How to Start a Finance Blog
A Step by Step Dummy Proof Guide

Businesswoman using laptop

Financial blogging spells everything professional. Not every Tom, Dick and Harry can do financial blogging. For starters, you need to know all the finance jargon. Knowing what is a cheque book is not enough. Sorry to discourage you mate, but if you are just a financial novice, then it is going to be a bumpy ride, but never say never.

Finance is a broad topic. The potential is literally unlimited. Imagine this; Forbes has been writing financial news for the last 100 years and perhaps 100 more years to come. You can opt to specialize in a specific niche under the finance blanket or you can decide to be a jack of all trades. Your choice.

Well, today I am not here to talk about by prowess in finance or my masters in finance (kidding). I will show you how to get your finance blog up within an hour. I have prepared an easy to follow guide and accompanied it with a step-by-step video for a more hands on approach.

How to start your own Finance Blog in 3 Easy Steps

In this guide, I have compiled three easy to follow steps that will help you set up your finance blog. Following the three-step guide is a comprehensive video tutorial on the same for people who find it difficult to understand the text. So without any further ado…

1. Choose and Buy your Domain

What’s a Domain? A domain is like a physical address to your website. Your domain name is the command that will tell your visitor’s computer to download your webpage to their browsers. A domain name is really important since it will be your brand. Guess what’s Forbes Magazine domain?

An ideal domain should be short, easy to understand and remember and should have either a .com or .net prefix. You can buy the domain of your choice but if you want to save a few dollars, then you can claim your free domain by buying a BlueHost package.

2. Buy a Hosting Package

A host is a remote computer that provides client stations (your visitor’s devices) with access to files and printers as shared resources to a computer network. That sounded geeky? When someone types your domain name on their browser, your computer will send a request to the host and the host computer will respond with your blog page!

You’ve already figured out that a host will determine the availability of your website. Finding a reliable host is not an option. From years of experience, I recommend BlueHost for all your hosting needs because:

a. It is simple to use. In fact registration takes only seconds

b. They will give you a free domain for every purchase of a hosting package

c. They have a 24 hours, 7 days a week customer care desk that is always happy to help

d. They are affordable

[Disclosure] BlueHost gives me a small commission for my referral and it doesn’t add anything to your cost. This helps me continue to provide lots of free information for bloggers.

3. Install WordPress

I hope you’re still with me. Lastly, you will need to install a blog software to your BlueHost control panel. And since this guide is all about simplicity, I recommend that you use WordPress. WordPress is not about simplicity. 80% of the websites in the internet are powered by WordPress. WordPress offers you powerful tools that will make your blog appear and feel professional. Installing WordPress in BlueHost is just a single click affair like you will see below.

If you need a visual step by step guide to creating your own political blog, I’ve created a simple video that will walk you through each of these steps so you can see how it is done yourself. Watch this video, and then follow the link, which will bring you to BlueHost where you can purchase your domain and hosting.

Tips for the beginner Finance Blogger

Starting your own finance blog is easy. We cannot say the same for managing a popular finance blog. Reason? The web is full of them, and they come in all sizes, big and small. I have prepared a little something that I believe you will like.

  • Post Regularly and With Fresh Content
    You don’t have to post daily, or even weekly. But you should dedicate at least three sittings a week to do regular, well researched and written thorough posts. If you find the time, try to publish shorter articles in between to cover up for the days you will be busy (with other bigger articles). Remember, having fresh content is the fastest way to get noticed. If you don’t have the time to really write yourself, hire others to manage the blog for you.
  • Read the Financial news and reports
    Read established blogs like Wallstreet Journal. Secondly, stay informed and updated. Don’t miss the business news. This will give you ideas for the posts that you write, as well as keep you up to date with what is happening around you.
  • Subscribe to other people’s blog feeds
    You are not an island in this industry. There are those who came before you. There are those who are beginning like. Always strive to find out what other people are writing. Subscribe to other blogs’ feeds and let the owner know you are following their feeds. Most of them will follow your feeds too. This is what we call Networking.
  • It is not a guessing game
    You will have to go all pro on this. You cannot afford to give inaccurate information. Your visitors will be intellectuals who are probably following other blogs or working in the company you are blogging about. If you are not sure of something, always acknowledge it. And rule of the thumb: quote your source.
  • Diversify
    I know you probably have a blueprint of your blog. That’s really nice. It will help you stay focused. However, it is prudent to diversify a little bit while starting. Test the waters on the stocks, forex, tax etc. then you can establish what your readers want and stick to it.

Best Free & Paid WordPress Themes for your Finance blog

The reason why we recommend WordPress is because it comes with easy to use themes. A theme is the skin to your blog site, but with more than just skin functionality. There are thousand of WordPress themes out there, but here are my best five to start you off

Premium Themes

Cost: $75


This theme defines a clean and minimal looking template for the perfect financial blog. The home page is stylish an epitome of an ideal landing page, giving all the information your visitors will ever need to know. Just give it the name of your company, add your info and you’re ready to go with this theme.

Advertising Agency
Cost: $75


If you want to show your customers that you are a team of business minded people who know how to make someone a leader in the industry, this template is a good option to consider. It perfectly renders corporate feel and style of a serious, trustworthy company which doesn’t forget to trace all modern technologies to stay up to date.

Cost: $75


This theme adopts well to our theme of simplicity. It is very easy to install and customize. On top of that, it comes with more than 80 short codes that enhance functionality. The theme can adopt to the screen size of your visitor’s device.

Free themes


This is a wonderful free business portfolio Theme ideal for news blogs. The home page is prominent with a customizable video header. The theme comes in several different theme colors to choose from. This theme also adapts to the visitor’s design.



BresponZive is a free WordPress magazine theme loaded with features that are mostly found on premium website templates. It comes with a fully responsive layout and design perfect for a magazine website. BresponZive is built based on a sophisticated framework that comes with tons of advanced features and functions.

Recommended WordPress Plugins for Finance Blogs

A WordPress plugin is a small application that adds features to your blog site. It is a nice tool to compensate for what the theme left out or to increase customization of your website. I have compiled a list of five plugins that will help promote your blog, increase search engine ranking and improve user experience.

  • Comment Reply Notification – You receive an email if you get a reply to a comment you left. Never miss a chance to interact with other like-minded bloggers.
  • U.S. Debt Clock Widget – This plugin creates a widget displaying the most recently available amount of the U.S. National Debt.
  • WordPress SEO by Yost – It helps improve your search engine ranking. I can never find enough terms to describe the importance of SEO.
  • Custom Stock Widget – The Custom Stock Widget plugin allows you to place stock widgets onto your site using shortcodes.
  • Top Position Google Finance – Top Position Google Finance is a wordpress plugin that allows you to display chart and quotes values from Google Finance.

Great Finance Blogs to Network With and Be Inspired By

  1. Money Crashers
  2. Money Talks News
  3. MoneyNing
  4. Modest Money
  5. Good Financial Cents

Final Words

Trust me, you are destined for stardom. But before then, maintaining a successful finance blog is not as simple as I made it sound (sorry). You will need to put in your A game because the environment out there is volatile. But worry not, it takes a little bit of time and work to get it going and I believe you got all those.

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