Why the Bloggers Will Ultimately Defeat the Robots
Run for the hills!
Robots are coming.
They want to replace YOU.
This is what we’ve been hearing for a few years now–robotics and AI software are going to take our jobs away.
Nobody is safe, it seems.
It’s not just assembly line workers who should be nervous…Real Estate Agents…Lawyers…even Web Writers (gulp) are starting to be replaced.
I don’t think many humans have been taking this news seriously…or maybe they don’t want to think about all this?
**nervous chuckles** … **change the subject**
Meanwhile, the robots keep marching in.
If this sounds like science fiction, consider this: recently, 34 Japanese office workers had their jobs replaced by AI technology.
And it doesn’t end at jobs…the droids are moving in on, um, other areas.
Even the “players” on dating websites are feeling the heat.
As artificial Intelligence keeps getting, well, smarter, even a brain surgeon could one day be replaced by C3PO. (I hope he doesn’t talk during the whole procedure.)
Who is to blame for all this?
Domo Arigato IBM
IBM is not the only company behind the rise of robotics. They are however responsible for what happened in Japan recently.
Fukoku Mutual Life Insurance installed a system based on IBM’s Watson Explorer. Big Blue touts their creation named “Watson” as having cognitive abilities “like a human” that equips the software to “analyze and interpret all of your data, including unstructured text, images, audio and video”.
For example, in this Japanese insurance office, Watson will be able to review tens of thousands of medical certificates at a much faster pace without any human errors.
The company payouts are now faster, making customers happier. The staff reduction also raises profits, so the leaders of Fukoku Mutual and their stockholders are pleased.
But what about those 34 office workers? Are they happy?
The insurance industry has been pretty stable for years. What those Japanese office workers did was vital to their company.
Only 6 months prior I’ll bet most of them thought their jobs were pretty secure.
Yet, the robots won.
They took the jobs and are now switching the office water cooler to motor oil, replacing human snacks from the vending machine with nuts and bolts, replacing the restrooms with…
You get the idea.
We know more big corporations with money to spend are going to “hire” AI to do many things…like write their blog content.
I say, let’em.
As they replace their human personalities with Big Data and circuitry, they will feel smug about themselves because of the money they’re saving and all the content they’re publishing.
In the meantime, they will get a big decline in blog traffic.
This is why the human blogger (a.k.a. content creator) is going to be so important and why big things are in store for their future.
Maybe it’s a good thing for the mind-numbing writing jobs like weather blurbs and sports scores to go to the bucket of bolts?
We can spend our time producing art, selling our new inventions and weaving stories into our sales that grab our target audience.
Hope for Humans
When was the last time you made a phone call and started jumping for joy because you reached an automated system?
Silly question, I know. I think pretty much everyone hates that. We want a REAL PERSON on the other end of the phone.
I think this example gives humans a glimmer of hope that we can win if we don’t give in.
Phone automation has been around a long time now and yet, we still dislike it a lot.
Let’s face it, there is no way for a blogger to compete with automation when it comes to quantity. Stick in some stats, a few facts, and a robot can write up a report 50X quicker than a human. And do it much cheaper.
Big corporations won’t be able to help themselves and will implement robots. It makes sense.
Human employees get stuck in traffic. Get sick. Have family drama. Make mistakes. They’ll see robots as more efficient content creators.
Which will be a huge mistake.
You see, traffic, illness, family drama, making mistakes…these are the things that produce great stories on a blog. Every human blogger has unique stories to share that other humans can relate to, connect with and engage.
We are constantly seeking out companionship. Even online.
What’s the most interesting visual object to a human? Another human face.
So how can a robot write something or make a video more compelling than YOU?
Let the big boys churn out robotic content. Many of them are already doing it with humans at the keyboard.
Robots will only make it worse for them.
Which means web readers will be hungry for compelling content that makes them laugh, cry, enraged or motivated.
Web readers want content that makes them feel alive. Blogs that get their blood pumping will have the advantage.
That’s where you come in.
How You Can Fight Back and Beat the Robots
Your blog needs you.
Your online business needs you.
A robot cannot imitate your unique voice. It has no personality. No soul. It has no quirks or flaws that make it appealing. It has no unique sense of humor.
What makes content marketing unique to people revolves around conversations. I still believe humans want to hear real live humans on the other end of the content they consume.
How can the need for authentic human communication ever leave us?
As the robots continue to rise, the need, the desire, the yearning for real, meaningful human communication will only continue to grow.
I would say the novelist’s job is secure.
And so is the blogger position. 🙂
You have something inside you that a robot cannot “beat.”
If you will put your soul and spirit into your blog content, into your emails and web pages, that is what will punch a robot in its cold, metallic face.
Every flash of humor you display, every true story you tell, every time you connect with your reader in ways a robot cannot do, you win.
Don’t let the sensational headlines about big corporations using robots for blog content worry you. They might publish more content (quantity), but it will be lower quality.
Let big business embrace quantity over quality.
If you think there’s too much soulless, corporate tripe online now, you ain’t seen nothing yet.
Use Your Voice to Save Humanity
I’m a big believer in the power of the spoken word and will sometimes do an exercise like this when I face a challenging foe.
It’s important for you to hear your voice saying this. Humor me and try this. You’ll feel empowered.
For the sake of your blog and the blogs of future generations, say this aloud with me:
I will be [insert your name] on my blog. My content will make people laugh, shed tears, take down jerks, or encourage dreams.
No machine can beat my heart. My readers want real intelligence, nothing artificial.
Robots might be more efficient, but my blog readers do not care how efficient I am.
My blog readers want my CREATIVITY. A treasure no robot can duplicate.
I will be me on my blog and every page of my website. I will rise above the robots and thrive in the new economy.
Say this aloud at least 10 times.
Solidarity, dear blogger.
Let’s go save the internet.
What’s On Your Mind?
What do you think about the coming robot revolution? Share your thoughts in the comments.