Tips for Blogging Like a Rock Star–Are You Jamming With These 6 Content Hooks?

November 25, 2015

tips for blogging


There was a kid who had blog stars in his eyes…

After standing all day in the rain only to find there were no more tickets for the Authority conference, the kid walks away feeling low.

Needing a new keyboard, he spots a second hand store, goes in and finds a beat up Corsair Vengeance K60. 

It felt good in his hands. And it didn’t take long for him to understand.

So he started blogging. This kid never stopped.  

That boy just kept on blogging in seedy domains till he made it to the top.

Today, his fingers may be calloused and sore, but now he has enough blog subscribers to fill a stadium.

You see, deep inside the kid beat the burning heart of a survivor. He had the eye of the tiger. The edge.

What About You?

Your blog is like a rock band…if it focuses on producing epic content marketing that resonates with your audience, eventually your blog will attract more fans. Even blog groupies.

Yes, blog groupies. Just ask Seth Godin.

But to get there you have to grind it out in your laptop “recording studio,” producing and rewriting, editing, revising…until you build up a repertoire of articles that sing to the hearts of your readers.

Nobody can tell you how to be creative or give you the “exact formula” to producing a hit blog. But there are some catchy hooks (parameters) that bloggers like our hero the kid consistently keep an ear on to gauge their blog performance.

These hooks are timeless and let every blogger know when they are hitting the right notes. If you pay attention to them, they make you a better blogger.

Here are the first three epic content marketing hooks the kid learned while climbing the blog charts…

First Three Tips for Blogging

1. Your Content Should Always Be Improving

Blog stars never get fat and satisfied with their past accomplishments. They never reach a point where they think “I’ve arrived,” and coast. Like Prince or U2, they constantly evolve their body of work while reinventing themselves, pushing their creativity in different directions.

2. Your Blog Gets Lots of Comments, Shares & Subscribers

Over time, your blog should get higher numbers of engagement, from both groupies and new fans. But remember, you need to provide fresh tunes (groovy content) over time. If your blog doesn’t attract new generations of fans, something is wrong.

3. Your Blog Visitors Stay More than 2 Minutes on Average

Google Analytics is a free tool any beginner can install on their blog. The data it provides is important. See if your visitors bounce (leave your blog) after less than one minute…if most do, your content is sounding like fingers on a chalkboard. If the average visitor stays over 2 minutes, you are playing beautiful music.

These were the first content hooks our hero developed an ear for, which helped him grow. Let’s continue with his story…

The Kid is Hot Tonight

After each article post, his fans scream in bliss. The deafening cheers seem to go on forever in the comments section. Refusing to leave the blog, subscribers clap their hands rhythmically and chant the kid’s name in unison.

They want more! And they aren’t leaving till he comes out again and performs another blog post.

As the crowd becomes increasingly restless, the kid can sense it’s time for another encore.

Perusing the snack layout backstage, he spots the bowl of “green-only M&Ms” as requested. The kid scoops up a handful, pops them in his mouth, then takes a deep breath and considers which blog to give them next.

Time to go back onto that blog stage…

Our blog hero went from eating ramen noodles in his parents’ attic to a backstage catered spread of personalized delicacies thanks to simple trial and error. Writing talent alone is not what took the kid to the top of the blog charts.

It was his willingness to learn all he could about blogging and a stubborn refusal to quit that set him apart.

Along his journey, he learned how to listen for additional epic content marketing hooks…

Final Three Tips for Blogging

4. You Work On Each Epic Content Marketing Post More Than 90 Minutes

Sure, a blogger can get smacked with sudden inspiration so hard he writes a masterful blog post in twenty minutes. It can happen. Just know its rare.

Like a music writer, you’re going to need more than 30 minutes to create epic content marketing.

5. Tons of Positive Emails Pour In, with Occasional Negative Nancy’s

Bloggers like the kid do receive bunches of emails from their fans. And they usually say more than just “Good article.” People pour their hearts into these emails and express how your blog article saved their life.

Rock on!

Yet, blog stars also find a few hateful emails in their inbox once in awhile.

That is a byproduct of success.

Successful bloggers get criticized as they go. Like all great endeavor, consider your critics to be a sign you are raising your head above the herd and getting noticed.

6. You Don’t Spend Too Much Time On SEO Before Writing Great Content

SEO still matters when you deliver epic content marketing. Just treat SEO like a soft ballad instead of the head banging noise fest it used to be.

In other words, approach SEO gently. As the writer of your songs, focus on creating something beautiful. Before you hit publish, just do a quick optimization tune up. As you blog, epic articles that provide helpful info and include some entertainment should be the  top priority.

From Garage Blog to the Big Time

If you have dreams of blogging your way to fame and fortune, that’s okay. You have a right to dream big. There are already many other bloggers who have reached rock star status–two examples are Pete Cashmore and Gina Marie Trapani.

They and others started out like the kid…at zero. Yet they learned and persevered until their blogs rocked like a hurricane.

Now people stand outside in the cold for hours just to buy a ticket to meet them.

Who are some of your favorite bloggers? Jason Kottke? Mark Forsyth? Perhaps Jenny Lawson or Ree Drummond?

There are too many others to name, as the legacy of blog stars continues to grow.

Will you be one of them?

If you need help and support, please let me know.

Blog Stars Live for the Next Post

His keyboard still tuned up, the kid emerges from backstage. His red leather pants are almost as loud as the decibel level inside the stadium.  

Taking a seat at his computer, blog subscribers go crazy. Some are crying. One of his readers’ in the front row passes out.

Flashing a smile, the kid confidently begins working the keyboard with frenetic precision.

He owns this audience. They hang on every note he types.

Sweat drops down onto his leather vest, making it shine brighter under the lights. Many of the blog visitors stop moving and stare as he performs his keyboard solo.

Working them up into a frenzy, the Kid pauses for just a brief moment. Every eye locks onto him. They know what’s coming….

That’s when his hand seems to travel in slow motion over to the mouse…

He clicks Publish.

Pyrotechnics explode. The sudden blast of heat mixed with the surging crowd noise almost knocks him over.

Instinctively to regain his balance, the kid raises one fist straight up in the air as if punching the moon.

He did it again…

Taking It Home

Wow. The kid is obviously hot tonight. But where will his blog be tomorrow?

Good question.

It all depends on his ability and willingness to create useful and entertaining blog posts that rock his fans.

And he must keep his ear tuned to those ever-present content hooks that the average blogger doesn’t hear.

Rock on.


Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+

Photo courtesy of Symetrix Facebook Fan Page



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  1. Dr. Rin Porter says:    •   4 years

    Hi Matt,

    Interesting analogy! I know I can always find interesting, unique ways to reframe blogging when I go to your site. I can imagine that millennials will relate well to this post!

    Keep up the great work!


    1. Matthew Loomis says:    •   4 years Author

      Glad you like this, Rin!

      That would be great if millennials get this post. There are tons of rock references from the 70s and 80s here. So I know Gen Xers will relate!

      Always enjoy your feedback, Rin.


  2. Adrienne says:    •   4 years

    Hey Matthew,

    I love this analogy too, great example and a really fun post.

    I’m sure there are a LOT of people who come online today and want to reach the blogging rock star status. I didn’t even know what it was all about when I started and never in a million years did I ever think that my blog would help me get to where I am today.

    So many people just don’t understand or grasp how powerful blogging can be for them when done right. Yes it’s a process but one worth learning and as you said, improving upon all the time.

    I’ve never spent less than 90 minutes cranking out a post. It always seems to take me forever which is why I usually write them on the weekends. But over time they have improved and gotten more and more attention which can benefit you greatly.

    I’m sure that those who would like to reach this type of status, all they have to do is reach out to you Matthew. I know you can help them get to wherever it is they want to go.

    Thanks for this inspiring post and you have a wonderful week.


    1. Matthew Loomis says:    •   4 years Author

      Hi Adrienne,

      This was a fun one to write.

      What’s fun for me is knowing that some folks I help get started will one day far exceed my own level of success. You just never know who is going to reach the big time. Makes this business a lot of fun.

      The main thing about “the kid” is that he didn’t give up. He had a dream and he went for it. Put himself into it wholeheartedly.

      I appreciate you saying hi and letting me know how much you enjoyed this post, Adrienne.

      Rock. On.


  3. Mitch Mitchell says:    •   4 years

    I agree with all of these except #4. If I spent 90 minutes writing every post I put out, I’d never get anything done. For instance, I’ve written every post for my business blog so I can have a post a day; I’m in experimentation mode. I wrote those 31 posts in 8 days. Only a few of them took longer than 30 minutes, and that was because I went back to do a lot of internal linking and, on one of the posts, added a bunch of images. Most of those posts are over 800 words, a few over 2,000 words; not garbage stuff since it’s my business blog.

    Instead, I’d rather say that, depending on the topic and writer, take the time needed to think about what you have to say and how you want to say it before you start writing. If you have to do research, hopefully it doesn’t impede you once you start writing. In any case, I’d hate to scare people away from blogging right from the start by telling them they had to spend 90 minutes writing; remember how many people hated writing in school, and in that case they often had a week. 🙂

    1. Matthew Loomis says:    •   4 years Author

      Hi Mitch,

      We can agree to disagree. 🙂 I get where you’re coming from, and I sure don’t want to scare people away from blogging. 😉 That being said, I think 90 minutes isn’t really a bad figure to present to newbies. I think when you include the time to add photos, embed links, etc. most newbies are going to take at least 90 minutes.

      Now, someone with your experience can learn how to do this faster. That’s fine. If you can create quality content really fast, then more power to you. I just think that normally, good content needs a little time devoted to it.

      Sounds like you got a lot of new posts published. I need to go visit your site and see what’s new. 🙂

      I appreciate your comments, Mitch. I like how you challenge things in a good way. That’s healthy and I wish more people did that.

      Hope you’ll drop by again soon. Have a wonderful weekend.


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