Video Will Rock Your Blog! Time to Turn Up the vBlogs

Are you on the web  blog bandwagon yet?

There is a lot of compelling support of the fact that web video should be a significant focus of your site.

People love stats, so here are some stats.

  1. According to Forrester Research, just one minute of video is worth 1.8 million words. That’s an average of 3,000 web pages.
  2. ComScore measures video engagement and use, and found that 45% of the people who use the web, view at least one web video in a month.
  3. 100 Million people watch videos per day in the US. That’s a lot of eyeballs.
  4. According to comScore, the average web user spends almost 17 minutes watching video every month. Are they watching your videos?

When you post a web video, you’ve got a great chance of engaging with a busy person who is looking for what you do. In a video, you can convey a whole lot more than in text.

When you make your next blog post, try making a vBlog post. Use a Smartphone with an external microphone – sit outside in the shade on a sunny day, and chat about what you would normally post.

Keep the videos to three or so minutes in length. People don’t have time at all these days. Video works. Make vBlogs work for you.

Author Bio:

Dan Nuckolls is a twenty year veteran of video production and the owner of Nuxx Media You can follow his passion for purposeful on Facebook at nuxxmedia.

5 comments

  1. Ryan Biddulph   •  

    Hi Dan,

    I have to agree fully here. Videos rock. Great trust building agent. I’d like to think you appear to be more human when chatting verses writing, but at the very least you’re making a strong, intimate connection through using videos.

    I dig posting a video to most of my blog post. I may publish 2500 words but add a video to enhance my personal touch. Doing so makes me stand out and hey; it doesn’t hurt to post videos from the shores of Fiji, right? 😉

    Overall though, using videos is a no brainer according to your eye-popping stats. We love entertainment, and we crave more personal, intimate connections. Video offers you the blogging medium through which you can step inside the living room or home office of a web surfer, to chat with them individually.

    I dig this idea, and yep, you inspired me to get outside and shoot a video to add to my next post. I was a little lax here in paradise over the past 1 or 2 but back on the video horse today. It’s so quick and easy, especially when I shoot them through my tablet and upload as an HD, G Plus video in minutes. Love that medium.

    Thanks so much Dan and Matthew for the helpful share. Inspirational for sure and numbers rarely lie in the online marketing/blogging game.

    I’ll be tweeting soon.

    Ryan

    • Matthew Loomis   •     Author

      Hi Ryan,

      I’ve seen some of your videos and you do a nice job. A blogger like yourself who travels to amazing destinations would be silly not to use video. 🙂

      Good to see you here. Drop by anytime.

  2. Dan Nuckolls   •  

    Ryan,

    I’m glad to hear your belief in Video for blogs.

    I have seen the readership of blogs take off when they start using video entries.

    The same ideas can be conveyed using a quick video as it can be in text, though more people will be likely to watch than read.

    Think about writing your blog, and then write bullet points of each topic you want to cover and the talk into your Smartphone.

    It’s that easy.

    I got a blog email today which I sometimes read and sometimes don’t. But I saw it was presented as a video, so I watched it. I’m a sucker for video. It gave me a view of the person, I wouldn’t have had through text.

    Keep that camera rolling…

    Dan

  3. Peter Diaz   •  

    I’ve been wanting to get into the vBlog movement but I’ve been caught up. I want to know what tools/video editing software I need to really make great content (i’m on a Windows). Do I need a digital camera or can I just use my laptop camera?

    Thanks in advance!

    -Peter

    • Matthew Loomis   •     Author

      Hey Peter,

      You can shoot quality video from an iphone. Real easy. Not sure how well the android phones are for shooting video, but probably good as well.

      Get yourself a lapel mic and a web cam and you’ll be in business. The label mic is great for shooting outdoors. I have found it picks up too much when inside at times. You can test it.

      Then for editing, check out Camtasia editing software. I’ve been using it and it’s high quality.

      Let me know when your first video is out. Cheers

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