What Is TF-IDF And How Can You Use it For Quick SEO Gains?

August 11, 2020
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Have you heard of TF-IDF and the importance it plays in quick SEO gains? If not, you’re in luck. Today we’re going to cover the importance that TF-IDF plays in SEO, and the accompanying benefits it delivers. 

What Is TF-IDF? 

TF-IDF stands for “term frequency-inverse document frequency” which is a text analysis technique Google uses as a ranking factor. It works by looking beyond keywords and, instead, looks directly into relevant content that will offer you better reach in terms of SEO and provide you content authority. This results in improved content visibility. 

Essentially, it calculates the number of times the relevant word pops up in a document, multiplied by two metrics. The first one is the number of times the word appears, followed by the word’s frequency across a set of documents scaled up to the unique words used. This helps it sift through the multitude of words that appear in much higher volumes, but offer less significance. 

Why It’s Important For SEO  

For those of you wondering why this would be relevant for SEO, it’s pretty important. Google employs this method as a tactic to ensure only relevant content appears in the search, sorting through unnecessary or spammy content. 

This can greatly benefit your SEO activities since you’re tapping into a great keyword source by being able to create or re-optimize content that’s relevant and Google-friendly too. 

How To Run A TF-IDF Analysis 

To start running a TF-IDF analysis and apply it to your own business, you’ll need to learn the semantic relevance of the keywords you’d like to employ. This is where the method can help you analyze which sites Google is favoring as well as your competitors. 

Let’s say you wish to see what content ranks for the word ‘’castor oil’’. The traditional options that would normally pop up are, ‘’castor oil benefits,’’ ‘castor oil uses,’’ and so on. What you need are the topics that are more often discussed by the higher ranking sites. 

A way to go about this would be to create a list of desired keywords and run it via a STAT tool to see the top pages ranking for those words. Once you have the choices, export all the data using a tool such as Ryte. This type of tool will calculate the TF-IDF value and provide you with all the keywords that are semantically related. 

You may be surprised with the results received, but that’s what makes TF-IDF so useful.  It gives you topics that are seen as more important by Google, providing you with a stronger advantage for creating high-ranking content. 

Comparing The Results 

The next step would be to compare the results given. Now that you’ve found out that ‘’castor oil’’ and ‘’hair growth serum’’ are closely related and popular topics, you’ll need to understand how it compares against the other top 10 or so URLs in the related niche. 

Similarly, you’d run the URLs through a tool such as Ryte to see which high-value keywords competitors are using and how often it appears in their content. Then, you can either choose to incorporate the keyword in your content for a chance to claim the top SERP spot or opt to work with the other high search volume keywords that have a lower competition rate. This option could still allow you to rank better without battling every competitor out there. 

The Benefits   

The main benefits you’ll see when using TF-IDF is seeing your keyword rankings improve. This means a greater increase in traffic, which leads to more conversions and better business. It also means spending less time figuring out which type of content will bring in the big bucks or how to increase time-on-page conversions. 

Another advantage of this method is that it helps with improving your featured snippets. Since your content has gone through an extensive TF-IDF analysis, it already comes primed with the words Google will deem as qualifiable semantically related. 

This analysis technique not only makes your content stand out and rank even faster, but it can make your rich snippets a lot more Google-friendly as well.  

Bottom Line 

For those of you looking for fast  SEO win, ensure that you utilize the TF-IDF analysis technique. This method will help you discover plenty of high-ranking keywords as well as semantically related words. Eventually, these powerful words will help you grow more quickly and get to the top of the ranks, helping you reach a wider audience to deliver quality content. 

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