Are you on the web blog bandwagon yet?
There is a lot of compelling support of the fact that web video should be a significant focus of your site.
People love stats, so here are some stats.
- According to Forrester Research, just one minute of video is worth 1.8 million words. That’s an average of 3,000 web pages.
- ComScore measures video engagement and use, and found that 45% of the people who use the web, view at least one web video in a month.
- 100 Million people watch videos per day in the US. That’s a lot of eyeballs.
- According to comScore, the average web user spends almost 17 minutes watching video every month. Are they watching your videos?
When you post a web video, you’ve got a great chance of engaging with a busy person who is looking for what you do. In a video, you can convey a whole lot more than in text.
When you make your next blog post, try making a vBlog post. Use a Smartphone with an external microphone – sit outside in the shade on a sunny day, and chat about what you would normally post.
Keep the videos to three or so minutes in length. People don’t have time at all these days. Video works. Make vBlogs work for you.