Why the Bloggers Will Ultimately Defeat the Robots

January 30, 2017


Run for the hills!

Robots are coming.

They want to replace YOU.

This is what we’ve been hearing for a few years now–robotics and AI software are going to take our jobs away.

Nobody is safe, it seems.

It’s not just assembly line workers who should be nervous…Real Estate Agents…Lawyers…even Web Writers (gulp) are starting to be replaced.

I don’t think many humans have been taking this news seriously…or maybe they don’t want to think about all this?

**nervous chuckles** … **change the subject**

Meanwhile, the robots keep marching in.

If this sounds like science fiction, consider this: recently, 34 Japanese office workers had their jobs replaced by AI technology.

And it doesn’t end at jobs…the droids are moving in on, um, other areas.

Even the “players” on dating websites are feeling the heat.

As artificial Intelligence keeps getting, well, smarter, even a brain surgeon could one day be replaced by C3PO. (I hope he doesn’t talk during the whole procedure.)

Who is to blame for all this?

Domo Arigato IBM

IBM is not the only company behind the rise of robotics. They are however responsible for what happened in Japan recently.

Fukoku Mutual Life Insurance installed a system based on IBM’s Watson Explorer. Big Blue touts their creation named “Watson” as having cognitive abilities “like a human” that equips the software to “analyze and interpret all of your data, including unstructured text, images, audio and video”.

For example, in this Japanese insurance office, Watson will be able to review tens of thousands of medical certificates at a much faster pace without any human errors.

The company payouts are now faster, making customers happier. The staff reduction also raises profits, so the leaders of Fukoku Mutual and their stockholders are pleased.

But what about those 34 office workers? Are they happy?

The insurance industry has been pretty stable for years. What those Japanese office workers did was vital to their company.

Only 6 months prior I’ll bet most of them thought their jobs were pretty secure.

Yet, the robots won.

They took the jobs and are now switching the office water cooler to motor oil, replacing human snacks from the vending machine with nuts and bolts, replacing the restrooms with…

You get the idea.

We know more big corporations with money to spend are going to “hire” AI to do many things…like write their blog content.

I say, let’em.

As they replace their human personalities with Big Data and circuitry, they will feel smug about themselves because of the money they’re saving and all the content they’re publishing.

In the meantime, they will get a big decline in blog traffic.

This is why the human blogger (a.k.a. content creator) is going to be so important and why big things are in store for their future.

Maybe it’s a good thing for the mind-numbing writing jobs like weather blurbs and sports scores to go to the bucket of bolts?

We can spend our time producing art, selling our new inventions and weaving stories into our sales that grab our target audience.

Hope for Humans

When was the last time you made a phone call and started jumping for joy because you reached an automated system?

Silly question, I know. I think pretty much everyone hates that. We want a REAL PERSON on the other end of the phone.

I think this example gives humans a glimmer of hope that we can win if we don’t give in.

Phone automation has been around a long time now and yet, we still dislike it a lot.

Let’s face it, there is no way for a blogger to compete with automation when it comes to quantity. Stick in some stats, a few facts, and a robot can write up a report 50X quicker than a human. And do it much cheaper.

Big corporations won’t be able to help themselves and will implement robots. It makes sense.

Human employees get stuck in traffic. Get sick. Have family drama. Make mistakes. They’ll see robots as more efficient content creators.

Which will be a huge mistake.

You see, traffic, illness, family drama, making mistakes…these are the things that produce great stories on a blog. Every human blogger has unique stories to share that other humans can relate to, connect with and engage.

We are constantly seeking out companionship. Even online.

What’s the most interesting visual object to a human? Another human face.

So how can a robot write something or make a video more compelling than YOU?

Let the big boys churn out robotic content. Many of them are already doing it with humans at the keyboard.

Robots will only make it worse for them.

Which means web readers will be hungry for compelling content that makes them laugh, cry, enraged or motivated.

Web readers want content that makes them feel alive. Blogs that get their blood pumping will have the advantage.

That’s where you come in.

How You Can Fight Back and Beat the Robots

Your blog needs you.

Your online business needs you.

Not R2D2.


A robot cannot imitate your unique voice. It has no personality. No soul. It has no quirks or flaws that make it appealing. It has no unique sense of humor.

What makes content marketing unique to people revolves around conversations. I still believe humans want to hear real live humans on the other end of the content they consume.

How can the need for authentic human communication ever leave us?

It cannot.

As the robots continue to rise, the need, the desire, the yearning for real, meaningful human communication will only continue to grow.

I would say the novelist’s job is secure.

And so is the blogger position. 🙂

You have something inside you that a robot cannot “beat.”

Your heart.

If you will put your soul and spirit into your blog content, into your emails and web pages, that is what will punch a robot in its cold, metallic face.

Every flash of humor you display, every true story you tell, every time you connect with your reader in ways a robot cannot do, you win.

Don’t let the sensational headlines about big corporations using robots for blog content worry you. They might publish more content (quantity), but it will be lower quality.

Let big business embrace quantity over quality.

If you think there’s too much soulless, corporate tripe online now, you ain’t seen nothing yet.

Use Your Voice to Save Humanity

I’m a big believer in the power of the spoken word and will sometimes do an exercise like this when I face a challenging foe.

It’s important for you to hear your voice saying this. Humor me and try this. You’ll feel empowered.

For the sake of your blog and the blogs of future generations, say this aloud with me:

I will be [insert your name] on my blog. My content will make people laugh, shed tears, take down jerks, or encourage dreams.

No machine can beat my heart. My readers want real intelligence, nothing artificial.

Robots might be more efficient, but my blog readers do not care how efficient I am.

My blog readers want my CREATIVITY. A treasure no robot can duplicate. 

I will be me on my blog and every page of my website. I will rise above the robots and thrive in the new economy. 

Say this aloud at least 10 times.

Solidarity, dear blogger.

Let’s go save the internet.

What’s On Your Mind?

What do you think about the coming robot revolution? Share your thoughts in the comments.


Author Bio:

Matthew Kaboomis Loomis is the owner of Build Your Own Blog. Follow him on Facebook and Twitter


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  1. Wendy says:    •   3 years

    Oh so true.. I’ve been thinking about how the World will look in the future as robots take over future jobs.. Do you think those large corporations and the Government will pay us all to stay at home and just ‘live happy lives’ instead, doing the things we love without having to worry about generating an ‘income’ from ‘work’… Somehow I suspect not.. the BIG Corporations will make more and more profit.. but in the end – what for as there will be nobody working to ‘buy’ the consumer goods…
    Yep – it’s going to be a New World.. I’m a Luddite and I’m definitely with you Matthew.. in the end, humanity and being authentic will surely win through.. I hope so!

    1. Matthew Loomis says:    •   3 years Author

      Hi Wendy,

      “I’ve been thinking about how the World will look in the future as robots take over future jobs..”

      Are you an INTJ on the Myers-Briggs test? Just curious. You sound like me, and I am one. 🙂

      I’ve heard there are already discussions in high places about paying people a “livable wage.” You can quickly see many problems with this, first and foremost can your government afford it over time? And will their pay be enough for people to “live happy lives”?

      Probably not.

      That’s why we’re gonna have to hustle online. Start a blog, be your true self and get to work. That’s my best solution at this point.

      Great to hear your take on this!


      1. Wendy says:    •   3 years

        Hi Matthew
        I did do the Myers Briggs test years ago but to be honest I can’t remember what I came out as..

        I agree, I very much doubt that we will be paid an ‘enjoyable’ living wage… just the bare minimum for ‘survival’ and to keep people trapped in a place it may be difficult to climb out of..

        You’ve inspired me to write a post around this in the near future.. I’ll add a link back to your post too if that’s ok?

        Thanks for all your great advice!
        Much appreciated

        1. Matthew Loomis says:    •   3 years Author

          Would love to read it when you publish it, Wendy.

          Just email me when it’s ready.


          1. Wendy says:    •   3 years

            Will do … it’s ‘coming along’.. bit more work yet though!

      2. Wendy says:    •   3 years

        Hi Matthew – thanks for inspiring me. I re-did the test and I’m a Campaigner – ENFP. Reading the blurb it’s pretty accurate.

        Cheers for the inspiration!

        1. Matthew Loomis says:    •   3 years Author

          Wendy, the “N” is the key to our mutual interest in this topic. 🙂



          1. Wendy says:    •   3 years

            How interesting… I can tell you are an ‘architect’! x

  2. Ricardo Nascimento says:    •   3 years

    Great post, Matthew!

    I’ve seen a couple of ads and, just as recently as today, received a couple of emails for robo-copywriting software; Copy Kraken.

    I agree with you completely! People do want to know that there is a real person sharing their heart and soul with them. Not a cold, unfeeling robot that is producing copy based solely on data input.

    A software does not feel what I feel or my readers feel, does not have the experiences the every day people have. When I read blogs, I want to relate to what I’m reading. When I read someone’s story, I want to understand what they went through or are going through. Robo-copy writing software will never be able to give me that.

    Thanks again for the great post, it’s made me even more determined to write my blog.


    Ricardo Nascimento

    1. Matthew Loomis says:    •   3 years Author

      Hey Ricardo,

      What a name for copywriting software. “Copy Kraken.” Sort of appropriate. LOL

      I can tell you right now that the high-end bloggers will not rely on any software. How is a robot going to write like Heather Armstrong, Matt Walsh or Ben Settle?

      Let the big corporations update their “Meet Our Team” page with Droids. LOL

      Awesome how this post has fired you up. Release the Ricardo! LOL (You know, like Kraken? 😉


  3. Soheil says:    •   3 years

    Great blog, Matthew.

    While I share many of your concerns, I suspect the real danger, however, lurks in algorithms that may mimic human cognition. In the hands of a reductionist programmer, one who also holds a secret admiration for psychopaths, the resulting robot could be a disaster.

    Actually, we have many of these already running around in human form.

    God, the master programmer/ algorithm developer, has created millions of them. And they are running amuck.



    1. Matthew Loomis says:    •   3 years Author

      Wow, Soheil! That’s pretty deep stuff. 🙂

      I always thought the ones in human form somehow got “infected” or they didn’t update.

      Can we always blame the master developer when the site gets hacked? Know what I mean? 😉

      Your first point is spooky, my man. Spooky indeed.


  4. Ed Chester says:    •   3 years

    Sheep to be shorn by Robots unborn
    Little creatures, purposeless blobs,
    Endless reproducing, seldom reducing
    With neither purpose nor resolve to survive their demise
    Will at once be gone, replaced by logical silicon soon to arise
    Plastic believers, lulled by apps which aptly will drop them into traps
    I Robot by robot from fab fan out and take what there is let there be no doubt
    Little creatures, purposeless blobs,
    Welcome you eagerly with never a doubt at what you’re about
    Biological slobs, replacing emptiness sublime with AI divine
    See them scurry to plastic hiatus for appetites jaded
    To come to a world their purpose created
    Little creatures, purposeless blobs,
    Less than weeds in our gardens of plastic and steel
    Lost to creation, they thought we could feel

    1. Soheil says:    •   3 years


    2. Matthew Loomis says:    •   3 years Author

      Bravo, Ed! As a word lover, I enjoyed this. 🙂



  5. Soheil says:    •   3 years

    Matthew, what a lovely response, that.


    My whole point was that we are the flawed products of a flawed production system.

    God is just a name we use to refer to this production system.

    System or not, flawed or not, we are by default responsible for our actions.

    This only compounds the absurdity of our human condition.

    Human agency is still possible and it continues to define us.

    Viktor Frankl’s Man’s Search for Meaning is a testament to that sentiment.

    Good to chat with you.



  6. Clare Newbury says:    •   3 years

    What is the difference between a live creature and a dead body? I believe that a living creature is a body that contains a bonded combination of energy and consciousness that I think of as the soul. A soul needs a container in order to manifest itself and bring about progress as we know it. Our bodies are organic computers that serve as receptacles for souls. Throughout history we have debated over our origin: Were we designed by a single creator, or by many creators? Or did we evolve from one-celled life forms? We have irrefutable proof that through the natural selection described by Charles Darwin members of species develop different adaptive traits when separated into habitats with different conditions. But do species actually evolve into other species? Or did that level of evolution take place in the mind of a single or plural creator?

    Here’s another question: Does the vessel that contains a soul need to be organic? If robots are developed that are capable of self-consciousness, along with the ability to seek, obtain, and use fuel or some sort of operating energy, and are able to replicate themselves, could they become receptacles for souls?

    I hope if humanity trashes this planet to the extent that organic life is no longer sustainable, that we will wait until the robots can take over as bodies to house the free-floating souls that could survive in conditions where organic bodies cannot. It feels as if we are heading in that direction, and computer science is advancing at breakneck speed.

    Presently much of humanity strikes me as being like toddlers who have been given a fabulous gift – LIFE – and are more interested in playing with the box than focusing on the contents.

    Now fast forward a few million years to when the live robots are arguing over whether they were created by a single Great God Humanity, or a multitude of individual Human Gods, or whether they evolved from the adding machine and the typewriter. Let your imagination take it from there.

    1. Matthew Loomis says:    •   3 years Author

      Hi Clare,

      That’s deep.


      1. Clare Newbury says:    •   3 years

        Your blog was inspiring, as are the comments from others. Thank you!

  7. Daniel says:    •   3 years

    Great post, Matthew !!
    I really loved to do that illustration for this theme about robots.
    Match perfectly!


    1. Matthew Loomis says:    •   3 years Author

      Hi Daniel,

      Mwah! XOXO


  8. Jenny Rev says:    •   3 years

    Hey Matthew,

    Great selection of topic & brilliantly illustrated. Many believe that future will robots Era, but I personally don’t think, as the work done by Humans, can’t be done by Robots.

    But these are just my views. Let’s see what happens in future. Pray for Humans 😛 Hehe

    ~ Jenny

    1. Matthew Loomis says:    •   3 years Author

      Amen, Jenny. 🙂

  9. Ravi Chahar says:    •   3 years

    Hey Matthew,

    This is something serious topic.

    Just like IBM, many companies are there which are responsible for robotics and improvement in AI.

    I love the way you have connected robotics to blogging. That’s true no one wants to hear an automated message.

    Your blog readers want your true words. Connect with them, provide them what thy really want.

    It’s all about how you get connect and make human bonds with them.

    Thanks for sharing with us.

  10. Wendy says:    •   3 years

    Finally Matthew – I posted my post today which I hadn’t expected to be quite so long.. I’ve added a link to this post and used your picture – hope that’s ok?


    1. Matthew Loomis says:    •   3 years Author

      Hi Wendy,

      Thank you for the shout out on your blog. I’m honored.

      Keep me posted on your progress.



      1. Wendy says:    •   3 years

        You’re very welcome Matthew! It’s an inspiring post! Have a brilliant day! xx