, but it’s always going to be the person that’s the best suited for that class. We’ve got people that are moving up in the industry and then you’ll probably hear people teach classes that maybe you’ve never heard of before…

But they’re an expert in their field. So the monthly classes are really where the meat of this content is coming from.

Then the members area inside the community; Will have business discussions about the classrooms and if you have questions or if you’re stuck on something? There’s even an area in the members area called; Content analysis.

Where you can bring your blog post to us before you publish it. You can have different experts look at it and grade it.

Now be warned. If you don’t like constructive criticism this probably isn’t the right thing for you.

But if you enjoy getting better at something? If you enjoy honing your skill?… Then this is exactly what you need as far as the content writing goes.

There’s topics inside members area that cover each and every one of these: social media psychology, content writing, the social posting, the visual creation, lead generation and how to target your audience.

There’s probably sixty topics in there that you could talk to and discuss with you colleagues about.

How Do I cope If I’m Feeling a Little Intimidated?

Matthew Loomis: Wade, this all sounds pretty incredible.

What would you say to someone listening to you right now who maybe just started their website… their blog…  like a month ago.

They’re hearing all this information, they’re feeling a little over whelmed, they’re feeling a little intimidated.

You know you’re mentioning people like Mark Schaefer.

Who they might not even know who Mark Schaefer is?  Or whoever you may be mentioning and they go into The Think Tank and they may feel kind of intimidated.

What would you say to them to make them feel a little more relaxed and confident to be able go into The Think Tank?

Wade Harman: One of the things that I would say to you right now, that’s listening is I understand exactly where you’re coming from. I mentioned this before.

I used to be a coal miner and I had no idea that I was ever going to be an online marketer. I had a good nine-to-five job…  I got hurt and all of a sudden life threw me a curve-ball and here I am a coal miner, somebody that never got on the internet until 2008, I think it was. I had no use for it.

So I stepped into this job not knowing anything.

Not knowing who Mark Schaefer was. Not knowing what a blog was. I had no idea how to make a blog.

But The Think Tank Community is here and this is another reason I couldn’t afford those big communities when I first started.

I have made this affordable for you. So you can afford this. It’s less than a dollar a day and it allows you to see how other people are progressing inside of their business.

You don’t have to make the mistakes that I made.

You don’t have to make the mistakes someone else made. Right off the bat you can start building relationships with people. It’s going to be crucial for your new business, because this community lays everything you need to do to become successful right there at your feet.

There’s going to be work involved, don’t get me wrong. You can’t just join the community and expect to become an overnight success. The community is for people who are willing to put in the work to get those opportunities that their business needs.

I had a big problem when I started this whole thing: I was a purchaser of  Squeeze Pages:

*FYI*A squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address.Sep 16, 2013

For some reason I… You know… Subconscious purchase…  I was a good example of that. When I first started I had the ”itch” to make money fast.

I knew that I could go on Google and type; ”Make money fast”! You know and of course what would pop-up would be these crazy squeeze pages. Wanting me to spend ninety-seven, forty-seven, you know thirty-seven… (there’s always a seven) And I would buy those things over and over.

Matthew Loomis: Yeah. Hahaha…

Wade Harman: I didn’t understand I was going to have to work.

I was going to have to have a Brand. I was going to have to have an established influence. I was going to have to build an audience up under me. That trusted what I told them.

Matthew Loomis: Right.

Wade Harman: When I finally realized that, when I finally settled down.

I realized; ”Hey, I need Matt, I need this person”. ” I need this person”. ”These people are important to me”. I’m not going to say, just because I’ve seen Matthew has shared something.

He’s shared something on social and I’m like ”Nope I’m not sharing that, because that’s going to point that person to his site and not mine”.

That’s selfish! I had all of those mindsets. You have to let go of all of that. You have to start thinking about it in a way that’s like ”Is this going to help my followers”…

Matthew Loomis: Yeah.

Wade Harman: And still make the interest mean more?

I can actually use Matt s’ content to build my own influence up.

So when you start thinking about it like that, it all starts to kind of fall into place. The Think Tank Community is a GREAT place to get started in your small business.

What Makes The Think Tank Stand Out From Other Communities?

 Matthew Loomis: Yeah.

You know Wade, let’s be honest. There are other social media educational resources out there.

I’d like for you to share what makes The Think Tank different than the others?

Wade Harman: Sure.

You know I see a lot of small business owners and a lot of new business owners and a lot of other people spreading the message on social media.

Kind of like a shotgun and it’s the shotgun idea and what that means is they just want to hit everyone with their message!

First and foremost The Think Tank Community is designed to help you learn who your audience is. How they react to different things online and what you can do to get that reaction using social media psychology. There’s a lot of educational options for you to try out and I understand that and there’s some great one out there.

But I believe they all say the same thing. One of the things that they say is; Target your audience. Target your audience and this is a great thing to do, but let me ask you this: What if a hundred other people are taking that same class and are targeting the same audience that you are?

You then become part of the noise that you want to stay away from.

Reticular Formation

 I’ll give you an example: It’s like reticular formation;

*FYI*The reticular formation is a set of interconnected nuclei that are located throughout the brainstem. The reticular formation is not anatomically well defined because it includes neurons located in diverse parts of the brain.

This is one of the things we teach you in the community and I want to give you an example.

Matthew Loomis: Did you say, reticular?

Wade Harman: Yes. 

Reticular Formation. An apparent area of your brain. Now let me give you an example, I can give you an example, a scientific example… But this one is a little bit easier to understand.

Okay. Lets look at Dan. Dan lived in Chicago. For ten-years he lived in Chicago, he lived right by the L-train in Chicago and every time Dan went to bed and the L-train would come thundering by. Rattling his windows, shaking his house at two-thirty every morning , the L-train would do that. Dan wouldn’t wake up. Dan would not wake up, all that noise and he just stayed asleep.

So let’s fast forward five-years later. Dan is now married. He’s got two kids and he moved his family out of the suburbs out to the country. The first night in their nice house they tell everybody to tell each other goodnight. They get their night clothes on and they go to bed.

At two thirty in the morning Dan is jerked awake by a small creak or a small thump in the kitchen.

Now let me ask you this: Why did Dan wake up from a small noise three rooms away, and not wake up when the train comes thundering by?

Matthew Loomis: Mmm mm.

Wade Harman: Here’s why. 

It’s the reticular formation in Dan’s brain, it deemed that train noise irrelevant. He got used to it. Over time it just came roaring by and it just became something that he became used to.

The small creak or the small thump in the kitchen, was something that his brain wasn’t used to. It was a slight noise and he jerked a wake. I’m sure a lot of us has experienced this –  You get jerked awake in the middle of the night, because you heard something. Your reticular formation has woke you out of a dead sleep and said; ”Hey! Pay attention to that, that’s important”!

Matthew Loomis: Mmm mm.

The fact that the sound was different. That’s a factor with reticular formation, is that right?

Wade Harman: That’s exactly right.

And so when you’re targeting your audience and a hundred other people are targeting that same audience they’re going to find out the exact same things that you found out when you were targeting your testing.

The Think Tank Community goes a little bit further.

We show you how to pull people out of their sleep. How many times have you scrolled through Facebook or scrolled through Twitter  and you see that same person. They are just pounding that same message over and over and over again and you’re tired of it. You’re sick of it. You don’t want to hear that no more.

And so you just ignore it. You’re in your subconscious at this point in your marketing experience, you just don’t pay attention to it anymore. All of a sudden you see something visually stimulating and it grabs you.

It’s like; ”WHOA”! That’s what brings you out of that reticular formation. It’s ”Hey! You need to pay attention to this, this is important”!

So that’s why there’s a huge need for The Think Tank Community I believe. Not only are we showing you how to target you audience, but we’re also showing you how to wake them up using social media psychology.

Matthew Loomis: Yeah.

Nowadays people can actually just go ahead and take you out of their news feed.

Wade Harman: Ya.

Matthew Loomis: Completely.

Wade Harman: Ya.

What Do You Do When There’s No More Engagement?

 Matthew Loomis: So it’s one thing to be a part of the noise, but you can be silenced.

Wade Harman: Exactly. That’s a good point.

You know you said something… Be part of the noise. That’s a mistake that everybody makes. I’ve made it, I’m sure you’ve made it Matt. Everybody makes it. You become a part of the noise that you are trying to stay away from and what do you have? Social media psychology can be used to rise above the noise.

Here’s something your listeners can apply right now. To wake somebody up out of their reticular formation, you target that audience and you already know that, you’ve already done that. You’re going to be an expert on Twitter, okay and so you’re not getting any feed back. You’re not getting any engagement.

So what do you do?

You niche down, you niche down. This is the way you wake these people up. Yes, when you niche down your audience gets a little bit smaller, but you keep nicheing. Say you want to be an expert in Twitter ads, but you’re still not getting the results you want with that.

Well niche down even further, but be a Twitter ads but with video. You know that’s a tight niche right there. You can do something to cause people to come out of that. You don’t want to be part of the noise, that’s part of the problem. You want to be part of the solution.

Keep digging. If you’re still not getting the results you want, you need to keep digging. There is a deeper niche below where you’re at that you need to find.

How Much Time Would It Take To Find Their Deeper Niche?

Matthew Loomis: Mmm mm.

How long do think it normally takes someone to find that deeper niche that they really need?

Wade Harman: Well that’s a great question. 

That’s one of the things I wanted to bring up. With The Think Tank Community, we dig deep inside your business and we help you find out what you’re good at and what you love to do.

There’s just no point in doing it if you don’t love to do it.

We try to get to understand what your audience wants from you. I don’t know if there is a time frame that you could put on it. For some people it takes years, other people they come right out of the gate and they understand what it is they’re wanting to do.

One of the best people I know that does this is Pat Flynn.

Matthew Loomis: Oh yeah. He’s great.

Wade Harman: That dude. He is the niche king!

He understands that old saying; ”The riches are in the niches”.

Well it may not be glamorous and it may not be that romantic, to have only three-thousand people searching for that particular niche. Those three-thousand people are going to have a better chance of purchasing, than three-hundred-thousand people. You know that the larger group is just in a broad general area.

So yeah, that’s the best way to do it is to niche it down. I don’t really see a time frame I guess it really depends on how much testing and research you do.

Matthew Loomis: Yeah.

Who is it that teaches – All you need is a thousand people, hardcore fans and devoted loyalists and you could make a really good living.

Wade Harman: Oh yeah.

I forget who that was, but yeah I remember it. Yeah, that’s right.

What If Someone Wants To Test the Waters First Before Committing to the Program?

Matthew Loomis: Yeah.

So Wade, what if somebody listening wants to maybe dip their toe in a little bit and check it out before they fully commit.

How do they do that?

Wade Harman: One of the things that I have is a thirty-day money back guarantee on the site.

I want to be completely trustworthy and allow some people to try it out.

You do have thirty-days and within those thirty-days, you’ll be able to sit it on the class during that time and learn how all the class room experiences work and how it goes.

I’m rolling out a seven-step success business plan.

This plan actually takes around seven-weeks to unfold. If someone can come in and take the seven-steps to the business plan to do the work, they’re going to start seeing some results for their business online.

So the thirty-day money back guarantee, while it doesn’t give you the whole spectrum on the seven-step plan. It allows you to get into the community and the members area. Have some discussion and maybe get in a guest posting opportunity or two and kind of get a feel for what we’re doing and grasp social media psychology.

We’ve got some great moderators that are always happy and willing to help. Anything that you need.

We’re right there for you.

How Has Blogging Changed Wade Harman’s Life?

Matthew Loomis: Awesome. Good stuff.

You know Wade, I’ve really enjoyed this conversation about The Think Tank and social media psychology. It sounds like a really awesome project and I’m planning to be a part of it.

So thanks for talking about that.

I want to close with a question that I ask all of my guests and I’m going to have to have you back on sometime, because I think your personal story is pretty amazing.

For this final question I just want to ask you, when it comes to blogging and this whole online adventure that you’ve been on since 2008.

How has blogging changed your life?

Wade Harman: Oh man. It’s been a roller coaster!

It’s been an emotional roller coaster. It’s been an exciting roller coaster.

Everything all into one.

It’s changed my life… You know if I could break it down into one word is it’s taught me how to HUSTLE. I have learned that I have hustle and you don’t really know if you have hustle or not until you start a blog and quit your job.

You know what I mean hahaha….

Matthew Loomis:  Yeah. Hahahaha….

Wade HarmanAnd blogging… Like I said, I come out of the coal mines hurt and it was an option that gave me freedom with my family.

I eat lunch in my living room with my kids every day. I’m home with my family.

You know I take the trash out for them. For my wife I sweep and I even do the dishes every once in a while, but it gives me the freedom and the passion… 🙂

Matthew Loomis: Hahahaha… Hey I’m the dish guy too! 🙂

Wade Harman: Oh yeah. I am good at it!

But blogging gives me the freedom I need to spend that valuable time before my kids grow up, to spend it with them.

You know what, we’ve talked about business and we’ve talked about social media psychology, but when it all comes down to it…

Time is the most valuable currency.

You can always make more money. You can always start a new business… But you’ll never be able to get back time.

That’s one of the reasons, it’s one of the ways it’s changed my life for the better.

It’s given me the freedom of time and to choose how I want to spend it.

How To Connect With Wade Harman.

Matthew Loomis: So Wade, where can people go to connect with you on social media?

Wade Harman: Pretty much Wade Harman across the board. 

Matthew Loomis: Yes. I’ll be linking to The Think Tank and all other points of reference on the Show Notes portion of this blog post.

So Wade, thank you so much for coming on The Blog Chronicles today! I find social media psychology to be a fascinating topic.

Wade Harman: Hey Matt, I really appreciate. This is a great interview.

Thank you for having me on.

Matthew Loomis: You’re welcome.

Thanks for tuning in to this episode of The Blog Chronicles.

If you enjoy the show please subscribe on YouTube or iTunes and leave a rating or review to help other bloggers find us.If you want to chat with me on Twitter, look up me up on: @mattloomis

Show Notes

The Think Tank

Connect with Wade Harman

Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+ and Twitter



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  1. Patti L. Smith says:    •   4 years

    Hi Matt!
    I listened to the podcast today and it was very informative. I do have a question. When we speak of “marketing”, is information considered a Market? When I think of marketing I think of only products and services. My Blog is mainly information. Thanks! Patti

    1. Matthew Loomis says:    •   4 years

      Hi Patti,

      Yes, there is something called “information products.” They can cover any topic under the sun. Some topics will have a few FTC regulations you have to cover, but otherwise you can create and sell an info product.

      Does that help?


  2. Ryan Biddulph says:    •   4 years

    Hi Matthew and Wade,

    Fab interview!

    “I didn’t understand I was going to have to work.

    I was going to have to have a Brand. I was going to have to have an established influence. I was going to have to build an audience up under me. That trusted what I told them.”

    Ditto on that guys.

    This gig takes careful, deliberate thinking, learning, practicing and seeing how social media and blogging and buying all proceed on a subconscious level. I looked for a quick fix for many years until I saw what I was doing was like walking into a Physics 101 class as a freshman in college, and demanding/expecting to land a 5 or 6 figure paying job teaching Physics on day 1 of stepping into Physics class. When I didn’t know a darn thing about Physics prior to that day 😉

    Awesome stuff guys.


    1. Matthew Loomis says:    •   4 years Author

      Hi Ryan,

      Glad you enjoyed Wade’s interview!

      You are definitely another good example of a blogger who has stayed in the game and build an audience over time. Even the bloggers with a ginormous audience didn’t do it in two months.

      I like your analogy comparing a physics student to blogging. The good news is blogging is easy to learn compared to physics. 🙂