Tribe Conference: My 6 Personal Tips and Takeaways

September 29, 2016

Tribe Conference

In September of 2016 I attended my first Tribe Conference and enjoyed the experience.

The Tribe Conference is definitely a conference worth attending if you are a blogger, writer, author, podcaster, or creative entrepreneur.

I say “creative” entrepreneur because the atmosphere has a creative vibe to it.

I didn’t meet any insurance salesmen. Most people attending were not corporate types. (Yay!)

This is a group of people who have a passion (like coaching or fiction writing) and want to meet other like-minded people and learn how to share their passion online.

Don’t get me wrong. If you want to turn your passion into a profitable business then this conference is for you too. There’s plenty of teaching on blog monetization mixed into the presentations to make the Tribe Conference worthwhile for creative entrepreneurs.

6 Tribe Conference Tips & Takeaways!

Here are some tips and takeaways from my Tribe Conference experience:

Tip: Get the Premium Ticket

I invested in the Premium Ticket and must say it was worth the extra bank.

On Friday night things got kicked off with a reception for Premium ticket holders. I found myself hanging out with Ray Edwards (one of my copywriting heroes), Chris Ducker and his charming wife (Chris tells really funny stories) and Mike Kim (I discovered he has a great podcast.) Even met Jeff Goins briefly during the reception.

Here’s a photo Jeff posted on Instagram that captures this moment:

Tribe conference

Also seated to my right with back to camera: Jathan Maricelli

A group mastermind was also included with the Premium ticket. We were broken down into small groups and then Jeff took us through a process of asking each other questions and providing new ideas.

This provided more time with Jeff and helped me get to know him better while learning from his feedback in a direct, personal setting.

I saw somewhere around 24 to 30 bloggers at different levels benefit from this exercise. Remember, the regular ticket holders did not get to take part.

My mastermind group included three people who are taking what they learned at this Tribe Conference and running with it: Caroline Depalatis of, Jennifer Main of Conscious Creation & Revolution, and Jathan Maricelli.


Tribe Conference
Carlos Whittaker

Takeaway: Live Your Life Out Loud

What I learned from Tribe Conference speaker Carlos Whitaker:

As a blogger, keep in mind that people are desperate for authenticity and truth. Live your purpose so others can too.

People will follow your authentic message because they want to live a better life. Your tribe wants to live their life (not yours)–just better than it is now. What are you offering to help them do that?



Tip: Enjoy the Fabulous Conference Venue. Oh, and Be Sure to Dress Warm

The Factory at Franklin (Tennessee) is a great venue for the Tribe Conference. It has a laid back, hipster vibe that is perfect for creatives.

I’m pretty sure next year’s Tribe Conference is going to be there again from what Jeff was saying, which is cool by me. I liked it so much I went back there on Monday for some of those tasty donuts from Five Daughters that everyone kept raving about. Even bought a Factory t-shirt.

I just hope their thermostat is turned up next year.

At times I was literally shivering. Was I the only one?

I think next year I will go ahead and pack some thermal underwear…and a winter parka.


Tribe Conference
Emily Freeman

Takeaway: How to Find Your Authentic Voice

Loved this practical exercise taught by Emily Freeman:

Find a quiet place of reflection and ask yourself these 3 questions. As you meditate on them, write down your answers because they reveal your authentic voice.

1. Frustration – What’s bugging you?
2. Passion – What makes you cry? (Pay attention to this.)
3. Hope – Where do you see hope?

Don’t limit this to just one question. You must answer all three. Why? Because if you only answer one question or two questions, you will end up with boring blog content. For example, Passion+Hope=Boring Optimism. Freeman compares this voice to predictable Hallmark movies.


Tribe Conference

Tip: Follow Jeff’s Tribe Conference Rules

At the beginning of the conference Jeff Goins shared three simple rules that he encouraged all attendees to follow…

1. Be Present
2. Be Helpful
3. Be Brave

I took these rules to heart and they helped make the conference a wonderful experience.

Be Present – One thing I liked about this conference was how people were actually present and in the moment. You rarely saw someone looking at their phone. The speakers did not give out hashtags or encourage people to run to social media. All the speakers strongly emphasized the importance of being present and in the moment with the other conference goers around you.

Be Helpful – I couldn’t help but notice how helpful people were at the Tribe Conference. Every influencer I met was eager to help out however they could. Everyone was friendly. The conference staff was easily accessible and willing to help if you had a question.

When you follow this rule, it makes connecting with people so much easier than trying to impress them.

Be Brave – The Tribe Conference emphasizes meeting people face to face. This is key to your experience. We were provided time to talk with other attendees each day, particularly Friday night when everyone came together for a meet-and-greet session.

Meeting new people can be challenging for introverts, I know. Even extroverts can feel fear when meeting other successful people. If you follow this rule and be brave, you will break out of your shell and make some great new friends and business partners.


Tribe Conference
Ray Edwards

Takeaway: A Framework for Persuasive Copywriting

Any blogger who wants their audience to take some sort of action should learn copywriting skills.

Here is the Ray Edwards writing formula to persuading others.


P – Person, problem, pain. Know your audience better than they know themselves.

A– Amplification. Show them the picture of what they want.

S – Story. The struggle and solution. What reward did they receive?

T – Testimony. Provide a preponderance of proof.

O – Offer. This is NOT the details of the product/service sold. This is the TRANSFORMATION. 80% of your copy should be about the transformation. (P90X is a good example.)

R – Response. How to invite them in.

S – Short summary sentence. This short sentence sums up the promise. Then you put it at the top, This becomes your headline.



Tribe Conference

Will I See You at the Next Tribe Conference?

The Tribe Conference is fantastic. I’ve already got my ticket for 2017.

If you are a writer, want to be a write (but don’t have the courage to say you are), dream about becoming a published author, or want to figure out how to monetize your passion and purpose–you should seriously consider attending.

Wanna go?

If you are interested in connecting with Jeff Goins and getting more info about the next Tribe Conference, here’s where you can connect:

Tribe Conference 2017

Jeff Goins website

Follow Jeff Goins on Twitter


Let me know in the comments if I’ll be seeing you in September!


Photo Credit: Shannon McGee, The Factory  CC BY-SA 2.0


Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Connect with him on Google+ and Twitter


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  1. Caroline DePalatis says:    •   3 years

    Absolutely awesome tips, Matthew! I will read and reread, just to cement it in. Love the stuff you’re sharing. So glad we’re on one another’s radars. Keep on keeping on! And yes, I’m going next year. Got my ticket!

    1. Matthew Loomis says:    •   3 years Author

      Hi Caroline!

      I’m so glad we ended up at the same table. 🙂 I’m looking forward to diving deeper into Culture Weave. Your message and what you do is making the world a better place!

      See you at the next Tribe Conference,


  2. Jathan Maricellu says:    •   3 years

    I wholeheartedly echo the sentiments of your post Mathew.

    It’s not often that something overdelivers. Tribe did. Big time.

    I drove seven hours not so much to hear great content from the stage but in hopes of meeting great people face-to-face.

    I experienced both. Big time.

    I walked into the building not knowing a single person and found myself sitting at a table with Chris Ducker, Ray Edwards, Jeff Goins, and some famous blogger named Kaboomis. (Yes..I’m the grey headed guy in the pic above)

    While it was amazing to meet the speakers, the relational component would not have been complete without linking arms with fellow attendees who really want to help you to succeed.

    Thanks for being one of those people Matthew.

    And yes, along with Matthew and Caroline, I’ve already got my 2017 PREMIUM ticket.

    Do you?

    1. Matthew Loomis says:    •   3 years Author

      Hey Jathan,

      We sat at the same table Friday and then wrapped up the conference Sunday at the same table. Somebody upstairs wants us to connect. 🙂

      I find that the bigger the sacrifice, the bigger the reward and results. You and I had to do some driving but as we know, it was well worth it.
      I was the same way. The only person I knew was a guy working the conference, but I had not met him in person beforehand. Always exciting to step out into something new.

      The quality of people at Tribe Conference is phenomenal. Glad we met, Jathan!

      I’ll see ya next year! But let’s talk online a lot before then. 😉


  3. Steve Roller says:    •   3 years

    Matt, I’d love to go next year and connect with these kind of people. I had a great 90-minute phone call with Jeff a few years ago, and he was very generous with his time and advice.

    1. Matthew Loomis says:    •   3 years Author

      Hi Steve,

      That would a lot of fun if you came to the 2017 TC! Let me know if you do indeed purchase a ticket.

      Yes, Jeff is amazingly generous with his time and advice. You would fit right in with his Tribe. Great people.

      Hope to see you there,


      1. Steve Roller says:    •   3 years

        Let’s keep in touch on this. Talk to you soon.

  4. Donna maricelli says:    •   3 years

    Sounds so exciting. Thanks for the informative review.

    1. Matthew Loomis says:    •   3 years Author

      Hi Donna,

      Great meeting you. Are you related to Jathan?


  5. Ryan Biddulph says:    •   3 years

    Hi Matthew,

    So cool to meet with Jeff and Chris. As for Carlos’ I vibe 100% with his message. Blog your life out loud. Be you in all you do, blogging-wise. I do a fab job here as I get clearer and clearer on my intent. It’s just fun. And our readers love when we’re having fun because the more fun we have, and the more we’re being ourselves, the more we give our readers permission to be themselves. Neat how it works. But you needs be authentic through your blog to set everything in motion. Be true to you. Then blog it. Be your blog.

    Thanks for the review 🙂


    1. Matthew Loomis says:    •   3 years Author

      Hi Ryan,

      Bro, what you’re saying here now about having fun is so timely. I’ve had a few personal situations behind the scenes over the weekend and today and your message was just what I needed.

      We all need reminders.

      Carlos definitely seems to have fun through his authentic content as well.

      I’ve gotta podcast interview in an hour and I’m going to have some fun!

      Maybe you should drop in to Tribe Conference next fall? 🙂


      1. Ryan Biddulph says:    •   3 years

        As long as I’m not in some far off locale in the South Pacific, it is a possibility 😉

        I hear you on your past weekend. Hope all is well. Me and Kelli are actually in NJ partly to see our little niece but also because mom is in the latest stage of Alzheimer’s. It can be tough to embrace but also, to really hug life and have as much fun as possible as we’re here.

        Have a great week bro!

        1. Matthew Loomis says:    •   3 years Author


          My thoughts and prayers are with you and Kelli and with your mom, too.